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Digital Media Landscape Research Articles

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Overview
137 Articles

Published in last 50 years

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  • New Digital Media
  • New Digital Media
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Articles published on Digital Media Landscape

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The Phenomenon Of Binge-Watching Among University Students: Characterization, Driving Factors, And Reported Repercussions

The proliferation of digital streaming platforms has profoundly altered media consumption patterns, particularly among the collegiate population. This article aims to comprehensively explore television binge-watching within this demographic, focusing on its conceptualization, the underlying motivations (gratifications) that drive it, and the self-reported consequences. By synthesizing extant literature, this study provides an integrated perspective on this widespread behavior. Findings indicate that binge-watching is a complex activity fueled by desires for entertainment, emotional escape, and social engagement. Concurrently, it is associated with a range of perceived negative impacts on academic performance, sleep quality, and physical well-being. A nuanced understanding of these dimensions is crucial for educators, parents, and students to effectively navigate the evolving digital media landscape.

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  • Journal IconInternational Journal of Social Sciences, Language and Linguistics
  • Publication Date IconJul 1, 2025
  • Author Icon Dr Sarah M Reynolds + 1
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Transforming advertisement sales with CRM and Workflow Automation: A strategic imperative in the digital media landscape

This article examines how purpose-built CRM systems and workflow automation transform the advertising sales landscape in today's rapidly evolving digital media environment. As campaign turnaround times accelerate and platform diversity expands, traditional manual approaches to sales cycle management have become inadequate. The paper explores how specialized CRM solutions address these challenges through centralization of client intelligence, rule-based content categorization, cross departmental workflow integration, and scalable architectural designs. By creating a unified information framework, these systems eliminate departmental silos while enabling precise automation of crucial processes such as content placement, contract generation, and financial operations. The resulting improvements in operational efficiency, data quality, and strategic visibility provide significant competitive advantages for media organizations navigating increasingly complex advertising ecosystems.

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  • Journal IconWorld Journal of Advanced Engineering Technology and Sciences
  • Publication Date IconJun 30, 2025
  • Author Icon Jimmy Katiyar
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Muslim Women in the Digital Age: Between Representation and Reality in the Islamic Digital Media Landscape

Women in Islam have an important position and clear rights since the beginning of this religion, but in practice these values are often distorted by patriarchal culture. In the digital era, Muslim women are not only consumers but also content creators in Islamic media, although their representation is still often limited to narrow and normative images. Digital media offers a new space for women to express themselves and play an active role in da'wah, but also faces pressure from social norms and algorithms that prioritize popular content. Therefore, it is important to view Islamic digital media critically as a space influenced by various interests, so that the roles and representations of Muslim women can be more diverse and authentic. The method in this study is: qualitative. The results of this study are that Muslim women in Islamic digital media are now increasingly diverse in the way they appear and play their roles. They are not only objects in content, but also actively shape and spread Islamic values in a more modern and authentic way. Although still facing challenges such as stereotypes and social pressure, women have succeeded in balancing traditional roles with new opportunities in the digital world, including in the fields of da'wah, education, and economy. Digital media is also an important space for women to voice their rights and fight discrimination, so they can build inclusive communities and fight for better social change.

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  • Journal IconInternational Journal of Social Science and Human Research
  • Publication Date IconJun 21, 2025
  • Author Icon Nurchasanah Nurchasanah + 1
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The Phenomenon of Binge-Watching Among University Students: Characterization, Driving Factors, and Reported Repercussions

The proliferation of digital streaming platforms has profoundly altered media consumption patterns, particularly among the collegiate population. This article aims to comprehensively explore television binge-watching within this demographic, focusing on its conceptualization, the underlying motivations (gratifications) that drive it, and the self-reported consequences. By synthesizing extant literature, this study provides an integrated perspective on this widespread behavior. Findings indicate that binge-watching is a complex activity fueled by desires for entertainment, emotional escape, and social engagement. Concurrently, it is associated with a range of perceived negative impacts on academic performance, sleep quality, and physical well-being. A nuanced understanding of these dimensions is crucial for educators, parents, and students to effectively navigate the evolving digital media landscape.

