The purpose of the study is to analyze the possibilities of using artificial intelligence tools for the preservation and popularization of cultural heritage, as well as to study their impact on the efficiency of cultural institutions, such as libraries, museums and archives. Research methods. The work uses an interdisciplinary approach, which includes: analysis of modern AI technologies, such as natural language processing (NLP), computer vision and deep learning algorithms, as well as a review of cases of using artificial intelligence in cultural institutions, in particular the HYPERION project. Scientific novelty. The work systematizes data on the implementation of artificial intelligence technologies in cultural institutions for the first time, focusing on their impact on the preservation of digital resources. New aspects of the use of artificial intelligence have been identified, in particular for the automated creation of metadata, the restoration of damaged historical objects and the development of interactive exhibitions based on augmented and virtual reality. Conclusions. Artificial intelligence is becoming an integral element of modern cultural institutions. Its use contributes to the automation of cataloguing and digitization processes; increasing the accuracy of search systems and the relevance of results; creating innovative approaches to interacting with the audience through virtual tours and personalized recommendations. Despite significant advantages, it remains important to take into account ethical challenges, in particular ensuring the authenticity and confidentiality of data. The integration of AI into cultural heritage management has significant potential for its preservation and popularization, which makes culture accessible to a wider audience and ensures its adaptation to the needs of modern society.
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