Efficiency Of Business Processes Research Articles

AN INTEGRATION OF ARTIFICIAL INTELLIGENCE AND BUSINESS ANALYTICS FOR A MANAGERIAL DECISION-MAKING SUPPORT IN THE CONDITIONS OF RESOURCE CONSTRAINT

Artificial Intelligence (AI) and Business Intelligence (BI) are critical tools for optimizing decision-making and enhancing business process efficiency in today's digital economy. This article explores the integration of AI and BI in business practices, focusing on their potential to overcome key challenges, such as technical complexity, limited financial and human resources, and insufficient managerial expertise. A comprehensive analysis is provided, highlighting modern solutions that enable automation, improve decision accuracy, and reduce costs. The study emphasizes the importance of combining AI's analytical capabilities with BI's visualization tools, creating a synergistic effect that facilitates strategic and operational decision-making. Presented models demonstrate how AI and BI integration can deliver significant benefits while maintaining cost efficiency, making these technologies accessible even to resource-constrained enterprises. Key barriers to adoption, such as the lack of infrastructure, technical expertise, and financial constraints, are addressed, alongside practical recommendations for their mitigation. Furthermore, the paper discusses the role of generative AI and large language models (LLMs) in transforming traditional business processes. These technologies enable businesses to automate routine tasks, analyze unstructured data, and generate actionable insights, significantly enhancing the ability to adapt to dynamic market environments. Special attention is given to the economic feasibility and scalability of AI and BI tools, offering a roadmap for successful implementation across various industries. The findings contribute to a deeper understanding of AI and BI integration, providing actionable recommendations for businesses seeking to leverage these technologies for sustainable growth. Future research directions include the development of industry-specific solutions and advanced tools for predictive analytics and resource optimization to further enhance the strategic impact of AI and BI on business practices.

Enhancing Performance in Engineering-To-Order Projects: Integrating Digital Value Stream Mapping and Green Lean Practices

The implementation of digital Value Stream Mapping (VSM) can enhance the efficiency of business processes (BPs) in engineering knowledge work by identifying and eliminating waste, with a positive impact on sustainability. The study utilizes a combination of action research and case study methodology. It begins with an extensive literature review, followed by a case study conducted within an engineering-to-order (ETO) electrical company, where insights are gathered through interviews. The techniques used include a literature review on VSM applications across different industries, a case study implementation of VSM in an ETO company, and interviews with 10 employees to identify process inefficiencies and improvement opportunities. The study reveals that digital VSM effectively identifies waste and non-value-adding (NVA) activities in engineering knowledge work, offering actionable insights for improving process efficiency and sustainability. This contributes to both academic understanding and practical applications in industrial settings.

Maximizing Business Process Efficiency in Industry 4.0: A Techno-Functional Exploration of Process Mining Tools

Maximizing Business Process Efficiency in Industry 4.0: A Techno-Functional Exploration of Process Mining Tools

Integrated business analysis as a result of the development of the concept of a balanced scorecard

Effective business management in modern conditions requires careful development and implementation of solutions that allow it to change according to market demands and competitive conditions, but also the wishes of the main stakeholders. This article is devoted to the consideration of the possibility of using a comprehensive (integrated) business analysis based on a balanced scorecard, which leads to further improvement of information support for strategic management of the company, aimed at ensuring its long-term effective development. The methodological basis of the study were the concepts of business analysis and a balanced scorecard. It is shown that a comprehensive business analysis based on a balanced scorecard involves comparison with the target value, identifying the causes of deviations and forecasting the strategic rating of the company. It includes a comprehensive analysis of financial efficiency, efficiency of work with clients, efficiency of internal business processes, efficiency of training and development of the company's balanced system. Comprehensive business analysis based on a balanced scorecard begins with an analysis of the indicators of training and development of the company's personnel and ends with forecasting its strategic rating. The results of a comprehensive business analysis based on a balanced scorecard can be used in developing various management decisions to ensure a sufficient degree of efficiency of the company’s activities in the interests of key stakeholders.

