Digital Culture Research Articles

Mainstreaming wanghong in the international press discourse

ABSTRACT In recent years, there has been a surge in global interest in wanghong. Wanghong are chiefly known for their prowess as communicators who efficiently parlay viewer traffic into sales and have become staples for international brands that aim to break into the Chinese market as well as domestic breaks that aim to expand worldwide. Wanghong are also pioneers in experimenting with novel and curious communication formats that often challenge the status quo of attention economies, and have swiftly become indispensable partners to social media and e-commerce platforms. Most prominently, with their ability to dissect and disseminate information into digestible media for laypersons, in many markets wanghong have also become essential extensions of public relations management for governments and public service entities. In a nutshell, the growing and dominant presence of wanghong in everyday life as evidenced through their visibility and influence across interactive media, industry verticals, and online platforms is a testament to their trade as arbiters of digital cultures for everyday users. This paper looks more deeply into the global interest in wanghong by studying how the phenomenon and the discourse surrounding it has been mainstreamed by the international press discourse. Drawing on an original corpus of international press articles in the English language concentrated on four key seasons in the last decade (2014–2024), during which worldwide interest on wanghong registered significant movement, the paper presents a content analysis of the news corpus to uncover the discursive shifts pertaining to: Conceptual synonyms, genres, platforms, topics, and concerns in wanghong cultures.

Nuclear Approach to Modeling of Professional Digital Culture of Pedagogue

The article discusses the idea of creating a nuclear model of professional and digital culture of teachers. Goal. This article describes the modeling of a teacher’s professional digital culture in a virtual environment of continuing teacher education. Methodology. Currently, there are a number of problems related to the formation of a teacher’s professional digital culture; there is no generally accepted definition, clear evaluation criteria and a general understanding of the structure of this concept; there is a gap between technological capabilities and teachers’ willingness to use them; many teachers experience difficulties using digital tools, lack knowledge and skills, and also experience resistance to introduce new technologies into their work; the lack of an integrated system for the formation and development of a teacher’s professional and digital culture; еducational institutions lack a systematic approach to teaching teachers how to work with digital technologies, and teachers are not motivated enough to master digital technologies; teachers do not see the obvious advantages of using digital tools, do not feel supported by the administration, and do not have the opportunity to share experiences with colleagues. Solving the above-mentioned problems and developing a model of a teacher’s professional and digital culture is an important and urgent task that requires an integrated approach that includes both theoretical research and practical implementation in an educational institution. The successful formation of a teacher’s professional and digital culture will be the key to successful digital transformation of education and improvement of its quality. One of the modern methodological approaches used in the research is the nuclear approach, which provides a structured and focused approach to the organization of a virtual environment of continuing teacher education and its effectiveness, which in turn facilitates the development of tools for monitoring and evaluating a teacher’s professional digital culture. The result of the research in the field of the formation of professional and digital culture of a teacher was the application of the nuclear model as a useful tool for further assessment and selection of methods for the development of professional and digital culture of teachers.

The Role of Digital Leadership in Fostering Innovation: A Study on Digital Organizational Culture as a Mediator in Saudi Higher Education

The Role of Digital Leadership in Fostering Innovation: A Study on Digital Organizational Culture as a Mediator in Saudi Higher Education

Chatbot Application “Konco Ngobrol” in Ngapak Javanese Using LSTM Model Approach

Regional languages are an important part of cultural identity, increasingly marginalized in the digital era. Ngapak Javanese, a local dialect, is declining in use in Banyumas, Tegal, Purbalingga, and nearby areas. This research aims to develop an interactive text-based chatbot named Konco Ngobrol that uses Ngapak Javanese as the main conversational language. This chatbot is built using the Long Short-Term Memory (LSTM) model approach, which excels at understanding conversation context in the form of sequential data. The dataset is composed of many sentence patterns with a mixed language style of Indonesian and Javanese Ngapak. The research stages include data collection, pre-processing (tokenization, padding, and label encoding), building and training the LSTM model, model evaluation, prediction using a combination of LSTM and fuzzy matching, and deployment into a Flask-based application with an interactive chat interface. The evaluation results show that the LSTM model can achieve an accuracy of up to 99.04% with a low loss value, and can provide contextually appropriate responses. The fallback system also successfully handled unknown inputs well through fuzzy logic. The Konco Ngobrol chatbot not only serves as a medium for entertainment and communication but also as a tool for preserving digital culture by reintroducing local dialects into the modern technology ecosystem.

