The production of direct photons in pp collisions via Compton scattering and qq̄ annihilation leading order processes is of great interest to test pQCD predictions and also to study parton fragmentation. The fragmentation of the recoil scattered parton can be studied using correlation between the photon and the charged particles emitted in the opposite direction. We present the study of the parton fragmentation in pp collisions at = 7 TeV measuring the imbalance parameter . Furthermore, a first uncorrected direct photon spectrum measured with the ALICE electromagnetic calorimeter (EMCal) is shown. These measurements open the way to a straightforward comparison between pp and Pb-Pb collisions concerning parton fragmentation and direct photon production.