Development Of Digital Technologies Research Articles

Social Support from Virtual vs. Human Influencers: Effects on Support Efficacy, Interactivity, and Social Attractiveness

With the development of artificial intelligence (AI) and digital technologies, interactions with virtual influencers are attracting attention. Considering the exchange of social support between influencers and their followers, this study examines individuals’ responses to social support provided by human versus virtual influencers. Specifically, we investigate how cognitive and emotional support affects evaluations of support efficacy, interactivity, social attractiveness, and attitudes, as well as the interplay of these effects according to influencer type. We conduct an online experimental study in the context of Instagram stories and find significant interaction effects between influencer and support types. The results show that for human influencers, support types do not lead to differences in evaluations. For virtual influencers, however, cognitive support leads to higher evaluations of support efficacy, interactivity, social attractiveness, and attitudes. Moderated mediation analyses confirm that the serial mediating effects of interactivity and social attractiveness are significant in the virtual influencer condition.

GROSS DOMESTIC PRODUCT OF UKRAINE: CHALLENGES OF MODERNITY AND RECOVERY PROSPECTS

The article investigates the dynamics of the gross domestic product (GDP), GDP deflator and physical index of Ukraine from 2010 to 2023, focusing on key stages of economic growth, structural transformations and challenges caused by internal and external factors, in particular the pandemia of Covid-19, armed aggression of Russia and global aggression. The study deals with the main factors that influenced GDP fluctuations, including inflation pressure, violation of logistics chains, reduction of exports, transformation of the labor market and reduction of investment activity. Particular attention is paid to the role of strategic sectors of the economy, such as agriculture, processing industry, transport and energy, which, despite hostilities, remain key to ensuring macroeconomic stability and food security. Structural changes in the economy are investigated, in particular the increase in the share of defense production, the development of digital technologies and changes in foreign trade priorities. The causes of GDP fluctuations, including changes in consumer demand, investment attractiveness of the country and state support of business, are considered separately. Particular attention is paid to the consequences of hostilities, the loss of production facilities, the reduction of employment, the relaxation of enterprises and the impact of international financial assistance on macroeconomic indicators. At the same time, the article outlines the opportunities for post -war economic recovery, including the prospects for attracting foreign investments, infrastructure restoration, strengthening export potential and developing innovative industries. The key areas of GDP recovery policy are identified, including industry modernization, infrastructure development and creating favorable conditions for innovative development. Recommendations focus on strategies for the development of critical sectors of the economy, improving the efficiency of production processes, reducing import dependence and forming a stable economic model in conditions of global instability.

RETAIL IN TODAY'S COMPETITIVE ENVIRONMENT: ANALYSIS OF TRENDS AND TENDENCIES

Retail trade in Ukraine is one of the most competitive economic sectors, constantly evolving under the influence of macroeconomic factors, changes in consumer behavior, and technological advancements. This article provides a comprehensive analysis of the competitive environment in the retail industry, examining key market trends and strategic approaches of major players, including ATB-Market, Silpo, Auchan, and Novus. The study explores the impact of pricing policy, assortment, advertising, and store location on the competitive positioning of each company, as well as identifying major marketing challenges and opportunities for future growth. Special attention is given to the use of competitive benchmarking methodology as a tool for assessing market positions and comparing the effectiveness of business strategies. The analysis of marketing approaches reveals that modern retailers actively implement Big Data, CRM systems, SMM, and targeted advertising to enhance their competitiveness. Additionally, consumer segmentation by income level, geographical location, and behavioral characteristics is explored, enabling more effective strategy adaptation for different audience groups. The article summarizes key challenges faced by retail operators, including the growing share of online commerce, competition from discount stores, logistics difficulties, and shifting consumer preferences. Possible directions for improving Novus’ marketing strategy are outlined, such as developing loyalty programs, optimizing pricing policies, enhancing ad personalization, and expanding the private label assortment. This approach ensures that retailers remain agile and responsive, ultimately fostering customer loyalty and sustaining competitive advantage in an ever-changing market landscape. Retailers must also continuously innovate and adapt to the fast-paced digital environment to thrive. Analysis of the competitive environment in Ukrainian retail demonstrates that the market is dynamic and highly competitive, and its development is driven by factors such as changes in consumer preferences, economic instability, the development of digital technologies and the adaptation of business models to new realities. Despite differences in approaches, all retailers are called upon to respond to growing challenges, including increasing costs of state logistics, increased regulation and the transition of buyers to omnichannel consumption models. In conclusion, maintaining a deep understanding of market dynamics and consumer needs will be crucial for retail companies to not only survive but also flourish in the competitive landscape. By leveraging emerging technologies and aligning their strategies with consumer expectations, these businesses can enhance their market position.

