Effects Of Relationship Commitment Research Articles

가맹점주의 조절초점이 가맹본부에 대한 재계약 의도 및 다점포 운영의도에 미치는 영향

Purpose: As franchise brands have recently increased in the same industry and formal contracts have been standardized, the difference in support, reputation, and sales performance of franchisor has narrowed. As a result, it has become easier for franchisees to switch to other franchise brands in the same industry, and the influence of the unique assets or trust level arising from the relationship between franchise headquarters and franchisees on the intention to renew contracts has also decreased compared to the past. Accordingly, this study examined the factors affecting the franchisee’s willingness to renew the contract in the relationship between the franchisee and the franchisor, from the individual characteristics of the franchisee. Research design, data, and methodology: This study was conducted by selecting the food service industry, which has a variety of franchise brands in the same industry and has low entry barriers and high risk. The characteristic of the franchisee was divided into promotion focus and prevention focus, and the effect of this individual characteristics on relationship commitment and the effect of relationship commitment on contract renewal intention and multi-store operation intention were examined. We postulated that the promotion focus has a positive impact on affective commitment (H1), has a positive impact on calculative commitment (H2), the prevention focus has a negative impact on affective commitment (H3), has a negative impact on calculative commitment (H4). And we postulated that the affective commitment has a positive impact on renewal and multi-store operation intention (H5, H6), the calculative commitment has a negative impact on renewal and multi-store operation intention (H7, H8). Results and Conclusions: To verify the research model and hypothesis, we first run a CFA to test the validity and reliability of the proposed model. Overall, the verification results show that the measurement model exhibits acceptable fit of the Model (χ2=242.1, df=155, Q=1.56, RMR=0.04, RMSEA=0.06, GFI=0.86, TLI=0.90, CFI=0.92). It is confirmed that all measurement items are representative of the unit of study, with average variance extracted values and composite reliability values exceeding the acceptable levels of 0.5 and 0.7 respectively. To verify the proposed research model and hypothesis, the author utilized the structural equation model. Most of the model fit indices were accepted as a result of the analysis (χ2=254.90, df=161, Q=1.58, RMR=0.05, RMSEA=0.06, GFI=0.86, TLI=0.90, CFI=0.91). All of hypotheses were supported and are shown in the table below. Table 1 Results of hypotheses test Hypothesis (direction) St. Estimate S.E. C.R. Results H1(+) Promotion focus → Affective commitment 1.12** 0.26 4.36 Supported H2(+) Promotion focus → Calculative commitment 0.81** 0.21 3.84 Supported H3(–) Prevention focus → Affective commitment –0.15* 0.06 –2.39 Supported H4(–) Prevention focus → Calculative commitment –0.35** 0.14 –4.31 Supported H5(+) Affective commitment → Renewal intention 0.72** 0.15 4.97 Supported H6(+) Affective commitment → Multi-store operation intention 0.83** 0.24 3.39 Supported H7(–) Calculative commitment → Renewal intention –0.05 0.07 –0.79 Not supported H8(–) Calculative commitment → Multi-store operation intention –0.16 0.19 –0.83 Not supported Model fit: χ2=254.90, df=161, Q=1.58, RMR=0.05, RMSEA=0.06, GFI=0.86, TLI=0.90, CFI=0.91. Overall, this study introduces the individual characteristics of the franchisee that have not been adequately explained by previous studies, and suggested practical and academic implications through this empirical research results.

The effects of relationship commitment between wedding companies and wedding planers in the wedding industry on relationship performance and relationship continuation intention

The purpose of this study is to establish the relationship between wedding companies and wedding planners and understand the influence of relationship factors on the relationship performance and relationship continuation intention of wedding companies. We conducted an online survey from June to July 2017, and collected 201 responses which were used during analysis. Statistical analysis, including technical statistical analysis, factor analysis, reliability analysis, and regression analysis, was undertaken using SPSS 23. This study shows that among the relationship factors affecting the wedding planner and the wedding company, the computational tie-up has a significant impact on both the financial and non-financial performance of the wedding company, while emotional tie-ups have a significant impact on the non-financial performance of the wedding company, but not on financial performance. As for the effects of relationship commitment to wedding planners on wedding shops’ relationship continuation intention, each factor for relationship commitment significantly affected wedding shops’ relationship continuation intention. Regarding the effects of wedding shops’ relational performance on relationship continuation intention, each factor of performance significantly affected relationship continuation intention. Therefore, wedding companies should make continuous efforts to maintain this relationship and recognize the need for robust relationships with wedding planners as a sure and important competitive tool for attracting customer and generating revenue.

The Effect of Supplier’s Service Capability on Switching Barrier in the Industrial Markets : A Focus on Mediating Effect of Relationship Commitment

The Effect of Supplier’s Service Capability on Switching Barrier in the Industrial Markets : A Focus on Mediating Effect of Relationship Commitment

The Effects of Relationship Commitment and Trust on Business to Consumer Electronic Commerce - The Case of Taiwan

Electronic commerce has gained strong momentum across various industry sectors since the release of the commercial browser of Netscape. However, the sharp meltdown of dot com companies in the past three years inspires us to investigate the causes of failures and the factors of success. We postulated that there is a lack of relationship commitment and trust among the electronic commerce partakers. This paper focuses on the business to consumer segment of the electronic commerce regarding the effects of relationship commitment and trust. After surveying more than 250 online consumers in Taiwan, we found that the commitment and trust factors play vital role in customer retention that support our hypotheses.

Effects of Donor Trust on Attitudes Toward Giving Behavior Among the Donors Donating to Nursing Homes for Older People：Mediating Effect of Relationship Commitment

Effects of Donor Trust on Attitudes Toward Giving Behavior Among the Donors Donating to Nursing Homes for Older People：Mediating Effect of Relationship Commitment

Reciprocal Effects of Commitment on Exporter–Importer Relationships

Reciprocal effects of relationship commitment on exporter–importer relationships are tested with data from 125 pairs of Australian–Thai exporter–importer relationships. Relationship performance is modeled as a function of each party's commitment toward the other partner. This commitment is driven by a reciprocal cycle of each partner's perception of the other's commitment, relationship-specific investments, and dependence. The findings support the overall model, highlighting the importance of reciprocal nature of commitment and its impact on exporter–importer relationships.