Bridging Intellectual Capital Management, Technological Orientation, Innovativeness and Innovative Performance in KIBS: a new perspective

PurposeMany authors have recognised multiple research gaps at empirical and theoretical levels regarding the interplay between the management of intellectual capital (IC) and the development of innovation capabilities from a strategic approach to technological opportunities, especially in knowledge-intensive business services (KIBS). This paper endeavours to provide answers to some of these research questions by relying on empirical observations in the context of an emergent economy.Design/methodology/approachAfter reviewing the literature through the lenses of the IC and knowledge-based view, the paper operationalises IC as a formative construct and explores its relationships with Technological Orientation, Innovativeness and Innovative Performance. This investigation employs structural equation modelling to analyse data collected through a questionnaire from a sample of KIBS members in a cross-sectional study.FindingsThe research confirms the positive influence of human capital on a company’s Technological Orientation, which in turn impacts Innovative Performance in KIBS. Structural and relational capital positively affect Innovativeness and the latter directly impact performance. All other IC components were found to determine the dependent variables through a mediated effect.Research limitations/implicationsThis research has several limitations. Firstly, it has to be stressed that the significance of the statistical findings is dependent on the sample size, and the results’ explanatory power and effect size cannot be extrapolated to other demographics in different regions or sectors. Secondly, it should be observed that the results of the empirical research can be affected by the respondents’ subjectivity in assessing the items and their perception of reality when providing the answers. Thirdly, this is a cross-sectional study, and results concerning, e.g. the Innovative Performance may be subject to change over a longer period of time, though items in this construct have inquired about results obtained over time. Finally, given the purpose of the research, the outcome may be limited to the research model design. Future research could attempt to replicate the results by investigating other demographics and other regions and by employing a longitudinal study.Practical implicationsThe study highlights the value added by adequate management of all IC elements, as they affect the output of organisational business strategies and processes in an integrated manner. An organisational technological strategy that is based on up-to-date technologies, the embeddedness of technology in the organisational processes and the staff’s continuous technical/digital upskilling are conducive to competitive advantage and business success in KIBS. High competencies and skills that are continuously renewed through training as well as the acquisition of digital competencies, play an influential role in generating innovative capabilities that lead to business performance. Flexible and efficient business processes, the company’s support for informal knowledge sharing between employees and its ability to exploit new knowledge to sustain growth are prerequisites for KIBS’ success. Promoting an organisational culture of trust and collaboration, making the staff feel valued and satisfied and effectively using digital technologies for communication are all significant factors in supporting the development of innovation capabilities.Social implicationsThis research proves that IC management, viewed as an integrated construct comprising human, structural and relational capital management, significantly affects Innovativeness through the development of technology-based innovative capabilities. Furthermore, in a context where KIBS (and other companies) nowadays compete in a digital environment, technology and technical knowledge are paramount for a company’s success. The study validates in an aggregated model the role played in innovation by the management of knowledge and technical knowledge embodied in the employees’ competencies and know-how, the management of tacit and explicit knowledge developed by the structural capital and the management of stakeholder knowledge accumulated by the relational capital.Originality/valueThis research takes a fresh and comprehensive perspective to investigate how IC management can impact Innovativeness and Innovative Performance in KIBS by focusing on the nexus with the organisations’ Technological Orientation. The paper makes an original contribution to research concerning IC, KIBS, technology and innovation based on empirical evidence and a new approach to assessing IC as an aggregate rather than by looking at individual components.