Role Of Digital Competence, Digital Culture, Individual Experience, In Increasing Job Satisfaction And Employee Performance At Bumn Banks In Palopo City

Purpose: This study aims to analyze the effect of digital competence, digital culture, and individual experience on job satisfaction and employee performance at the Palopo City BUMN Bank. Methodology: A quantitative approach was employed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) to analyze the data. Results: The findings indicate that digital competence has a significant effect on employee performance but does not significantly affect job satisfaction. Digital culture, however, has a significant positive effect on both job satisfaction and employee performance. Additionally, individual experience has a significant positive effect on both job satisfaction and employee performance. Findings: The study reveals that digital culture and individual experience are key factors that enhance both job satisfaction and employee performance, while digital competence primarily influences performance. Novelty: The novelty of this research lies in the integration of digital competence, culture, and individual experience in the banking sector, an area that has not received much attention in previous studies. Originality: This study is original in its focus on the banking sector and its contribution to understanding the role of digital factors in employee performance and job satisfaction. Conclusions: The study suggests developing digital competency training programs and fostering an inclusive digital culture to improve organizational performance. Type of Paper: Research paper.

FEATURES OF DIGITAL MATURITY ASSESSMENT FOR PROJECT OFFICES WITHIN KAZAKHSTAN'S STATE BODIES

The article discusses the issues of digital transformation of project offices of government agencies and assessment of their digital maturity. Digitalization of project offices plays an important role in increasing the efficiency, transparency and adaptability of public administration. The study analyzes the international experience in assessing the digital maturity of project offices and identifies key areas for assessing digital maturity. To determine the level of digitalization of project offices, a comprehensive model is proposed that includes four key dimensions: strategic management, organizational maturity, technological maturity, and digital culture. Criteria and evaluation methods are defined for each measurement. The results of the study show that the increase in digital maturity in public administration is closely related to organizational, technological and personnel factors. The article provides specific recommendations for the development of digital project offices of government agencies and increasing their digital maturity. The results obtained can be used in the future to improve the digital transformation of public administration, optimize digital policy and effectively implement digital technologies. Keywords: public administration, government agency, project office, digitalization, digital maturity

Visual Communication and Graphic Design

Visual communication and graphic design are integral components of contemporary media, marketing, and digital culture. This paper explores the theoretical foundations, practical methodologies, and technological advancements that shape the field. I aim to explore and highlight the immense power and significance of visual communication and graphic design in our rapidly evolving digital world. In an age where visuals often speak louder than words, understanding how design influences perception, conveys messages , and connects people across cultures has never been Important . This paper is born from my deep interest in how creative visuals can shape experiences , tell compelling stories , and solve real world communication problems . The study dives into the core principles of visual communication , the psychological theories that guide it , and the foundational elements of graphic design such as color theory , typography and composition . it also examine the complete design process from concept to execution – and the role of modern technologies like machine vision , AI, and responsive design in transforming the way we create and interpret visuals . Additionally , this paper includes a case study to bridge theory and practice , and to demonstrate how effective design can impact user behavior and brand perception . My goal with this research is not just academic, it is a step towards becoming a thoughtful and responsible Designer who understands the depth and responsibility behind every visual created. This paper is both a reflection of my curiosity and a contribution to the ever expanding field of design and communication. Keywords:- visual communication, Graphic design , visual experience ,color theory ,typography ,balance composition , communicate Artificial Intelligence .

