Customer Purchase Intention Research Articles

Pengaruh Citra Merek dan Label terhadap Minat Beli (Studi Kasus Mie Gacoan di Kota Bandung)

Mie Gacoan is one of the spicy noodle restaurants spread across the city of Bandung. Bandung itself is a city known as a culinary paradise. With these conditions, competitors are currently emerging. Mie gacoan therefore needs to improve its marketing to attract purchase intention. The research aim is to analyze how brand image and labels influence increasing customer purchase intention in Mie Gacoan products. This quantitative descriptive research uses multiple linear regression methods to analyze data. Data was obtained through distribution to 110 respondents. Partial test results show that brand or label image has a significant partial influence on purchase intention. Apart from that, the results of simultaneous testing show that brand image and labels together have a significant effect on purchase intention. Thus, it is recommended that Mie Gacoan managers develop labels and brand images in an effort to increase purchase intention.

The Influence of Live Streaming, Customer Trust and Pro-Domestic Ethnocentrism on Purchase Intention with Customer Attitude as a Mediation Variable on Local Fashion Brand Products Through Tiktok

The presence of e-commerce and online trading platforms has enabled and directed people to buy goods online anywhere and anytime. Sellers can choose various online trading methods that best suit the business model, one of which is live streaming through the Tiktok social media platform. This study aims to investigate the effect of Prodomestic Etnocentrism, Customer Trust and Live Streaming on Purchase Intention wich are mediated by customer trust. Online survey was applied to 160 respondents. Research instruments were adapted from previous studies. Structural equation modelling was applied to analyzed the data of this research by using Smart PLS 4.0 software. The results showed that live streaming and customer trust have an important and meaningful impact on customer attitudes. The impact of live streaming, customer trust, and customer attitude on purchase intention is significant. This study also found the significant role of attitude in mediating relationship between live streaming and customer trust towards purchase intention. But, pro-domestic ethnocentrism didn’t have significant effect to both of customer attitude and purchase intention in Tiktok.

Examining customer satisfaction and purchase intention toward a new product before its launch: Cookies enriched with spirulina

Examining customer satisfaction and purchase intention toward a new product before its launch: Cookies enriched with spirulina

Determining multi-dimensional motivations driving e-WOM intention and purchase intention on WeChat: the significant role of active participation

PurposeBuilding upon uses and gratifications (UG) theory and social exchange theory, the current study establishes a theoretical model to examine the underlying relationship between customer motivations, active participation and electronic word-of-mouth (e-WOM) and purchase intentions on WeChat.Design/methodology/approachThe data were gathered in a web-based survey of 301 WeChat users in mainland China. To empirically verify the proposed hypotheses, confirmatory factor analysis (CFA) and structural equation modeling (SEM) were employed using online data.FindingsPath analysis outcomes demonstrate that functional, hedonic and social motivations positively affect WeChat users' active participation. In addition, active participation significantly influences e-WOM intention while showing no correlation with purchase intention.Research limitations/implicationsTheoretically, this article can enrich the extant system of relevant theories and offer a fresh perspective for further research on the generation of consumers' e-WOM intention and purchase intention in the WeChat context. Practically, the research outcomes provide insight for companies on how to motivate customers to participate in online activities, which subsequently improve WeChat users' willingness in conducting e-WOM communication and making purchase decisions.Originality/valueAlthough mobile social media could serve as an influential marketing vehicle for individuals' engagement in social and commercial activities in today's mobile-matured environment, the substantial impact of active engagement on the relationship between customer motivation and purchase intention remains insufficiently explored. The outcomes not only contribute to the current body of knowledge, but also offer several managerial guidance for companies that pay attention to mobile social media marketing in a contemporary mobile media-saturated society.

The Effects of Cultural and Creative Product Attributes on Consumers' Purchase Intention: Based on Customer Perception Value Theory

It is still unclear how cultural and artistic product characteristics affect customers purchase intention. Based on the comparative study of cultural and creative products in two typical museumsthe Palace Museum and the British Museumthis paper explores the influence mechanism of product characteristics on purchase intention according to the theory of customer perceived value and finds that tool properties could promote functional value, the cultural metaphor could facilitate spiritual value, social orientation could enhance social value, and the richness of media has the function of promotion and spreading. The contribution of this study is to enlighten the marketing strategies of cultural and creative products.

