ABSTRACT In this article, we explore how caseworkers in the Norwegian Child Welfare Services and their clients use digital and social media in information sharing. By applying Foucault’s description of Bentham’s Panopticon as an analytical tool, we show how caseworkers’ use of digital and social media without the client’s knowledge, while making themselves invisible, contribute to increase the power asymmetry of a professional–client relationship. The clients, on the other hand, have less possibilities of making themselves invisible. If they discover that caseworkers have invaded their private information, this is experienced as a breach of trust. While some studies discuss the equalising potential of using digital and social media in welfare communication, this study reveals some of the pitfalls in using these medias for communication and information exchange. Regardless of the type of media in question, their use becomes vital for visibility, trust and power. Our findings underscore that it is not only the digital tools that needs regulation. Regulations should address the participation of clients in deciding on communication tools and the all-important openness and non-covert practices necessary to build and maintain trusting relationships between caseworkers and clients.
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