Teaching ‘Misunderstanding in Communication’ in the EFL Classroom: The Gricean Approach

Misunderstanding in communication is a common occurrence. It often arises from gaps between literal and implied meanings, cultural differences, and contextual ambiguities. This research examines the use of Facebook memes as a pedagogical tool to teach about misunderstandings in communication within the EFL classroom. By analysing memes as multimodal artifacts that combine text, imagery, and cultural references, this study investigates how they can help students understand the complexities of meaning construction and interpretation. The research categorises misunderstandings into three types: misinterpreted speaker intent, the use of idiomatic expressions, and the contextual use of words. The study demonstrates how memes can illustrate these misunderstandings, fostering both linguistic competence and intercultural awareness by qualitatively analysing 20 selected memes. The findings align with Grice’s (1975) theory of conversational implicature and Thomas’s (1983) concept of pragmatic failure. This emphasises the importance of context, tone, and cultural knowledge in communication. The study highlights the potential of memes to bridge classroom learning with authentic communication, while also addressing challenges such as cultural specificity and the ephemeral nature of memes. By incorporating memes into EFL instruction, educators can enhance students’ pragmatic competence and prepare them for real-life cross-cultural interactions. This research contributes to the growing discourse on digital literacy in language education, offering practical insights for teaching communication skills in a globalised world. References Byram, M. (1997). Teaching and assessing intercultural communicative competence. Multilingual Matters. Creswell, J. W. (2009). Research design: Qualitative, quantitative, and mixed methods approaches (3rd ed.). Sage Publications. https://doi.org/10.2307/1523157 Dynel, M. (2016). The pragmatics of humour in internet discourse. John Benjamins Publishing Company. García-Sánchez, S., & Luján-García, C. (2016). The use of memes in EFL teaching: A case study. Journal of Language Teaching and Research, 7(5), 964–971. https://doi.org/10.17507/jltr.0705.18 Godwin-Jones, R. (2019). Riding the digital wilds: Learner autonomy and informal language learning. Language Learning & Technology, 23(1), 8–25. https://doi.org/10.125/44674 Grice, H. P. (1975). Logic and conversation. In P. Cole & J. L. Morgan (Eds.), Syntax and semantics 3: Speech acts (pp. 41–58). Academic Press. Jawaid, A., Batool, M., Arshad, W., Haq, M. I. U., Kaur, P., & Arshad, S. (2025). English language vocabulary building trends in students of higher education institutions and a case of Lahore, Pakistan. Contemporary Journal of Social Science Review, 3(1), 730–737.https://www.researchgate.net/publication/391545433_ENGLISH_LANGUAGE_VOCABULARY_BUILDING_TRENDS_IN_STUDENTS_OF_HIGHER_EDUCATION_INSTITUTIONS_AND_A_CASE_OF_LAHORE_PAKISTAN Jawaid, A., Batool, M., Arshad, W., Haq, M. I. U., Kaur, P., & Sanaullah, S. (2025). AI and English language learning outcomes. Contemporary Journal of Social Science Review, 3(1), 927–935. https://www.researchgate.net/publication/391522256_AI_AND_ENGLISH_LANGUAGE_LEARNING_OUTCOMES Jenkins, H. (2009). Confronting the challenges of participatory culture: Media education for the 21st century. MIT Press. Knobel, M., & Lankshear, C. (2007). Online memes, affinities, and cultural production. In C. Lankshear & M. Knobel (Eds.), A new literacies sampler (pp. 199–227). Peter Lang. Kress, G., & van Leeuwen, T. (2001). Multimodal discourse: The modes and media of contemporary communication. Arnold. Levinson, S. C. (2000). Presumptive meanings: The theory of generalised conversational implicature. MIT Press. Moleong, L. J. (2006). Metodologi penelitian kualitatif. PT Remaja Rosdakarya. Shifman, L. (2014). Memes in digital culture. MIT Press. Thomas, J. (1983). Cross-cultural pragmatic failure. Applied Linguistics, 4(2), 91–112. https://doi.org/10.1093/applin/4.2.91 Thorne, S. L., Sauro, S., & Smith, B. (2015). Technologies, identities, and expressive activity. Annual Review of Applied Linguistics, 35, 215–233. https://doi.org/10.1017/S0267190514000257 Varis, P., & Blommaert, J. (2015). Conviviality and collectives on social media: Virality, memes, and new social structures. Multilingual Margins, 2(1), 31–45. https://doi.org/10.14426/mm.v2i1.55 Warschauer, M. (1997). Computer-mediated collaborative learning: Theory and practice. Modern Language Journal, 81(4), 470–481. https://doi.org/10.1111/j.1540-4781.1997.tb05514.x Zappavigna, M. (2012). Discourse of Twitter and social media: How we use language to create affiliation on the web. Continuum.