Conceptual principles of enterprise management and its system-forming components

In modern conditions of instability and changes in the factors of the environment of the functioning of many business structures, the construction of their management systems is becoming more complicated; the issue of the conceptual principles of enterprise management is becoming especially important. The conducted research is aimed at substantiating the conceptual principles of enterprise management, defining tasks, and developing recommendations for increasing the efficiency of business processes, strengthening economic potential, and ensuring adaptation to modern challenges. It was determined that under the enterprise management system, it is advisable to consider the methods of influence and interaction between the subject and the object of management, which is based on compliance with principles, using methods, and performing functions in order to achieve the set goals and fulfill the tasks of the enterprise’s activities. The authors proposed a structure of procedural support for building an enterprise management system, which includes. The study developed a system of principles for building organizational structures for managing the activities of enterprises. The main principles of organizing the process of managing a production enterprise include achieving economic efficiency, personal material interest, single leadership, self-management, proportionality, and systematicity. The main recommendations for improving the efficiency of business processes and ensuring adaptation to modern challenges include: the use of digital platforms for promoting the corporate mission, vision and values; the creation of interactive employee training programs; the use of analytical tools for collecting and analyzing data; forecasting market trends and modeling development scenarios; the implementation of systems for integrating key enterprise functions; the use of specialized platforms for risk assessment; building a culture of innovation; methodological support for monitoring the results of the implementation of digital tools; the integration of environmental and social initiatives into all levels of management.

Improving business process efficiency in gaming industry companies using the cmmi (capability maturity model integration) methodology

Improving business process efficiency in gaming industry companies using the cmmi (capability maturity model integration) methodology

СИНЕРГІЯ ІНТЕГРАЦІЇ ЦИФРОВОЇ ЛОГІСТИКИ ТА ЦИФРОВОГО МАРКЕТИНГУ

The article highlights the relevance of integrating digital logistics and digital marketing as a key factor in improving the efficiency of business processes in the current conditions of digital transformation. The article considers the importance of using digital tools in the marketing and logistics activities of enterprises, in particular, technologies such as artificial intelligence (AI), Internet of Things (IoT), blockchain, big data analytics, CRM systems, cloud services, SEO, TMS, WMS, and others. It is emphasized that the integration of these tools allows to optimize supply chains, personalize customer interaction, reduce costs and increase efficiency. Attention is focused on the synergistic effect of integration, which ensures an increase in the competitiveness of enterprises by improving customer experience, reducing costs and adapting to changes in the market environment. The author outlines the key performance indicators of integration, including reduction of delivery time, reduction of logistics costs, increase of customer loyalty and business adaptability to market challenges. It is determined that the integration of digital tools allows enterprises to ensure transparency of supply chains, automation of logistics and marketing processes, while increasing business flexibility and sustainability. The article provides practical recommendations for creating integrated platforms, introducing innovative technologies and developing digital competencies of personnel, which contributes to the formation of competitive advantages of enterprises in the modern globalized environment. It is concluded that the integration of digital marketing and logistics is a strategic direction for the development of enterprises, which ensures their sustainability, adaptability and compliance with modern market challenges. Prospects for further research include studying the impact of digital technologies on sustainable business development, creating integrated platforms, and adapting business models to modern conditions.

The Potential of Artificial Intelligence in Increasing Business Process Efficiency

The Potential of Artificial Intelligence in Increasing Business Process Efficiency

