E-commerce Technology Research Articles

Crime and Cybersecurity as Advanced Persistent Threat: A Constant E-Commerce Challenges

This study examines e-commerce technology and company cyber security threats. Technology for e-commerce is garnering academic and business attention. The business community and consumers can now do what was previously impossible. But it also created concerns, including cyber security. This study examines social engineering, denial of service, malware, and personal data assaults. Global firms spend a lot on cybersecurity, which grows each year. Because attackers constantly look for new vulnerabilities in persons, companies, and technology, it seems complicated to solve the obstacle. This study analyzes social engineering, DDoS, malware, and personal data threats. Using new technology for e-commerce and cybersecurity is a never-ending game of cat and mouse. Reliable technology, staff, customer training, and good corporate and government policies and regulations mitigate hazards.

Tokopedia Visual Campaign #banggabuatanindonesia in Supporting the Mar-keting of MSME Products in the Era of the Covid 19 Pandemic


 Tokopedia as the largest e-commerce made in Indonesia, was lined up to be the government's partner in promoting a national campaign called Bangga Buatan Indonesia. This campaign is one of the government's ways to increase people's purchasing power for local products in the midst of the COVID-19 pandemic. As a company engaged in e-commerce technology, Tokopedia has created a special curation page for local products specifically for merchant partners from all over Indonesia, from small-scale micro-scale traders to large traders who originally made in Indonesia. To introduce this feature, Tokopedia through the #banggabuatanindonesia campaign created a special visual campaign with a variety of media ranging from digital posters, application headers, IG Feed & story templates, to audio-visual media in the form of short videos introducing products made by Indonesian MSMEs. It is hoped that the synergy between Tokopedia and the government will accelerate digital adoption for MSME business actors as well as increase productivity and advance the nation's economy

Evaluation of Barriers in the Adoption of E-Commerce Technology in SMEs

The main purpose of this study is to examine barriers towards e-commerce platforms in developing countries using specific analytic techniques. The present empirical analysis has its main objectives of detailed study of barriers that keep deferring them to adopt an e-commerce platform. To achieve this, the barriers were selected from an extensive literature review and expert advice from this field. Then the responses were studied using a fuzzy DEMATEL approach. The causal relationship graphs provide detailed structural interdependencies of the barriers. In this exploratory study benchmarking has come out to be the most influential barrier that needs to be practiced while adopting an e-commerce platform. Furthermore, a lack of top management commitment has also been a significant barrier in the organization while initiating an online real-time business. The result also showed that higher turnover and poor planning are the most influenced barrier among the other parameter, the sensitivity analysis of the method is conducted to validate the robustness of the results.

Peran Teknologi Internet Dalam E-Commerce

This study discusses the role of internet technology in e-commerce. This study uses a causal research design on 58 respondents. The data technique used is simple linear regression with SPSS 21 application. Technology plays a role in the development of e-commerce. This shows that customers will be satisfied if they use technology that offers good technology, low risk and the development of e-commerce. This research has benefits in developing an applied theory that information technology plays a significant role in e-commerce. For further research, it is expected to examine the dividend variable that is not listed in this research model. This research has practical benefits for business actors who use e-commerce to improve marketing performance by always paying attention to the role of information technology in e-commerce

Study on the Intention of Foreign Trade Driven by Cross-Border E-Commerce Based on Blockchain Technology

Cross-border e-commerce is also facing the problems of cross-border goods selling counterfeit, long delivery time of cross-border logistics, and high cross-border payment fee in the process of development. Blockchain technology, with its characteristics of high trustworthiness, traceability, and information immutability, can be applied to the field of cross-border e-commerce, providing a new direction for cross-border e-commerce to solve these problems. At the present stage, scholars at home and abroad mainly study how blockchain technology is applied in cross-border e-commerce, explore the specific mode of combining blockchain technology with cross-border e-commerce, and lay the theoretical foundation for the application of blockchain technology in cross-border e-commerce, while less research is conducted on the application effect of blockchain technology in cross-border e-commerce. Based on this, this paper researches the influence mechanism of the application of blockchain technology in cross-border e-commerce on consumers’ willingness to purchase, explains the current situation of the application of blockchain technology in various fields of cross-border e-commerce, and on this basis, divides the quality of the blockchain system of cross-border e-commerce into three dimensions of commodity information quality, logistics service quality, and payment security.

How did Tokopedia assist economic recovery through the MSMEs during the Covid-19 pandemic?

