Denotative Meaning Research Articles

Visualization of CSR in the Cigarette Industry: Crafted Imagery, Vague Reality

Purpose:The objective of this research is to analyze CSR photos in annual reports of the cigarette industry in Indonesia based on the semiotic perspective of Barthes.Method: The visual content analysis approach was used to analyze 374 photos of CSR activities from the three largest cigarette companies in Indonesia.Findings: The usage of photos of CSR activities in the annual reports from the cigarette industry has increased from year to year. The economic and social categories were more disclosed in CSR photos, while the environmental category was relatively less disclosed. The denotative meaning of the photos is as images of company philanthropy and responsibility. The connotative meaning of the photos is to improve the image and blur out the negative impact of the cigarette industry.Originality/Value:The research on visualizing CSR activities in the cigarette industry through the Barthes theory viewpoint is the first of its kind.

Analysis of Visual Communication as a Means of Facing the Challenges of Technological Development in a Securities Company

This illustrates that all countries have the same goals in seeking growth, development, progress, and continuous learning to face challenges in the future. The visual emails presented in this study aim to expand the understanding of the denotative, connotative, and mythical meanings believed to be true through the application of the value expectation theory. This theory provides a comprehensive approach to understanding how individuals form and interpret the meaning of a concept or idea, considering the aspect of value expectation. In this research, Roland Barthes' semiotics method is employed for analyzing main interpretations and representations to unravel the denotative, connotative, and mythical meanings in the presented visuals. Data collection techniques involve focus group discussions and structured in-depth interviews aligned with investor feedback. Based on the research results, exploration will be conducted on how individual perceptions of value influence their interpretation of visual understanding. This is supported by the expectation from feedback that investors desire visuals and text to support technical knowledge and portfolio growth based on the visual analysis provided by the securities company.

ANALISIS SINEMATIK DAN NARASI VISUAL FILM ANIMASI “RAYA AND THE LAST DRAGON”

Raya and the Last Dragon is an animated film produced by Walt Disney Animation Studios with the storyline of Raya's adventures as the main character in an imaginary country called Kumandra. This animated film has a cultural style and local identity that is identical to Southeast Asian culture, including Indonesian culture. It is these cultural identities and symbols that encourage this research. Through a descriptive analysis method, the meaning of symbols or cultural identities contained in the visual and cinematic narratives of the animated film Raya and the Last Dragon will be explained based on studies using Roland Barthes' semiotic theory. The results obtained from the analysis using two stages of significance, namely the first level of denotational meaning and the second level of connotative meaning, are the messages contained in several excerpts in each scene of the animated film which show the meaning of Southeast Asian cultural symbols, as well as what is visible from the behavior of each character, as well as the visual and cinematic narrative that greatly influences the animated film.

Simbol Dalam Relasi Sosial Antara Pedagang dan Pengunjung Pasar Terapung Lok Baintan

The symbols used by floating market traders are different from those used by market traders in general, such as the use of pantun, tanggui, and kakamban. This research aims to examine the meaning behind the symbols used by Lok Baintan floating market traders and their function in building social relations with visitors. This research uses social relations theory and symbolic interactionism theory. This research uses a qualitative approach with semiotic analysis. The research informants were traders and visitors of Lok Baintan floating market. Data were collected through observation, interviews and documentation, and analysed using two-stage meaning of signs, namely denotation and connotation (Roland Barthes' semiotic theory). The results showed that traders in Lok Baintan village are divided into two, namely home-based traders and floating market traders. There are symbols used by floating market traders to build social relations with visitors, namely using cold pupur, tanggui, colourful jukung, kakamban, negligee and brightly coloured clothes, tapih, baturai pantun and contracts in buying and selling. The denotation or original meaning of the use of cold pupur, tanggui, colourful jukung, kakamban, negligee and brightly coloured clothes, tapih, baturai pantun and buying and selling contracts was found. The connotation meaning is the use of cold pupur, tanggui, colourful jukung, kakamban, negligee and brightly coloured clothes, tapih, baturai pantun and buying and selling contracts. The myth is that the use of cold pupur is considered an attention-getter in order to quickly find a mate. Mutual interaction at the Lok Baintan Floating Market is a form of Social Relation that runs well. This research is able to analyse the meaning of two stages of signs regarding the interactions that occur in the Floating Market.