USE OF DIGITAL TECHNOLOGIES FOR MAKING EMERGENCY MANAGEMENT DECISIONS IN CONDITIONS OF UNCERTAINTY

The development of digital technologies complicates decision-making in management. Traditional management methods often lack efficiency, necessitating digital tools to accelerate decision-making. This study analyzes the role of digital technologies in emergency decision-making under uncertainty. Using system analysis and modeling, it evaluates automated analytical systems, machine learning, blockchain, and digital platforms. Findings show that digital solutions improve decision speed. Automated systems enable rapid data processing, machine learning aids forecasting, and blockchain enhances security. Hybrid models combining traditional and digital approaches prove effective in uncertainty. The study’s practical value lies in integrating these technologies into IT sector management, improving decision quality, response time, and cybersecurity.

Innovative Expression and Multi-Dimensional Interpretation of Traditional Culture in Digital Media Education Platform

With the rapid development of digital technology, digital media education platforms have become an important way to inherit and innovatively express traditional culture. This paper aims to explore how to promote the dissemination and inheritance of traditional culture through innovative expressions and multi-dimensional interpretations in digital media education platforms. Through technologies such as virtual reality (VR), augmented reality (AR), and interactive multimedia, traditional culture is no longer limited to the form of books and lectures, but is presented in a more vivid and immersive way, which enhances the sense of participation and interactivity of cultural education. At the same time, digital platforms provide traditional culture with interpretation methods from multiple dimensions such as history, society, art, and emotion, allowing traditional culture to be understood and recreated from different angles. This paper also analyzes the challenges and countermeasures faced by digitalization in cultural communication, and puts forward suggestions for promoting the digital dissemination of traditional culture and improving the innovation capabilities of the platform. Research shows that digital media education platforms can not only provide a platform for the modern expression of traditional culture, but also enhance the vitality and dissemination value of culture through multi-dimensional interpretation.

Research on Digital Transformation and the Innovation Model of SMMEs: The Case Study of PAYA

The rapid development of digital technology has prompted many enterprises to carry out digital transformation. For SMMEs (small- and medium-sized equipment manufacturing enterprises), digital transformation is not only a necessary measure to deal with changes in the external environment but also a key opportunity to stimulate the vitality of internal innovation. At the same time, the digital transformation of SMMEs and a series of innovation activities caused by it, as well as the various innovation models that have evolved from it, are closely related to managerial cognition. On the premise that digital transformation is regarded as an enterprise innovation activity, this study discusses the ways in which digital transformation drives the innovation model of SMMEs. Taking PAYA as the research object, combined with the theory of resource orchestration, this study adopts the longitudinal single-case study method to explore the connotation and operation logic of the SMME innovation model and constructs a theoretical “digital transformation-innovation-innovation” model. The key findings of the research are as follows: Firstly, innovation models experience a phased evolution. Digital transformation promotes the innovation of SMMEs through three stages: digital technology structuring single-agent innovation, digital technology bundling dual-agent innovation, and digital technology leveraging multi-agent innovation. Secondly, the role of managerial cognition is pivotal. Managerial cognition is the core driving force promoting the digital transformation and innovation of enterprises. Digital transformation, in turn, enables enterprises to continuously accumulate digital technology and digital resources, guiding them from internal single-subject innovation to dual-subject innovation, and ultimately forming a multi-subject innovation model. Thirdly, resource orchestration is a dynamic mechanism. Digital transformation promotes the evolution of enterprise innovation models through resource assembly, resource integration, and resource collaboration. This process not only optimizes the allocation of internal resources within the enterprise but also amplifies the scale effect of innovation through collaboration with external partners. Theoretically, this study aims to enrich the understanding of digital transformation in the context of innovation models for SMMEs. It particularly sheds light on the formation logic of innovation models during the digital transformation process, thereby filling a gap in the existing literature. At the practical level, it will have a certain reference value for the “empowering” and “enabling” processes involved in the digital transformation of SMMEs. It also provides practical guidance for SMMEs on how to achieve innovation during the digital transformation process.

