E-commerce Research Articles

THE IMPACT OF E-COMMERCE ON SMALL BUSINESS

The article provides a review of scientific literature in order to generalize the methodology for defining the concept of "electronic commerce". The main trends in the field of e-commerce in small business are characterized. The data on the development of the e-commerce market are analyzed and the following is emphasized: in the number of purchases from mobile devices has increased; creation and widespread use of social media pages is a key factor in the development of e-commerce by entrepreneurs. The advantages and disadvantages of using electronic commerce by small businesses are systematized. In given article authors shine a problem an analysis he shift toward online transactions and digital platforms has been accelerated to adapt to the changing business landscape. Through the review of scientific literature, a comprehensive understanding of e-commerce's impact on small businesses has been highlighted. The article has delved into the main trends shaping the e-commerce landscape for small businesses, emphasizing the significant increase in purchases made through mobile devices. This trend underscores the importance of having a mobile-friendly online presence for entrepreneurs to effectively reach their target audience. E-commerce is a tool through which firms can attain competitive advantage. Therefore it is interesting to further explore how firms exactly go about implementing e-commerce systems, and which path firms take from e-commerce idea generation up to realization of e-commerce success.To comprehensively understand the impact of e-commerce on small businesses, it is crucial to conduct a multiple case studies analysis using a qualitative research design. Small businesses experience challenges before, when, and after integrating e-commerce into their operational structures internally and externally, such as perceiving the technology as an unnecessary business cost, lack of resources to fund e-commerce infrastructure, and absence of managerial support to adopting a radical approach to innovation and growth of the business. The analysis of the impacts of e-commerce on small businesses helps to determine the opportunities and challenges in the business operation process.

The Risks of Electronic Piracy and its Impact on Arabic E-Commerce: Saudi Arabia as a Model

The objective of this research is to examine the legal consequences arising from attacks on electronic commerce and the associated risks. Currently, online trade is considered a fundamental pillar for major corporations, yet instances of electronic fraud and cyber piracy frequently occur during commercial transactions, particularly since e-commerce transcends geographical boundaries, making it vulnerable to cross-border cybercrimes. The researcher employed the descriptive-analytical method with a focus on legislation in the Kingdom of Saudi Arabia. The findings revealed that cyber piracy results in substantial losses for e-commerce at both the Arab and global levels, as evidenced by the cybersecurity index. The study concluded with the recommendation that Saudi Arabia should establish a specialized policy to combat cybercrimes associated with e-commerce by enforcing criminal sanctions, bolstering support for local institutions and investment bodies operating within its borders, and implementing measures and technologies to ensure the security of electronic commercial activities.

Research on Real-time E-commerce Price Comparison System Using Python Web Scraping Technology

This paper presents a study on the development of a real-time price comparison system for e-commerce platforms using Python-based web scraping technologies. The objective is to analyze and compare product prices across major e-commerce platforms, including Taobao, JD.com, and Amazon, by leveraging different web scraping libraries such as BeautifulSoup, Scrapy, and Selenium. The study outlines the technical challenges associated with dynamic content extraction, anti-scraping mechanisms, and the effectiveness of various scraping tools. Through experimental evaluation, we compare the scraping efficiency, success rate, and data accuracy across the three platforms. The results indicate that JD.com, with its mostly static content, offers the highest scraping efficiency when using BeautifulSoup, while Amazon, despite slower page loading, achieves a high success rate using Scrapy. Taobao, on the other hand, presents significant challenges due to its dynamic loading and strict anti-scraping measures, making Selenium the most appropriate tool, albeit with slower processing times. This research provides valuable insights into the selection of optimal web scraping techniques for real-time price comparison systems and highlights the impact of platform-specific challenges on the accuracy and efficiency of data extraction.