Makna Denotasi, Konotasi, dan Mitos dalam Kidung Pepeling Karya Ki Anom Suroto Sebagai Media Pengingat Sholat dalam Pujian Pasca Adzan

Da'wah is an activity of voicing, calling, inviting or appealing to someone. In the Islamic religion, da'wah is an activity carried out to invite or distribute information related to the teachings of the Islamic religion. One example of da'wah is by providing information in the form of reminders to pray. Kidung Pepeling is a song initiated by Ki Anom Suroto which contains a warning message for carrying out prayers. This research regarding Kidung Pepeling by Ki Anom Suroto is intended to find out the meaning of connotation, denotation and myth contained in the lyrics. The scalpel used in this research is to use a literary critical approach, namely Roland Barthes' semiotic approach. This research was conducted using a qualitative descriptive method. The data collection process carried out was by collecting the lyric text of the Pepeling song as an initial stage. Then, the text that has been collected is first translated into Indonesian to simplify the research process. After that, the data analysis process in the form of the lyric text of the ballad is carried out based on the meaning, denotative, connotative and mythical meaning contained in the lyrics. The results obtained from this research were the discovery of semiotic signs in the form of deontation meaning, connotation meaning and mythical meaning in the Pepeling song.

Metaphorical Elements of Translation in A Mind at Peace Novel by Ahmet Hamdi Tanpinar

Any high-quality literary work provides an artistic effect on the reader, and what is expected from translation is to provide the same effect on the reader of the translated work. This might be the only way for the translation to be considered as successful. In literary translation, words, expressions or entire sentences can have connotative and figurative meanings besides their denotative meaning. The meaning of a word in a dictionary, in a sentence, or in a text can differ from each other. Sometimes a word can have multiple meanings depending on the context. All these factors affect the translatability of a work. The translatability of a literary work depends on its genre, the style of its author, and the period in which it was written. Words, expressions, phraseological units, idioms, etc. created in the source text have not only a linguistic aspect but also many social, cultural and historical aspects. In other words, they are related to social, cultural and historical events. The complex structure of literary works complicates the process of literary translation itself. The aim of this study is to analyze the role of metaphors in a literary text by analyzing A Mind at Peace work and suggest new metaphorical translation ideas. The study has been conducted by using the text analysis method. The research material is the metaphorical units used in the Russian translation of A Mind at Peace A. H. Tanpinar’s work. The work was translated into Russian by Apollinaria Avrutina in 2018. The study gives an insight to the problem of translating metaphors, which one of the elements of the complex structure of a literary work by discussing the classification of metaphor translation techniques developed by T. A. Kazakova.

Semiotic Analysis of Masculinity in High and Low the Movie 3 Final Mission: Janet Saltzman Chafetz Theory

This research intends to analyze and search for 7 areas of Chafetz's masculinity using Roland Barthes' semiotic method in the film High and Low the Movie 3 Final Mission. The semiotics presented by Barthes regarding the meaning of denotation and connotation were implemented in analyzing 12 screenshots of scenes presented in the film High and Low the Movie 3 Final Mission. Then the 12 research findings were analyzed using a predetermined method, namely using Janet Saltzman Chafetz's theory regarding 7 areas of masculinity. This study uses a qualitative method. Based on semiotic analysis in the film High and Low the Movie 3 Final Mission, it has a relationship with the 7 areas of masculinity proposed by Janet Saltzman Chafetz. Namely the character's physical condition and appearance that is fashionable, the figure of provider or breadwinner for both oneself and many people, aggressive nature and experience in fighting, the ability to regulate one's emotional condition, the ability to think rationally and based on logic/knowledge, high interpersonal attitude, and spirit and fair competitive attitude.