Digital Discourses on Medical Tourism: How Indonesians Consider Visiting Penang for Healthcare – A Netnographic Study on Twitter

The phenomenon of medical tourism from Indonesia to Penang, Malaysia, has continued to show a significant upward trend in recent years. In today's digital era, social media platforms such as X (formerly Twitter) have become active public discussion arenas, places where netizens share experiences, provide recommendations, and even consider decisions to undergo treatment abroad. This study aims to explore how digital narratives related to the practice of seeking medical treatment in Penang are formed, spread, and negotiated by Indonesians on the X platform. Using a netnography approach, this study analyzes tweets containing keywords related to treatment in Penang, revealing the dynamics of conversations in various discussions in the digital space. The results of the analysis identified four main themes that dominated the conversation: (1) ease of access and convenience of services; (2) exchange of information and recommendations between users; (3) crisis of trust in domestic health services; and (4) considerations of price, quality, and added value offered by services in Penang. These findings indicate that the decision to seek medical treatment abroad is not only influenced by medical needs or individual preferences, but also by social constructions formed in the digital space. Social media plays an important role as an e-WOM (electronic word of mouth) channel that shapes public perception and preferences for cross-country health services. This research is expected to contribute to the development of health communication and digital culture studies, as well as being a basis for thinking about managing information and health service reputation more strategically in the era of social media.

THE ROLE OF INTERNET MEMES IN TEACHING PHILOSOPHY: INFLUENCE AND CONSEQUENCES

The article is devoted to such a modern and influential phenomenon in the Internet environment as Internet memes and also explores the question of the expediency of using them in teaching philosophy. Particular attention is paid to the study of the origin of the term itself, as well as it’s correlation with the classical theory of memetics by Richard Dawkins and the criticism of the concept of ‘meme’ and memetics. The aim of the study was to use Internet memes as an innovative educational tool in teaching philosophy and to assess their impact on the learning process. The study analyses their main functions in the educational process, in particular, their communicative, humorous, motivational, and cognitive potential. The article also highlights the following important aspects of using Internet memes in philosophy classes. For example, the ambiguity of these media objects is seen as an opportunity to develop the ability to interpret. It is emphasised that the activity of creating, collecting, and interpreting them allows to overcome communication barriers and improve philosophical competences, to implement hedonistic and art-therapeutic aspects, to develop one's own ‘soft skills’, and to counteract professional deformation. It is emphasised that these media objects can be an effective means of forming critical thinking, promoting students' emotional involvement and helping to create associative connections when studying theoretical material. At the same time, attention is drawn to certain risks associated with the use of Internet memes in education, in particular, the possibility of simplifying or distorting philosophical ideas. The author also considers the impact of Internet memes on the teachers who use this method. It is noted that the successful use of memes requires a high level of professional training, creativity and a deep understanding of both philosophical concepts and digital culture. It is concluded that Internet memes are an effective tool in teaching philosophy but require careful and thoughtful use to maintain a balance between entertainment and educational components.

Conductive Matter Through Material Methods

This paper presents Inert Matter (2022), an experimental art exhibition investigating technological tactile and affective dimensions. The project is centred around the reactivation of discarded touchscreens to transform e-waste into interactive artworks using conductive threads, diodes and the embodied participation of audiences. Through a practice-led research methodology, the work challenges the assumed obsolescence of broken digital surfaces and repositions them as sites of sensory engagement and speculative intimacy. Drawing on new materialist philosophy and interaction theory, the project reframes touch as both a material encounter and a political gesture – one that resists the habitual flattening of sensory experience in digital culture. By foregrounding the electric vitality of both human and non-human matter, Inert Matter proposes alternative ways of sensing, interacting with and rethinking technological intimacy in the age of disposability.