Linking technology readiness and customer engagement: an AI-enabled voice assistants investigation

PurposeThis paper aims to establish and empirically investigate a research model examining the effect of four dimensions of the technology readiness index – optimism, innovativeness, discomfort and insecurity – on customer engagement that further influences purchase intention in the context of online shopping through artificial intelligence voice assistants (AI VAs).Design/methodology/approachData were collected in India from 429 customers in a self-administered online survey. Data analysis uses the structural equation modelling technique.FindingsTechnology readiness dimensions, e.g. optimism, innovativeness, discomfort and insecurity, are critical factors driving customer engagement. Customer engagement further results in purchase intention in online shopping through AI VAs.Research limitations/implicationsThis study adds to the literature by understanding how customers’ technology readiness levels drive engagement and purchase intention. However, this study includes customer engagement as a unidimensional construct. Further research can consist of customer engagement as a multidimensional construct.Practical implicationsThe findings offer guidelines for e-retailers to enhance customer engagement that matches their personality traits, thereby strengthening their purchase intention through AI VAs.Originality/valueThe research contributes to the literature by empirically investigating a research model, revealing optimism, innovativeness, discomfort and insecurity as crucial parameters for customer engagement and purchase intention.

Customers' decision pattern based on mobile reviews in digital economy

PurposeConsumers have pervasively relied on mobile reviews in digital economy. However, little knowledge exists regarding how customers adopt several mobile reviews to make purchasing decisions. With the assistance of reader-response theory, this study investigates how the consistency of product reviews, in terms of their adherence to both other reviews and the prior experience of the customer, affect perceived quality, confirmation of the customer's expectations, the customer's level of trust in the seller and the consequent purchase intention.Design/methodology/approachBased on a scenario simulation and an online experiment to collect data, the authors employed AMOS to test the proposed hypotheses using survey data collected from 314 customers in Study 1 and 420 consumers in Study 2.FindingsThe results indicate that global consistency positively and significantly contributes to confirmation, perceived quality and trust in sellers while sequential inconsistency positively and significantly influences perceived quality. Meanwhile, purchase intention is positively and significantly promoted by confirmation, perceived quality and trust in sellers, and initial valence has some moderating effects on these relationships.Originality/valueThis study contributes to the understanding of how customers apply product reviews to make purchasing decisions from a new angle. It also elucidates the way in which the perceived consistency of product reviews affects how reviewers are perceived and the consequent effect of these perceptions on a customer's purchase intentions.

The study on Malaysia Agricultural E-Commerce (AE): Customer Purchase Intention

Electronic commerce (E-Commerce) became an essential trading platform after the Covid-19 pandemic. From essential products to luxury brands, consumers can find almost everything on the normal E-Commerce platforms with the exception of fresh agricultural products. Agricultural E-Commerce (AE) is introduced to overcome the market needs. Technology Acceptance Model (TAM) is studied and integrated with additional variables to determine the needs of AE in Malaysia. In this study, five variables (product quality, logistic service quality, perceived price & value, platform design quality, and platform security) were studied to determine the Malaysian consumers’ purchase intention towards the AE. Five hypotheses were developed to identify the relationship between the variables. A total of 300 AE users have contributed their perception as respondents in this study through a survey questionnaire. The collected data were processed before the data analysis via Statistical Package for The Social Science (SPSS) version 25.0. Descriptive analysis, and inferential analysis were conducted. The result shows that all five variables are significantly related to the purchase intention towards AE. The product quality has the highest significant value (0.805) towards the purchase intention on AE, followed by logistic service quality, platform security, platform design quality and perceived price and value. Implication, limitation, and recommendation were also being discussed to assist the AE stakeholders in improving their AE.

