Domestic Tourism Research Articles (Page 1)

This study aims to analyze the influence of destination image, perceived quality, perceived value, and tourist satisfaction on revisit intention in the context of natural tourism at Lon-Malang Beach, Sampang Regency. The research method used is a quantitative approach with Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis technique. A total of 250 domestic tourist respondents who have visited Lon-Malang Beach were sampled through purposive sampling technique. The results of the study indicate that destination image significantly influences quality, value, and tourist satisfaction, and contributes directly and indirectly to revisit intention. In addition, tourist satisfaction acts as a strong mediator in shaping behavioral loyalty. These findings reinforce the importance of image development strategies, improving service quality, and creating valuable experiences in supporting sustainable tourism based on natural beaches. Managerial implications include the need to brand Lon-Malang Beach as a natural tourism destination and strengthening healthy tourism infrastructure and services.

ABSTRACT Research Question Host cities frequently struggle to sustain tourism following major sporting events. This study examines domestic tourists’ revisitation behavior 70 months after the 2018 PyeongChang Winter Olympics to deepen understanding of post-event tourism management. Grounded in the intention-behavior gap and the Psychological Continuum Model, the study assesses whether psychological factors that affect revisit intention also predict actual return. Moreover, the study identifies key barriers hindering post-event tourism. Research Methods Survival analysis was applied to survey data from 211 domestic attendees of the PyeongChang Winter Olympics. Specifically, the current research utilized Kaplan-Meier estimation, the Cox proportional hazards model, and the Log-Rank test to identify revisitation patterns, key predictors, and barriers to actual return behavior. Results and Findings The results confirmed a pronounced intention-behavior gap among domestic tourists, as place attachment was the sole significant predictor of actual return, thereby supporting the Psychological Continuum Model framework in the post-mega event tourism context. In addition, data-driven analysis showed inconvenient transportation as a significant barrier to revisitation. Implications This study presents an innovative approach regarding mega-event legacies by distinguishing between revisit intention and actual behavior. The findings offer actionable insights for host cities to promote post-event tourism sustainability through strengthening emotional connections and improving infrastructure. The research contributes to effective legacy planning, ensuring the long-term success of host destinations.

Domestic tourism has become increasingly important for sustaining the industry, yet limited research has explored the behavioral intentions of local travelers. To address this gap, the paper develops an integrative framework that links motivational factors, perceived benefits, satisfaction, and behavioral intention. Unlike studies earlier that mostly focused on international contexts or emphasized direct relationships, the proposed framework highlights the mediating influence of perceived benefits and satisfaction, offering a more comprehensive perspective on tourist behavior. The originality of this work lies in advancing theoretical insights through a synthesized framework, providing a deeper understanding of the factors influencing domestic tourism and supporting the development of sustainable tourism strategies.

The purpose of this study is to analyze: (1) the direct effects of social media content marketing on emotional engagement, perceived informativeness, and purchase intention; (2) the direct effects of emotional engagement and perceived informativeness on purchase intention; and (3) the indirect effect of social media content marketing on purchase intention through the two mediating variables. This study employed a quantitative approach. Data were collected through questionnaires distributed to 200 domestic tourists purchasing MSME products in Tana Toraja and North Toraja. The sample was determined using purposive sampling based on specific criteria. Data analysis was conducted using Structural Equation Modeling (SEM) with AMOS software to examine the relationships among variables. The findings reveal that social media content marketing significantly enhances both emotional engagement and perceived informativeness but does not directly influence purchase intention. Conversely, emotional engagement positively and significantly affects purchase intention, whereas perceived informativeness shows no significant direct effect. The mediation analysis indicates that emotional engagement serves as a significant mediator in linking social media content marketing to tourists’ purchase intention, whereas perceived informativeness, although positive, fails to mediate.

Sustainable tourism plays a strategic role as a catalyst for achieving the Sustainable Development Goals (SDGs) in Indonesia, particularly in promoting economic growth and decent work. This study analyzes the impact of several factors namely, the number of tourists, tourism investment, tourism foreign exchange, and the average length of tourist stays on the achievement of the SDGs in Indonesia. It utilizes secondary data from the Central Bureau of Statistics and the Ministry of Tourism and Creative Economy, covering the period from 2000 to 2023. The data analysis employs multiple linear regression, along with classical assumption testing and statistical hypothesis testing. The results indicate that both the number of tourists and domestic tourism investment positively influence the achievement of the SDGs in Indonesia. This suggests that sustainable tourism development can create decent jobs and enhance the income of local communities. Moreover, tourism has the potential to drive regional economic growth, which can subsequently contribute to national economic growth