INFLUENCE OF KEY FACTORS ON THE FORMATION OF INNOVATIVE STRATEGIES OF INSURANCE COMPANIES IN THE UKRAINIAN MARKET

THE PURPOSE OF THE ARTICLE is concerned with studying the influence of key factors on the formation of innovative strategies of insurance companies in the Ukrainian market and determining their significance in the macro- and micro-environment. RESEARCH METHODS. The article uses the following methods: case analysis, surveys, as well as analysis of internal documentation of insurance companies, tabular and graphical methods, methods of analysis and synthesis, literature research method, etc. PRESENTING MAIN MATERIAL. In the current conditions of economic uncertainty and high competition in the market, Ukrainian insurance companies are forced to look for new approaches to improve their efficiency and competitiveness. Innovative strategies are becoming a key tool for adapting to rapid changes in the market and meeting customer needs. At the same time, a number of factors, both internal and external, influence the formation of such strategies. Important external factors include the digitalisation of the economy, regulatory changes, globalisation of financial markets and changes in consumer behaviour. Insurance companies face the need to adapt to new technologies, such as artificial intelligence, big data and blockchain, which can significantly increase the efficiency of business processes and improve customer service. In addition, Ukrainian insurance companies have to take into account the peculiarities of the domestic market, including macroeconomic instability, the legal framework and competition from international companies. Internal factors, such as corporate culture, management’s strategic vision, investment in innovation and human capital development, also play an important role in shaping insurance companies’ innovation strategies. Companies that fail to adapt to new conditions risk losing their market position. Given the importance of innovation for the sustainable development of the insurance industry and the growing role of technology in the economy, a study of the key factors influencing the formation of innovation strategies of Ukrainian insurance companies is extremely relevant, which will help determine the optimal approaches to the development of insurance companies in the face of modern challenges. CONCLUSIONS. The Ukrainian insurance market is undergoing active transformation due to growing competition, changes in regulatory policy, digitalisation of the economy, globalisation and martial law, which complicates all processes in the country’s economy. Innovative strategies are becoming the main tool for increasing competitiveness, improving customer experience and optimising processes in insurance companies. The study has shown that among the macroeconomic factors, the main ones that influence the formation of innovative strategies of insurance companies in the Ukrainian market are: economic factors, technological factors, socio-cultural factors, regulatory factors and the competitive environment. It is also found that since the modern insurance market is characterised by high competitiveness and rapid changes in the technological environment, the successful implementation of innovative strategies depends not only on macro-environmental factors, but also on specific internal factors (micro-environment): corporate culture, organisational structure, management processes, human capital. Thus, the study of the influence of key factors on the formation of innovative strategies of insurance companies in Ukraine is important in terms of adaptation to changes, which can contribute to the sustainable development of this industry in the face of modern challenges. KEYWORDS: innovation strategies; insurance companies; insurance market; key factors; formation; martial law; digitalisation; Ukrainian market; adaptation; sustainable development.

ETIKA DAN DAMPAK SOSIAL DARI PENERAPAN ARTIFICIAL INTELLIGENCE DALAM SISTEM INFORMASI MANAJEMEN

The application of artificial intelligence in management information systems provides effectiveness and efficiency in business processes. The integration of artificial intelligence and management information systems has changed the procedures for collecting data, analyzing data, and utilizing data. This research aims to explain the application of artificial intelligence in management information systems and identify ethical challenges and social impacts arising from the application of artificial intelligence in management information systems. The research method used in this research is the library study method, which is a research approach that involves collecting and analyzing information available in forms such as articles, reference books and other reference sources. The results of the research are that the application of artificial intelligence provides convenience by automating routine tasks thereby increasing user efficiency and effectiveness. However, apart from providing convenience, there are ethical challenges and social impacts that arise from the application of artificial intelligence in management information systems, such as threats to data security and increasingly narrow job opportunities.

Optimalisasi Kinerja Sistem Transaksi Melalui Pengembangan Aplikasi Kasir Berbasis Mobile Android

This research aims to develop an Android mobile-based cashier application system at Toko Nay Sahabat Alam. The store currently does not have a system that facilitates the sales transaction process, inventory management, and sales and purchase history in a structured manner, which results in less efficient business processes and the risk of operational errors. The proposed cashier application is designed to optimize the sales transaction process, stock inventory management, and display sales and purchase history. The system architecture is implemented using Rest API, with the backend developed using Laravel framework and MySQL database management system. Android mobile application development using Flutter. The development methodology used is agile. Testing is done using the black-box testing method and the results show that all application features run as expected. End-user testing was also conducted using a questionnaire to measure user satisfaction with the application. The questionnaire results showed that most users were satisfied with this application as a whole, with 57.1% of respondents giving the highest score of 5, 35.7% giving a score of 4, and 7.1% giving a neutral score of 3. The system implementation results can improve operational efficiency, minimize errors in the transaction process, and facilitate more effective transaction and inventory data management.