Building meanings through annual reports

PropósitoEste artículo pretende entender por qué y cómo se incluyen elementos paratextuales en los informes anuales y, cómo se construye el significado a través del funcionamiento del lenguaje y las imágenes.Diseño/metodología/enfoqueSe desenvolvió un marco de análisis global, que combina los elementos paratextuales de Genette y los conceptos de retórica y denotación y connotación de Barthes. Este marco se aplicó al estudio de caso del grupo dst, un grupo portugués de ingeniería y construcción.ResultadosEl estudio muestra el potential del informe anual como herramienta de comunicación entre una organización y sus grupos de interés. El marco de análisis evidencia que los elementos paratextuales resaltan y complementan la información contable y que los significados denotativos y connotativos asociados a ellos hacen visibles y realzan rasgos intangibles de la organización.Originalidad/valorEste artículo extiende teorías de otros campos interdisciplinarios a la comunicación contable y propone un marco global que combina los escritos de Genette y Barthes. Explorando el contexto portugués, insuficientemente investigado, también se añade a la literatura mediante el análisis de las motivaciones y opciones de los preparadores de los informes anuales sobre la inclusión de elementos paratextuales.

Analisis Semiotika Makna Pesan Foto Terbaik Pada Buku Treasure Of Sukabumi

Photo is one of the visual works that can convey a message in the form of an image without any manipulation or engineering process. Sukabumi is one of the areas in West Java that has amazing tourism potential ranging from natural, culinary, historical, educational, to cultural tourism. Treasure Of Sukabumi is a photo book that tells about the treasures owned by Sukabumi. This study aims to determine the connotation and denotation meanings of the best photos in the book Treasure Of Sukabumi. This study uses a qualitative approach using Roland Barthes's Semiotic theory method which reads images through denotative meanings and connotative meanings. Data collection techniques using observation techniques, in-depth interviews, documentation and triangulation techniques. There were five informants in this study, with a side purposive technique. The objects of this research are the two best photographs of the book Treasure Of Sukabumi. The results of the study show that there is a denotative meaning in the form of the actual conditions contained in the photos of Goa Buni Ayu and the Cap Go Meh Celebration and connotation meanings based on trick effect (artificial effect), body pose or gesture, object, photogenia (photo technique), aestheticism (composition), and syntax in the photos of Goa Buni Ayu and the Cap Go Meh Celebration so that they contain additional meanings, certain feelings or certain taste values ​​in addition to the general basic meaning. The conclusion of this study is to show the charm of the beauty of underground tourist destinations and the potential wealth of tourism owned by Sukabumi.

THE DENOTATION AND CONNOTATION IN THE SONGS ENTITLED “EXILE”, “ILLICIT AFFAIR”u, AND “CARDIGAN” BY TAYLOR SWIFT

This research discussed about the denotation and connotation in selected songs of Taylor Swift album entitled Folklore. The researcher applied descriptive qualitative methodology by using the semiotic theory of Ferdinand de Saussure and structuralism by Claude Levi Strauss. The data source of this study is Taylor Swift selected songs. Those songs are “Exile”, “Illicit Affair”, and “Cardigan”. The result of this research shows that there are implicit meaning in the lyrics of the songs. (1) There are the denotation meaning in selected songs. (2) There are the connotative meaning in the selected songs. (3) There are the myth showed in the selected songs. Taylor Swift connected the songs in this album one to another.

