Hotel Development Research Articles

The development of tourism in Neum , Bosnia and Herzegovina’s only coastal town, represents a complex process that began during Yugoslavia’s socialist era, marked by various social, architectural, and ecological challenges. During the 1960’s, alongside accelerated urbanization, transportati on infrastructure, and secondary housing, Neum experienced a transformation from a local community to a remarkable tourist destination. Architecture of that period, marked by modernist principles, was not just functional, but reflected a wide socialist ide ology - promoting collective welfare, harmony with natural surroundings, and inclusivity. However, the expansion of tourism in Neum also brought problems, such as illegal construction, the destruction of landscape, and spatial segregation . The aim of this research is to analyze how the elements of socialist modernist architecture can be used as a base for the further development of hotel complexes in Neum. Modernist architecture from the socialist period provides various important lessons for today’s u rban p lanning. It’s basic principles - simplicity, functionality, and the adaptation to the natural terrain, offer a relevant frame for the contemporary development of tourism. In this context, this research focuses on the integration of those principles into con temporary architecture, with the aim of creating sustainable, functional, and aesthetically pleasing hotels that satisfy the needs of t ourists, while keeping the local identity. With the use of primary and secondary sources, the analysis includes the study of current hotels in Neum, their architectural characteristics, and urban organization. Special attention is paid to challenges, such as unplanned const ruction, degradation of the coast, and the unequal development of different parts of the municipality. Through this analysis, concrete models for the further development of hotels are suggested, which include the incorporation of modernist principles, but with a comb ination of new approaches.

This study explores the implementation of Sharia principles in a Sharia hotel by focusing on the application of Fatwa DSN-MUI No. 108/DSN-MUI/X/2016 and the integration of Maqashid Syariah values. The research takes a qualitative approach using a case study of Syariah Radho Group in Malang. Data were collected through interviews, observation, and documentation. The findings show that the hotel has adopted several aspects mandated by the fatwa, such as restrictions on immoral conduct, provision of prayer facilities, halal food, and a Sharia-compliant dress code. However, some elements, including formal halal certification and the use of Islamic financial institutions, are not yet fully implemented. The study concludes that while the hotel's practices reflect a genuine commitment to Islamic values, the lack of formal institutional structures and certification hinders full compliance. This article contributes to the discourse on Sharia hotel development and highlights the importance of integrating regulatory fatwas with Maqashid Syariah to support the growth of halal tourism in Indonesia.

This study examines the legal framework for restricting the development of tourist accommodations as an instrument for supporting sustainable tourism, particularly in tourism destinations such as Bali. The policy of restricting the development of new hotels, villas, and restaurants aims to maintain environmental balance, protect agricultural land, and control the negative impacts of mass tourism. The legal basis analyzed includes Law Number 10 of 2009 concerning Tourism as amended by Law Number 11 of 2020 concerning Job Creation, Law Number 26 of 2007 concerning Spatial Planning, and Bali Provincial Regulations concerning Regional Spatial Planning (RTRW) and sustainable development policies. The results of the study indicate that normatively, the restriction on the development of tourist accommodations has a strong legal basis within the regulatory framework, as it aligns with the principles of sustainable development, environmental conservation, and protecting the interests of local communities. However, policy implementation still faces challenges in the form of potential conflicts of interest between tourism businesses and local governments, as well as limited oversight and law enforcement mechanisms. Therefore, the effectiveness of the policy of restricting tourist accommodations in supporting sustainable tourism requires strengthening derivative regulations, consistent law enforcement, and increased community participation.