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  • Journal IconInternational Journal of Social Sciences, Language and Linguistics
  • Publication Date IconJun 2, 2025
  • Author Icon Dr Sarah M Reynolds + 1
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The Strategi Branding Program Jalan Jalan Kompas TV di Era Konvergensi Media

Era of media convergence, television programs are required to integrate traditional broadcasting with digital platforms to maintain their relevance. This study explores the branding strategies of the Jalan Jalan program by Kompas TV across Instagram, Youtube, and Tiktok. Using a qualitative descriptive method with participatory observation, the research examines how the program adapts its content for each platform based on their unique characteristics and audience behavior. The study reveals that Jalan Jalan employs platform specific strategies, such as short-form video teasers on Instagram, full episodes with personalized visual elements on YouTube, and bite-sized, engaging travel content on TikTok. These strategies reflect an understanding of media convergence through multi-platform storytelling and audience interaction. The findings highlight key challenges such as content competition and unstable algorithms, alongside opportunities like viral exposure and collaborative branding. This research contributes to strategic communication studies by providing insights into adaptive branding practices in the digital media landscape..

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  • Journal IconJurnal Riset Rumpun Seni, Desain dan Media
  • Publication Date IconMay 30, 2025
  • Author Icon Khadijah Najma Zahirah + 1
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The Phenomenon of Binge-Watching Among University Students: Characterization, Driving Factors, and Reported Repercussions

The proliferation of digital streaming platforms has profoundly altered media consumption patterns, particularly among the collegiate population. This article aims to comprehensively explore television binge-watching within this demographic, focusing on its conceptualization, the underlying motivations (gratifications) that drive it, and the self-reported consequences. By synthesizing extant literature, this study provides an integrated perspective on this widespread behavior. Findings indicate that binge-watching is a complex activity fueled by desires for entertainment, emotional escape, and social engagement. Concurrently, it is associated with a range of perceived negative impacts on academic performance, sleep quality, and physical well-being. A nuanced understanding of these dimensions is crucial for educators, parents, and students to effectively navigate the evolving digital media landscape.

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  • Journal IconInternational Journal of Social Sciences, Language and Linguistics
  • Publication Date IconMay 25, 2025
  • Author Icon Dr Sarah M Reynolds + 1
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Mapping the Digital Media Landscape in Bulgaria: Analysis of Web Publications

This study explores the thematic structure and editorial focus of the digital media landscape in Bulgaria by analyzing one year of online news publications from eight major media outlets. The data were collected through a custom-built web scraping application developed in Java, which enabled the automated extraction and processing of full-text articles from publicly accessible news websites. The structured dataset, generated during the scraping process, records word-level occurrences in both article titles and bodies, along with publication dates and URLs. By applying lexical frequency analysis and temporal tracking, this study identifies the most frequently used words and platform-specific usage patterns. The findings reveal clear distinctions in editorial focus between public broadcasters, private national media, and international outlets. Additionally, the analysis highlights how title construction and word prominence vary depending on platform type and media strategy. This study demonstrates the potential of web scraping and computational text analysis as scalable tools for investigating media systems in small and transitional democracies.

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  • Journal IconDigital
  • Publication Date IconMay 15, 2025
  • Author Icon Plamen Hristov Milev
Open Access Icon Open Access
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HUMOR IN HOSTILITY: A CRITICAL MULTIMODAL ANALYSIS OF MEMES CIRCULATING ON SOCIAL MEDIA AFTER THE PEHALGAM ATTACK

This study explores how humor operates as a discursive and ideological tool within the digital media landscape of Pakistan in the aftermath of the Pehalgam incident. Using a multimodal critical discourse analysis (MCDA) framework grounded in the works of Fairclough, Kress and van Leeuwen, van Dijk, Barthes, and Foucault, the research investigates the textual, visual, and contextual dimensions of war-related memes that circulated on Pakistani social media. These memes not only reflect sociopolitical tensions between Pakistan and India but also serve as vehicles for resistance, nationalism, and identity construction through humor and satire. The analysis reveals recurrent semiotic patterns, themes of cultural superiority, symbolic defiance, and strategic ridicule aimed at political adversaries. By decoding the narrative structures and intertextual references, the study highlights how digital humor in the form of memes becomes a soft power tool in shaping public opinion and reinforcing collective memory in conflict zones. The research contributes to the broader understanding of digital warfare, media semiotics, and the politicization of humor in times of hostility.