Research And Practice of Artificial Intelligence in Improving the Efficiency and Effect of Digital Communication of Intangible Cultural Heritage -- A Case Study of Yungang Culture

With the rapid development of digital technology and artificial intelligence (AI), the digital communication of intangible cultural heritage (ICH) has entered a transformative stage. This study focuses on the case of Yungang Culture—a representative and ideologically rich form of Chinese traditional culture—to explore how AI empowers the effectiveness of digital ICH dissemination. Drawing on grounded theory and structural equation modeling (SEM), this research constructs and verifies a multidimensional model incorporating content ontology, communication agents, audience characteristics, and environmental context. A nationwide questionnaire survey (N = 321) was conducted, and SmartPLS and AMOS were used for empirical validation. Results reveal that audience cognition and understanding significantly mediate the relationship between influencing factors and behavioral engagement. Among the key variables, content quality and platform authority are shown to have the greatest influence on audience comprehension, while AI-enabled functions—such as personalized recommendation and multimedia adaptation—play an implicit but crucial role in optimizing communication pathways. The study not only enriches the theoretical landscape of digital cultural communication but also provides practical implications for AI-driven ICH dissemination strategies in China and beyond.

Digital intelligence technology: new quality productivity for precision traditional Chinese medicine

Traditional Chinese medicine is a complex medical system characterized by multiple metabolites, targets, and pathways, known for its low drug resistance and significant efficacy. However, challenges persist within Traditional Chinese medicine, including difficulties in assessing the quality of Botanical drugs, reliance on experiential knowledge for disease diagnosis and treatment, and a lack of clarity regarding the pharmacological mechanisms of Traditional Chinese medicine. The advancement of digital intelligence technology is driving a shift towards precision medicine within the Traditional Chinese medicine model. This transition propels Traditional Chinese medicine into an era of precision, intelligence, and digitalization. This paper introduces standard digital intelligence technologies and explores the application of digital intelligence technologies in quality control and evaluation of Traditional Chinese medicine, studies the research status of digital intelligence technologies in assisting diagnosis, treatment and prevention of diseases, and further promotes the application and development of digital intelligence technologies in the field of Traditional Chinese medicine.

The Use of Fashion Design Applications as A Medium for Artistic Creation Virtually in The Fashion and Textile Design Department

The world is currently entering the era of Society 5.0, where digitalization is advancing rapidly across various fields, and technological evolution is accelerating. Information, communication, interaction, sharing, and knowledge could now be accessed simply by holding a smartphone screen. Design creation also benefits from the available of smart technology. Based on a previous survey, nearly 60% of students in the fashion design department are not yet familiar with fashion design applications and rarely use them. The research method used in this study is qualitative research, involving descriptive data in the form of written and spoken language. Qualitative research is descriptive in nature and typically employs an inductive approach, emphasizing the process and meaning from the subject's perspective. The analysis applied is descriptive analysis, utilizing several methods such as interviews, literature reviews, and references from magazines, articles, studies, and books related to digital art. The purpose of this article is to discuss the role of technology, particularly the use of applications in the field of fashion design. Furthermore, this article explores several popular and commonly used applications in fashion design, such as Tailornova, Pattern Design Software, and CLO 3D. Finally, the article discusses online design businesses through applications like DressX, which could be accessed via smartphones. The conclusion of this article is that fashion design applications are one of the tools that could be utilized to design clothing in the fashion industry. These tools could influence creative and innovative design outcomes and the continuous development of digital design technology. It is hoped that this article encourages all Fashion and Textile Design students at university to leverage current technological advancements for academic and personal purposes.

The Use of Instagram as a Social Media Platform for Learning Arabic (Content Analysis on Instagram Account @itaf.id)

The rapid development of digital technology and the use of social media in this 4.0 era has made social media a primary need for society, one of which is the Instagram application. Instagram is used by its users to share moments in the form of photos or videos. The purpose of this research is to show Instagram users that this platform has other benefits, namely as an easier and more efficient means of learning Arabic The approach used in this research is a qualitative method, where the researcher acts as the main instrument in data collection. The researcher is tasked with understanding the context and analyzing the information obtained from the @itaf.id Instagram account. The main technique applied in data collection is content analysis, which includes an examination of the verbal and visual data available on the social media platform. This article will review the utilization of @itaf.id Instagram account as a medium in Arabic language learning. In addition, this study will also identify the various advantages and limitations of Instagram as an educational tool in supporting the Arabic language learning process in a more interactive and visual-based manner.

