Effect Of Store Atmosphere Research Articles

The Effect of Store Atmosphere, Advertising and Word of Mouth on Customer Repurchase Interest at KFC in Margonda Depok

This study aims to analyze the influence of store atmosphere, advertising and word of mouth variables on the interest in repurchasing customers at KFC in Depok Margonda. This study uses primary data obtained from the distribution of questionnaires as many as 100 KFC customers in Margonda Depok with multiple linear regression methods that are processed using SPSS version 24.0 software. The results of this study indicate that between store atmosphere, advertising and word of mouth have a positive and significant effect on the interest in repurchasing customers at KFC in Depok Margonda.

The Effect of Store Atmosphere, Store Image and Servicescape on Purchase Decisions at Gramedia Padang Book Store

This study aims to determine the effect of the influence of Store Atmosphere, Store Image and Servicescape on Purchase Decisions at Gramedia Padang Bookstores. This research is quantitative research, the sampling method using accidental sampling technique with the number of respondents 100 people. The data analysis technique used in this study was multiple regression analysis. The results of this study indicate that Store Atmosphere has a positive and significant effect on purchasing decisions, Store Image has a positive and significant effect on purchasing decisions, and Servicescape has a positive and significant effect on purchasing decisions

Pengaruh Store Atmosphere, Price dan Service Quality terhadap Minat Beli Konsumen Pada Cooffee Shop Kopi

This type of research is descriptive and quantitative research, because this research is used to provide an objective description or description of a situation. This study aims to see the effect of Store Atmosphere on Purchase Intention, the effect of Price on Purchase Intention, the effect of Service Quality on Purchase Intention and see the effect of Store Atmosphere, price, Service Quality on purchase intention. This research was conducted in the form of interviews and distributing questionnaires. The population in this study were all consumers who had made a purchase at least once at a coffee coffee shop from the heart of Pariaman City. The sample in this study were 49 respondents, the sampling technique used incidental sampling or sampling technique based on chance. This study uses hypothesis testing, the results of this study indicate that partially Store Atmosphere does not have a significant effect on purchase intention because the value of ttab>thit (1.6772> 0.174), price has a significant effect on purchase intention because ttab<thit (1.6772<13.906 ) and service quality have a significant effect on purchase intention because ttab<thit (1.6772<3.573). While simultaneously Store Atmosphere, price, service quality have a significant effect on purchase intention because fhit>ftab (156.543 > 1.6772). Based on the results of the Determination test (R2), it was found that the contribution of the independent variables Store Atmosphere (X1), price (X2), and service quality (X3) to purchase intention (Y) was 91.3%, this shows that the influence between the variables is very high. strong because the greater the Rsquare number the stronger the influence between these variables.

The Effect of Store Atmosphere on Behavioral Intention at Retail Store with Customer Emotions as Intervening Variables

ABSTRACT Fast-growing shopping centers have a good impact on the economy in Indonesia. The large Gross Domestic Product (GDP) and opening up wide employment opportunities is a form of the shopping center’s contribution. The increasing number of shopping centers makes competition between shopping centers, especially small shops or retail stores a threat that cannot be underestimated for shop owners. One of the important strategies that can be applied to a store by store owners is to design a store atmosphere. Therefore, the purpose of this study was to determine the effect of store atmosphere on behavioral intentions at Hakata & Co retail stores in Mataram city with customer emotion as an intervention variable. This study used a quantitative approach technique. The data collection technique was by distributing offline and online questionnaires to 60 respondents less than 15 years old to more than 35 years old and had come and or shopped at the Hakata & Co store. The analytical technique used in this research was AMOS SEM with AMOS-22 Software. The results of this study indicate that there is a significant positive relationship between each variable, namely store atmosphere, customer emotions, and behavioral intentions with the object of Hakata & Co. retail stores. Keywords: Store Atmosphere, Behavioral Intention, Customer Emotions, Retail Stores, Hakata & Co. ABSTRAK Pusat perbelanjaan yang semakin banyak dan berkembang membawa dampak baik bagi ekonomi di Indonesia. Produk Domsestik Bruto (PDB) yang besar dan membuka lapangan pekerjaan yang luas adalah bentuk dari kontribusi pusat perbelanjaan. Pusat perbelanjaan yang semakin banyak menjadikan persaingan antara pusat perbelanjaan khususnya toko-toko kecil atau juga bisa dibilang toko ritel menjadi ancaman tersendiri yang tidak bisa disepelekan bagi pemilik toko. Salah satu strategi yang penting dan bisa diterapkan pada sebuah toko oleh pemilik toko yaitu dengan merancang Store Atmosphere toko. Oleh karena itu, tujuan dari penelitian ini adalah untuk mengetahui pengaruh store atmoshere terhadap behavioral intention pada toko ritel Hakata & Co di kota Mataram dengan customer emotions sebagai variabel intervening. Penelitian ini menggunakan Teknik pendekatan kuantitatif. Adapun teknik pengumpulan data yaitu dengan menyebarkan kuesioner secara offline dan online kepada 60 responden berusia kurang dari 15 tahun sampai dengan lebih dari 35 tahun dan sudah pernah datang dan atau berbelanja ke toko Hakata & Co. Teknik analisis yang digunakan dalam penelitian ini adalah SEM AMOS dengan Software AMOS-22. Hasil penelitian ini menunjukkan bahwa adanya hubungan positif signifikan antara setiap variabel yaitu store atmosphere, customer emotions dan behavioral intention dengan objek toko ritel Hakata & Co. Kata Kunci: Store Atmosphere, Emotions, Behavioral Intention, Toko Ritel, Hakata & Co, Mataram