Representation Gaps in Digital Humanities: A Case Study of Marginalized Languages and Cultures in Indonesia

This study examines the gap in representation of marginal languages ​​and cultures in digital humanities in Indonesia. As a country with more than 700 regional languages, Indonesia faces serious challenges in preserving linguistic diversity in the digital era. Urbanization, globalization, and the dominance of the Indonesian language have accelerated the extinction of regional languages, with only 13 regional languages ​​having more than one million speakers. In the digital context, local languages ​​and cultures tend to be marginalized by the dominance of the majority and global languages. Through a qualitative approach and literature review, this study identifies several key issues: the inequality of local language representation in digital humanities projects, limited data and resources, and minimal participation of local communities. Several initiatives such as BASAbali and NusaWrites demonstrate good practices in preserving languages ​​through community-based approaches and the development of quality corpuses. However, structural challenges such as uneven digital infrastructure, low digital literacy, and the dominance of Western epistemology remain significant obstacles. This study recommends a collaborative approach between academics, local communities, government, and the private sector to build inclusive policies and initiatives. Digital technology needs to be positioned as a means of empowering local culture, not an instrument of global cultural domination, so that digital humanities can become a fair and representative space for the richness of Indonesian languages ​​and cultures.

Deepfake Manipulation on Social Media: A Case Study of Fraudulent Activities in Türkiye

The term "deepfake," derived from the words "deep" and "fake," refers to highly realistic and deceptive content designed to manipulate perception. Deepfake content based on artificial intelligence technology poses a threat when integrated with the possibilities of digital culture, and illegal activities are carried out by changing the faces and speeches of famous people. The study was conducted to examine social media-mediated deepfake fraud in Turkey. Facebook and Instagram platforms were scanned with four different accounts for a period of sixteen months and fifty-six deepfake videos were obtained. It was found that the videos included important political figures, scientists, artists, journalists-anchors, business people and all of them were fraudulent. It was observed that Lip-Sync (m = 0.75) was the primary model in the production of the videos, followed by Text-to-speech (m = 0.18), Lip-Sync & Text-to-speech (m = 0.5). The group with the most deepfake videos was business people (m = 0.35), followed by political figures (m = 0.33), scientists (m = 0.14), journalists-speakers (m = 0.12), artists (m = 0.03). The deepfake videos of Ali Koç, Ekrem İmamoğlu, Emine Erdoğan, Hakan Fidan and Murat Ülker, which were selected based on Lip-Sync performance, were analysed with Deepware and the detection architecture was found to be insufficient. In the research, which uses thematic analysis method and quantitative data in a mixed format, frequency distributions were created with IBM SPSS Statistics 22.0 programme. In the light of the findings, suggestions for the prevention of victimisation are presented.

Internalization of Akhlakul Karimah Values Through a Humanistic Approach to Islamic Religious Education Learning for Generation Z

The moral crisis among Generation Z is a serious challenge in the context of 21st-century education, especially amidst the dominance of digital culture that influences their mindset, behavior, and ethical values. This generation grew up in a social environment dominated by value relativism, instant information consumption, and minimal moral role models from the family and community environment. In conditions like this, the normative and cognitive Islamic Religious Education (PAI) learning approach has proven unable to touch the affective and existential dimensions of students. This study uses a literature study method with a qualitative-descriptive approach to explore the relevance and effectiveness of the humanistic approach in internalizing the values of akhlakul karimah. The humanistic approach, which emphasizes respect for personal experience, self-reflection, and empathetic relationships, is considered more capable of bridging religious teachings with students' real lives. Strategies such as experiential learning, contextual teaching and learning (CTL), and value clarification techniques (VCT) are important instruments in presenting transformative and meaningful value education. This study recommends the need for curriculum reform, humanistic teacher training, and a school culture that supports active participation and moral awareness of students. Thus, Islamic Religious Education can be a space for character formation that is not only formally religious, but also socially and spiritually meaningful.

