Photochemical reduction of CO2 (CO2RR) to syngas is an attractive approach for carbon–neutral recycling. Manipulating binding strength to reactive species on catalyst surfaces is challenging but essential for achieving efficient syngas production with a desired CO/H2 ratio. Here, we demonstrate that the binding strength to key reaction intermediates (*CO2, *H and *CO) on the Co3O4 surface can be fine-tuned by incorporating varying amount of Zn atoms. Dedicated experiments and theoretical simulations unveil that Zn doping allows for simultaneous control of both CO2 adsorption/activation and the adsorption affinity of *CO on Zn-Co3O4 catalysts, resulting in a significant enhancement in CO2 to CO conversion. Moreover, Zn doping can alter the hydrophilicity of the catalyst surface, affecting the water adsorption behavior and adjusting the hydrogen evolution reaction (HER) activity. As a result, the CO/H2 ratio can be readily tuned via varying the Zn doping level. This study presents an effective and economical method approach to manipulate the electronic structure of catalyst surfaces for controlling the kinetics of CO2RR and HER reactions, providing valuable insight into the design of highly active transition metal oxides (TMOs) based photocatalysts for syngas production with a tailored CO/H2 ratio.