Waecicu Beach, located north of Labuan Bajo in West Manggarai Regency, East Nusa Tenggara Province, is renowned for its tourism potential and resort accommodations. However, the increasing number of visitors to Labuan Bajo has not been accompanied by adequate growth in resort hotel facilities, presenting a key challenge. This research analyzes the tourism potential of Waecicu Beach, focusing on the area’s only resort hotel. The objective is to identify tourism aspects that should be prioritized to develop a sustainable resort hotel landscape. The study employs a mixed-method approach, combining qualitative and quantitative methods, with variables based on the Analysis of Operational Areas of Objects and Natural Tourism Attractions (Analisis Daerah Operasi Obyek dan Daya Tarik Wisata Alam, ADO-ODTWA). Data collection methods include focus group discussions, interviews, questionnaires, and observations. The analysis integrates ADO-ODTWA with the Likert Scale to identify development priorities. The results reveal six key variables to prioritize: tourist attractions, accessibility, amenities, surrounding area conditions, security, and management and services. Emphasizing these variables in resort hotel development can enhance local community involvement, from the initial planning stage to management and service delivery. Additionally, early identification of maintenance needs can help increase visitor loyalty, ensure the availability of maintenance funding, and contribute to community welfare.

Tarakan City, with its enormous potential as a center for economic, trade, and tourism, faces challenges in providing premium accommodation facilities. Although the city continues to grow rapidly, particularly with the growth of the tourism sector driven by its natural beauty and cultural diversity, the availability of adequate four-star hotels remains limited. This poses a barrier to the growth of domestic and international tourists who require comfortable and quality accommodation facilities. Therefore, the design of this four-star hotel is crucial to strengthening Tarakan City's tourism sector, which can not only provide quality accommodation but also have a positive impact on the local economy. The application of the Neo-Vernacular Architecture concept in the design of this hotel aims to connect the past with the future, by combining local traditional elements that are characteristic of Tarakan's culture, such as the Baloy Mayo traditional house, with the functional and modern requirements required for a four-star hotel development. This approach is expected to create a building that not only meets international standards of comfort and facilities, but also has a strong identity, reflects the richness of local culture, and provides high aesthetic value. In this design, the tropical climate of Tarakan City is also a major consideration, so that the hotel building is not only comfortable, but also environmentally friendly and can optimize the use of natural energy. Thus, this hotel is expected to function not only as a place to stay, but also as a symbol of tourism progress that still maintains cultural and environmental sustainability. The design of this four-star hotel also pays attention to aspects of sustainability and environmental friendliness, which are now essential requirements in every modern architectural project.

From the surface of a planet scarred by war and threatened by climate change, few endeavors might seem more feckless than the development of underwater hotels. Yet such sites reshape our understandings of human and more-than-human life.

ABSTRACT With the rapid development of smart hotels, many studies have focused on the acceptance of technology and the experiences of young people. Meanwhile, few have explored the adoption of hotel technology amenities by the middle-aged and elderly group. To fill the research gaps, this study proposed several hypotheses and established a conceptual framework based on the technology acceptance model and theory of planned behavior. By collecting 300 samples of middle-aged and elderly tourists in China, PLS-SEM was utilized to test the hypotheses. A total of 283 samples of the younger age group were also collected to make comparisons and find out age differences. The results show that for middle-aged and elderly tourists, their perceived ease of use and perceived usefulness positively influenced their attitude toward using hotel technology amenities; the need for interaction with hotel service employees negatively affected their attitudes toward usage; perceived privacy protection had a positive impact on their attitude toward usage, but had no significant influence in the younger age group. Based on the results, it provides thoughtful theoretical implications and practical suggestions for the development of smart hotels in China.

ABSTRACT Although Disney theme parks have garnered critical attention, Disney hotels have been largely ignored. Yet, since the 1971 opening of Walt Disney World, Disney has designed hotels with theming that differs from park attractions and lands. As parks opened in Tokyo, Paris, Hong Kong, and Shanghai, hotels evolved in three cost-based tiers: ‘luxury’, ‘moderate’, and ‘value’. This article periodises the history of hotel development over five decades into three phases that codified Disney’s hotel tiers. Examining the different periods of development shows how Disney’s luxury hotels associate the Disney brand with historic architecture and nineteenth-century upper class European tourism. Disney’s value tier meanwhile evolved to focus on generic popular culture themes. These hotel tiers create a luxury-driven, classed experience that defines a tourism of exclusivity.