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  • Journal IconSocial Sciences & Humanity Research Review
  • Publication Date IconMay 15, 2025
  • Author Icon Kashifa Khatoon + 2
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Artificial Intelligence in Online Journalism: A New Paradigm of Communication

The digital age has brought about a significant shift in journalism, characterized by the integration of artificial intelligence (AI) and the influential role of online platforms. This paper delves into the diverse impact of AI on online journalism, emphasizing its potential to transform news production, distribution, and audience interaction. Technologies such as natural language processing and machine learning enable real-time data analysis, automated content creation, and tailored news delivery, leading to substantial changes in journalistic practices. The paper also explores the progression of journalism from traditional forms to a digital-first approach, illustrating how AI assists journalists in managing extensive data while addressing issues such as algorithmic biases, misinformation, and ethical challenges. The growth of participatory journalism, fuelled by social media and online platforms, is another focus, highlighting how these tools promote community involvement and reader engagement in the digital media landscape. While AI boosts efficiency and accessibility, it also requires a careful balance between technological innovation and the preservation of core journalistic values. The study emphasizes the need for establishing ethical guidelines and enhancing journalists' skills to successfully navigate the complexities of the AI-driven digital era. By examining these elements, the paper provides valuable insights into the evolving relationship between AI and online journalism, shedding light on its transformative influence on modern communication.

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  • Journal IconInternational Journal of Innovative Science and Research Technology
  • Publication Date IconApr 19, 2025
  • Author Icon K Lokeswari + 1
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Navigating the fine line: the complex reconciliation of data protection and freedom of expression in criminal conviction and offences data

Purpose This article aims to examine the tension between freedom of expression and personal data protection, focusing on criminal conviction and offence data under the General Data Protection Regulation (GDPR). It analyses how legal frameworks, particularly Article 85 of the GDPR, attempt to reconcile public access to information with individual data privacy rights harmoniously. Design/methodology/approach Using a legal doctrinal approach primarily, this study examines GDPR provisions, especially Article 85, alongside relevant case law. The principle of proportionality serves as a key analytical tool to assess the necessity and justification of legal restrictions on data processing. Findings The research underscores the delicate balance between freedom of expression and data protection concerning criminal records. Article 85 plays a crucial role in establishing journalistic exemptions while ensuring data privacy. The principle of proportionality is vital in preventing disproportionate restrictions, requiring case-by-case evaluations. The study highlights the evolving nature of privacy-publicity conflicts, with the right to be forgotten serving as a safeguard against undue harm from outdated or minor convictions. Research limitations/implications This study has limitations, including its reliance on case-specific analyses, which overlook the broader impacts of the evolving digital media landscape, particularly social media and user-generated content. The focus on European legal frameworks (e.g. GDPR) restricts generalisability to non-EU jurisdictions with differing standards. Additionally, the analysis emphasises journalistic exemptions, neglecting other forms of expression – such as academic, artistic and literary – that also require balancing against personal data protection rights. Practical implications The research provides practical guidance for balancing data protection and freedom of expression, particularly under GDPR Article 85. It underscores the need for case-by-case assessments, ensuring proportionality and necessity when handling criminal conviction data. Policymakers and legal practitioners can use these insights to refine journalistic exemptions and prevent data misuse, especially in digital media contexts. Organisations, including media platforms, are encouraged to adopt responsible data-handling practices to safeguard privacy while enabling public interest reporting. Finally, the findings stress the importance of dynamic frameworks that adapt to evolving societal and technological contexts, supporting fair outcomes for both data protection and expression rights. Social implications This research highlights the delicate balance between individual data protection rights and freedom of expression, particularly regarding criminal conviction data. Its implications extend to societal concerns over data privacy, the potential misuse of personal information and the long-term impact on individuals, especially those with minor or outdated offences. As digital media evolves, these issues become more pressing, with the rise of social media and user-generated content complicating the legal landscape. Ensuring that privacy is upheld without stifling public access to essential information is crucial for maintaining both rights and societal transparency in an increasingly interconnected world. Originality/value This study enriches the debate on data protection and freedom of expression in crime-related data processing. By addressing journalistic exemptions and the evolving media landscape, it provides a nuanced perspective on safeguarding privacy while maintaining transparency in an era of digital accessibility.

