Customer-centric Research Articles

Dynamic WAAM: adaptive processes for equivalent contact surface (ECS) optimization

Wire arc additive manufacturing (WAAM) integrates benefits of automation and mass customization to improve efficiency through near-net part production. While WAAM is well researched, there remain significant challenges as the complex relationship between robot, welder, and process parameters can lead to inaccuracy in geometry and variations in material properties. This research proposes a novel framework for quantifying the WAAM process and proposes dynamic adaptive strategies for improving production. This paper introduces the concept of an equivalent contact surface (ECS) for quantifying the additive welding process. Adaptive methods are then identified to optimize WAAM production. In conclusion, this paper provides an outlook on future research directions for continuing the development of this dynamic WAAM process.

A Comparative Study of Market Performance and Effective Marketing Strategies of India Cements and Ramco Cements in the Cement Industry

There may be a number of difficulties when expanding into other markets and globalizing cement factories. Careful market research, strategic planning, and a proactive attitude toward risk management are all necessary to meet these obstacles. To successfully globalize their operations, cement companies must invest in cross-cultural competency, forge solid alliances, keep up with regulatory requirements, and create adaptable business models. The sections were as follows: Sampling universe: For the research, the entire staff serves as the sampling universe. 100 of Ramco's and India's cements are the target population. Additional research might examine the companies' marketing communication tactics, investigate their efforts to expand internationally, and evaluate their sustainability and environmental procedures. Surveys and interviews can be used to gauge customer happiness and loyalty, and the cement industry's technological improvements can be investigated.

A narrative study on Third-Party Logistics practices and optimization measures by the Supply Chain Managers of e-commerce industries in Nepal


 In recent years, the rapid growth of e-commerce has revolutionized the way businesses operate and consumers engage in commercial activities. This transformative shift has brought about unprecedented convenience and accessibility, enabling global consumers to shop for products and services from the comfort of their homes, including for Nepal. Simultaneously, the demand for the intricate web of operations behind these transactions (logistics management) has become paramount. And, In the realm of logistics, the notion of outsourcing by means, Third-Party Logistics (3PL) emerges as a pivotal strategy.Subsequently, this study embodies pragmatic perspective through the qualitative study using the narrative approach thus by unstructured interviews with the select information rich supply-chain service professionals in e-commerce companies employing the 3PL practices in their logistical fulfilments. The study also illuminates on the circuitous reciprocity between 3PL strategies and the distinctive features of Nepal's e-commerce landscape filled with infrastructural challenges and urban-rural divide that co-exist with opportunities. It also delves through the prevalent practices, challenges and opportunities, and also optimization measures by the perspective of supply chain managers, shedding light on the path forward for optimizing logistics for e-commerce, emphasizing the coherent need to incorporate the digital shift, customer centricity and financial prudency, thus holds a significant importance.

Effect of Price and Promotion on Customer Satisfaction

To understand and examine Internet Service Company in Bandung pricing and marketing strategies, we conducted this study at one of the internet service providers in Bandung. We employed a quantitative strategy for the inquiry that combined a descriptive and verifiable approach. One of the Bandung internet service providers provided 100 consumers for the survey. The study's path analysis reveals the correctness of the price and marketing variables at one of the Bandung internet service providers. The study's conclusions advise considering the costs and promotions provided by one of the Bandung-based internet service providers. According to the findings, Price (X1) significantly affects Customer Satisfaction (Y). The next factor that significantly affects customer happiness is promotion (X2).