Proyek Pemasaran Digital di Sosial Media dan E- Commerce Melalui Pembuatan Content Marketing dan Advertising Campaign Untuk Meningkatkan Brand Awareness Racabel

This study aims to analyze the digital marketing strategies implemented by Racabel, a local fashion accessories brand, to enhance brand awareness through social media and e-commerce platforms. The project includes creating marketing content and paid advertising campaigns across platforms such as Instagram, TikTok, Shopee, and Tokopedia. The strategy focused on content optimization to strengthen audience interaction and increase engagement on social media. The results of these campaigns show a significant increase in followers, engagement rates, and sales conversions on marketplace platforms. With the right content optimization and measurable advertising strategies, Racabel successfully expanded its market reach and improved brand awareness among the target audience.

The Effect Of E-Service Quality And E-Trust On Buying Interest In Shopee Pay Users In The Millennial Generation

The use of e-wallet is increasing as online transactions increase in Indonesia. This research is an explanatory study that aims to find out the influence of E-service quality and E-trust on the interest of using ShopeePay when shopping online among Millennials in DKI Jakarta. The population of this study is the entire Generation of Millennials in DKI Jakarta who have used ShopeePay at least three times when making online transactions and the number is unknown. Sampling technique used is purposive sampling techniques on condition samples are Millennial Generation, live in the territory of DKI Jakarta and have used ShoppePay at least 3 times. Data collected through the spread of the google form questionnaire to the Millennial Generation. Data analysis using SmartPLS 3.0 Partial Least Squares Structural Equation Modeling (PLS-SEM). Research results show that E-Service Quality and E-Trust have a positive and significant influence on purchasing interest using ShopeePay on the millennial generation in DKI Jakarta. According to research results, 92.9% of Millennial Generation interest in using ShoppePay is influenced by E-Service Quality and E-Trust. The findings confirm that it is important for e-wallet service providers to focus on improving the quality of electronic services and building user confidence to boost purchasing interest.

Customs Intelligence Strategy Encountering Smuggling Threats in a Changing World

This research analyzes the intelligence strategies employed by the Directorate General of Customs and Excise (DGCE) in Indonesia to combat the evolving landscape of smuggling in the era of Industry 4.0. The study aims to identify and analyze current intelligence practices and subsequently formulate effective strategies for early detection, prevention, and suppression of smuggling activities. Employing a qualitative research methodology, the study utilizes NVivo 14 software to analyze data gathered from relevant sources. The findings reveal a significant increase in the complexity of smuggling operations, characterized by the involvement of transnational organized crime syndicates, sophisticated trade-based money laundering schemes, and the exploitation of electronic commerce (e-commerce) platforms. Despite these challenges, the research indicates that customs intelligence has not been fully maximized as a tool for economic security. Therefore, this study proposes the adoption of a dynamic and adaptive customs intelligence strategy. This strategy encompasses crucial aspects such as strengthening legal frameworks, optimizing organizational structure, enhancing human resource capabilities, and modernizing intelligence facilities and infrastructure. With implementing these recommendations, the DGCE can optimize the role of customs intelligence in safeguarding national economic security and effectively enforcing customs and excise laws in the face of increasingly sophisticated smuggling threats.

Taxation of e-commerce in the USA and other countries

The relevance of the topic of taxation of electronic commerce in the USA is due to the changes that are taking place in the global economy. The article examines the taxation system in the USA and other countries.

Thinking or feeling? The effect of information diversity on consumption decisions based on the social support framework

PurposeInstrumental and emotional information influence paradoxically on people’s decision-making, and similar influences are more evident in e-commerce scenarios where physical information is limited. This study aims to construct a systematic explanatory framework for the influence of multidimensional recommendation information diversity (RID) on users' click and purchase decisions based on the social support theory (SST).Design/methodology/approachThis study analyses 453,176 data from 67,079 users of a Chinese e-commerce platform, applying lasso algorithmic techniques and cross-fit partialling-out (XPO) regression for empirical analysis.FindingsThe study finds that instrumental support information diversity (ISID) and emotional support information diversity (ESID) play divergent roles, and that the effects of both on user decision-making are inconsistent with mode-flip and marginal change. Differences in users' information craving and information overload processing mechanisms for instrumental and emotional information, leading to an inverted U-shaped effect of ISID on consumption decisions, while ESID has a U-shaped effect. Additionally, supplier certification eliminates the marginal change in ESID, and products with a high information standardisation degree eliminate the marginal change in ISID.Originality/valueResearch results reveal the opposing roles of the two types of RID and the application boundaries of their roles, providing empirical evidence for academic research.