Who rules whom? An economic sociological perspective on the relationship between the number of investors and the stock market performance

The development and spread of digital investment technologies contributes to the growing popularity of the stock market among the general population. As more ordinary people begin investing, their influence on the stock market can be expected to increase. This research tests the relationship between the number of retail investors and the performance of the stock market. Theoretical framework of the study is built upon the network approach and social studies of finance. The analysis is conducted on the Moscow Exchange data for the period from January 2012 to December 2023 via Granger causality tests and ARDL modelling. The findings of the analysis suggest the number of investors exert no significant influence on the performance of the MOEX Russia and the RTS stock market indices. Rather, the market’s performance appears to have a positive impact on the number of retail investors, albeit only during the period from 2018 to 2023. This relationship is explained via (1) the herd behavior of investors, (2) the influence of digital technologies as market devices, and (3) the background of respective time period.

Methods of Developing Information and Communication Competence Among Students Through M-Learning Technologies

Today, the development of digital technologies is bringing major changes to the education system. M-learning (mobile learning) technologies are an integral part of these changes. These technologies create broad opportunities for the formation and development of information and communication competence among students. This article analyzes the methods of developing information and communication competence among students through m-learning technologies.

How Digital Transformation of Chinese Fishery Listed Companies Enhances Supply Chain Efficiency

To cope with the complex and ever-changing business environment, improving supply chain efficiency is an important issue that needs to be studied now. The development of digital technologies provides a new avenue for enhancing supply chain efficiency. Based on the theory of information asymmetry and the TOE framework, this paper uses panel data of 9 Chinese A-share listed fishing companies from 2015 to 2021 to construct a fixed-effects model and explore digital transformation’s impact on supply chain efficiency. The results indicate that digital transformation significantly improves supply chain efficiency, and this conclusion remains robust after a series of robustness tests. On this basis, the paper further verifies the positive impact of digital transformation on supply chain efficiency using the fsQCA method based on the TOE framework and provides pathways for improvement. The findings of this study provide a theoretical basis for promoting the digital transformation of Chinese fishery companies and improving supply chain efficiency. Based on research on China’s fisheries, this study further explores the implications of digital transformation for the efficiency of foreign fisheries supply chains. Digital transformation is a critical pathway to enhancing the efficiency of global fisheries supply chains. Foreign fisheries can draw on the digital research of China’s fisheries supply chains, integrating their characteristics to promote the intelligent upgrading of their supply chains.

SHARENTING: A STUDY ON INSTAGRAM POSTS OF INFLUENCER PARENTS IN TÜRKİYE

The rights of children are protected under both national and international law. However, children’s rights are violated both in real life and in the virtual environment with the development of new digital technologies and the widespread use of social media. Although these violations are mostly committed by people who are not relatives of the child on social networks, they can also be committed by the child’s father or mother on the part of the phenomenon or behavior of sharenting. Instagram is one of the most common environments where sharenting behavior, which refers to parents’ regular and detailed sharing of their children on social media, is exhibited. From this point of view, this study aims to reveal how influencer parents in Turkey exhibit sharenting behavior on Instagram and how they violate their children’s rights. Content analysis, one of the qualitative research methods, was used in the study. The population of the study consists of influencer parents who have Instagram accounts in Turkey. The sample consists of 3 Influencer parent accounts with over 300 thousand followers on Instagram, selected by purposive sampling method. According to the results obtained in the research, influencer parents perform sharenting behavior by sharing their children intensively. In the posts involving children, parents have caused their children to be stripped of their right to be forgotten, left digital footprints, violated their privacy, made them vulnerable to abuse and used as advertising material.