Topicality. The relevance of the selected study grounds on the fact that recent global events such as the armed aggression of the russian federation against Ukraine in 2022 and the COVID-19 pandemic have made significant changes to the usual rhythm of life of everyone, regardless of the country of residence. These circumstances form the basis for studying and analysing the development of hotel and restaurant establishments in the face of global threats with the further aim of creating a comprehensive system of sustainable development, which, in turn, will become an important direction in ensuring the national economy’s development. The aim and methods. The aim of the study is to analyse the current situation in the formation of the concept of development and modernisation of competitive hotel and restaurant establishments in the face of global threats. The research methods are based on the analysis of specialised literature on the research problem, covering the basics of the Concept of Development, generalisation and synthesis of the studied material for further work on the problem, data collection and statistical groupings, mathematical calculations, construction of graphic materials, application of economic research methods, systematisation of the obtained material, implementation of research and experimental work. Results. The article studies the activities of the hotel and restaurant industry in constrained conditions based on domestic and foreign experience; describes the concepts of development of the service sector from classical interpretations to modern challenges; describes the organisation of the hotel and restaurant business based on the fundamental principles of the military sphere, and forms a concept of development and modernisation of competitive hotel and restaurant establishments in the context of global threats. Conclusions and discussion. The scientific novelty of the article grounds on the development of scientific and practical recommendations aimed at ensuring the sustainable development of hotel and restaurant establishments in the context of global threats. The practical significance lies in the fact that the scientific and practical provisions of this research can be implemented in the hospitality industry in order to increase resilience in the face of global threats.

Topicality. Ukraine is going through a fateful period in history, but is steadily approaching accession to the EU. This opens up a global market with millions of tourist flows to the Ukrainian hospitality sphere, but with modern consumer requirements and standards of guest service. Therefore, a critical analysis of innovative cases of creating a modern hotel and resort infrastructure on the basis of sustainable development is extremely relevant for Ukraine. The aim of the study is focused on outlining and analysing the innovative components of modern European practice of developing hotel and resort complexes, the largest investment project of Ukraine in recent years in this area was chosen as the object of research. GORO Mountain Resort is an ambitious initiative of the OKKO Group holding to attract Ukrainian and foreign investments in the development of an international-class all-season mountain resort in Ukraine at the level of the best world standards. Results. The historical and social and economic prerequisites are analysed, the feasibility of further development of the tourism and hospitality industry in the Ukrainian Carpathians is grounded with strict adherence to the latest standards of landscape and eco-sustainable planning and the values of sustainable development. Key innovative solutions developed by the Austrian ILF Group that will be implemented during the development of GORO Mountain Resort are identified and worth studying and borrowing. The positive social and economic effects of launching the resort in close collaboration with the local business environment to improve the standard of living of a number of peripheral mountain communities of Ukraine are assessed. Conclusions and discussion. The novelty and practical significance of the study results lie in outlining modern fundamental emphases in the elaboration by scientists and practitioners of mountain recreational infrastructure development projects in compliance with innovative standards, environmental and social values, traditional Carpathian identity.

This study proposes transforming PT Bukit Asam’s underutilized Wisma Ombilin land into a modern 4-star hotel to diversify revenue, reduce coal dependency, and align with sustainability goals. Located in Padang City, the project aims to boost economic value, create jobs, and support local growth. Combining qualitative and quantitative methods, the research analyzes Padang’s hotel market, financial feasibility, and project risks. Market analysis reveals strong demand for 4-star hotels, with post-pandemic occupancy rates and room prices surpassing pre-pandemic levels. Financial modeling estimates a Net Present Value (NPV) of RP 188.38 billion, an Internal Rate of Return (IRR) of 16.38%, and a payback period of 10.9 years, indicating solid profitability. Sensitivity analysis identifies key risks related to room rates, occupancy, and interest rates, recommending dynamic pricing and financing strategies for mitigation. Strategic risk management includes disaster-resilient design and operational efficiencies. The project supports PTBA’s transition from coal reliance, improves ESG performance, and enhances competitiveness. With strong market potential and effective risk controls, the hotel development offers sustainable returns and stakeholder value, warranting progression to detailed planning and financing.