The naming of halal food and beverages: A multimodal semiology study

The culinary business has been flourishing in every city in Indonesia, including Surakarta, Malang, and Tangerang. Consequently, determining the names of products becomes crucial to pique the interest of the public in these offerings. This research is aimed to review the naming of food and beverages using a semiology approach. The research uses a descriptive explanative method. The data in this research are the names of food and beverages. The sources of the data are documents related to names of culinary businesses (food and beverages) in restaurants in Surakarta, Malang, and Tangerang. The data collection was conducted through documentation, observation, and data recording in data format. The data analysis uses referential equivalent, strengthened with semiology theory from Roland Barthes, namely searching for signs, denotative meaning, connotative meaning, and myth. The research indicates that, in general, the names of food and beverages sold in restaurants often contain unconventional elements, including references to ghosts, animals, and other negative connotations prohibited in the Decree of The Head of Badan Penyelenggara Jaminan Produk Halal (BPJPH or the Halal Product Assurance Agency) Number 57 Year 2021. This suggests that the naming of food and beverages in Surakarta, Malang, and Tangerang does not align with the provisions outlined in Decree Number 57 Year 2021, preventing the business owners from obtaining halal certification. The research recommends that the naming of halal food and beverage products adhere to the guidelines set by this decree.

The Diction used in the Novel on the Reader in a Novel "A Good Girl's Guide to Murder" by Holly Jackson

Diction is the selection of the right words to form sentences that meet the requirements, have a harmonious meaning, and are successfully communicated to the listener so that language misunderstandings do not occur. Based on its meaning, diction in this research is separated into two categories: denotational meaning and connotative meaning. This research aims to describe the types of diction found in the novel A Good Girl's Guide to Murdered by Holly Jackson. In this research we used qualitative methods to obtain data, in this qualitative approach, we used a case study approach. The data collection technique in this method is by describing or investigating the subject or object. Descriptive methods are also used for research procedures or solving problems that are investigated by describing subjects or objects as well. Based on the results of the data analysis, there are two types of diction based on meaning. The novel also succeeded in making readers feel what was written in the novel. For this reason, the author has also succeeded in making readers enjoy the plot of the story while the most dominant meaning is that the research is widely used because it fits the context of the story in the novel.

The Education Meaning of Cockfighting Cartoons in Nusa Bali Newspapers

The purpose of the publication of this article is to reveal the educational meaning of the cockfighting cartoon in the Nusa Bali newspaper. Usually, the Nusa Bali Cartoon raises public or political issues with satire, jokes, or humor. In contrast to the Nusa Bali cartoon with an education theme, it features cockfighting, which only contains satire on public issues. Problems that arise: 1) What is the meaning of the cockfighting cartoon in the Nusa Bali on June 5, 2021 ?; 2) Is the cockfighting cartoon in the Nusa Bali newspaper dated June 5, 2021, educational? The problem of this article has been solved by using a qualitative method. Primary data was collected through newspaper observations and interviews with informants. Secondary data was obtained by applying a literature study. All qualitative data was analyzed using a semiotic approach with the help of symbol theory and deconstruction theory. The results showed that: 1) The connotative and denotative meanings of the Nusa Bali cockfighting cartoon; 2) The Nusa Bali cockfighting myth depicts the chances of success without work. The educational meaning of the Nusa Bali cartoon is represented by an explanation of the disadvantages of cockfighting, the state's prohibition on gambling for Indonesian citizens, and the prohibition on Hindu scriptures and literacy for Hindus.

Makna Simbol Budaya Lokal Dalam Iklan Televisi Indomie Aceh Geprek

Culture is the embodiment of the components of the social structure whose origin is from the human mind, carried out repeatedly until it forms a habit. Domie, as one of the largest noodle companies in Indonesia, gives a different color in its newest variant, namely including typical Acehnese and chicken noodles. geprek from Yogjakarta as the newest indomie flavor variant summarized in a 30-second ad. The object of this research is the Aceh Geprek indomie advertisement. This advertisement represents Indonesian culture such as Acehnese food and language. This research uses descriptive qualitative methods, content analysis, and Roland Barthes' semiotic approach. The purpose of this research is to find out the meaning of local cultural symbols that the Indomie Aceh Geprek advertisement wants to convey. The results of the research show the denotative and connotative meanings in this advertisement which reveal the meaning of the message that the ad shows elements of local culture such as Aceh noodles and geprek chicken. as a typical Indonesian food there is in the new Indomie variant. and the use of the Acehnese language in the video contains values ​​and elements of Indonesian culture.