The impact of social media on tourists' decision-making process: An empirical study based on Bangladesh

This study examines the impact of social media on the behavior and decision-making processes of travelers while choosing places Social media platforms serve as channels for travelers to gain inspiration and plan their journeys, while also providing opportunities for tourism enterprises to promote services, engage with consumers, and evaluate visitor sentiments. A comprehensive survey, including of primary and secondary data, was distributed to 388 participants, mostly consisting of students, educators, teachers, private business owners, and government people. The data analysis was performed using Microsoft Excel and IBM SPSS 25, which included the use of descriptive statistics and multiple regression analysis. The survey results indicate that social media has a notable beneficial effect on tourists' decision-making processes when choosing a destination. Nine out of ten variables are identified as having a significant impact on social media usage in tourism decision-making through multiple regression analysis. This empirical study highlights the significance of marketers understanding visitor behavior and decision-making processes, recognizing their potential influence on brand loyalty, customer happiness, and situational dynamics. Hence, it is imperative for tourism stakeholders to integrate social media factors into the strategic development of tourism offerings. Social media has become an essential tool for both travelers and travel firms in modern culture. The research clearly demonstrates that social media has a substantial impact on visitor behavior. The overriding result suggests a significant influence of social media on the travel patterns of visitors from Bangladesh. It is recommended that policymakers and tourist marketers utilise social media channels to strengthen the development of tourism in Bangladesh. This study provides significant information for professionals and policymakers who are looking to handle the ever-changing impact of social media on travel behavior and decision-making.

Unleashing the Power of Big Data: Designing a Robust Business Intelligence Framework for E-commerce Data Analytics

E-commerce companies are struggling to make use of the enormous amounts of data collected from diverse sources in the big data era. Designing and implementing a strong business intelligence (BI) framework that makes use of big data analytics is essential to overcoming this difficulty. The study examines how cloud computing affects mobile e-commerce, stressing its benefits for real-time data processing, scalability, and analysis. which boosts the competitiveness of Chinese e-commerce businesses. This study's goal is to deploy a comprehensive BI platform designed especially for e-commerce research to unleash the power of big data. Furthermore, the deployment of precision marketing techniques based on the RFM model and historical data analysis increases client segmentation, leading to targeted marketing efforts, greater customer happiness, and higher conversion rates. The major goal of this research is to equip e-commerce companies with the tools they need to take advantage of big data's potential and make decisions that will give them a competitive edge. Data storage, retrieval, and data mining are made possible by the integration of big data technologies, such as relational and distributed databases, along with parallelization via MapReduce. Ordinary, the findings of this newsletter spotlight the importance of embracing massive information technologies and methodologies in the e-trade sector. Leveraging cloud computing, records mining, and enterprise intelligence strategies can free up the capability of tremendous records assets, permitting enterprises to make informed choices, drive innovation, and gain a competitive facet. The paper highlights the value of security safeguards and risk assessment models in e-commerce systems, offering suggestions for spotting and reducing potential dangers and preserving the integrity of the system.

Impact of real-time pricing and residential load automation on distribution systems

Price-responsive electricity consumption can facilitate the efficient operations of power systems. In this paper, we study the impact of real-time pricing (RTP) and the automation of a major residential load – Heating, Ventilation, and Air Conditioning (HVAC) systems – on residential distribution systems. First, we deploy a simulation-based case study of 437 houses in Austin, Texas, which we calibrate based on real-world data. Second, we study the implications of switching from a fixed retail rate to RTP. We estimate aggregate welfare gains of 39 USD per customer and year. All customers contribute to the welfare gain, but not equally. Moreover, all customers benefit and benefits are higher for customers with electric heating, lower comfort preference, and lower thermal insulation. However, RTP and load automation can critically increase peak system load by more than 30%. Third, we study the introduction of a market-based demand management system under which the local RTP increases if congestion is present. In this case, for reasonable specifications, another 12% of welfare gains can be realized during operations. Moreover, optimal grid investment can be reduced. Our work informs policy makers by illustrating under which conditions load automation under RTP can be particularly beneficial.