Despite Kazakhstan’s unique natural and climatic features, rich recreational potential, and developed sanatorium infrastructure, the country has not yet become a competitive international tourist destination. In particular, the Akmola reg ion, which has notable natural assets, remains underdeveloped in terms of tourism, and its potential is not effectively utilized to attract foreign tourists. This study aims to analyze the current state of tourism in the Akmola region, identify key problems, and propose possible solutions to enhance its development. To assess public perception, a 14-item questionnaire was created based on relevant literature and distributed via social networks. Survey questions were offered in the form of docs.google.com to facilitate distribution. A total of 503 respondents participated in the survey. Results show that Burabai National Park was recognized by 43.1% of respondents as having high tourism potential, followed by Kokshetau National Park (28.2%) and Buiratau (16.5%). At the same time, as for the attractiveness of tourist and recreational facilities in Akmola region, 57.1% of respondents answered that they are unique in nature, and 26.2% believe that ecotourism has great opportunities. Because the unique nature of Akmola region is a diverse landscape that includes: mountains, lakes, rivers, forests and steppes. However, 71% of respondents expressed dissatisfaction with the level of hotel development in the region, and over 50% emphasized the need to improve tourism infrastructure. The findings highlight the necessity of integrated development of t he region’s tourist and recreational resources. In particular, it is necessary to repair the main roads, ensure the renewal of public transport a nd tourist routes. This allows us to provide accommodation in accordance with international standards, provide quality services at an affordable price and attract significant investment. Strengthening these aspects will not only improve the attractivene ss of the region to global tourists but also contribute to the socio-economic well-being of the local population and foster the sustainable development of the Akmola region. Ultimately, the proposed strategies for the development of the tourism industry in Akmola region should be aimed at the effective use of local resources and increasing the competitiveness of the region, improving the socio-cultural level of the region by increasing the flow of tourists.

Hotel staff management is a crucial part of hotel operations. Given the importance of hotel development, staff management has received increasing attention. However, the impact of hotel staff’s mental state on their emotions and behaviours has not been fully studied, especially in the post-pandemic era. Based on trust theory, this research examines how perceived trust and psychological safety influence the loyalty, subjective well-being, organizational belonging and job performance of employees. To achieve this research goal, we use a survey method to study the correlation between these variables. Using structural equation modelling analysis, we find that all research hypotheses are valid. This study contributes to the development of trust theory in hotel management and serves as a reference for improving the management and growth of hotel organizations.

Introduction. The introduction provides a justification for the use of rotels as hotels on wheels in the practice of tourism business. It is noted that traveling to remote destinations using motor vehicles can be comfortable, which is achieved through the implementation of the rotel concept. Theoretical analysis. The concept of “rotel” is absent in the norms of Russian law, which makes it difficult to define the analyzed term unambiguously. Rotel can be applied both to cruise trains and rolling stock of land road transport. Despite the growing popularity of tourist trains, one should not underestimate the relevance of rotels moving along highways. Empirical analysis. An analysis of the economic possibilities of introducing the rotel concept into the practice of the Saratov region tourism industry has shown the limited financial resources of Saratov tour operators for the implementation of the project. The market leaders demonstrate positive dynamics of net profit, which can be used for the development of hotels on wheels, however, the most suitable facilities for the implementation of the rotel concept are the transport companies of the Saratov region. The paper analyzes the bus tours of a tour operator, one of the tourism industry leaders and draws conclusions about the likely demand for routes using rotels. An indirect evidence of this type of transport popularity is the growing demand for Saratov tourists to travel around Russia. The first stage to the implementation of this concept may be options for tour routes in the home region. Results. The implementation of the rotel concept is an attractive direction for the development of the tourism industry from the point of view of the market. Such an idea can surprise tourists and get an emotional response from them. A promising option would be the cooperation of transport companies, in the future – owners of rotels, and tour operators chartering rotels in order to implement the formed tourist products.