REPRESENTASI IDENTITAS LOMBOK DALAM AKUN INSTAGRAM “INSIDE LOMBOK”: ANALISIS SEMIOTIKA ROLAND BARTHES

Social media is the factor that influences different perspectives about Lombok's identity. This research aims to describe the meaning of images that represent Lombok's identity in the Instagram account “Inside Lombok” using Roland Barthes' semiotic theory. The method used in this research is a qualitative method with descriptive analysis. The analysis in this study uses Roland Barthes's theory, including denotative meaning, connotative meaning, and myth. ““Inside Lombok”'s” post is the source of this research regarding the outsider's perspective on Lombok identity and the perspective of Lombok people regarding Lombok's identity itself. The results of the study show that the representation of Lombok's identity depends on how people perceive Lombok. According to the three images, there are hidden meanings that only Lombok people can discover. Therefore, the representation in social media should be clear so that everyone has a similar viewpoint.

Analisis Semiotika Dalam Film Animasi The Anthem Of The Heart

This research is entitled "Semiotic Analysis in the Animated Film The Anthem of the Hear". The aim of this research is to determine the meaning of denotation, connotation and myth in the animated film The Anthem Of The Heart. Researchers use descriptive qualitative methods by recording, analyzing, describing the meanings contained in animated films using Roland Barthes' theory of semiotic analysis, namely by analyzing the meaning of denotation, connotation and myth. The data sources used in this research are primary and secondary data. Data collection techniques were carried out by documenting and watching the animated film The Anthem Of The Heart. The research results show that Roland Barthes's semiotics is interesting to use in analyzing a film and has a clear meaning that can be seen from every scene that the researcher analyzes regarding the meaning of denotation, connotation and myth in the animated film The Anthem Of The Heart. The meaning of denotation is a sign that is visible to the five senses, such as images of palaces and outstretched hands, then the meaning of connotation requires a deeper understanding of the meaning of denotation where the meaning of connotation can give rise to various meanings depending on the point of view of the person giving the meaning. The meaning of myth is formed from the meaning of denotation and connotation. According to Barthes, myth is not always related to culture or customs but is also related to ideology that spreads in wider society. It can be seen in the nine scenes that researchers analyzed, such as myths about crying, helping hands, and divorce.

Representasi Pola Asuh Demokratis pada Film “Keluarga Cemara 2”

The social phenomenon of conflict in the family between younger siblings and older siblings is rampant, especially in Indonesian society, therefore if there is no prevention done through proper parenting, the phenomenon of conflict in the family will continue. The rise of family conflict cases in Indonesia has led many directors to raise this phenomenon in a film. One of the Indonesian films that represent parenting and family conflict is Keluarga Cemara 2. This research aims to find out how the representation of democratic parenting is shown in Keluarga Cemara 2. The research method used in this research is interpretative qualitative with the Roland Barthes semiotic analysis method which sees meaning through the denotation, connotation and myth stages. The results of this study are shown based on seven scenes selected by the researcher. The denotation meaning in this film represents democratic parenting with controlled freedom, direction from parents and rules and attention through the use of verbal and non-verbal language. The connotation meaning in this film is the importance of choosing the right parenting, which shows the importance of establishing good communication, openness and mutual understanding that makes conflicts in the family can be resolved properly. The mythical meaning contained in the film Keluarga Cemara 2 is that every conflict in the family will definitely have a way out when parents choose the right parenting style such as democratic parenting.