ABSTRACT This research investigates the impact of destination image, perceived value, and psychological well-being on domestic tourists’ behavioural intentions, integrating direct, mediated, and serially mediated effects into a unified framework. The study employed the Stimulus-Organism-Response (S-O-R) theory and adopted a quantitative research design using statistical methods for data analysis. Da Nang, a coastal tourism city in central Vietnam, served as the destination site. Data were collected through a structured questionnaire using a purposive sampling method, resulting in 409 valid responses from domestic tourists who had visited Da Nang. Partial least squares structural equation modelling (PLS-SEM) was used to test the hypotheses. Results revealed that psychological well-being plays a pivotal mediating role, amplifying the influence of destination image on behavioural intentions, both individually and as part of a serial mediation with perceived value. This study enhances the literature by shedding light on the critical role of psychological well-being in shaping tourists’ decisions and offers practical insights for tourism managers, providing a foundation for strategies to attract and retain tourists and foster sustainable destination development.

Beach tourism is a recreational activity that is increasingly attracting both international and local tourists in many countries with natural coastal attractions. Beach tourism holds a unique appeal within the industry due to its beautiful natural geographical features, drawing tourists from both domestic and international markets. In Malaysia, beach tourism is no exception in capturing the interest of local tourists, including family tourists. One of the most renowned beaches for this segment is Pantai Cenang, Langkawi Island. This beach is said to possess both natural and man-made features, making it a significant attraction for visitors, particularly family tourists. This paper aims to identify the characteristics and activities of family tourists during their visits to Pantai Cenang, as well as to determine whether their satisfaction is influenced by natural features or man-made elements. The study was conducted using a quantitative approach, based on responses from 350 randomly selected domestic family tourists at Pantai Cenang, Langkawi Island. The theoretical approach adopted to guide this study is the Push and Pull Theory. The results revealed that family tourists visit Pantai Cenang primarily for family vacations. Their visits are filled with recreational activities, such as spending time with children and other family members and bonding activities. Additionally, the findings show that family tourist satisfaction at Pantai Cenang is largely driven by natural features, with an average score of 3.85, compared to man-made features, which scored an average of 3.80. Therefore, various important aspects must be addressed and improved to maintain tourist satisfaction, including ensuring the cleanliness, beauty, and comfort of the beach area, as well as providing adequate facilities throughout the beach experience to encourage repeat visits from tourists.

The hospitality and tourism industry is one of the biggest contributors to the GDP and employment in India, but like many service sectors, they are significantly vulnerable to global shocks such as the COVID-19 pandemic. The study examines the impact of COVID-19 on India's hospitality and tourism industry using secondary data collected from government reports, academic papers and credible industrial sources. It reports a steep decline in tourist arrivals, causing massive revenue losses and significant job disruption for 14.5-40 million workers. The most affected sub-sectors included hotels, aviation and travel services that were faced with operational and financial challenges. The recovery has been uneven. Domestic tourism has rebounded quickly than international travel. Government initiatives such as Dekho Apna Desh and skilling programs have played a significant role in stimulating demand and supporting the hospitality and tourism development. This study highlights the importance of the need for sustainable recovery strategies focused on workforce re-skilling strategies, investment in infrastructure, and data-driven policy planning to help build resilience within the sector. This study adds value to the existing literature around post-pandemic tourism recovery and provides a basis for future field-based research and policy.

ABSTRACT Mega-sports events (MSEs) can effectively attract numerous athletes, coaches, officials, and tourists to the host city, promoting the development of the tourism in the host city. This article takes the Nanjing Youth Olympic Games as an example, uses synthetic control method to investigate the impact of the bidding and hosting of the Youth Olympic Games on tourism consumption in Nanjing, and also explores its impact channels. The empirical results show that: (1) Nanjing Youth Olympic Games significantly increases the consumption of international tourists, and its impact on the tourism consumption of domestic tourists is not obvious. (2) Mechanism analysis shows that the Nanjing Youth Olympic Games can increase the tourism consumption of international tourists through enhancing service reception capacity and improving air quality. (3) Further discussion shows that the impact of different MSEs on the per capita tourism consumption of international tourists varies in intensity and duration.

Riau is a province rich in history. Many historical heritage buildings can be found in Riau, one of which is the Siak Sri Indrapura Palace. This palace is a historical legacy of the Siak Sultanate, once inhabited by the Sultan of Siak, and today serves as one of the tourism attractions in Siak Regency. The proper development of the tourism sector has the potential to attract both domestic and international tourists to visit and spend money during their travels. In this context, particularly concerning the development of the Siak Palace as a tourist attraction, internal and external environmental analyses are conducted to identify strengths, weaknesses, opportunities, and threats through a SWOT analysis. Furthermore, this study also examines the long-term goals of the Tourism Office, particularly in achieving its mission over the next five years. The research evaluates whether the strategies implemented have been successful by reviewing the annual targets set by the Siak Regency Tourism Office and the policies employed to achieve them. These policies consist of guidelines, rules, and procedures established to support the intended objectives. The findings indicate that the Tourism Office of Siak Regency has carried out the strategic planning process effectively. Every aspect of strategic planning has been implemented optimally and in accordance with the established regulations. However, despite the successful implementation of the strategic plan, the process has not yet fully maximized the development of the Siak Palace as a tourism destination, as further actions beyond the current plans are still required. Tourism development in Siak Sri Indrapura is pursued through the development of tourism resources and the creative economy, enhancement of tourist attractions, and tourism marketing. Nevertheless, these efforts have not yet been fully optimized and therefore need improvement in order to better manage and advance tourism development in Siak Regency. The factors influencing tourism development strategies include budget, human resources, and community participation. Successful tourism development requires cooperation to achieve the desired outcomes, while the government is also expected to pay greater attention to the condition of tourism objects.