ABSTRACT This study explores the domain of smart tourism, examining its conceptual definition, the distribution of existing research, and thematic developments. Based on data predominantly obtained from the Web of Science, it presents insights into the chronological evolution, geographical representation of authors and institutions, and key areas of scholarly focus. Major research themes include the integration of cultural heritage and technology, the development of smart hotels, and the application and improvement of tourism recommendation systems. The study also investigates destination management and addresses issues related to tourist privacy and security. Furthermore, the study proposes future research directions that promote smart tourism through multidisciplinary collaboration. It emphasises the convergence of intelligent tourism with sustainable development and environmentally friendly technologies. Attention is drawn to the need for more innovative, experience-oriented planning frameworks and deeper exploration of micro-level smart tourism management, particularly in areas such as corporate social responsibility and ecological tourism.

Amid fierce hotel industry competition, optimizing marketing and revenue strategies is crucial for hotel development. This paper uses SWOT and STP analysis to examine hotels' internal and external environments, including market segmentation, target market selection, and positioning. It proposes corresponding marketing and revenue strategies to guide hotels in enhancing competitiveness and increasing revenue. The study shows that these analytical methods can help hotels accurately grasp market demands, effectively integrate resources, and achieve sustainable development.

The formation of market relations in the Ukrainian economy on the model of sustainable development necessitates the improvement of marketing, its ability to counteract the challenges of the negative impact of a changing market environment, where imperfections in the market conditions of hotel and restaurant services, excessive hotel and restaurant supply against the background of a decline in consumer demand for this type of service, and the lack of an effective organizational and economic mechanism for the development of the hotel and restaurant business at the regional level remain urgent. At the same time, the intensification of competition in the field of tourism and hospitality in the modern period necessitates the introduction by business entities of innovative marketing strategies adapted to industry micro- and macroeconomic risks and current problems of development of the Ukrainian hotel and restaurant business, etc. The study aims to generalize and develop theoretical and methodological foundations and practical recommendations for improving the methods and tools for implementing effective marketing strategies of enterprises in the hotel and restaurant business. It is determined that in a highly competitive environment, effective marketing plays a crucial role in the tourism and hospitality industry. The expediency of using the concept of “adaptive marketing strategy” as a way to achieve the strategic marketing goals of enterprise through the implementation of prompt and effective management decisions to ensure the necessary level of viability of enterprise and maximum satisfaction of consumer needs is substantiated, and a model of the basic determinants of forming an adaptive marketing strategy for enterprises in the hotel and restaurant industry (HRI) is proposed. It has been determined that several specific features and industry-specific conditions are necessary for developing the modern hotel and restaurant industry, and the need to introduce marketing activities that correspond to more innovative and evolutionary modified models of “5P… 7P”. Generalizing several existing theoretical and methodological approaches will allow us to highlight important accents, which, if considered at the development stage, will allow us to succeed in the final stage of its implementation: 1. Assessment of the value of profit growth. 2. Features of positioning the hotel/restaurant service/product on the target consumer market. 3. Increase in market share and sales volume. 4. Development of new segments of the consumer market and entry into new markets. 5. Marketing pricing. The methods for analyzing the adaptive marketing strategy of enterprises and the latest trends in the development of the hotel and restaurant business on a marketing basis are determined. It is proven that the implementation of a comprehensive adaptive marketing strategy for the hotel and restaurant business, focused on the consumer in the system of increasing customer focus, leads to long-term cooperation with the consumer through the offer of innovative services/products, additional services, competitive prices with high-quality 100% service. Keywords: marketing, adaptive marketing strategy, hotel and restaurant business, marketing tools, competitive advantages, hotel and restaurant service/product, marketing management system.