The Effect of Store Atmosphere, Country of Origin, And Lifestyle on Repurchase Intention at The Ramen Store in Bandung City

Culinary is one of the mainstay entrepreneurial sectors in the city of Bandung. Among the various culinary businesses that exist, one type of culinary business that is experiencing rapid development is ramen. The purpose of this study was to analyze the variables of Store Atmosphere, Country of Origin, Lifestyle, and Repurchase Intention at a ramen shop in Bandung. In addition, this study also aims to determine how the influence of Store Atmosphere, Country of Origin, and Lifestyle on Repurchase Intention at Ramen shops in Bandung. This type of research is quantitative research. The population in this study are consumers who have purchased ramen in the city of Bandung. The number of samples in this study was 100, with data collection carried out through observation, questionnaires, and documentation studies. The results of this study indicate that partially Store atmosphere, Country of Origin, and Lifestyle variables have a significant effect on the Repurchase Intention variable. Meanwhile, the Store Atmosphere, Country of Origin, and Lifestyle variables simultaneously significantly affect the Repurchase Intention variable.

Store Atmosphere, Product Range, and Sale Promotions: Influencing Consumer Purchase Decisions at Hero Supermarket

This research aimed to investigate the influence of store atmosphere, product range, and sale promotions on consumer purchase decisions at Hero Supermarket in Sidoarjo. A quantitative approach was employed, utilizing a non-probability purposive sampling method to collect data from all consumers of Hero Supermarket. The study employed multiple linear regression analysis using SPSS version 25 for Windows. The results revealed that store atmosphere, product range, and sale promotions significantly affect consumer purchase decisions at Hero Supermarket. These findings provide valuable insights into the factors influencing consumer behavior in the retail industry, thereby assisting marketers and managers in developing effective strategies to enhance customer satisfaction and drive sales.
 Highlights:
 
 Store atmosphere significantly influences consumer purchase decisions.
 A wide range of products enhances consumer buying behavior.
 Sale promotions play a crucial role in shaping consumer purchasing choices.
 
 Keywords: Store Atmosphere, Product Range, Sale Promotions, Consumer Purchase Decisions, Hero Supermarket

The Effect of Store Atmosphere and Social Media Marketing on Purchase Decisions on Consumers of the Damandiri Cafe

This study aims to determine and analyze the influence of social media and store atmosphere on purchase intention at the Damandiri cafe in Selo, Boyolali Regency. This type of research is quantitative research using a conclusive classification: data collection techniques using non-probability sampling classification and judgmental techniques. The number of samples used in this study was as many as 100 respondents who knew and had accessed the Instagram account of Damandiri café. The analysis technique uses multiple linear regression analysis with the SPSS version 25 program. The results show that social media positively and significantly affect purchase intention at Damandiri cafe in Selo, Boyolali. There is a significant influence of the store atmosphere has a positive and significant effect on the purchase intention of a Damandiri café in Selo, Boyolali. Café Damandiri is expected to be able to design outlets in such a way as to increase customer convenience with a positive store atmosphere. In addition, it is expected to consider the social media to increase consumer purchase intention. Further research can use newer variables such as convenience, promotion, or service quality.