Sexist Humor In TikTok: Content Strategies and The Normalization of Patriarchy in Digital Spaces

This article discusses the phenomenon of sexist humor in TikTok content and its contribution to the normalization of patriarchal values in the digital space. This research uses a qualitative approach with a critical discourse analysis (CDA) method to explore how sexist humor is represented, produced, and consumed on the short video-based social media platform. The research data comprised ten popular TikTok videos containing sexist humor, focusing on narrative structure, language, visual symbols, and audience responses. The research findings show that sexist humor in TikTok often reproduces gender stereotypes through simple narratives full of patriarchal bias. Representations such as husbands fearing wives, emotional wives, or the traditional division of domestic roles are dominant themes. The humor is wrapped in light entertainment formats, such as text overlays, dramatic expressions, and upbeat music, making it difficult to recognize as a form of gender inequality. However, behind its comedic appearance, this humor reinforces patriarchal ideology by placing men at the center of the narrative, while women are reduced to emotional, manipulative, or subordinate objects. In the discourse practice dimension, the production strategy of sexist humor content is designed to be viral and relevant to the audience's daily experience. TikTok's algorithm that supports high engagement also amplifies the distribution of this content, creating a cycle in which gender stereotypes are continuously reproduced and normalized. As primary consumers, young audiences tend to internalize these messages as social truths, impacting the shaping of gender perceptions and behaviors beyond digital platforms. Theoretically, this research draws on the framework of patriarchy, gender performativity, and the concept of symbolic violence to explain how sexist humor works as a subtle ideological tool that maintains patriarchal hegemony. The article emphasizes the importance of gender-based critical media literacy in developing public awareness about the negative impact of sexist humor. This research contributes to academic and practical discussions on the relationship between digital culture, humor, and gender dynamics and the need for social interventions to create more inclusive and equitable digital spaces.

Human Resource Strategy Development in Facing Challenges Digital Transformation: Case Study of PT Telkom Indonesia

Digital transformation is a strategic challenge for PT Telkom Indonesia in the midst of global technological disruption. This study aims to evaluate the human resource (HR) development strategy implemented by the company in supporting the transformation process. Through the literature study method, this research highlights various approaches taken by Telkom, such as strengthening digital competencies through Telkom Corporate University, implementing a digital work culture, developing digital leadership, and adaptive and sustainable talent management. However, the implementation of these strategies faces various challenges, including intergenerational competency gaps, resistance to change, and limited training budgets. The results of the study provide a comprehensive overview of the importance of integration between technology and HR readiness in facing digital transformation, and offer best practices for the SOE sector and other industries.

Pre-Wedding Photography as a Semiotic Artifact in Muslim Visual Culture: Hadith Hermeneutics at the Intersection of Textual Authority, Contextual Praxis, and Islamic Ethics

This study examines the normalization of prewedding photography among urban Indonesian Muslims as visual culture serving aesthetic documentation, social status display, and love expression, while negotiating tensions with Islamic norms (khalwat, ikhtilath, tabarruj) derived from hadiths. Using maqāṣid al-syarī'ah and qualitative textual-cultural analysis, the research reframes prewedding practices not merely as Shari'ah violations but as spaces for reconciling religious authority and societal realities. Findings reveal adaptations like modest attire, non-physical poses, and sessions post-akad (marriage contract), reflecting “cultural ijtihad” to ethically reinterpret hadiths within digital visual culture. The study repositions hadiths as flexible ethical tools guiding Muslims to preserve honor (ḥifẓ al-’irdh) and marital spirituality (ḥifẓ al-dīn), transforming prewedding into expressions of Islamic values. It concludes that maqāṣidī-driven reinterpretation fosters harmony between popular culture and religious norms, advancing social hadith hermeneutics and Islamic visual ethics to address modernity’s challenges. This approach enables Muslims to navigate evolving traditions while upholding theological commitments through contextual adaptability.