Hotels are one of the fastest-growing sectors in the tourism industry, and sentiment analysis plays a vital role in improving business performance and supporting sustainable practices. This paper proposes a novel framework combining topic mining and aspect-based sentiment analysis to examine 29,334 hotel reviews in Henan province in China, with the aim of informing strategies for sustainable hotel development. Our results reveal six key attributes of customer concern, particularly emphasizing family experiences, which reflect Henan’s appeal as a family tourism destination. Additionally, we uncover sentiment quadruples, including categories, aspect terms, opinion terms, and polarities, thus enabling a dual-dimensional evaluation of factors influencing customer satisfaction. The results reveal that service mainly influences overall category-level satisfaction, while bed, front desk, and breakfast primarily drive aspect-level satisfaction. This study provides valuable insights into customer feedback, offering empirical support for optimizing services and guiding the sustainable strategic development of regional hotels.

The hotel industry is one of the most profitable sectors of the world economy and has become the dominant direction of economic and social development of many countries. A small hotel is a hotel enterprise, the purpose of which is to provide reception, service, recreation and catering for tourists and travelers. Currently, small hotels are quite popular in different countries, meeting the modern needs of travelers. Flexibility in the approach to service, local flavor, environmental awareness and individual approach make small hotels attractive not only for tourists. The analyzed publications create an idea of the general structure of mini-hotels and their significance in the world practice of design, in turn confirming the relevance of further research that will help develop a deeper understanding of the architectural and planning features of tourist infrastructure, focusing on personalized service, design and ergonomics. The article highlights the directions of evolution of small hotels in world practice and identifies features that influence their formation. The study of the features of the hotel industry in Ukraine makes it possible to identify the main directions of their development in modern conditions and establish the regularities of their design in different regions of our country. Small hotels have enough advantages for their owners, which make such a business profitable and interesting, and also attract tourists who seek a unique experience, authentic atmosphere and proximity to local culture. In turn, it is the regional feature that is the most important factor contributing to the development of a special type of hotel development.

Abstract Purpose: The purpose of the research is to identify the features of the development of the hotel business in the mountainous zone of Adjara and the factors facilitating and hindering its further development; to determine the strategic directions of the hotel business in Upper Adjara in order to achieve sustainable development of the tourism industry. Methodology: The research employed a mixed-method approach, combining qualitative and quantitative methodologies to explore the development of hotel-type accommodation facilities in the mountainous zone of Adjara. Surveys, interviews with hotel managers and owners, and field observations were conducted to assess challenges, opportunities, infrastructure conditions, and investment potential, while secondary data analysis examined tourism policies and economic trends. Results: The survey results indicate that the hotel and guest house sector in the mountainous zone of Adjara plays a crucial role in local employment, with most small hotels employing between 3 to 10 people and guest houses increasingly relying on hired labor. However, a major challenge in the sector is the shortage of qualified personnel, as 72% of respondents struggle to find skilled employees, while interest in staff training programs remains low. Conclusions: This study confirms that the development of hotel-type accommodation facilities in the mountainous zone of Adjara is influenced by natural potential, infrastructure, and increasing tourist inflows. The role of family hotels is particularly significant, as they contribute to regional tourism by integrating local traditions and resources, though territorial imbalances in hotel distribution persist. Limitations: One limitation of this study is the lack of long-term data on the sustainability of hotel businesses in the mountainous regions, as well as the limited focus on the economic impact of branded hotels on local businesses. Contributions: This study provides a comprehensive analysis of the trends and challenges in developing hotel-type accommodation in the mountainous zone of Adjara, highlighting its economic, social, and environmental significance. It offers valuable insights into the role of family hotels in regional tourism and the impact of state policies on business sustainability.