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  • Journal IconDigital Policy, Regulation and Governance
  • Publication Date IconApr 16, 2025
  • Author Icon Kamrul Faisal
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The Evolution of Radio Broadcasters' Roles in the Dynamic Digital Media Landscape

The advent of the digital era has precipitated substantial challenges and opportunities for radio broadcasters to navigate the evolving digital media landscape. This study undertakes a comprehensive analysis of the evolution of radio broadcasters' roles in response to the intense competition from digital media platforms. Utilising a qualitative research methodology, this study employs a comprehensive approach that incorporates literature review, observational studies, and document analysis. It examines the transformative impact of digital technology on the operational dynamics of radio broadcasters, novel challenges and opportunities they encounter, and strategic measures they employ to maintain relevance and attract listeners. These findings indicate that successful radio broadcasters employ digital technology to extend their reach, cultivate robust listener communities, and facilitate customised listening experiences. These broadcasters have adopted digital platforms including online streaming, podcasts, and social media to interact with their audiences. Concurrently, radio broadcasters are acquiring new competencies in digital content production, data analytics, and multimedia to adapt to evolving media landscapes. Nevertheless, challenges persist, including intensified competition, fragmented audiences, and the need for sustainable digital business models. To thrive in the digital era, radio broadcasters must adopt audience-centric strategies, create unique and engaging content, and innovate continuously. The findings of this study contribute to the theoretical and practical understanding of the evolving roles of radio broadcasters, and provide insights for the future development of the radio broadcasting industry in the digital age.

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  • Journal IconJurnal Pewarta Indonesia
  • Publication Date IconApr 14, 2025
  • Author Icon Harliantara Harliantara + 3
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Penggunaan Media Sosial Youtube Sebagai Sarana Dalam Menyampaikan Berita Pada Media YouTube Jabar Ekspres

This research aims to analyze the use of YouTube social media as a means of conveying news by Jabar Ekspres, a regional news media in West Java. In the digital age and changing media landscape, platforms like YouTube have become important tools for news organizations to reach and engage with increasingly diversified audiences. The research method used in this research is a qualitative descriptive study. Data was collected through observation, interviews with production team members, and content analysis of news videos uploaded on the Jabar Ekspres YouTube channel. The collected data was then analyzed to identify issue selection, news presentation, and evaluation of news content used by Jabar Ekspres on their YouTube channel. This research provides a deeper understanding of how regional news media such as Jabar Ekspres use YouTube social media as a tool to convey news. The results of this research can be a basis for improving news presentation strategies in the ever-growing digital era, and are relevant for the development of the news media industry.

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  • Journal IconAnnaba: Jurnal Ilmu Jurnalistik
  • Publication Date IconMar 30, 2025
  • Author Icon Zahra Sahira + 2
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Assessing the Effectiveness of Social Media in Journalism Practice: A Case Study of Television Journalism in Lusaka

This study aimed at assessing the effectiveness of social media in television journalism, focusing on television stations in Lusaka. Spurred by rapid influence of social media on traditional news industry, the study anchored on media ecology theory aimed to explore the challenges and opportunities posed by digital revolution. The findings revealed that social media is a highly effective tool in television journalism, supporting real-time reporting, investigative research, audience engagement, and the ability to handle sensitive content responsibly. It also demonstrated that Social media allows television journalists to interact with their audiences, gather and verify information, and enhance the impact of their stories through extended reach and feedback. The thesis findings divulge significant changes in news dissemination practices, highlighting both the benefits and drawbacks of social media integration helping media practitioners on strategies to enhance journalistic standards and foster media literacy in an increasingly digital media landscape.