Factors influencing young adults’ organic food purchase intention on fresh food e-commerce platforms

PurposeUnderstanding young adults’ organic food purchasing behavior in the fresh food e-commerce platforms (FFEP) is crucial for expanding the global environmental product market. The study aims to investigate how specific characteristics of platforms and organic food information impact young adults’ perceived value, leading to their subsequent purchase intention.Design/methodology/approachAround 535 valid responses were collected through an online survey and then analyzed applying a two-stage structural equation model (SEM) and artificial neural network (ANN) approach.FindingsResults of this research show that platform characteristics (including system quality and evaluation system) and product information characteristics (including organic label, ingredient information and traceability information) significantly affect young adults’ perceived utilitarian and hedonic value. The platform’s service quality has a strong effect on their perceptions of hedonic value, while the delivery system strongly influences their utilitarian value. Moreover, the perceived value, as a crucial mediator, plays a significant role in moderating the influence of platform and product information characteristics on the purchase intentions of young consumers regarding organic food.Originality/valuePrevious research has overlooked the credence attributes of organic food and particularities of online purchasing, focusing instead on general platform and product characteristics. This study addresses this gap by proposing a more appropriate model that integrates the characteristics of both the platform and product information. This offers theoretical and managerial implications for effectively stimulating organic food consumption among young adults in online environments.

The role of recommendation algorithms in driving the development of e-commerce platforms

Given the rapid development of e-commerce, recommendation algorithms play a crucial role in enhancing user experience and promoting platform growth. This paper delves into the application of recommendation algorithms within e-commerce platforms, scrutinizes the advantages and disadvantages of collaborative filtering, content-based recommendation, and hybrid recommendation models, and elucidates how these algorithms can enhance user stickiness, improve conversion rates, and promote the overall growth of platforms through personalized recommendations. Through empirical case studies, the author demonstrates how recommendation algorithms can optimize the user shopping experience and enable e-commerce platforms to differentiate themselves in a fiercely competitive market. This research not only aids e-commerce platforms in improving operational efficiency and market competitiveness but also provides valuable practical insights and theoretical support for the fields of data science and artificial intelligence.

A behaviouristic semantic approach to blockchain-based e-commerce

Electronic commerce and finance are progressively supporting and including decentralized, shared and public ledgers such as the blockchain. This is reshaping traditional commercial activities by advancing them towards Decentralized Finance (DeFi) and Commerce 3.0, thereby supporting the latter’s potential to outpace the hurdles of central authority controllers and lawgivers. The quantity and entropy of the information that must be sought and managed to become active participants in such a relentlessly evolving scenario are increasing at a steady pace. For example, that information comprises asset or service description, general rules of the game, and specific technologies involved for decentralization. Moreover, the relevant information ought to be shared among innumerable and heterogeneous stakeholders, such as producers, buyers, digital identity providers, valuation services, and shipment services, to just name a few. A clear semantic representation of such a complex and multifaceted blockchain-based e-Commerce ecosystem would contribute dramatically to make it more usable, namely more automatically accessible to virtually anyone wanting to play the role of a stakeholder, thereby reducing programmers’ effort. However, we feel that reaching that goal still requires substantial effort in the tailoring of Semantic Web technologies, hence this article sets out on such a route and advances a stack of OWL 2 ontologies for the semantic description of decentralized e-commerce. The stack includes a number of relevant features, ranging from the applicable stakeholders through the supply chain of the offerings for an asset, up to the Ethereum blockchain, its tokens and smart contracts. Ontologies are defined by taking a behaviouristic approach to represent the various participants as agents in terms of their actions, inspired by the Theory of Agents and the related mentalistic notions. The stack is validated through appropriate metrics and SPARQL queries implementing suitable competency questions, then demonstrated through the representation of a real world use case, namely, the iExec marketplace.