Enhancing Business Process Efficiency Through Digital Transformation

Introduction: The paper reveals the impact of digital transformation on the efficiency of business processes. Objectives: The aim of the study is to reveal the impact of digital transformation on the efficiency of business processes. The object of the study is Ukrainian cultural heritage. Methods: The study used the following research methods: description, comparison, analysis and synthesis, literature analysis, and generalisation. Results: The study used the following research methods: description, comparison, analysis and synthesis, literature analysis, and generalisation. The article reveals the impact of digital transformation on the efficiency of business processes. It describes the essence of the concept of “digital transformation”. It characterises the main factors of influence on modern business processes and identifies trends in the business world. The main directions of digital transformation of the business environment are considered. The trends in the use of cloud technologies, digital services, data collection and analysis, and digital networks in companies' business processes are identified. The main advantages of using these technologies in the business environment are identified. Conclusions: The costs of introducing digital technologies in Ukrainian companies' business processes are analysed. The directions for implementing digital transformations in Ukrainian companies' business processes in 2023 (in %) are considered. The trends of digital transformation in the business processes of domestic enterprises are identified.

APPLYING BLOCKCHAIN TECHNOLOGY IN ECONOMIC ACTIVITIES

The article examines the use of blockchain distributed ledger technology in various sectors of the economy. It was found that since 2008, blockchain has developed as a tool for cryptocurrency transactions and was later adopted by major transport companies for cargo transportation management, proving its efficiency. The study is based on general scientific methods of cognition, including the dialectical method for understanding phenomena and the comparative legal method for analyzing approaches to the legal nature of distributed ledger technology. Using a systemic-structural approach, the author examined the benefits and risks of digitalization and blockchain application, leading to the article's conclusions. Blockchain is applied in IT, energy, finance, agriculture, logistics, and other sectors, improving efficiency and transparency in business processes. However, Ukraine lacks legislative regulation of this technology. If implemented, blockchain could become a tool for promoting transparent business practices, reducing risks, and minimizing interference from government authorities.

Strategic development of enterprises in the new normal: digital transformations and innovative approaches to adaptation to changes and entropy resilience

The article is devoted to the analysis of the strategic development of enterprises in the conditions of the new normality, which was formed under the influence of the COVID-19 pandemic, the war in Ukraine and global economic crises. The authors highlight the key aspects of enterprises’ adaptation to changes, in particular, digitalization, innovation, sustainable development and risk resistance. It is substantiated that in the modern world, characterized by ontological uncertainty, enterprises are forced to operate in the conditions of the new normality, which is dictated by global challenges, in particular: pandemic, economic crises, environmental threats, military actions and galloping digitalization. It is determined that the key problem is that traditional strategic approaches no longer provide an adequate response to the dynamics of being, which is transforming at breakneck speed. The importance of a flexible strategic approach that ensures the long-term competitiveness of enterprises in a dynamic environment is considered. The emphasis is on digital transformation as a basis for increasing the efficiency of business processes, using environmentally sound solutions for sustainable development and integration into global supply chains. The authors investigate the impact of government support, employee mental well-being and innovative approaches on the resilience of enterprises during the crisis. Macroeconomic indicators are analyzed, in particular, labor market recovery, fiscal stability and foreign trade, which form the basis for strategic development. The issues of enterprise adaptation to long-term crisis conditions, the balance between environmental responsibility and economic benefit, as well as effective integration into international markets are discussed. The article emphasizes the need for a systemic approach to change management, which involves the use of innovations, digital technologies and sustainable development strategies to maintain competitiveness in an ever-changing world.