<p>Discussing business during the Covid-19 pandemic is very interesting, especially about the acceleration of digitalization transformation in the country. Indonesia is predicted to have a high potential for digital economic growth in Southeast Asia. Online retail stores or e-commerce are part of the digital economy ecosystem growing rapidly in Indonesia. Tokopedia is an e-commerce technology company from Indonesia that has a mission to equalize the digital economy. This mission is in line with the Indonesian government, seeking to accelerate digital transformation, especially for local MSMEs (Micro, Small, and Medium Enterprises) as one of the drivers of the economy, especially during the Covid-19 pandemic. With the dominance of sellers from local MSMEs, Tokopedia contributes to the movement of the economy in Indonesia. Therefore, in addition to discussing the e-commerce digital economy ecosystem in Indonesia, this article aims to discuss Tokopedia's strategies in helping Indonesia's economic recovery during the Covid-19 pandemic through the digitalization of MSMEs. Tokopedia's series of strategies to digitize MSMEs provide inspirational stories to always be active in developing creative and innovative ideas in business processes.</p>

How Does Gender Moderate Customer Intention of Shopping via Live-Streaming Apps during the COVID-19 Pandemic Lockdown Period?

Shopping through Live-Streaming Shopping Apps (LSSAs) as an emerging consumption phenomenon has increased dramatically in recent years, especially during the COVID-19 lockdown period. However, insufficient studies have focused on the psychological processes undergone in different customer demographics while shopping via LSSAs under pandemic conditions. This study integrated the Unified Theory of Acceptance and Use of Technology 2 with Flow Theory into a Stimulus-Organism-Response framework to investigate the psychological processes of different customer demographics during the COVID-19 lockdown period. A total of 374 validated data were analyzed by covariance-based structural equation modelling. The statistical results demonstrated by the proposed model showed a significant discrepancy between different gender groups, in which Flow, as a mediator, representing users’ engagement and immersion in shopping via LSSAs, was significantly moderated by gender where connection between stimulus components, hedonic motivation, trust and social influence and response component perceived value are concerned. This study contributed a theoretical development and a practical framework to the explanation of the mental processes of different customer demographics when using an innovative e-commerce technology. Furthermore, the results can support the relevant stakeholders in e-commerce in their comprehensive understanding of customers’ behavior, allowing better strategical and managerial development.

Explore the Short Video's Technology in E-commerce in India

In this paper, there is description of videos technology has been used widely as well as tried to explore the transform in the structure of selling as well as buying of the product mainly in short videos. With the emergence of the Internet, online procedure are replacing conventional models in our society. Even so, not many recognize the criticality required in E-commerce industry. Video commerce is the next great thing of marketing. It connects to a web page of a dealer selling or giving services rightly from its portal to the consumers. They use a digital shopping cart structure and permit payment by credit card, debit card or electronic fund transfer payments. The E- commerce services helps in decreasing costs in managing orders while also interacting with a broad range of suppliers as well as trading partners. It also requires any type of business transaction in which the parties interconnect electronically rather than by physical exchanges or direct physical contact.

Intention Quality Model to Improve the Trust Relationship between Customers and SMEs for E-commerce Implementation in Libya

In the current global market, internet business has emerged to empower the business exchange between customers and traders efficiently. The main focus of e-commerce is to develop trade and encourage a fruitful customer relationship. Trust is a significant element in improving business execution. This study was designed to explore the factors affecting consumer trust in e-commerce in the context of Libyan SME's. The infrastructure of Libya is ready to take up e-commerce technology with the availability of purchasing sites such as Open Libyan Market and Dokkan, adoption of internet services and electronic payment cards. However, there is reluctance in online purchases and low trust from the customers. Many SMEs which have been established in Libya have operated in a short period then collapsed. Unfortunately, businesses have not taken the initiative to understand customer preferences and make good use of social media for e-commerce purposes. This research focuses on these study gaps with a particular interest in trust issues in the Libyan context beginning in 2011. It hypothesises that trust and purchase intention is influenced by process quality, service quality, website quality, information and security. This study uses a sample of 385 respondents of the Libyan online purchasers obtained through the snowball sampling technique to solicit the primary data for the study. The secondary data will be utilised from previous studies and the internet. Structural equation modelling is used to analyse the hypothesised correlations, while cognitive analysis is used in analysing open-ended mental representations. This study will inform the current and future e-commerce implementation on the preferred customer service and gain customer trust.