The Effect of Store Atmosphere, Store Image and Servicescape on Purchase Decisions at Gramedia Padang Book Store

This study aims to determine the effect of the influence of Store Atmosphere, Store Image and Servicescape on Purchase Decisions at Gramedia Padang Bookstores. This research is a quantitative research, the sampling method using accidental sampling technique with the number of respondents 100 people. The data analysis technique used in this study was multiple regression analysis. The results of this study indicate that Store Atmosphere has a positive and significant effect on purchasing decisions, Store Image has a positive and significant effect on purchasing decisions, and Servicescape has a positive and significant effect on purchasing decisions

EFFECT OF THE STORE ATMOSPHERE ON COMPULSIVE BUYING BEHAVIOR

Compulsive buying is a behavioral disorder that drives consumers to buy more than they need unintentionally. Negative feelings such as depression, sorrow, denial, lack of self-esteem, Etc., are stated as the reasons for this behavior. This research aims to exert the triggering effect of store atmosphere on compulsive buying behavior. Both qualitative and quantitative methods have been applied to achieve this aim. Finally, we found that the effect of store atmosphere on compulsive buying behavior has three dimensions. These dimensions are physical environment, promotion, and conspicuous consumption. Statistical tests made by applying the Structural Equation Model show that our model has construct validity, the result of the factor analysis exerts that %73,98 of the total variance is explained, and the reliability score of our questionnaire is .929.

The Effect of Store Atmosphere on Impulse Buying and Positive Emotion as Intervening Variables at H&M Samarinda Stores

The purpose of this study is to analyze and prove the influence of Store Atmosphere on impulse buying, to analyze and prove the influence of Store Atmosphere on positive emotions, analyze and prove the influence of positive emotions on impulse buying, and to analyze and prove the influence of positive emotions in mediating the influence of Store Atmosphere. against impulse buying. This research was conducted at the H&M Store Samarinda. The research design uses an explanatory research approach. This type of research is quantitative. The population in this study are consumers who have made a purchase at the H&M Store Samarinda. Samples were taken as many as 130 people with non-probability sampling method, namely by using snowball sampling technique. Data was collected through the distribution of questionnaires. The data analysis technique used is the SEM method, namely PLS (Partial Least Square) with the help of Smart PLS software. The results showed that Store Atmosphere had a positive and significant effect on impulse buying, Store Atmosphere had a positive and significant effect on positive emotions, and positive emotions had a positive and significant effect on impulsive buying. This study also obtained positive and significant results between positive emotions mediating the influence of Store Atmosphere on impulse buying.

The Effect of Store Atmosphere on Impulse Buying and Positive Emotion as Intervening Variables at H&M Samarinda Stores

The purpose of this study is to analyze and prove the influence of Store Atmosphere on impulse buying, to analyze and prove the influence of Store Atmosphere on positive emotions, analyze and prove the influence of positive emotions on impulse buying, and to analyze and prove the influence of positive emotions in mediating the influence of Store Atmosphere. against impulse buying. This research was conducted at the H&M Store Samarinda. The research design uses an explanatory research approach. This type of research is quantitative. The population in this study are consumers who have made a purchase at the H&M Store Samarinda. Samples were taken as many as 130 people with non-probability sampling method, namely by using snowball sampling technique. Data was collected through the distribution of questionnaires. The data analysis technique used is the SEM method, namely PLS (Partial Least Square) with the help of Smart PLS software. The results showed that Store Atmosphere had a positive and significant effect on impulse buying, Store Atmosphere had a positive and significant effect on positive emotions, and positive emotions had a positive and significant effect on impulsive buying. This study also obtained positive and significant results between positive emotions mediating the influence of Store Atmosphere on impulse buying.

Pengaruh Store Atmosphere Dan Price Discount Terhadap Impulse Buying Dengan Positive Emotion Sebagai Variabel Intervening Pada Produk Fashion

The purpose of researche is to know the effect of store atmosphere and price discount on impulse buying with intervening variable is positive emotion of fashion product (study on consumer Ramayana Plaza Andalas Padang city). This research used causative form, the population in this research were society of Padang. The sample of this research as many 100 respondents that choose by using purposive sampling technic with consideration consumer impulse buying fashion product in Ramayana Plaza Andalas. It used primary data that obtained through distributing questionnaires to people in Padang with particular criteria. Analysis method was used is path analysis with SPSS 16. The result of this research shows (1) store atmosphere has significant effect and positif on impulse buying, (2) price discount has significant effect and positif on impulse buying, (3) store atmosphere has significant effect and positif on positive emotion,(4) price discount has significant effect and positif on positive emotion,(5) impulse buying has significant effect and positif on positive emotion, (6) store atmosphere has significant effect and positif to impulse buying with variable intervening as positive emotion (7) price discount has significant effect and positif to impulse buying with variable intervening as positive emotion. Keywords: store atmosphere, price discount, impulse buying, positive emotion