KEY PERFORMANCE INDICATORS (KPI) – A MEASURE OF BUSINESS SUCCESS

A study was conducted on the theoretical and methodological aspects of implementing Key Performance Indicators (KPIs) in business operations. It was noted that KPIs are a tool for evaluating and tracking the strategic goals of an enterprise. The main functions of KPIs were identified, among which the following were highlighted: performance evaluation, monitoring and control, motivation, decision-making, and communication. It was proposed to categorize KPIs into three main groups, each with specific characteristics: strategic KPIs, which are generally the most general and focus on long-term goals; operational KPIs, which focus on short-term performance measurement; functional KPIs, which are concentrated on specific departments or functions within the company. The importance of using KPIs in business operations was emphasized for evaluating and monitoring the effectiveness of various aspects of the company's activities, including measuring financial performance, such as profitability, return on investment, revenues, and expenses, allowing an assessment of the overall financial health of the company. KPIs are also used for measuring the productivity and efficiency of business processes, particularly for monitoring production capacities, supply chain cycles, and task completion speed. A system of indicators for practical use in business operations was proposed, which includes financial indicators, human resource management indicators, and customer activity indicators. It was proven that a comprehensive approach to building KPI systems is necessary. Attention was also drawn to the integrity of the KPI implementation process. Emphasis was placed on the multi-stage nature of effective KPI implementation and the need for careful planning and alignment with the company's overall goals. Five stages of KPI implementation were highlighted. Despite the noted advantages of implementing KPIs, challenges at various stages of implementation were also described.

TECHNOLOGY FOR IMPLEMENTING THE LEAN SIX SIGMA QUALITY MANAGEMENT MODEL IN HIGHER EDUCATION INSTITUTIONS. PART 2: INCONSISTENCIES ANALYSIS, EDUCATIONAL PROCESS IMPROVEMENT AND CONTROL OF IMPROVEMENTS SUSTAINABILITY

The relevance of the application of the newest quality management technologies, namely the Lean Six Sigma (LSS) methodology in ensuring the educational process quality in higher education institutions (HEIs) in accordance with the guidelines of the international standards is substantiated. The current state of development the problem of the production-oriented quality management model LSS adaptation to the conditions of HEIs functioning is analyzed in the works of foreign and Ukrainian scientists. The purpose of the article is to analyze the conditions for the LSS model implementation in HEIs in order to increase the efficiency of educational and scientific business processes and the applied implementation of LSS technologies taking into account the peculiarities of the Ukrainian educational environment. The practical significance of the article is to improve the quality of educational services delivery in HEIs using the continuous improvement cycle DMAIC and LSS tools on the example of increasing the effectiveness of the key process "Development EMS for the educational process". Critical to quality characteristics (CTQC) of the educational product "Complex of Educational and Methodological Support (CEMS)" have been established. Current and target CTQC values ​​are defined. A critical analysis of the CTQC non-compliance causes with the target value was carried out using FMEA analysis and Value Stream Mapping (VSM). Practical measures to improve the process quality are proposed. Process quality indicators were calculated after the implementation of corrective measures in the educational process.

Peran Akuntansi Lingkungan Dalam Meningkatkan Tanggung Jawab Sosial Perusahaan

The role of environmental accounting has become increasingly significant with the growing focus on sustainability and corporate social responsibility (CSR) issues. Environmental accounting serves not only as a tool for recording and reporting but also as a strategic instrument that helps companies identify, measure, and manage the environmental impacts of their operational activities. This study aims to analyze the contribution of environmental accounting in supporting CSR implementation, focusing on how environmental accounting information influences managerial decision-making and stakeholder perceptions. The research employs a qualitative approach through literature reviews and case studies of companies that have implemented environmental accounting in their sustainability reports. The findings indicate that companies consistently applying environmental accounting tend to have better reputations, enhanced public trust, and a demonstrated commitment to sustainability. Moreover, environmental accounting promotes resource efficiency and innovation in business processes. Thus, environmental accounting becomes an integral component in strengthening corporate social responsibility while creating long-term value for both companies and society.