Representasi Perundungan pada Film “Bebas”

The phenomenon of bullying is rampant, especially in the educational environment, therefore if no prevention is done, bullying in the educational environment will continue. The rampant cases of bullying have made the social phenomenon raised in a film. One of the Indonesian films that depicts bullying is Bebas. This research aims to find out how the representation of bullying is presented in the film Bebas. The method used in this research is the Roland Barthes semiotic method which divides the meaning of understanding into denotation, connotation, and myth through first level and second level analysis. The results of this study show that based on ten scenes that have been selected according to the type of bullying, the conclusion is obtained: the denotation meaning in the film shows verbal, physical and relational bullying with medium shot, medium long shot and close up image techniques. The connotation meaning is aimed at the differences in social class, power, and peer factors between the perpetrators and victims that make the perpetrators have the desire to bully. The myth in this film is that bullying often occurs to new students who change schools, often perceived as weak.

ANALISIS SEMIOTIKA FEMINISME EKSISTENSIALIS TOKOH “JUDY” DALAM FILM ANIMASI ZOOTOPIA BAGI MAHASISWA FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS SWADAYA GUNUNG JATI

This study is entitled "Semiotic Analysis of Existentialist Feminism as the Character "Judy" in the Zootopia Animation Film for Students of the Faculty of Social and Political Sciences, Swadaya University Gunung Jati". The animated film Zootopia produced by Clark Spencer is an animated adventure-comedy genre film produced by Disney in 2016. The film Zootopia tells the story of a rabbit named Judy Hopps who lives in the town of Bunnyburrow. Judy has a dream to go to Zootopia, a city where all animals can coexist harmoniously and Judy has a dream to become a rabbit policeman for the first time in that city. So in this case, the researcher formulates the problem, namely how the meaning of denotation, connotation and myth of existentialist feminism character "Judy" in the animated film Zootopia. The purpose of this study is to find out the meaning of the scenes in the animated film Zootopia by looking at the denotative meanings, connotative meanings and myths related to Simone de Beauvoir's existentialist feminism values ​​in the character Judy. The research method used in this study is a qualitative method with Roland Barthes's semiotic analysis. Based on the results of research conducted by the author, it can be concluded that the meaning of denotation in each scene already describes the value of existentialist feminism in the character Judy. Focusing on each scene that depicts Judy's expressions and conversations in determining the path of life she aspires to. Then the connotative meaning, in every scene in the film is related to the value of existentialist feminism, namely how the hidden meaning contained in each scene is like how Judy as an existentialist feminist shows and fights for her existential freedom. Meanwhile, the meaning of the myth that the author finds in every scene in the film is related to the value of existentialist feminism, namely things that are believed by film audiences, for example, as a woman, you must know the purpose of life as well as struggle and maintain your ideals. Through the myth built by the character Judy in the animated film Zootopia, there is a myth that spreads with the term 'Assembling upstream, swimming to the shore' in other words, if you want to be successful, you have to be brave enough to work hard first.
 Keywords: Existentialist, Feminism, Zootopia, Film.

Meaning Analysis on Protect of Earth Poster: Denotative and Connotative Analysis

Posters are generally used as a medium to convey messages that are visually and creatively designed according to needs. Poster media are categorized as outdoor media, the function of which is to attract the attention of the public to see or read the messages they contain. Many types of poster themes found in society are invitations, appeals, prohibitions and commercial properties. The elements of invitation, appeal and prohibition are usually found in posters that emphasize environmental protection, health and others. Posters about protecting the environment or the earth are often seen on social media. Through attractive and creative displays, these posters have unique visuals and use soft colors. However, from a soft visual appearance, what messages can make people aware of the importance of protecting the environment or our earth? The purpose of this study is to analyze the meaning of the Protect the Earth posters that often appear on social media brands. Through a qualitative approach and based on the semiotic theory of Rolan Barthes, this research produces a visual denotation meaning of the shape of a tree still growing, a tree cut down and a symbol of two hands carrying seeds and soft colors. In connotation, the meaning conveyed by the poster invites all the audiences to take care of the importance of protecting our earth from the evil hands that destroy trees wildly. The implication of this research is to gently educate about our concern for the surrounding nature.