Customer Satisfaction And Product Quality As Intervening Variables

The purpose of this study project is to clarify two things: (1) how product quality affects customer happiness among Xiboba beverage product customers in Jakarta; and (2) how price affects customer satisfaction among Xiboba beverage product consumers in Jakarta. (3) How product quality affects product consumers' loyalty to a product. Drinks Xiboba in Jakarta (4) Price's Impact on Customer Loyalty Among Jakartan Xiboba Drink Product Users Customers in Jakarta who purchased Xiboba Drink Products. This study employs a quantitative methodology and an associative type. The participants in this study are those who buy Xiboba drinks in the Jakarta region. In the meantime, the sample consists of 92 respondents who are over the age of 18 and reside in Jakarta and purchase and consume Xiboba beverage products on a regular basis. Path analysis techniques are employed for data analysis. The results of the analysis of this research activity showed that Price (X2) and Product Quality (X1) both had positive and significant effects on Customer Satisfaction (Z), Customer Loyalty (Y) and Product Quality (X1) had a positive and significant effect on Customer Loyalty (Z).

Fabric Defect Analysis In Textile Manufacturing: Evaluating Methods For Generic And Jacquard Fabrics

Regarding maintaining product quality and satisfying customer expectations, fabric defect analysis is vital in textile manufacturing. This research provides a comprehensive assessment of many techniques used for analyzing and pinpointing flaws in standard and Jacquard textiles. This study considers machine vision systems and AI-based algorithms as two examples of cutting-edge automation alongside more conventional human inspection procedures. Manual inspection techniques are extensively reviewed in the first section, with particular emphasis on these techniques' inherent subjectivity and resource inefficiency. More objective and effective defect detection techniques are highlighted as a solution to the problems caused by human bias. The research then looks into automated methods, examining how recent developments in image processing, computer vision, and pattern recognition have the potential to greatly improve the accuracy and speed with which defects may be detected. The major emphasis of this investigation is the use of AI, namely machine learning and deep learning models, for fabric defect identification. This demonstrates how AI may revolutionize textile manufacturing by automating flaw identification and categorization processes. Accuracy, efficiency, scalability, cost-effectiveness, and adaptation to varied fabric compositions, such as basic and complicated Jacquard textiles, are only some aspects considered throughout the evaluation. In addition, the research addresses the problems and opportunities in the field of fabric defect analysis right now. The paper presents prospective improvements, such as hybrid methods and real-time monitoring systems, to solve current constraints and pave the way for a more robust defect analysis framework. These innovations aim to contribute to sustainable practices and customer happiness in the textile manufacturing industry by fostering effective quality monitoring and production optimization. In conclusion, this study provides a thorough comprehension of fabric defect analysis procedures, which is helpful for professionals and academics in the field. The results fuel the never-ending development of quality assurance techniques, resulting in improvements that raise standards, shorten production times, and give the textile business a fighting chance in the market.

A hybrid e-logistics service quality approach: modeling the evolution of B2C e-commerce

PurposeThis research paper aims to examine two hybrid models of logistics service quality (LSQ) and its influence on satisfaction, loyalty and future purchase intention in a business-to-consumer (B2C) e-commerce context. This study extends the literature for LSQ by incorporating the second-order assurance quality construct, which comprises personnel contact quality, order discrepancy handling and order returns, into one of the hybrid models.Design/methodology/approachA survey-based approach is used to collect data. Participant responses to questions concerning multiple LSQ dimensions and behavioral perceptions from their most recent online shopping experience are measured using structural equation modeling.FindingsFindings highlight the importance of including a second-order construct assurance quality as a more explanatory model. Results illustrate that online ordering procedures and assurance quality impact customer satisfaction more than other prominent LSQ dimensions. Furthermore, the findings revealed a customer loyalty is a partial mediator between customer satisfaction and future purchase intention. This underscores the significance of improved logistics services as a competitive edge for e-commerce retailers.Research limitations/implicationsImplications are limited to the e-commerce B2C domain.Practical implicationsThe findings of this study underscore critical LSQ dimensions that garner greater satisfaction and retention in the online shopping experience. The results indicate that the effective and efficient handling of the initial order and any order problem significantly influences customer satisfaction and reaps the long-term benefits of customer retention.Originality/valueThe authors present and empirically test a hybrid model of LSQ in a B2C e-commerce domain that captures many of the important elements of the customer experience as espoused in the literature.