PERAN DAN TANTANGAN E-COMMERCE SEBAGAI MEDIA AKSELERASI MANAJEMEN RANTAI NILAI PRODUK PERTANIAN

<p>E-commerce in Indonesia is growing fast along with the increasing use of the internet. However, e-commerce adoption has many obstacles, such as the low capability of human resources and infrastructure readiness. This writing aims to identify the roles and challenges of e-commerce agricultural products, review the management aspects of e-commerce agricultural products, and formulate recommendations for e-commerce development in Indonesia. The method used for this research is a literature review. E-commerce is a technology meant to cuts the agricultural value chain. However, it has challenges in implementation, namely, non-durable and perishable agricultural products, compatibility of human resources, too many tax regulations, and the quality and diffusion of the internet. The establishment of e-commerce has a social mission: increasing farmers' welfare. It aims to overcome the farmer's problems, namely limited access to the market and finance. Recommendations for using e-commerce as a medium for accelerating value chain management should be conducted through a dimensional approach, namely human resources, natural resources, technology, markets and finance. Its implementation is to increase the ability of human resources to the novelty of science and technology and to optimize the use of natural resources while still paying attention to ecosystem sustainability. The development of science and technology for e-commerce and agricultural products needs to be carried out following market challenges and creating an inclusive financial system.</p>

Community Empowerment Through Entrepreneurship Program Based on Information Technology (Technopreneurship) for Residents of RT 03 RW 02 Pondok Jati Jurangmangu Barat Pondok Aren

Residents in the neighborhood of Rukun Tetangga 03 Rukun Warga 02 Pondok Jati Jurangmangu Barat Pondok Aren mostly belong to the lower middle class. Most of the residents in this RT 03 environment run their business businesses such as warungs, drinking water supply services, cellphone counters, workshops, printing houses, internet cafes, house rentals/rents, vehicle rentals, vehicle care services, midwives, and furniture. Although some business actors have used information technology tools to support their business, their use is limited to Facebook, Twitter, Instagram, and WhatsApp. Residents do not understand how to sell and market products using information technology tools. E-Commerce technology is a technology used to conduct business transactions that occur on electronic networks. E-Commerce technology can help market products, especially when implementing large-scale social restrictions (PSBB). Based on the above conditions, we conducted training to build a business using Electronic Commerce (E-Commerce) technology for residents to foster an entrepreneurial spirit based on information technology. the methodology in this community service activity uses the Participatory Rural Appraisal (PRA) approach which consists of the identification of problems, planning activities, implementing activities, monitoring activities, and evaluating community service activities. The output of this community service activity is that the residents of Rukun Tetangga 03 Rukun Warga 02 Pondok Jati Jurangmangu Barat Pondok Aren gain knowledge and experience on how to use E-Commerce technology to support their business activities. For this community service activity to run optimally, it is necessary to provide assistance during the adaptation process of E-Commerce technology and conduct training on digital marketing in the future.

A hybrid sentiment analysis approach using black widow optimization based feature selection

With the massive development of Internet technologies and e-commerce technology, people rely on the product reviews provided by users through web. Sentiment analysis of online reviews has become a mainstream way for businesses on e-commerce platforms to satisfy the customers. This paper proposes a novel hybrid framework with Black Widow Optimization (BWO) based feature reduction technique which combines the merits of both machine learning and lexicon-based approaches to attain better scalability and accuracy. The scalability problem arises due to noisy, irrelevant and unique features present in the extracted features from proposed approach, which can be eliminated by adopting an effective feature reduction technique. In our proposed BWO approach, without changing the accuracy (90%), the feature-set size is reduced up to 43%. The proposed feature selection technique outperforms other commonly used Particle Swarm Optimization (PSO) and Genetic Algorithm (GA) based feature selection techniques with reduced computation time of 21 sec. Moreover, our sentiment analysis approach is analyzed using performance metrics such as precision, recall, F-measure, and computation time. Many organizations can use these online reviews to make well-informed decisions towards the users’ interests and preferences to enhance customer satisfaction, product quality and to find the aspects to improve the products, thereby to generate more profits.