The Effect of Store Atmosphere, Promotion, and Retail Service on Customer Satisfaction and Repurchase Intention

The purpose of this study was to examine the effect of store atmosphere, promotion, and retail service on customer satisfaction and repurchase intention, we also investigate the effect of customer satisfaction on Indomaret customer repurchase intention in Denpasar City. The population in this study were all Indomaret customers in Denpasar City, whose numbers cannot be stated or counted with certainty (infinite). Determination of the sample in this study using purposive sampling technique. The sample set in this study were 105 respondents. Data analysis in this study used path analysis with the Partial Least Square (PLS) approach. The results showed that store atmosphere, promotion, and retail service had a positive and significant effect on customer satisfaction and repurchase intention, and customer satisfaction also had a positive and significant effect on repurchase intention. Keywords : store atmosphere, promotion, retail service, satisfaction, repurchase intention DOI: 10.7176/EJBM/13-8-14 Publication date: April 30 th 2021

MINAT BELI KONSUMEN DITINJAU DARI STORE ATMOSPHERE, CITA RASA DAN WORD OF MOUTH DI MIE GACOAN SOLO RAYA

This study aims to determine the effect simultaneously and partially on consumer buying interest on store atmosphere, taste of food, and word of mouth at Mie Gacoan Solo Raya. The method used is a quantitative method. Data collection techniques were carried out by distributing questionnaires to respondents. The population in this study were consumers of Mie Gacoan Solo Raya. The sampling technique used non-probability techniques with accindental sampling.The data analysis used was validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, F test, t test, and R2 with the help of SPSS version-20. Based on the results of the data calculation and analysis used, the regression equation is obtained, namely Y = 2.697+ 0.609X1 0.160X2 + 0.126X3 + e. This equation shows that consumer buying interest is influenced by store atmosphere, taste, and word of mouth. The conclusion that can be drawn is: "There is a simultaneous influence of store atmosphere, taste of food, and word of mouth on consumer buying interest at Mie Gacoan Solo Raya" can be accepted. "There is an effect of store atmosphere on consumer purchase interest at Mie Gacoan Solo Raya" is acceptable. "There is an influence of taste of food on consumer buying interest in Mie Gacoan Solo Raya" is acceptable. "There is an effect of word of mouth on consumer buying interest at Mie Gacoan Solo Raya" is acceptable. The result of the coefficient of determination R2 is 0.736, which means that 73.6% of the variation in the purchase interest variable can be explained by the store atmosphere, taste of food, and word of mouth variables, while the rest is explained by other variables not included in this study.
 
 Keywords : Store Atmosphere, Taste of Food, Word of Mouth and Consumer Buying Interest.

Pengaruh Store Atmosphere dan Kualitas Layanan Terhadap Kepuasan Konsumen (Studi Kasus di Rumah Makan Asela Sampang)

The purpose of this study was to determine the effect of store atmosphere and service quality on consumer satisfaction at Asela Sampang restaurant. This type of research used in this study is quantitative by using multiple linear regression. Data collection in this research is by distributing questionnaires to 100 respondents who visited Asela Sampang restaurant with Asela restaurant consumers who have made purchases at least 2 times, and the sampling technique is non probability sampling with purposive sampling method. The testing technique in this study is the validity and reliability test, while the data analysis technique uses the classic assumption test (normality test, heteroscedasticity, multicollinearity, autocorrelation, linearity), while the hypothesis test is t test, F test and coefficient of determination. The results showed that store atmosphere and service quality affect customer satisfaction.