THE INFLUENCE OF WORD OF MOUTH AND PRICE PERSPECTIVE ON CUSTOMER PURCHASE INTENTION. A CASE STUDY OF “INDRIVE” USERS OF FACULTY OF ECONOMICS AND BUSINESS STUDENTS

This study aims to determine the influence of word of mouth and price perspective on customer purchase intention. A case study of “InDrive” users of Faculty of Economics and Business students both simultaneously and partially. This study uses a quantitative method with a sample of 100 respondents and uses purposive sampling technique. Data collection using a questionnaire. Statistical data analysis using multiple linear regression analysis, hypothesis testing using the F and T tests. The results showed that, simultaneously the Word Of Mouth and Price perspective positively had influence on Customer Purchase Intention of “InDrive” users of Faculty of Economics and Business students. Partially, the Word Of Mouth and Price Perspective have a positive influence on Customer Purchase Intention of “InDrive” users of Faculty of Economics and Business students Keywords: word of mouth, price perspective, purchase intention

Use of emerging social media platforms in reshaping the UAE Islamic banks’ promotional strategies

Purpose This paper aims to investigate customer attitude towards the use of emerging social media platforms (SMPs) for promotional activities by United Arab Emirates (UAE)-based Islamic banks, particularly, in the post-COVID-19 era. The key drivers of this research include analysing, anticipating and providing recommendations to reinvigorate the marketing and promotional strategies of the UAE Islamic banks to spark renewed customer interest. Design/methodology/approach This study is anticipatory and descriptive in nature. Primary data is used to understand customer perception towards the use of emerging social media marketing tools by the UAE-based Islamic banks. Reliability, factor analysis and multiple regression analysis are applied to understand customer attitude. While focusing on the current COVID-19 scenario, the need for innovative structure is envisaged to meet the post-COVID-19 needs. Findings The findings of this research highlight the significance of emerging SMPs such as WhatsApp, TikTok, Pinterest, Viber, Snapchat and their application as promotional tools to inspire the purchase intention of customers in this virtual age. The results of the study reveal these emerging SMPs are predicted to be used as the preferred promotional tools for Islamic banks. Research limitations/implications This paper is limited to the UAE Islamic banks and to a specified set of SMPs as promotional tools. Nevertheless, its findings have important implications that can be extended and validated through studying the post-COVID-19 customer attitude towards other innovative promotional tools used by commercial banks in general and Islamic banks in particular, in the GCC and Middle East and North Africa (MENA) regions. Originality/value There is currently limited available research on the innovative social media marketing techniques and promotional strategies. This study is a novel attempt to examine the adoption of the emerging SMPs as promotional tools by the UAE Islamic banks. This paper extends value to the existing studies on the impact of the pandemic on the promotional activities of the UAE Islamic banking industry. Nonetheless, while regionally specific, it is valuable in its potential application to the Islamic banking sector in the entire GCC and MENA region in the post-COVID-19 era.

The Effect of MWOM Through the WhatsApp Platform Toward Customers Purchase Intention

The rapid growth of technology has transformed conventional word of mouth (WOM) into Electronic Word of Mouth (eWOM). E-WOM on mobile devices is known as Electronic Word of Mouth Mobile Messaging Application (MWOM), such as WhatsApp, Facebook Messenger, Line, and WeChat. Many researchers assess the eWOM, but there's very little research about the MWOM. In fact, it's a big opportunity to do MWOM marketing strategies, especially on WhatsApp, which is the most popular media chat application in Indonesia. However, the SYFO company has not yet been effective with its MWOM WhatsApp marketing. This study aims to study the case of the SYFO company by identifying the MWOM factor through WhatsApp toward customer purchase intention and giving recommendations to optimize the MWOM. The researchers assessed nine variables, and a total of 119 respondents were chosen. With quantitative methods, the data gained from a survey through a questionnaire. The collected data will then be analyzed using the PLS-SEM feature in SmartPLS 4.0. The results show that information usefulness can have an effect on information adoption. Then, information adoption can have an effect on purchase intention (mobile purchase intention, offline purchase intention, and social purchase intention). Unexpectedly, attitude toward information cannot have an effect on offline purchase intention. The SYFO company or another company with a similar background may use the results of the analysis of this research to gain insight and implement the findings within the company.

