Digital media has emerged as an innovative form that will disseminate information through new channels and facilitate the transformation of traditional mass communication into digital. The link between digital media and animation in movies and television shows is the primary topic of this essay. The study goes into additional detail about the significance of digital media in film and animation production by examining the relationship between the two. Animation in movies and on television frequently uses digital media technologies, such as computer graphics, augmented reality, virtual reality, and so forth. This paper concludes that there is a mutually beneficial relationship between the two. A thorough examination of their interrelationship will not only aid in comprehending the mutual influence between digital media art and film and animation, as well as the respective development trends of both, but it will also serve as a priceless resource for future innovation and advancement in both fields. In the new media era, it suggests that in the future, science, technology, and art will be increasingly closely entwined and that this will support the growth of the cultural sector.
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