Environmental policy in the context of the implementation of the sustainable development goals in the countries of central Asia: Projection to the regional level

The article examines the modern vectors of implementation of measures to achieve results in the field of Sustainable Development Goals (SDGs), both at the level of national priorities and at the level of Central Asian countries. The purpose of this study is a multidimensional analysis of actions that make it possible to develop solutions to stabilize the environmental situation in Central Asian countries based on global international trends. The scientific novelty of the research lies in the integrated use of thematic modeling methods, as well as sociological surveys used to improve the efficiency of business processes in the field of environmental protection. The methodological basis for conducting a comparative assessment of the impact of environmental policy instruments used on regional development is the concept of sustainable development. In conclusion, conclusions are drawn about the need to develop effective mechanisms for the implementation of environmental policy in the studied countries.

THEORETICAL APPROACHES TO THE FORMATION OF BUSINESS PROCESSES IN THE SPHERE OF INFORMATION TECHNOLOGY IN THE CONTEXT OF DIGITALISATION

THE PURPOSE OF THE ARTICLE is to study theoretical approaches to the formation of business processes in the field of information technology in the context of digitalization. RESEARCH METHODS. The following methods were used in the article: SWOT-analysis; PESTLE-analysis; benchmarking; market and competitor research; data analysis and BI (Business Intelligence); project management; analysis and synthesis, graphical and tabular methods. PRESENTING MAIN MATERIAL. Modern development of society, digitalization of the economy, globalization and digitalization of economic processes determine fundamentally new approaches to the formation of business processes in the field of information technology in the context of digitalization. The formation of business processes in the IT sector is determined by the rapid pace of digitalization and its impact on all aspects of modern enterprises. Digitalization is a key factor in achieving competitive advantages in the global market, as it allows optimizing business processes, automating business operations, improving communication and data-driven decision-making. The role of business processes in the context of digitalization is to increase the efficiency and speed of enterprises, which allows them to respond quickly to new challenges, minimize costs and improve the quality of products and services. In the context of IT enterprises, digitalization not only accelerates processes but also radically changes the very nature of business, forcing enterprises to adapt their models, strategies, and business processes. The study of theoretical approaches to the formation of business processes in the context of digital transformation has shown that the main approaches are: classical approaches (process-oriented, Input-Output model, Project-Based Approach); modern approaches (Agile methodologies, Lean Management, DevOps). The following features of IT business processes were identified: dynamism and flexibility; innovation; project-oriented structure. The following tools are used to model and optimize business processes in the IT sector in the context of digitalization: BPMN; ERP systems; project management tools. It is proved that business processes in the IT sector cannot function without a synergistic combination of the main components of digitalization: automation, integration, analytics, flexibility and adaptability, artificial intelligence, cloud technologies. CONCLUSIONS. It is established that the digitalization of IT enterprises provides new opportunities for optimizing business processes and achieving competitive advantages. It is proved that the introduction of digital technologies contributes to the automation, integration, efficiency and flexibility of business processes. It is determined that IT enterprises should actively use innovative approaches to adapt to the latest market conditions, taking into account theoretical variations and functional aspects of digitalization. It is proved that the formation of business processes in the IT sector requires taking into account theoretical and practical aspects, where classical approaches (process-oriented, project approach) remain basic, and modern approaches (Agile, Lean and DevOps) open up new opportunities for optimizing processes and increasing their efficiency. It has been established that technological innovations, in particular artificial intelligence and cloud solutions, play a synergistic role in transforming business processes in the IT sector, helping enterprises to remain competitive in the face of rapid change and globalization. KEYWORDS: business processes; information technologies; digitalization; theoretical approaches; IT enterprises; competitive advantages; digital technologies; automation; integration; adaptation; classical approaches; modern approaches; artificial intelligence; transformation.