The effect of an uncertain commission rate on the decisions of a capital-constrained developer

This study investigates a green supply chain consisting of a capital-constrained developer who sells a product via a platform. The parties interact via an agency contract, in which the platform charges a fixed proportion of the revenue gained from each sold unit and the developer receives the remaining sum. Since the development process is relatively protracted, at the early stages of this process, the commission rate to be charged by the platform is random from the developer’s perspective. Upon receiving information about the amount of capital the developer has committed to investing in greenness from his own resources, an external investor offers the developer a loan at a certain interest rate (to further enhance the developer’s investment in greenness), based on which the developer sets the product’s greenness level and selling price. The study provides a game-theoretic analysis of this model and compares its equilibrium solution with the optimal solution of a fully self-financing developer. The innovative feature of the study lies in its comparison between the case of a developer who might not be able to repay the loan, because his revenue from selling the product might be lower than the amount he is required to repay the investor (the loan plus interest), and the case in which it is certain that the developer will be able to repay any debt to the investor. Our study shows that, in the case where the investor takes on the financing risk, the customers benefit from a higher greenness level (albeit at a higher price), resulting in greater demand for the product.

Financial performance in Industry 4.0 agile supply chains: evidence from manufacturing companies

PurposeThis study aims to examine the implementation of agile practices in Industry 4.0 to assess the financial performance measurements of manufacturing firms. It also investigates the relationship between supply chain performance and financial performance.Design/methodology/approachThe study is based on an experimental research design by collecting data from 329 responses from key officials of manufacturing firms. The analyses are carried out to explore this modern concept with the help of the SPSS program, which is used to conduct a confirmatory factor and reliability analysis and Smart-partial least square (PLS) version 4.0 with structural equation modeling.FindingsThis research demonstrates the positive effect agile supply chain strategies in Industry 4.0 may have on manufacturing companies' financial performance as a whole. Everything throughout the supply chain in Industry 4.0, from the manufacturers to the end users, is taken into account as a potential performance booster. The values obtained from the model's study show that it is both dependable and effective, surpassing the threshold for such claims. The research is supported by factors like customer involvement (CUS), continuous improvement (CI), integration (INT), modularity (MOD), management style (MS) and supplier involvement (SI) but is undermined by factors including postponement (PPT).Research limitations/implicationsAccording to the findings of the study, Industry 4.0 firms' financial performance and overall competitiveness are significantly improved when their supply chains are more agile. A more agile supply chain helps businesses to more rapidly adapt to shifts in consumer demand, shorten the amount of time it takes to produce a product, enhance product quality and boost customer happiness. As a consequence of this, there will be an increase in revenue, an improvement in profitability and continued sustainable growth.Originality/valueThere are literary works available on agile practices in various fields, but the current study outlines the need to understand how supply chains perform financially under the mediating effect of agile supply chains in Industry 4.0 which contribute most to the organization's success. The study will aid companies in understanding how agile practices will further the overall performance of the organization financially.

Enhancing Customer Satisfaction in Myanmar's Restaurant Industry: Key Factors that Drive Success

In today's business landscape, customer satisfaction has become a central component in determining an organization's success. The capacity to retain existing customers while ensuring their utmost satisfaction across diverse aspects is vital for businesses to prosper and widen their customer base. The goal of this research is to provide a comprehensive framework for deciphering customer happiness in the continually changing restaurant industry, incorporating all critical components of the idea. The research methodology integrated secondary research and quantitative techniques to shed light on customer satisfaction. Convenience sampling was used for collecting data, and structural equation modelling (SEM) was applied to analyse the results. The primary purpose of this study is to contribute new knowledge about customer satisfaction, specifically in the Myanmar restaurant industry.

