Studying the psychological needs served by holding certain attitudes is the focus of the functional approach to attitudinal research. One function evidenced consistently in attitudinal studies is the ego-defensive function. Attitudes serving an ego-defensive function protect one's self-concept from counterattitudinal messages about the self. This paper presents an alternative perspective for understanding the ego-defensive function by conceiving and modeling it as a causal process. The data were consistent with a hypothesized model in which a message threatening to a salient aspect of self-concept, as opposed to a non-threatening message, initiates ego-defensiveness resulting in more negative message-related thoughts, discounting message content, and source derogation. Source derogation was related negatively to conformity to message recommendations. These findings suggest a new way of thinking about the ego-defensive function and the ways in which people respond to counterattitudinal information about an issue on which they are highly ego-involved.
Read full abstract