Factors Affecting Intention to Make Purchasing Through E-Commerce in Indonesia

Electronic commerce, or "e-commerce," is the term used to describe all sales and purchases made using electronic media, mostly websites and applications. With the growth of digital interactions, it is more important than ever to understand the subtleties of e-commerce purchasings. With an emphasis on Indonesia, where online purchase is becoming more and more popular, this study attempts to pinpoint the critical factors that affect customers' decision to interact with e-commerce platforms. This study looks at the variables impacting customer behaviour in the platforms using a quantitative research methodology. The results, which cover social risk, financial risk, product risk, and social impact, are important components. When it comes to purchasing, trust is an important consideration, especially in a market where worries about online fraud are prevalent. Furthermore, studies show that an easy-to-use interface increases the probability that customers will make a purchase since it promotes trust and contentment. The variety of products offered and the allure of pricing packages impact customer decisions as well, highlighting the necessity for e-commerce suppliers to adopt a holistic strategy. The research provides an overview of Indonesia's e-commerce scene and makes suggestions for merchants looking to improve consumer happiness and build a strong online presence

Prefer cheap or expensive products? Shopping stage matters.

E-commerce platforms generally provide consumers with the function of virtual shopping carts to help them store interested products. Although about 80% of online consumers intends to purchase after adding products to their shopping cart, the abandonment rate of cart products has been up to 70%. It is important to understand how to improve consumer attitude toward product both before and after cart use. Building on the relevant literature and the consumer shopping goal stages theory, this study aims to examine the effects of product price, as one of the most indispensable and important information in online shopping, on consumer attitudes toward product at different decision-making stages in online shopping (i.e., add-to-cart stage and place-an-order stage), and the mediating roles of perceived product quality and monetary sacrifice. The findings from behavioral experiment suggest that high price leads to a more positive attitude toward product at add-to-cart stage by strengthened perception of high product quality, while results in a less positive product attitude at place-an-order stage because of the enhanced perception of monetary sacrifice. Both theoretical contributions and practical implications are discussed.

Legal regulation of distance trading: problems and prospects

The article examines the problems of legal regulation of the remote method of selling goods in the context of the development of digital technologies and electronic commerce. Special attention is paid to the analysis of the legal features and peculiarities of remote trading, primarily using the Internet. The absence of significant administrative barriers involving strict state regulation of electronic commerce not only contributes to its development, but also, as judicial practice shows, generates negative consequences related to the protection of the rights of its participants. The author concludes that the balance of public and private interests in this case can been sured by creating a uniform terminological apparatus in the field of distance trading, more detailed regulation of the rights and obligations of its participants, and improving dispute resolution mechanisms.

Ensuring a balance of interests of participants in the digital trade turnover

There is no uniformity of terminology in relation to digital (electronic) trade at the legislative level and in the doctrine. To solve the abovementioned problem, it is necessary to determine the legal nature of electronic commerce, its effective implementation in order to ensure a balance of interests of participants in digital trade in Russia. It is concluded that the process of digital trade development cannot fully develop and maximize the interests of participants due to the lack of an appropriate regulatory framework in this area of entrepreneurial activity.In the scientific work strategic directions for ensuring a balance of interests of participants in digital trade are identified, individual conclusions and proposals are formulated.

IMPLEMENTATION OF ONLINE DISPUTE RESOLUTION AND MARKETPLACE LIABILITY BASED ON THE PRINCIPLE OF INTERMEDIARY LIABILITY

The rapid growth of online transactions aligns with the increasing potential for disputes between consumers and businesses. The problem is the need for national regulations governing ODR, although some marketplaces have implemented internal dispute resolution systems. This research uses John Rawls' theory of distributive justice to analyze marketplace liability in online dispute resolution, focusing on the principle of intermediary liability. The research method involves a literature review and case analysis on several platforms such as Tokopedia, Shopee, AliExpress, and eBay. The results show that although some marketplaces have developed efficient ODR systems, there are still challenges related to transparency, security, and fairness. Marketplaces are expected to create a more comprehensive and equitable system, considering equal access for consumers.

Behavioral and Psychosocial Dynamics of Engagement: The Digital Divide in Artificial Intelligence [AI]-Driven Sports Podcasts.