This study, grounded in Service-Dominant Logic, aims to investigate the underlying mechanisms through which interactional justice differentiation influences tourists’ revisit intention. A cross-sectional research design was implemented using a questionnaire survey administered to domestic and international tourists at 10 major scenic spots. Through a structured convenience sampling approach, 384 valid responses were collected across multiple time slots to capture variations in visitor demographics and behaviors. Data analysis was conducted using Mplus 8.0. The results indicate that interactional justice differentiation exerts a significant negative effect on revisit intention. Furthermore, the quality of tourism experience and tourist loyalty not only function as independent mediators but also form a sequential mediation pathway between interactional justice differentiation and revisit intention. In addition, tourist tolerance significantly moderates the direct relationship between interactional justice differentiation and revisit intention. These findings extend the theoretical framework of interactional justice into experiential and service-oriented contexts, elucidate the behavioral mechanisms in guide-tourist value co-creation, and provide practical insights for designing equitable service strategies and enhancing destination management performance.Supplementary InformationThe online version contains supplementary material available at 10.1186/s40359-025-03528-9.

ABSTRACT Based on the stimulus-organism-response framework, this study explores how artificial intelligence (AI) has changed tourism. A qualitative study was conducted to explore domestic and international tourists’ experiences in Malaga, Spain. The findings reveal the dual impact of AI-driven technologies. On the one hand, AI facilitates personalisation, convenience, emotional engagement and meaningful social connections, enriching the memorability of tourism experiences. On the other hand, AI raises concerns about privacy, loss of human contact and cultural disconnection. The findings also show that the effectiveness of AI in creating memorable experiences is highly dependent on individual engagement, digital literacy and contextual factors. This study extends the existing tourism literature by demonstrating that AI is not a neutral tool, but an active co-creator of travel memories, shaping what is felt, remembered and shared.

At the current stage of development, the tourism industry plays an increasingly important role in the country’s economy. In the current geopolitical situation, domestic regional tourism is developing more actively, which requires greater intervention from government authorities. Moscow and the Krasnodar Territory are the leading destinations for domestic tourism in Russia, generating diverse travel flows based on the purpose and duration of trips. To promote tourism destinations, government agencies in various countries use targeted programs and grants to develop the tourism industry. This article also explores the conditions for increasing the competitiveness and unlocking the potential of regional tourism in the Russian Federation.

This article presents the results of a study of the tourism attractiveness index of the Russian Federation’s constituent entities as of 2024. Key indicators and parameters are analyzed, such as accommodation infrastructure, online tourist interest, and tourist flows by region and federal district. The study identifies and systematizes key factors that determine the competitiveness of regions in the domestic tourism market, in particular, strategies for diversification and differentiation of tourism products. Particular attention is paid to leaders in attractiveness, including Moscow, Krasnodar Territory, and St. Petersburg, as well as regions demonstrating significant infrastructure growth and unique tourist offers. The article identifies the problems facing the industry: overеtourism at popular resorts, seasonality, and the need to improve service quality. The results of the study may be useful for developing tourism development strategies at both the regional and national levels.

The article examines the factors influencing the tourist attractiveness of the regions of the Russian Federation and suggests mechanisms to increase it. The calculation of the tourist attractiveness index for a number of regions is given, key indicators characterizing the attractiveness of tourist destinations are identified. Special attention is paid to the state of the transport infrastructure and the quality of tourist services. Conclusions are drawn about the need for comprehensive modernization of infrastructure and information resources to increase the level of tourist attractiveness. Practical recommendations on the development of domestic tourism have been developed, aimed at improving the quality of tourist services and activating the regional economy.