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  • Journal IconInternational Journal of Advanced Multidisciplinary Research and Studies
  • Publication Date IconMar 25, 2025
  • Author Icon Veronica Rose Kabunda
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The telecommunication engine of India’s streaming market: Reliance Jio’s vertical integration amidst regulatory silence

This article examines the transformative impact of Reliance Jio, an Indian telecommunications company, on the digital media landscape in India. By securing the digital rights for the immensely popular Indian Premier League (IPL), a cricket tournament known for its massive viewership and cultural significance, and streaming it for free on JioCinema, Jio disrupted the over-the-top (OTT) video platform market. This move highlights Jio’s strategy of leveraging vertical integration and regulatory leniency to dominate the market. The research delves into the historical context of India’s digital policies and the government’s role in fostering a liberalized market environment through ‘regulatory silence’. It also explores the implications of media convergence and platformization, where digital giants shape the production and distribution of media content. The article argues that Jio’s control over the internet infrastructure and its extensive content library position it as a formidable player in the Indian media industry, influencing both market dynamics and regulatory frameworks. By analysing Jio’s ascent and the broader media policy environment, this study provides insights into the evolving power structures and economic strategies within India’s digital media sector, offering a critical perspective on the interplay between telecommunications and media in a rapidly digitalizing economy.

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  • Journal IconJournal of Digital Media & Policy
  • Publication Date IconMar 13, 2025
  • Author Icon Mahima Singh + 1
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‘In it for the money, not the science’?1 Problems and potentials of stormchasing media

Stormchasing is the practice of following storm systems and storms in progress over land. Though a critical part of research into meteorology by providing on the ground data for comparison with remote radar, satellite and/or other mechanized sources, stormchasing has more recently become part of the journalistic and digital media landscape. Despite its importance, stormchasing media has not been studied as either a media form and industry in its own right or in regard to reception by its audience. This article will begin to redress this absence through a pilot study encompassing the analysis of stormchasing texts, industrial context(s) and audience reception.

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  • Journal IconJournal of Applied Journalism & Media Studies
  • Publication Date IconMar 1, 2025
  • Author Icon Melissa Anne Beattie
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A brief history of China’s livestreaming industry: Evolution along with state–business interactions

In contemporary China, livestreaming is one of the most popular communication technologies, continuously shaping the digital media landscape. In order to trace the evolution of China’s livestreaming industry, this study first situates it in the broader context of China’s digital economy and highlights how state–business interactions influence the development of China’s digital economy. This research then examines the development trajectory of China’s livestreaming industry from 2016 to 2022 by analysing regulatory and business documents. Three key phases for the development of China’s livestreaming industry are identified in the analysis. By doing so, this research reveals the complex and contingent dynamics between state and business in China’s livestreaming industry and how this industry has evolved into a complex and intricate cultural and commercial sector jointly regulated by industrial stakeholders and state regulators.

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  • Journal IconJournal of Digital Media & Policy
  • Publication Date IconMar 1, 2025
  • Author Icon Zhen Ye
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Assessing Investment Risk in the Post-Pandemic Entertainment Industry: A Statistical Analysis of Portfolio Returns and Risk Measures

This study examines the risk-return profiles of Warner Bros and Walt Disney stocks and analyzes their portfolio optimization potential in the post-pandemic entertainment industry landscape. Using daily stock data obtained from Yahoo Finance, we employ both traditional statistical analysis and Monte Carlo simulation techniques to derive robust estimates of expected returns and risk parameters. Our Value at Risk (VaR) analysis at multiple confidence levels (99%, 95%, and 90%) reveals distinct risk characteristics between the two stocks, with Walt Disney demonstrating more favorable downside protection despite similar historical return patterns. Monte Carlo simulations indicate significantly higher potential returns than suggested by historical data alone, with expected daily returns of 0.803% for Warner Bros and 0.789% for Walt Disney. Portfolio analysis with varying asset allocations demonstrates meaningful diversification benefits despite the substantial correlation (0.657) between the stocks. The optimal portfolio allocation favors a higher weight to Walt Disney (80%) compared to Warner Bros (20%), achieving the highest Sharpe ratio (0.247) and the lowest VaR at 99% confidence (-6.68%). These findings highlight the importance of comprehensive risk assessment tools in portfolio construction, particularly for industries undergoing structural transformation. The study contributes to sector-specific portfolio analysis literature by providing detailed insights into risk-return dynamics of major entertainment stocks in the evolving digital media landscape. For investors seeking entertainment sector exposure, our analysis suggests that a portfolio tilted toward Walt Disney offers the most efficient risk-return profile under current market conditions, though ongoing monitoring remains essential as business models continue to evolve.

