The challenges currently facing systems of media provision across Europe require critical, multidisciplinary research informed by creative economy and policy perspectives. Creative economy themes of relevance to media include the exceptional economic characteristics of cultural and creative content, production activities and markets. The use and efficacy of copyright and alternative policy interventions to support creativity represent important emerging areas for media-related research. The effects of changing technology are another priority. More research is needed that builds our critical understanding of the implications of contemporary changes in audience behaviour, of converged multi-platform strategies for supplying content and of globalised distribution for creative outputs.