Digital technology and inclusive development during global crisis: Evidence from a randomised experiment in Bangladesh

Digital technology and inclusive development during global crisis: Evidence from a randomised experiment in Bangladesh

SOCIOLOGICAL RESEARCH: THE INFLUENCE OF RADIO ON PUBLIC OPINION

The article discusses the current issues of the formation of such a social phenomenon as public opinion. The authors present the results of a sociological study on the impact of radio on listeners. As the study showed, despite the development of digital technologies in obtaining information, radio does not lose its position in conveying to the audience information about events taking place in the world, about cultural events, about innovations in the fields of science, culture, sports, society and politics. The respondents expressed the opinion that trust in radio as a source of important information for radio listeners has not been lost, that this means of mass communication influences the formation of public opinion, and the degree of influence depends on certain qualities of the respondents (for example, demographic, such as age). In the course of a sociological study, the authors found out that radio content is promoted on digital platforms such as applications, podcasts, social networks, and is listened to on smartphones and tablets. The conclusions of the article indicate the importance of such a media as radio in shaping public opinion, therefore, recommendations developed by the authors on improving the effectiveness of radio broadcasting are given

Road Defect Assessment Algorithm on Flexible Pavement

This study aims to examine the condition of road pavement mechanically which requires large, time-consuming, impractical, and can only identify one type of road damage. The development of digital technology, then identifying the type of damage can be done with an algorithm or method to detect and analyze the type of road damage quickly and accurately. The purpose of the study is to identify the value of road damage with the visual method of Dirgolaksono and Mochtar, create a model of a road damage assessment algorithm based on digital imagery, and apply the digital image method to the road section being reviewed. The research method with the initial step of the algorithm process is taking pictures using a type of digital camera, so that a digital image is produced which is then processed using Matlab R2016a. The results obtained are the classification of road damage and the damage value of the road section obtained by visual road damage and digital imagery accurately. Validation is carried out with a strong correlation between visual and digital damage, which means that there is no difference between the visual damage value and the digital image damage value

Structural equation modeling (SEM) in Jamovi: An example of analyzing the impact of factors on the innovation activity of enterprises

The aim of this study is to demonstrate the capabilities of the Jamovi software in analyzing complex economic models, using the case of examining the impact of various factors on enterprise innovation activity. Structural Equation Modeling (SEM) was employed to identify both direct and mediated relationships among economic and digital infrastructure, factors related to research and development (R&D), and innovation activity. The analysis results confirmed the positive impact of economic infrastructure on the level of R&D and the innovation activity of enterprises, as well as the mediating role of R&D factors in transmitting the effects of infrastructure. Meanwhile, the influence of digital infrastructure was found to be weak, highlighting the need for further development of digital technologies and their integration into economic activities. The findings and methodology of the study can be utilized to enhance the competitiveness of enterprises and to develop effective measures for state support of innovation activities in various regions.

뉴미디어 씨어터의 미학적 특성 연구 : 빌렘 플루서와 레프 마노비치의 이론적 프레임을 중심으로

This study analyses the aesthetic characteristics of New Media and New Media Theatre that have emerged based on digital technologies of the Internet. The media theories of Vilém Flusser and Lev Manovich, applied as a framework for analysis, help us to understand digital technologies that are difficult to interpret through traditional theatre aesthetics. Developments in digital technologies and new media environments have fundamentally changed the way theatre is presented and the audience experience, pushing theatre away from its traditional textual focus and expanding its outreach through multimedia and interactive performance forms. The main findings of the study are as follows. First, the relationship between new media art and theatre is explored, and the concept of new media theatre is defined. Then, through Flusser’s theory of communication and code, we examine how human communication changes with technology and culture, and analyse the changes in communication in a technological image environment. Based on Manovich’s five principles of new media (numerical reproduction, modularity, automation, variability, and sign transformation), we explore the narrative structure and stage production characteristics of new media theatre, and analyse how software and automation are applied to create theatre. Through this, the aesthetic characteristics of new media theatre are derived into three categories: 1) the expansion of theatrical communication through technological images, 2) narrative transformation through modularity and variability, and 3) programmed staging and automation. This study highlights how new media theatre expands and transforms the interaction of actors, space, and audience, which are the essential elements of traditional theatre, and suggests new aesthetic possibilities brought about by the convergence of digital technology and theatre. In doing so, it aims to contribute to laying the theoretical foundations for future research and creation of new media-based performances.

Digital twins in healthcare administration: A systematic review on novel approaches to management and planning

The article presents a literature review on the application of digital twin technology in healthcare administration over the past decade. This review examines the potential applications of digital twins at different levels of healthcare management. The formation and global development of digital twin technology are discussed. Examples of the use of digital twins in the management of healthcare institutions and healthcare processes are specified, and their advantages and future prospects are analyzed.