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  • Journal IconQuantitative Economics and Management Studies
  • Publication Date IconFeb 28, 2025
  • Author Icon Ansari Saleh Ahmar + 4
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Beyond a fragmented account of conflicts in communication: a framework of informational conflicts

Abstract Numerous global trends related to communicative conflicts—like widespread public dissent, the increasing fragmentation of the digital media landscape, the fast-paced dissemination of mis- and disinformation, polarization of public debates, and delegitimizing populist rhetoric—form a perfect storm that significantly disrupts today’s society on multiple levels. Against this backdrop, research on content, causes, consequences, and counter-strategies of conflicts has been central to the discipline of communication science and beyond over the past decades. Although many of these societal challenges are rooted in communication problems similar in nature, current research lines appear to move forward in isolation, creating largely disconnected streams of research that could benefit from more integration. With this article, we aim to bring together disconnected strands of literature in communication that revolve around conflicts in mass and digital communication under the umbrella term “informational conflict.” This framework synthesizes existing knowledge, enabling us to better understand the root causes of increasing cleavages in society and to forward potential solutions leading to conflict resolution.

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  • Journal IconAnnals of the International Communication Association
  • Publication Date IconFeb 19, 2025
  • Author Icon Wenqing Zhao + 4
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Impact of digital media on public administration

This article examines the influence of digital mass media on public administration processes in the context of the modern era of digitalisation. The relevance of the topic is due to the rapid development of digital technologies and their integration into everyday human life, which certainly affects the interaction of society and government. The consequences of digitalisation for the media environment are analysed. Special attention is paid to the digital mass media as an object of research, their structure and functions, the interdisciplinary nature of scientific approaches and a variety of interpretations are emphasised. The difficulties of scientific understanding of this phenomenon are revealed. The importance of the digital media for public administration is considered, including improving communication between government agencies and citizens, increasing transparency and accountability of the government as well as opportunities for involving the citizens in decision-making processes. The role of modern digital services, in particular “Gosulugi”, in the development of new format communications is emphasised. In conclusion, the article focuses on the need to adapt government structures to the new conditions in order to maximise the potential of the digital mass media in the interests of sustainable development and democratisation of governance. With the increasing complexity of the digital media landscape, there is a need to create a digital media strategy to achieve specific goals of the public administration.

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  • Journal IconUPRAVLENIE / MANAGEMENT (Russia)
  • Publication Date IconJan 27, 2025
  • Author Icon A M Evloev + 1
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Clickbait dalam Pemberitaan Penyusunan Kabinet Prabowo-Gibran pada Media Siber Tribunnews

This study evaluates the use of clickbait in the reporting of the Prabowo-Gibran cabinet formation by the online media outlet Tribunnews. Utilizing a qualitative content analysis approach, the research examines 18 news articles published between September 23 and October 20, 2024. The study finds that focusing on popular topics or figures and the use of sensational language are frequently employed to attract readers, even though the content does not always meet the expectations set by the headlines. The study applies Harold Lasswell's communication model to analyze how clickbait usage influences public perception. It concludes that while clickbait increases revenue through higher traffic, excessive use can undermine trust in the media. Future research is recommended to explore the long-term impact of clickbait on media credibility and to conduct comparative studies across various online media platforms to provide a broader perspective on this phenomenon in Indonesia's digital media landscape.

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  • Journal IconDa'watuna: Journal of Communication and Islamic Broadcasting
  • Publication Date IconJan 11, 2025
  • Author Icon Ummu Nabiela Qurrota Aini + 2
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