Penajam Paser Utara Regency, as a strategic area in East Kalimantan, has experienced significant development in the tourism sector in line with the plan to relocate the national capital (IKN). However, the utilization of tourist visitation data in hotels in this region is still not optimal. This study aims to analyze tourist visit patterns at Penajam Paser Utara Regency hotels using data mining techniques with the K-Means Clustering algorithm. The data used is secondary data obtained from the Penajam Paser Utara Regency Culture and Tourism Office, covering 34 hotels with variables including domestic and foreign visitors from 2019 to 2024. The clustering results show two main clusters: a high-visitation cluster comprising large hotels and a low-visitation cluster consisting of hotels with fewer visitors. The analysis reveals the dominance of domestic tourists, accounting for 99% of total visits, and the tourism sector's recovery pattern, reflecting a V-shaped recovery post-pandemic. This research contributes to hotel managers in designing market segment-based marketing strategies and local governments in designing data-driven tourism policies to enhance the sustainable competitiveness of destinations.

Although Algeria Has Many Cultural Heritage Sites, It Can Make It A Tourist Destination With Distinction For A Wide Range Of Tourists. However, There Is Limited Number Of Local Tourists Flocking To These Sites. This Study Aimed To Examine The Factors Affecting Tourists' Intentions To Visit Cultural Heritage Sites; And To This End A Convenience Sample Of 126 Domestic Tourists In Algeria Was Relied Upon. Multiple Linear Regression Has Been Used To Test The Study's Hypotheses. The Results Revealed That The Behavioral Intention To Visit Cultural Heritage Sites Is Affected By Tourists' Attitudes; Electronic Word Of Mouth; Perception Of Cost Fairness; And Quality Of Tourist Service, Also Indicated That The Perceived Risk Has No Significant Effect On Local Tourists’ Intentions. In The End, We Will Provides Some Recommendations To Various Stakeholders Involved In Marketing Cultural Heritage Sites To Improve Their Ability To Attract More Local And International Tourists. Keywords: Cultural Heritage Marketing, Cultural Cities, Electronic Word Of Mouth, Tourists, Algeria.

ABSTRACT With the surge of domestic tourism in India and the influence of social media on young tourists, this paper aims to address the research question on how “social return” – responses received on social media sharing – of recent trip details can influence decision-making for short-term future travels. The paper develops a multi-model framework to build a predictive machine learning model that establishes a relationship between a traveler’s social return, various social media usage, trip-related factors, and her future trip-planning behavior. The primary data was collected via a survey from Indian tourists. The imbalance in the data was addressed using a robust oversampling method, and the reliability of the predictive model was ensured by applying a Monte Carlo cross-validation technique. The results suggest at least 75% accuracy and provide crucial practical implications for the domestic tourism sector in India, with future research directions concerning young travelers and social media.

ABSTRACT This study examines the relationships among mental well-being, health perception, and life satisfaction among domestic and foreign tourists aged 65 and older visiting Antalya, Türkiye. Using a cross-sectional design, 500 participants were selected through quota sampling, ensuring equal distribution by gender (250 female, 250 male) and nationality (250 domestic, 250 foreign). Data were collected via face-to-face interviews with a structured questionnaire between 1 July and 15 September 2024. The average age of participants was X̄ ± SD = 68.52 ± 2.69 years. Significant differences in mental well-being and life satisfaction were observed across education levels and tourist types (p < 0.05), with foreign tourists reporting higher mental well-being (X̄ ± SD = 49.96 ± 7.56) and life satisfaction (X̄ ± SD = 23.52 ± 5.09) than domestic tourists. Correlation analysis indicated significant and positive associations among mental well-being, life satisfaction, and health perception. Specifically, mental well-being was moderately correlated with life satisfaction (r = 0.483, p < .001) and health perception (r = 0.561, p < .001). The strongest relationship was observed between health perception and life satisfaction (r = 0.658, p < .001). Multiple regression analysis confirmed that health perception and mental well-being were significantly associated with life satisfaction (p < .001). These findings highlight the importance of enhancing third age tourists’ well-being through targeted interventions focusing on health perception and mental well-being.

Local food consumption in tourism represents a cognitive and affective process through which visitors interpret cultural meaning and evaluate quality. This study develops and tests an integrative model linking cultural value, knowledge appreciation, and product quality to branding, perceived economic value, and consumption satisfaction. Data from 319 domestic and international tourists who experienced Indonesian gastronomy were analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM). Results show that cultural value and local identity strongly enhance knowledge and cultural appreciation, which in turn increase perceived product quality and support for local communities. These cognitive–ethical factors exert the greatest influence on emotional satisfaction, while branding alone shows no significant direct effect. Perceived quality and community alignment, rather than aesthetic branding, drive tourists' emotional engagement and satisfaction. Theoretically, this study introduces the concept of cognitive–ethical authenticity to explain how knowledge and moral resonance jointly produce satisfaction in gastronomic tourism. Managerially, the findings highlight that effective destination strategies should prioritise interpretive learning, transparent sourcing, and community-based experience design over symbolic branding. Overall, the research clarifies the cultural–cognitive pathway that underpins satisfaction in gastronomic experiences and advances a framework for authenticity-centred tourism development.