Customer Satisfaction and Sustainable Purchasing Behaviour via QR Code with the Mediating Role of Perceived Flow Among Malaysian Shoppers

Mobile advertising on smartphones shows potential as a marketing and advertising strategy, particularly for influencing consumer purchasing behaviour. Mobile technologies, including QR codes, have been recognized as an effective and strategic tool for bridging the knowledge gap between companies and customers regarding purchasing behaviour. The literature, however, provides scarce insights into the QR code factors that affect consumer satisfaction and purchase intention via perceived flow. This study aims to empirically examine the mediating effect of perceived flow on the relationship between QR code (usefulness, acceptability and feasibility) and customer satisfaction and purchase intention based on the stimulus–organism–response model. The study adopted the cross-sectional design from 386 online shoppers. The PLS-SEM second-generation statistical method was used to analyse the data. The findings revealed that QR code usefulness, acceptability and feasibility have a positive significant effect on perceived flow, which positively influences customer satisfaction and purchase intention. Therefore, perceived flow positively mediated the relationship between QR code factors and customer satisfaction and purchase intention. Based on the SOR paradigm, the study extends the application of QR code services to the online shopping context in Malaysia and validates the positive relationship of QR code factors, perceived flow, customer satisfaction and purchase intention.

FACTORS AFFECTING PURCHASE INTENTION OF THE ICE CREAM INDUSTRY

The contemporary beverage business has recently begun attracting much attention from Indonesian consumers, especially in Jakarta. The contemporary beverage industry has recently garnered significant attention among consumers in Jakarta, Indonesia. This investigation aimed to ascertain whether there is a relationship between Electronic Word of Mouth (E-WOM) and Perceived Price with respect to customer Purchase Intention for ice cream, with Trust serving as a mediating factor. The study's participants were residents of Jakarta, with a sample size of 225 individuals selected through purposive sampling. Data analysis was conducted using the Partial Least Square Structural Equation Modeling (PLS-SEM) technique. The findings of this research reveal that E-WOM, perceived price, and trust influence consumer purchase intentions for ice cream products in Jakarta. Furthermore, this study highlights the mediating role of trust in the relationship between E-WOM and consumer purchase intentions.

The Impact of Body Positivity in Fashion Advertising on Customer Perceptions and Purchase Intentions

The fashion business is regarded as one of the most important industries in the world and contributes significantly to the world economy’s benefits. In the era of technology, applying the right management techniques for advertising is very important to succeed among commercial competitors in competitive markets. Even though advertising has so many positive effects, it also has a negative side, such as it could create unrealistic beauty and body standards due to the marketers using attractive, slender, and tall models which promotes the ideal body image in culture. The purpose of this research is to determine how impactful body diversity in advertising affects consumers' attitude toward advertisements and their desire to buy clothes, to determine what kind of models to utilize in fashion goods commercials to strengthen consumer perceptions of advertisements and buy intent, and to explore the effects of size inclusivity as the moderating variable of diversity in advertising and attitude toward the advertisements. The methodologies used in this study were qualitative and quantitative. As a result, the purpose of this study is to determine whether or not advertising that promotes body positivity has an impact on how consumers feel about advertisements and their intentions to buy from fashion retailers, which type of model's body, a larger or slimmer one, has a greater effect on the consumer's perception of the advertising and their desire to purchase according to the customer's body type and sizes, and how size inclusivity becomes the moderating variable between advertisements and purchases.

Nghiên cứu ý định mua hàng lặp lại trong thương mại điện tử

Repurchase intention is a very important goal for retail businesses in the competition in the 4.0 technology age. This study aims to explore the mechanism of forming repurchase intention in relation to perceived value and consumer satisfaction in e-commerce. Structural equation modeling was used to evaluate the relationship between perceived value, satisfaction, and repurchase intention. The results show that the role of satisfaction and perceived value positively affects repeat purchase intention. Research results support the means end chain theory and imply that retail businesses need to pay attention to policies to increase perceived value and satisfaction, thereby stimulating repeat purchase intentions of customers.

The Effect of Customer Engagement on Purchase Intention in Kimia Farma Services in Surabaya

purchase intention in Kimia Farma services in Surabaya. Data were collected through a survey with 106 respondents. The data used in this study is primary data obtained from online questionnaires. The respondents of this research are members of Kimia Farma who shop in in Kimia Farma. The sampling technique used was non-probability sampling. This research is quantitative research with statistical testing using Structural Equation Modeling (SEM) with Partial Least Square (PLS) is used to perform data analysis. In this study it was found that there is a positive influence between customer engagement and perceived value. There is a positive influence between customer engagement and customer satisfaction. There is a positive influence between customer engagement and purchase intention. There is a positive relationship between perceived value and customer satisfaction. There is a positive influence between perceived value and purchase intention. There is a positive influence between customer satisfaction and purchase intention. There is a negative influence between customer uncertainty and purchase intention.