Pengembangan Teknologi E-Commerce dengan Menerapkan Metode CRM dan Forecasting

The development of e-commerce technology is a sales process that is carried out online which can make it easier to sell without having to come to the store directly. Dalwa Zain Collection store which is a clothing store that sells Muslim and Muslim clothing for men and women. This e-commerce sales system will be applied to the Dalwa Zain Collection store to make it easier for shop owners to make transactions and also make it easier for consumers at the purchase stage without having to go to the shop. In this e-commerce system, there are two methods, namely to apply the forecasting method to carry out the annual forecasting stage at the Dalwa Zain Collection store and to apply the CRM (Customer Relationship Management) method as the application of discounts on clothing in the Dalwa Zain Collection store. This is the stage of the process that will be carried out so that the Dalwa Zain Collection store can see its sales from year to year and also make the discount that will be set can be helped to overcome quickly.

Inovasi Digital Model Rantai Pasok Pada Futuristik E-Commerce

The increasing number of internet users in the world and especially in Indonesia has made traditional businesses start turning to technology such as e-Commerce. Where the increase in internet users by (±16%) and internet penetration by 75.47% between 2021 and 2022 are the main causes of a paradigm shift in society in Indonesia. Technology can play a role in helping management dynamics in a company's supply chain flow and entrepreneurial business activities in real-time. Human resources, cash flow, logistics, low-cost information flow, and efficiency play an important role in the continuity of technology-based business management. The application of Information Technology makes the supply chain process run according to consumer expectations to fulfill product distribution more efficiently and optimally. The concept of Technology-Based Supply Chain Management that has existed in recent years has become a priority for analysis in this journal, so that the qualitative research methodology used is a conceptual review, where this method collects data using library research methods and examines various related matters. information. to supply chains, behavioral changes, consumers, changes in the use of technology in e-Commerce which are the basis for determining innovation solutions to optimize Supply Chain Management (SCM) strategies on the concept of digital e-Commerce technology for future businesses.

The rise of 3D E-Commerce: the online shopping gets real with virtual reality and augmented reality during COVID-19

PurposeThe COVID-19 virus outbreak began in December 2019 and rapidly spread to every continent on Earth. The analysts have predicted that COVID-19 and other similar pandemics will continue in the coming decade and badly affect offline businesses. As a result, the offline platform is also shifting to the online platform and online demands are increasing daily. The traditional two-dimensional E-Commerce websites are designed to provide simple, browser-based interfaces to allow users to access available products and services. Whilst virtual representations are an essential consideration in establishing trust, most virtual representation sites fall short in mimicking real-life human representation. This paper aims to focus on three-dimensional (3D) E-Commerce technology that presents how virtual reality (VR) and augmented reality (AR) can help deal with limitations and improve E-Commerce operations. It is built as an internet-only tool, a person-centred shopping assistant created following user-centred design principles to be used on various computing platforms, including desktop and mobile devices. The paper shows how VR and AR can offer more precise product information in 3D E-Commerce environments. The virtual store experience is also enhanced by an AR assistant that helps the users by giving them all the required information in audio form or using its avatar.Design/methodology/approachImplementation of VR and AR in E-Commerce will increase customer satisfaction. Sub hypothesis – to study the implementation of VR in E-Commerce. To study the implementation of AR in E-Commerce. To study the inclusion of E-Commerce sites in an open-world game. To study the customer satisfaction of users using VR stores.FindingsThe scope of work is concentrated on the urban Indian market especially targeting the country’s youth who are already or ready to indulge in VR such as video games, cinema and other activities (Mattsson and Barkman, 2019). This demography is more open to learning and using VR. The primary segment of E-Commerce that we are concentrating upon is fashion. Here, the regular user needs to have more immersed knowledge about the product rather than just the written information like how would they look in a dress or will the size available on the website fit me or not.Originality/valueA perfect system does not exist in the world. A terrible disease has landed on the planet. Very soon, it will be impossible to escape from this current situation. The effects of this plague have been felt in every sector of the world. The researchers also claim that physical stores will continue to exist. There will never be anything that replaces the ability to hold and use products or have personal face-to-face interactions with retail professionals. For the time being, brick-and-mortar retail is having a difficult time, but immersive technology is starting to be used to enhance the in-store experience. The good news is that this should help retailers increase their chances of survival. However, the melody of 3D E-Commerce is it would help out the in-store experience.

Assessing Antecedents of Behavioral Intention to Use Mobile Technologies in E-Commerce

The last decades have seen continuous increases in electronic commerce (e-commerce) and particularly mobile commerce (m-commerce). These sharp increases, especially during the COVID-19 pandemic, have led companies to become aware of the potential of this trade channel. This paper investigates the effects of antecedents on behavioral intention in m-commerce and the role of consumer satisfaction in the buyer decision process. In our investigation, we used the modified technology acceptance model (TAM). The research was conducted through a survey based on a self-administered questionnaire, with the data being analyzed by structural equation modeling and cross-tabulation. Following the investigation, we found that perceived usefulness (PU) and perceived ease of use (PEU) positively influence behavioral intention. Consumer satisfaction also plays a significantly positive role in m-commerce actual use, influencing future behavioral intention. The results also showed that generational and gender differences strongly affect behavioral intention, with younger generations and male respondents being more inclined to use m-commerce.