The Impact of Digital Leadership on SMEs’ Innovation Performance: A Mediation-Moderated Model of Digital Capability and Innovation Culture

Small and medium enterprises (SMEs) endeavor to achieve sustainability in the digital transformation age while leaders strive to develop their digital capabilities in response to the changes in the management landscape. The primary aim of this study is to investigate the effect of digital leadership (DL) on Kuwait’s SME innovation performance. Further, examine the intermediate role of digital capability (DC) and innovation culture (IC) in the relationship between digital leadership and innovation performance. This study adopted a quantitative method. It administered a questionnaire survey to collect the data and managed to gather 274 valid data from out of 400 Kuwaiti SME owners and CEOs. The results revealed that digital leadership profoundly influenced the innovation performance of Kuwaiti SMEs. Digital capability was critical in mediating the relationship between SMEs’ digital leadership and innovation performance, and innovation culture was pivotal in moderating the same relationship.

A REPRESENTAÇÃO DA MULHER NA CULTURA DIGITAL: UMA ANÁLISE SEMIÓTICA DOS EPISÓDIOS NOSEDIVE E JOAN IS AWFUL DE BLACK MIRROR

This article proposes a semiotic analysis of the representation of women in technomedia environments, based on the episodes Nosedive (2016) and Joan Is Awful (2023) from the Black Mirror series. The research is based on Charles Sanders Peirce's theory of signs and engages with feminist and media culture studies, with the aim of examining how visual, narrative and performative signs participate in the discursive constructions of the feminine under conditions of algorithmic surveillance, hyperexposure and automation of the image. In Nosedive, the social performance of a protagonist conditioned by a digital reputation system is analyzed, whose visual and behavioral signs reveal a logic of normative control disguised by an aesthetic of compulsory well-being and performed affectivity. This mandatory positivity, articulated with ranking and public validation systems, operates as an instrument of subjective docility and masking of coercive structures under the appearance of individual choice. In Joan Is Awful, we can see the capture of experiences by narrative algorithms, which convert the character's identity into an object of simulation and consumption, removing her control over her own image, in favor of entertainment. The articulation between Peircean semiotics and feminist criticism allows us to interpret how digital culture reconfigures the representations of women through ambiguous sign processes, regulated by social conventions and technical devices. The comparison between the episodes highlights transformations in the modes of audiovisual construction of female identities and points to narrative strategies that suggest possible ruptures in the face of the technological domestication of the image of women.

USO DAS TECNOLOGIAS DE INFORMAÇÃO E COMUNICAÇÃO NO ENSINO SUPERIOR, ESTUDO DE CASO: ISPPU

This study aims to analyze the use of Information and Communication Technologies (ICT) in higher education, focusing on the Instituto Superior Politécnico Privado do Uíge (ISPPU), in Angola. Given the growing digitalization of education and the challenges brought by the pandemic context, higher education institutions face the need to effectively integrate ICT into the teaching-learning process. The research adopted a quantitative and descriptive approach, applying a structured questionnaire to 54 faculty members, covering topics such as respondent profile, ICT competencies, usage frequency, tools used, and perceptions about impact and challenges. The findings show that most teachers have intermediate or advanced ICT knowledge and regularly apply these technologies in their academic practices, especially for lesson planning, student communication, and assessment. However, challenges persist, particularly regarding inadequate infrastructure, unstable internet connection, lack of digital equipment, and the need for continuous training. The overall perception of the impact of ICT on teaching is positive, yet its full adoption still depends on institutional support policies, technical assistance, and investments in connectivity and professional development. It is concluded that ICT represents a strategic opportunity for the modernization of teaching at ISPPU. Overcoming technical and pedagogical barriers is essential for the successful integration of these technologies. The study recommends expanding training initiatives, improving digital infrastructure, and strengthening institutional digital culture. Future research should include the perspectives of students and academic managers to achieve a broader understanding of the digital transformation in higher education within the Angolan context.