The coalescence effect: Understanding the impact of customer value proposition, perceived benefits and climate change sensitivities on electric vehicle adoption in India

AbstractThe overarching objective of this study is to understand factors that influence the customer attitude and eventually purchase intention towards electrical vehicles (EVs). Market survey was done in major cities of 3 states of India to examine the customer attitude and purchase intention towards (EVs). The collected data was analyzed by using partial least squares‐structural equation modeling techniques. It has been found that the factors like overall customer value (performance and cost), awareness and sensitivities towards the climate change, and perceived benefits are the major factors that influence the attitude and subsequently the adoption of EVs by millennials. The factors like perceived price and social acceptance are relatively less significant in terms of their influence on the attitude and purchase intention towards EVs. Hence, it has been concluded that the environmental concern, performance features, infrastructure facility positively influence the attitude and purchase intention towards EVs. This study essentially underscores the importance and role of coordinated impact of performance, features, and infrastructure and climate change sensitivities in influencing and enhancing the adoption of EVs in India, in the context of current market scenario. Hence, this study contributes by providing actionable insights to manufactures and government for developing and communicating pragmatic value proposition to promote EVs. This study brings fresh perspectives on creating positive attitude and purchase intention towards the EVs by providing a model that could be leveraged for devising a long term and sustainable strategy.

How Brand Knowledge Affects Purchase Intentions in Fresh Food E-Commerce Platforms: The Serial Mediation Effect of Perceived Value and Brand Trust.

The intense competition among fresh food e-commerce platforms in China has reduced the market share of the leading firms. This study aims to establish a model framework based on brand knowledge, perceived value, brand trust, and purchase intention to improve the market competitiveness of fresh food e-commerce platforms. Based on the analysis of 475 questionnaires using SmartPLS software, the results indicate that the established model framework provides an excellent explanation and forecasting (R2 = 45.5%) for consumers' intentions to purchase fresh food. The path analysis results of this study show that there are significant positive effects among the model variables. Among antecedent variables, brand image has the greatest influence on perceived value, perceived value has the greatest influence on brand trust, and brand trust has the most significant impact on purchase intention. Furthermore, perceived value and brand trust have noteworthy mediating and serial mediating effects on brand knowledge and purchase intention. These findings have important implications for theoretical and managerial practices in the context of fresh food e-commerce platforms, providing insights on how to enhance customer purchase intentions.

Niat Membeli dan Kepercayaan Pelanggan Online Marketplace

This research is to determine the factors that influence the purchase intention of customers or potential customers that mediated by trust in online marketplaces during the COVID-19 pandemic and entering the digital era 4.0. This study used quantitative descriptive method by distributing questionnaires to respondents. The sample used was 306 respondents. This research uses path analysis techniques with the Structural Equation Model (SEM) Partial Least Square (PLS) method with the help of SmartPLS software. The results of the direct influence hypothesis test show a significant and positive influence on each latent variable except for the results of the hypothesis test of the effect of ease on trust which has a direct but not significant and positive influence. While in the indirect influence test, latent variables have a significant and positive indirect influence, except for the indirect influence of convenience on purchase intention mediated by customer or prospective customer confidence. Thus, marketplace application business people are expected to improve digital marketing services, especially in the ease of using applications so that they can increase purchase intent that further makes transactions on marketplace applications.

Impact of Celebrity Endorsement and Reference Group on Customer Purchase Intention for Non-durable Goods

Consumer purchasing behaviour is impacted by a range of factors that must be identified. This study's main goal was to investigate how reference groups and celebrity endorsements affect consumers' choices for non-durable goods. Reference groups and celebrity endorsements both have a significant impact on how consumers choose products. The study's population encompassed customers from different age groups and sectors, including students, homemakers, bankers, teachers, and professionals in various fields. A total of 430 respondents received self-administered questionnaires through convenient sampling techniques, and 400 completed questionnaires were collected. The study's findings indicated that the reference group is a potent factor with a significant influence on consumer buying decisions, while the correlation between celebrity endorsements and consumer purchasing decisions was found to be weak.