The Impact of Social Media on Communication and Marketing Strategies in the Digital Age

The introduction of social media has changed how individuals engage and absorb information. This has produced a more democratic and inclusive society where different viewpoints are represented in public discussions. Due to the increased number of social media users, marketing has become a critical strategic pillar for companies. To understand the meaning, variety, and application of social media marketing, it is crucial to understand the characteristics of social media. The main purpose of social media is to facilitate the creation and distribution of content based on user-to-user social interaction. Through campaigns and advertising on social media networks, companies can attract and acquire new customers. This process is known as social media marketing. To maintain focus while expanding their social media footprint, businesses should have a social media strategy. Companies are anticipated to prioritise live streaming as a top marketing priority in 2023 since it has grown to be a significant channel for content consumption. Companies should work to provide high-quality material that clearly tells their company narrative if they hope to fulfil their live-streaming marketing objectives. A strong content strategy is crucial now more than ever because more and more companies are producing live broadcasts. To improve customer happiness and loyalty, businesses may optimise their content strategy by continuously tracking and analysing consumer feedback and interactions.

Power Density Increase in Permanent-Magnet Synchronous Machines Considering Active Thermal Control

The power density of electric machines for future battery electric vehicles must be further increased to improve customer benefits. To this end, this paper compares two state-of-the art electrical traction machines and evaluates the potential for increasing the power density using a third, novel high-speed machine design. The analysis is performed using an electromagnetic finite element analysis, a thermal network with lumped parameters, and a coupled electromagnetic–thermal simulation. The simulations of the three machines evaluate the potential for increasing the power density and overload margins, as well as reducing material consumption. With regard to the active thermal control, the new design aims for reduced thermal capacities and increased loss density to optimize the thermal controllablity and overall performance. The thermal active control is analyzed in thermal transient simulations and electromagnetic simulations with different magnet temperatures. The results show that higher magnet temperatures benefit efficiency and reduce losses for low torque at high speeds. However, a colder magnet is needed for maximum torque at base speed. A maximum loss reduction of 24% is achieved with a 100 °C magnet-temperature difference at maximum speed and low torque.

Yeşil Dağıtım Faaliyetlerinin Algılanan İşletme Performansı Üzerindeki Etkisinin Belirlenmesi: Kocaeli Lojistik İşletmeleri Uygulaması

These days, it's crucial to practice environmental awareness, energy conservation, and resource preservation. Consumers today favor goods with high recycling rates and low environmental impact. Businesses who adopt social consciousness, are conscious of their social responsibilities, and work to satisfy customer expectations conduct their operations within the parameters of green marketing. Many operations, including green distribution activities, might benefit financially from reducing their use of fuel, packaging, and distribution routes.
 Enterprises can achieve performance efficiency through the selection of alternate distribution routes by logistics companies and the repurposing of spent packaging through reverse logistics. On the other side, in today's market, corporations use performance measurements to obtain a competitive advantage. Additionally, performance metrics help organizations guarantee customer happiness. With this in mind, the goal of this study is to ascertain how green distribution practices affect corporate success. It is also aimed to determine whether there is a relationship between green distribution activities and perceived business performance. To determine the population of the study, the list of enterprises operating in the logistics sector in Kocaeli was obtained from the Kocaeli Chamber of Commerce. In this sense, there are 102 companies on the list. All of these companies were interviewed face-to-face and a complete census sampling was carried out. Feedback was received from 86 of these companies. Regression and correlation analyses were carried out for this purpose utilizing the quantitative research approach. The survey method was used in the study to gather data. The study's findings led to the realization that green distribution procedures significantly and favorably impact company performance.

Utilization of polysaccharide-based high internal phase emulsion for nutraceutical encapsulation and 3D printing: Reinforcement of curcumin stability and bioaccessibility