The digital divide, particularly within the context of Artificial Intelligence (AI) sport podcasts, presents significant behavioral and psychosocial challenges for student engagement. This study examines the disparities in access to and proficiency with Information Communication Technologies (ICTs) across different demographic groups, focusing on gender, age, and religious level. The advent of the commercial web has heightened the significance of these divides, as the first-level digital divide concerns access to the internet, while the second-level digital divide pertains to the ability to use technology proficiently. The existing literature has consistently highlighted persistent inequalities in these areas, which significantly impact the extent to which students from various backgrounds can engage with AI sport podcasts effectively. Understanding these dynamics is crucial for developing strategies to bridge the gap and ensure equitable access to digital learning resources.

The Influence of Consumer Product Knowledge, Trust, and Risk Perception on Purchase Intention Among Shopee Consumers: The Role of Reviews as a Moderating Variable

The development of e-commerce has changed consumer behavior. With the presence of e-commerce, many habits have changed, starting from previous shopping habits in offline stores, now switching to shopping at online stores using shopping sites and applications such as Shopee, because it makes it easier for consumers to make buying and selling transactions online. However, Shopee, which is a consumer favorite, has several problems, including some consumers who buy products at Shopee feeling disappointed because the goods purchased do not match expectations, thus affecting consumer buying intentions. Several previous studies have shown that there is a relationship between consumer trust and purchasing decisions. This study uses descriptive quantitative research using multiple linear regression analysis. The subjects of this research are Shopee consumers. The variables used in this study are consumer product knowledge, trust, risk perception and reviews as moderating variables. The results of the research show that consumer product knowledge has a positive but not significant effect on Shopee consumers’ purchasing decisions. Meanwhile, the variables of trust, risk perception and reviews have a significant positive effect on Shopee consumers’ purchase intentions. Then the review variable is not able to moderate the relationship between consumer product knowledge and purchase intention. However, reviews are able to moderate the relationship between trust, risk perception and purchase intention.

Empowering Economic Growth in Balongdowo Village, Sidoarjo, East Java: Pioneering a Digital Tourism and Marketing Initiative

Balongdowo Village, recognized as the largest producer of Kupang in Sidoarjo Regency, has significant potential for economic development through its local seafood products. This community service program aims to enhance the economic sustainability of the village by empowering local businesses and introducing digital marketing strategies. The program focuses on promoting Kupang-based products through e-commerce platforms such as Tokopedia, Shopee, and Bukalapak, expanding market reach beyond the local area. Additionally, the initiative supports the development of a village information system portal to highlight the village’s profile, potential, and services. By integrating digital tools into marketing and village management, the project seeks to transform Balongdowo into a self-sufficient digital village. The program includes training sessions for local business owners and village officials on e-commerce usage, product presentation, and website management. The result is the successful establishment of online shops for local businesses and the launch of the Balongdowo village website, creating new opportunities for economic growth and improved public services.

Personal Identity Proofing for E-Commerce: A Case Study of Online Service Users in the Republic of Korea

The rapid expansion of non-face-to-face e-commerce services in the Korea has significantly increased the importance of personal identity proofing (PIP) for verifying users in online transactions, such as payments, refunds, membership registrations, and access to age-restricted products. Currently, personal identity proofing agencies (PIPAs) indiscriminately provide all of a user’s personal information to internet service providers (ISPs), leading to substantial privacy concerns and preventing users from selectively disclosing only the necessary information. The objective of this paper is to enhance the safety, convenience, and security of PIP services by proposing a method that empowers users to control the personal information they disclose while enabling digital identity integration for both online and offline applications. To achieve this, an extensive overview and analysis of the current PIP systems in Korea is presented, including methods. The strengths and weaknesses of these systems are critically examined, revealing limitations in privacy protection, user convenience, and security. Based on this analysis, a new method is proposed that introduces differentiated levels of PIP means according to authentication strength, allowing for the minimal necessary disclosure of personal information. The proposed method aims to improve the stability and reliability of the PIP service environment by addressing current privacy concerns and enhancing user control over personal information. This approach can be applied to e-commerce services in Korea and other countries facing similar challenges, contributing to the development of safer and more reliable online services.