The main objective of this research paper is to identify the matriculation factors of students for higher education in private universities of Bangladesh. A survey was conducted among 750 students of fifteen UGC (University Grant Commission) approved private universities in Bangladesh. A structured questionnaire was sent to Dhaka, Sylhet, Rahshahi, and Chittagong division to collect data from selected private universities. A number of statistical measures (e.g. demographic analysis, descriptive analysis, multiple regression analysis) have been used to draw conclusions and offer recommendations. The results show that the common factors related to the matriculation factors of students are the image of the university, preferred program, quality of teaching, medium of instruction, campus size, location of the campus, hostel facility, transportation facility, canteen facility, common room facility, tuition fees for the students etc.
 JEL Classification Code: I20; I23
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