Effect Of Strategic Orientation Research Articles

The Effects of Strategic Orientation on Mass Customization Capacity in Iran: The Mediating Role of Intellectual Capital

The Effects of Strategic Orientation on Mass Customization Capacity in Iran: The Mediating Role of Intellectual Capital

The effect of strategic orientation on operational performance: The mediating role of operational sustainability

In the context of the Jordanian telecommunications industry, the current study aims to investigate the mediating influence of sustainability on the link between strategic orientation and organizational performance. Based on the knowledge gap that the literature analysis revealed, a research model was created. A random sample of 321 managerial and non-managerial employees was taken. The findings of the hypothesis testing revealed that with operational sustainability as a moderating variable, the relationship becomes stronger between entrepreneurial orientation, technology orientation, market orientation, and organizational performance. Despite the importance of integration between strategic orientation and operational sustainability to achieve the required organizational performance, there is a literature gap and an inadequate number of studies linking organisational performance and strategic orientation via operational sustainability (Ed-Dafali et al., 2023; Sahoo et al., 2023). This research is intended to bridge the identified gap by attempting to contribute knowledge to this field of study by examining strategic orientation’s impacts in terms of entrepreneurial orientation, technology orientation, and market orientation on organizational performance using the non-financial performance through the examination of the mediating role of operational sustainability using the context of the telecommunication sector in Jordan.

PENGARUH STRATEGIC ORIENTATION, GOVERNMENT REGULATION DAN GREEN ECONOMY TERHADAP GREEN SUPPLY CHAIN MANAGEMENT PADA PT. HEINZ ABC INDONESIA

Global warming is a global phenomenon triggered by human activities related to the use of fossil fuels and deforestation which is increasingly widespread throughout the world. This study uses a survey method with a quantitative approach. This research was conducted at PT Heinz Jakarta. The sampling technique used is probability sampling with simple random sampling technique, the population is taken randomly without regard to the existing strata in the population. As well as statements that measure research variables, namely the Effect of Strategic Orientation, Government Regulation, Green Economy. The process of collecting questionnaire data is carried out online.

Strategic Orientation, Environmental Management Systems, and Eco-Innovation: Investigating the Moderating Effects of Absorptive Capacity

Environmental management studies have proposed that firms can achieve substantial cost advantages over competitors and enhance their competitive positions by implementing an environmental management system (EMS). This study further investigates strategic orientation (customer, competitor, and innovation orientation) and focuses on the effect of strategic orientation on EMSs and eco-innovation; it also examines the mediating role of EMSs in the relationship between strategic orientation and eco-innovation. Furthermore, this study investigates the moderating role of absorptive capacity in the relationship between strategic orientation and EMSs. Reliability and validity analyses of a sample of 142 respondents indicated that the study design was effective, consistent, and reliable. The findings indicate that (1) strategic orientation (competitor and innovation orientation) positively influences EMSs, (2) EMSs positively influence eco-innovation, (3) absorptive capacity-enhancing strategic orientation positively influences EMSs, and (4) EMS intermediary strategic orientation positively influences eco-innovation. This study contributes to the theoretical understanding of why some firms exhibit greater proactivity in EMSs than others do.

Effects of Strategic Orientation on Performance of Telecommunication Sector in Nigeria

The study explores the potential influences of strategic orientation constructs of entrepreneurial, market and technology orientations on telecommunication firms’ performance using data obtained through structured questionnaires from 57 line managers and 300 customers of these firms. The data collected were subjected to the structural equation modeling technique. The results revealed that strategic orientation has a positive significant relationship with firm performance. Specifically, it showed that only technology orientation has a significant influence on telecommunication firms’ performance. The study contributes to the understanding of the rationale behind which set of strategic orientations should be implemented for improved level of performance in the telecommunication sector.

Effect of Strategic Orientation on Performance of Star-Rated Hotels in Ghana


 
 
 The study used the resource dependency theory to determine the strategic orientation that star-rated hotels in Ghana should adopt to realize both financial and non- financial performance. Out of a population of 680 star-rated hotel managers, a sample of 248 were chosen, using the stratified random sampling technique. Self- administered questionnaires were used to solicit the views of managers of the selected star-rated hotels. In all, a total of 178 responses were retrieved and analysed, using descriptive and partial least squares in structural equation modeling. Findings of the study indicate that none of the strategic orientation types influenced financial performance. However, aggressiveness, analytic, defensiveness, futuristic and riskiness were found to rather influence non-financial performance of star-rated hotels. The study, therefore, confirms the resource dependency theory and concludes that when star-rated hotels tend to be aggressive, analytic, futuristic and risky, it influences non-financial performance. The study, therefore, recommends that managers of star-rated hotels use analytic, defensiveness, futuristic and riskiness strategic orientation to enhance non-financial performance.
 