Pengaruh Store Atmosphere dan Kualitas Produk Terhadap Kepuasan Konsumen Navila Cafe

Competition that occurs at this time makes entrepreneurs to create characteristics that will make consumers interested in these characteristics, characteristics that will be made can be from the store atmosphere or product quality that will later make consumers make repeat purchases. Navila Cafe is a culinary and lifestyle business that has an interesting and unique atmosphere that will make consumers comfortable visiting there, Navila also provides a variety of food and beverage products that will make consumers satisfied when enjoying food at Navila Cafe. This study aims to determine the effect of store atmosphere and product quality on consumer satisfaction Navila Cafe Jombang. This type of research is quantitative descriptive using survey methods. The number of samples in this study were 30 with a purposive sampling technique. Analysis of the data used is the validity and reliability test, the classic assumption test, and the hypothesis test with the multiple linear regression formula. The results in this study indicate that there is an influence between store atmosphere and product quality on consumer satisfaction of Navila Cafe Jombang either partially or simultaneously with a contribution of 86.7% while the remaining 13.3% is influenced by other factors.

PERAN EMOSI SEBAGAI VARIABEL YANG MEMEDIASI ANTARA STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN

This study aims to see the effect of store atmosphere on emotions and impact on purchasing decisions at Transmart Carrefour Semarang. The sample in this study were 272 respondents who had made a purchase decision on Transmart Carrefour Semarang. Data collection techniques using questionnaires with purposive sampling method. In testing the hypothesis, the data analysis technique uses Path Analysis. The results showed that the store atmosphere significantly influences emotions, and emotions significantly influence purchasing decisions, then the store atmosphere has a significant effect on purchasing decisions. Testing of intervening variables in this study shows that emotional variables can influence the indirect effect between store atmospheres on purchasing decisions.

The Effect of Store Atmosphere and Packaging Design toward Impulsive Buying with Shopping Lifestyle As a Moderating Variable at Carrefour in Jakarta

Thisresearchwasconductedtoexaminethe factorsthatinfluenceimpulsivebuying in Carrefour Jakarta consumers, which consists of shopping lifestyle, store atmosphere and packaging design. This study uses survey methods by distributing questionnaires. The population of this study consisted of Carrefour Jakarta consumers, while the number of samples was 96 people. Sample selection is done using random sampling techniques.ThedataanalysistechniqueusedinthisstudyusesSEMwiththeWarpPLS analysis tool. The results of the study prove that store atmosphere does not have a significant effect on impulsive buying. Packaging design has a positive and significant effect on impulsive buying. Store atmosphere has a significant effect on impulsive buying with shopping lifestyle as a moderating variable. But shopping lifestyle cannot moderate the packaging design relationship to impulsive buying. The contribution of this research is to see the role of shopping lifestyle in moderating store atmosphere and packaging design towards impulsive buying.

THE EFFECT OF STORE ATMOSPHERE ON THE STUDENTS’ PURCHASE INTENTION UNIVERSITAS KLABAT

This study focused on the effect of store atmosphere (i.e. lighting, color, music, and scent) on the purchase intention of the Principles of Management students at Universitas Klabat and which of the four independent variables was significant and had the strongest effect on the students’ purchase intention. This study was descriptive-correlative and used quantitative data. The number of respondents was 251 consisting of 96 male students and 155 female students. The sampling technique used was convenience sampling, and to collect the data, the researcher used a questionnaire. Based on the techniques of linear regression and multiple regression, the results showed that, simultaneously, lighting, color, music, and scent affected the purchase intention of the students; however, only music and scent had significant effect on the students’ purchase intention. The result also showed that scent had the strongest effect on the students’ purchase intention. Based on the results, it can be concluded that the increase and decrease of the students’ purchase intention do not depend on lighting and color; instead, they depend on music and especially on scent.

Analisis Pengaruh Suasana Toko Dan Kualitas Produk Terhadap Minat Beli Konsumen Pada Distro Black Id Kota Bukittinggi

This study aims to determine the effect of store atmosphere, product quality, and customer satisfaction, on consumer buying interest in Black Id distributions in the city of Bukittinggi. The object of this research is customers who buy branded men's clothing products at Black Id Distro. The sample was selected using the Lemesshow formula with 98 customers as a sample. The type of data used is primary data and secondary data. Data analysis using binary logistics analysts after passing the validity test, reliability test, variable descriptive analysis by using Statistical Package For Social Science (SPSS) program 16.00. Based on the results of the study, the indicators in this study are all valid statement indicators. Data testing with Binary Logistics Collaboration analysts found that the store atmosphere variable (X1), product quality (X2), had a positive and significant influence on consumer buying interest in the Bukittinggi city Black Id distro, both partially and simultaneously viewed from the test results Wald and the G test have significant values ??smaller than 0.05. The most dominant variable in this study is customer satisfaction seen from the results of the B expectations test.