To integrate the delivery performance of high internal phase emulsions (HIPEs) for hydrophobic functional ingredients and the personalization and customization benefits of 3D printing, this study introduced curcumin (CUR) into polysaccharide-based HIPEs for 3D printing and characterized their structures and properties. The results suggested that the microstructure, rheological properties, and centrifugal and thermal stability of the β-cyclodextrin (β-CD)-stabilized HIPEs loaded with CUR could be tailored by changing the pH and introducing chitosan (CS). This might be because the modification of β-CD by CS via physical interactions reinforced the capability of β-CD to stabilize CUR droplets. Meanwhile, the introduction of CS enhanced the viscosity of the HIPEs. Subsequently, CUR encapsulation and 3D printing of polysaccharide-based HIPEs were explored simultaneously for the first time. β-CD/CS-stabilized HIPEs showed better storage stability (25 °C for 20 days) and delivery performance for CUR than β-CD-based HIPEs. Finally, selected HIPEs prepared with β-CD/CS at pH 5 exhibited satisfactory 3D printability and color change effects while possessing outstanding CUR stability and bioaccessibility. The printed butterfly model presented a clear texture and regular shape, and the color change effect triggered by subsequent heating was obvious and interesting. These findings contribute to the synergistic development of HIPEs and 3D printing.

The impact of corporate image and relationship marketing on customer loyalty in mediated customer satisfaction at SMEs

The primary objective of this study is to investigate the impact of corporate image, relationship marketing, and customer satisfaction on customer loyalty. The present study employs a quantitative methodology to provide an explanatory analysis. The study sample comprised customers residing in the city of Malang who patronize the small and medium enterprises (SMEs) known as Rampis Bang Raden. The research utilized the purposive sampling method. The study's sample size consisted of 170 participants. The data gathering methods employed in this study encompassed surveys, documentation, and the utilization of Likert scales to assess the instrument. The data underwent analysis through the utilization of the structural equation model partial least squares (SEM-PLS) modeling technique. The results of this study suggest that there is a considerable relationship between corporate image and relationship marketing, and their impact on consumer loyalty. Furthermore, the influence of corporate image and relationship marketing on customer satisfaction is also substantial. Enhancing customer happiness can lead to an increase in customer loyalty. The mediating role of customer happiness can be observed in the association between corporate image, relationship marketing, and customer loyalty. The results of this study indicate that small and medium-sized enterprises (SMEs), such as Rampis Bang Raden, are able to uphold both product distinctiveness and quality, while simultaneously enhancing amicable buyer interactions in order to sustain consumer loyalty.

Customer Satisfaction at Hotel ABC BEKASI: The Role of Service Quality, Corporate Image, and Location

The study explores the impact of service quality, corporate image, and location on patron satisfaction at the ABC Hotel in Bekasi City. Results reveal a significant link between service quality and customer happiness, denoted by a substantial 0.550 coefficient of effect, supported by a p-value below 0.05. Similarly, corporate image wields influence, showing a p-value of 0.003, signifying its importance. Location also plays a role, with a 0.522 coefficient of effect on consumer satisfaction, backed by a p-value less than 0.05. These findings stem from a quantitative approach employing regression analysis, ensuring the accuracy of the data and statistical methods applied. Notably, service quality characteristics exhibit a strong impact on customer satisfaction, with a 0.550 coefficient of effect, while corporate image attributes influence it by 0.293 with a p-value of 0.003.

THE EFFECT OF SUSTAINABLE PRACTICES ON CUSTOMER ATTITUDE: A STUDY OF SUSTAINABLE HOSPITALITY OPERATIONS

As the 21st century progresses, the pressure to be economically, socially, and environmentally responsible increases, and sustainability becomes one of the most essential challenges for hoteliers (UN Conference, 1992). Sustainable business practices are becoming more of a focal point for both suppliers and consumers as the number of international visitors continues to rise. Travelers and businesses are shifting their perspectives on what is necessary in the future and the roles hotels should play in meeting those needs. The hotels are not intended to be tourist destinations. In contrast, visitors choose to stay in hotels because they provide comfortable accommodations and are conveniently located near the sights and activities they came to see. Thus, hotel owners must engage in environmentally friendly procedures in order to ensure their establishments remain open. This study examines how sustainable hospitality practices affect consumer happiness, loyalty, and willingness to choose destinations and places. The study explored that the eco-friendly practices in the hospitality industry increase customer happiness, the willingness to pay a premium for sustainable goods and services and the sustainable hospitality supply chain management boost consumer happiness. The research study established the association between activities in the social dimension and customer loyalty.