 

The predictive value of strategic orientation for ESG performance over time

PurposeDespite the scholarly attention for the integration of sustainability within business strategy and processes, little is known about how strategic orientations of companies influence this integration. Drawing on stewardship theory, this paper aims to analyse the influence of strategic orientation of companies on their environmental, social and corporate governance (ESG) performance and the moderating effect of three different political models of economy (Rhine, British and American).Design/methodology/approachThis paper creates a measurement for strategic orientations by using a coding scheme with a five-category evaluation matrix. The main empirical analysis is done by a fixed-effect model with a panel data set covering 179 publicly traded companies over the 2009-2016 period.FindingsThe conclusions of this paper present that – consistent over time – a stronger orientation on stewardship positively associates with higher ESG performance. Additionally, the political model of economy significantly alters the relationship indicating the effect of strategic orientation on ESG performance. The relationship is significantly stronger in the Rhine model and significantly weaker in the British model, when both compared to the American model.Originality/valueThe implications of this paper are vital to understanding corporate strategic orientation and its relationship to actual corporate behaviour and long-term performance. Implementing the elements of focus, motivation, commitment, support and communication linked to a stewardship orientation is fundamental to achieve higher levels of sustainability performance.

Effects of strategic orientations on early internationalising SMEs from an emerging market

The influence of different orientations on firm performance has been widely analysed in developed countries, but little is known on how strategic orientations affect new market entry and internationalisation speed in the distinctive operating environment of emerging markets. To address this gap, this study investigates how strategic orientation affects firms' new market entry and early internationalisation in the emerging market of Malaysia. We interviewed key representatives of 14 internationalised SMEs, focusing on the critical components of strategic orientation that facilitate a firm's new market entry and early internationalisation. The findings reveal that entrepreneur and market orientations are critical for new market entry through management commitment and market selection. Learning and networking orientations are critical for internationalisation speed through firm competencies. Managers can accelerate their firms' internationalisation process by cultivating similar characteristics.

Effects of strategic orientations on early internationalising SMEs from an emerging market

The influence of different orientations on firm performance has been widely analysed in developed countries, but little is known on how strategic orientations affect new market entry and internatio...

Effect of strategic orientation on financial inclusion among women owned enterprises in Kenya

This study evaluates the effect of strategic orientation on financial inclusion. Using data collected from a sample of 634 women-owned small and medium enterprises in Kenya and analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM), the results supported strategic orientation-financial inclusion hypothesis. In particular, the results indicate that entrepreneurs with higher levels of market and technology orientation are more likely to be financially included, while those with higher levels of learning orientation are associated with decreased levels of financial inclusion.

Effect of Strategic Orientation on Performance of Star-Rated Hotels in Ghana

The study used the resource dependency theory to determine the strategic orientation that star-rated hotels in Ghana should adopt to realize both financial and non- financial performance. Out of a population of 680 star-rated hotel managers, a sample of 248 were chosen, using the stratified random sampling technique. Self- administered questionnaires were used to solicit the views of managers of the selected star-rated hotels. In all, a total of 178 responses were retrieved and analysed, using descriptive and partial least squares in structural equation modeling. Findings of the study indicate that none of the strategic orientation types influenced financial performance. However, aggressiveness, analytic, defensiveness, futuristic and riskiness were found to rather influence non-financial performance of star-rated hotels. The study, therefore, confirms the resource dependency theory and concludes that when star-rated hotels tend to be aggressive, analytic, futuristic and risky, it influences non-financial performance. The study, therefore, recommends that managers of star-rated hotels use analytic, defensiveness, futuristic and riskiness strategic orientation to enhance non-financial performance.

Effect of Strategic Orientation on Performance of SME’s in Juba, South Sudan

Effect of Strategic Orientation on Performance of SME’s in Juba, South Sudan

The Effect of Strategic Orientation on Market Performance: Study of the Mediators

The Effect of Strategic Orientation on Market Performance: Study of the Mediators

Effect of Strategic Orientation on Performance of Private Technical Training Institutions in Uasin Gishu County, Kenya

Effect of Strategic Orientation on Performance of Private Technical Training Institutions in Uasin Gishu County, Kenya

The Effect of Strategic Orientation on the Speed of Internationalization in Small and Medium-sized Enterprises in South Korea

