Over the past decade, the issue of sustainable development has initiated a new “revolution”, challenging the management and internal operations of all institutions and professions, even the most traditional ones, such as museums. This change is not only a response to external circumstances but also a reflection of the aspirations of internal actors. What are the new emerging trends desired by museum professionals? This preliminary study explores evolving trends in museum professionalism based on insights gathered during the 26th ICOM (International Council of Museums) General Conference in Prague (2022). It analyses 20 non-directive interviews conducted as part of participant observation. Focusing on the five heritage expertise areas identified by CHARTER Alliance – “planning and management”, “outreach and communication”, “preservation and safeguarding”, “crafts and traditional knowledge”, and “general knowledge” – the findings suggest a transformative shift towards greater audience connection, community involvement, and experimental approaches. Moreover, professionals also express an interest for sustainable museum practices. The study underscores a broader ambition to equip museum professionals with adaptive skills, emphasizing the significance of long-term viability, ethical practices, and community engagement. Thus, the recent new museum definition (2022) by ICOM in Prague and its latest actions reinforces these transformative features, emphasizing the sector’s pivotal role in shaping the future of heritage and museums towards more sustainable practices.
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