국내 ICT기반 관광 스타트업의 동향 및 성과 연구

Purpose-Recently, the Korean government considers the start-up as the engine of future economic growth. Tourism businesses have increasingly changed to innovative and technology-based businesses after the fourth industrial revolution and the COVID-19 pandemic. This study aims to systematically understand and describe the growth and output of the ICT(information and communications technology)-based tourism start-ups, which have been dramatically developing in the Korean tourism industry. Design, data, and methodology-We utilized the secondary data of the Korea Tourism Organization, which collected 87 tourism start-ups from January 2011 to April 2021. Data analysis was performed using the descriptive analysis and cross-tab analysis. Result-The results showed that the two-sided market is prominent in the domestic tourism market, with O2O(online to offline) and online business being the main focus. It was also found that many technological innovation companies are concentrated in Seoul, where infrastructure and support are abundant. The large majority of tourism start-ups are mainly based on e-commerce technology and have patents. Additionally, venture capital plays a vital role in the investment and growth of tourism start-ups in South Korea. Conclusions - Based on the results, theoretical and practical implications were discussed to foster tourism start-up businesses in South Korea.

An Empirical Study on the Impact of E-Commerce Live Features on Consumers’ Purchase Intention: From the Perspective of Flow Experience and Social Presence

The COVID-19 pandemic and the continuous advancement of live e-commerce technology pushed the swift growth of live e-commerce in China. Based on the S–O–R theoretical framework, this study investigates the impact of live broadcast characteristics on consumers’ social presence and flow experience, along with their impact on the consumers’ consumption intention in live e-commerce scenarios through questionnaires. Using structural equation modeling, data processing and involvement were introduced as regulating variables. Host charm, interaction, and trust in the host exerted a significant positive impact on social presence. In addition, host charm and trust in host significantly affected flow experience, and social presence significantly affected flow experience. Both social presence and flow experience significantly affected consumption intention, while involvement affected all paths to some extent. Overall, this study illustrates the significance of host in live e-commerce, and consumers with low involvement should be the focus of attention in live e-commerce.

Regional E-Commerce Development in the Context of the Covid-19 Pandemic

The use of e-commerce technologies in trade has been developing for several decades. Nevertheless, often the share of online purchases in the total retail trade turnover in some regions remains insignificant. The COVID-19 pandemic has been a strong driver for increasing the digital development of the population, including in the use of e-commerce. The article analyzes the direct impact of the COVID-19 pandemic on the development of e-commerce, using the example of the regions of the Russian Federation, and compares the corresponding growth rates. It is concluded that e-commerce has the greatest potential for its development in the case of initially low development in the region, due to the involvement of new users, rather than in more developed regions.

Consumer Privacy Protection With the Growth of AI-Empowered Online Shopping Based on the Evolutionary Game Model.

Social distancing due to the COVID-19 pandemic has driven some consumers to online shopping, and concerns about pandemic risks and personal hygiene have increased the demand for e-commerce. Providing personalized recommendations seems quite profitable for e-commerce platforms, and consumers also benefit from personalized content with the advancement of AI technologies. However, this possible win-win situation is marred by the increase in consumers' privacy concerns. Technical solutions have been widely studied to protect consumer privacy, while few analyses have been conducted from the perspective of psychological and behavioral implications. In this paper, an evolutionary game model of privacy protection between e-commerce platforms and consumers is established to determine the mechanisms by which various factors exert influence, and evolutionary stable strategies are obtained from equilibrium points. Then, the strategy selections are simulated with MATLAB 2020 software. Based on the results, the following conclusions are drawn: (1) the application of AI technologies in e-commerce will fundamentally benefit consumers, which makes them actively share personal information with e-commerce platforms with incentives for generous rewards; (2) it is profitable for e-commerce platforms to conduct data mining by improving the ability to use AI technologies and making efforts to reduce technical costs; and (3) regulators should improve the level of supervision instead of imposing a large penalty to enhance consumer trust, which could effectively increase the profits of e-commerce platforms and protect consumers' privacy.