This study demonstrates the impact of strategic orientation on internationalization speed in small and medium-sized enterprises (SMEs). The results of an empirical analysis on 206 SMEs located in the Gwangju and Jeonnam regions of South Korea are as follows. First, export orientation has a positive impact on the speed of internationalization in SMEs. This result suggests that export-oriented SMEs can increase internationalization speed by not only sharing and utilizing information about overseas markets, but also by showing higher export commitment. Second, innovation orientation does not have a significant effect on the speed of internationalization in SMEs. It is believed that general SMEs tend to have a relatively difficult time carrying out innovation activities or taking risks because they instead seek stability in environments of intense competition. Finally, relationship orientation is shown to have a positive influence on the speed of internationalization in SMEs. As preceding studies emphasize, these findings suggest that SMEs can supplement their limited resources and capabilities through inter-firm cooperation networks, which may shorten the time it takes to internationalize. This study identifies a link between strategic orientation in SMEs and the speed of internationalization, which is a relatively understudied area of existing literature. Furthermore, this study considers relationship orientation as a dimension of strategic orientation, which preceding studies do not explore.

Does strategic orientation fit all? The effects of strategic orientation on high versus low-performing SMEs

ABSTRACTThis paper investigates the effects of a creating shared value (CSV) orientation as well as market and entrepreneurial orientation on small business performance. Small and medium-sized enterprises (SMEs) lack knowledge-based resources, because of limited business history, experience, and budgets. The effects of entrepreneurial orientation and CSV are examined from a resource-based view. Empirical evidence of the moderating effect of CSV and learning orientation on firm performance is lacking, especially in SMEs in South Korea. We collected 300 samples from SMEs, and analysed the data using quantile regression, which explores the effects of covariates at various quantile levels of a conditional distribution. This differs from previous studies on SMEs, which dealt with the conditional mean (ordinary least squares). The results confirm the significant and positive effects of CSV orientation on firm performance and that entrepreneurial orientation and the moderating effects of learning and CSV orientation are more effective for firms in the mid to upper quantiles in terms of performance. We also examined whether the effects of entrepreneurial and CSV orientation differ for firms with low and high performance using quantile regression. The results indicate that strategic orientations need to be different in low and high-performing businesses. The results address the heterogeneity of SME performance in strategic orientation analyses.

The Effects of Strategic Orientation, Technology Innovation, and Business Strategy in Improving Business Performance of Sme of Fashion Industry in Jakarta

The Effects of Strategic Orientation, Technology Innovation, and Business Strategy in Improving Business Performance of Sme of Fashion Industry in Jakarta

Explaining the Mediating Role of Cultural, Entrepreneurship and Marketing Capabilities in the Effect of Strategic Orientations on Export Performance in Cellulose Industry in Iran

Explaining the Mediating Role of Cultural, Entrepreneurship and Marketing Capabilities in the Effect of Strategic Orientations on Export Performance in Cellulose Industry in Iran

The Effect of Strategic Orientation on Green Supply Chain Practices and Performance: A Case of Manufacturing Companies in Pakistan

The aim of this study is to find out the direct impact of competence of strategic supply chain orientation, strategic environmental orientation and institutional pressure on Green Supply Chain Management (GSCM) and to overall performance. The data gathered from executives of 66 manufacturing firms of Pakistan. On the one hand, the relationship between strategic orientations of the environment, supply chain, institutional pressure, and adoption of GSCM practices is examined on the other hand GSCM practices, and its relationship with performance measures including Customer Effectiveness, Environmental Differentiation, Economic Performance, Operational Efficiency and Social Performance is examined. The Smart PLS software is used to compute content validity, convergent validity, discriminant validity, and predictive relevance model. The companies in Pakistan are less oriented towards environment and supply chain. However, due to the pressure from institutes, they are persuaded to adopt GSCM practices in their operations, which eventually boost their performance. The outcome of GSCM practices results in saving the environment, creating a better social image, cost reduction and profitability which would enable managers to be able to know strategic orientations (both environmental and SCM) rather than depending on the issues of institutional pressures and monitoring directions of strategies for Green SCM.

The influence of strategic orientation on new product development: mediating role innovation, knowledge management and organisational capabilities: an empirical investigation

The purpose of this study is to investigate the effect of strategic orientation on new product development focusing on mediating role of manufacturing innovation, knowledge management and organisational capabilities using path analysis. For this purpose, 138 ceramic tile experts participated in the study. They responded to strategic orientation, manufacturing innovation, knowledge management, organisational capabilities and new product development inventories. Path analysis showed that strategic orientation had a positive significant effect on knowledge management, organisational capabilities and manufacturing innovation. Knowledge management had a positive significant effect on organisational capabilities, new product development and manufacturing innovation. Organisational capabilities and manufacturing innovation had a positive significant effect on new product development. Strategic orientation had a positive significant effect on new product development through knowledge management, organisational capabilities and manufacturing innovation. Overall, findings emphasised the role of strategic orientation, manufacturing innovation, knowledge management and organisational capabilities on new product development.