Cultural Communication Research Articles

The Application of New Media Technologies in Intangible Cultural Heritage Preservation

This paper explores the evolving relationship between new media technologies and the preservation of Intangible Cultural Heritage (ICH), focusing on how digital platforms reshape cultural communication patterns in the post-pandemic context. Through a case study of Xinjiang Uygur Muqam art, it examines the role of Geographic Information System (GIS) analysis and Virtual Reality (VR) technology in revitalizing traditional practices and engaging diverse age groups and cultural backgrounds. The research highlights the transformative potential of new media in ensuring the continued relevance and accessibility of ICH in the digital age, contributing to ongoing discussions on the role of technology in cultural preservation. By integrating GIS and VR technologies, this study provides insights into practical applications, outcomes, and cutting-edge methods for digitalization, analyzing the effectiveness of engaging younger generations and ensuring the enduring legacy of ICH.

FORMING AN EFFECTIVE COMMUNICATION CULTURE IN SOCIAL NETWORKS

The research explores the vital role of effective communication in modern organizations. It argues that a strong communication culture is essential for organizational success in today’s globalized and highly competitive business environment. The rapid evolution of social media and digital communication channels has significantly transformed traditional internal and external communications. While these digital tools provide unprecedented opportunities for interaction, they also pose challenges, such as maintaining consistency, transparency, and authenticity in the communication process. The study highlights the increasing importance of communication in cultivating a cohesive organizational culture, which in turn positively affects employee performance, innovation, and overall competitiveness. It examines the common challenges organizations face, including a lack of integrated communication strategies, low levels of trust among employees, and insufficient strategic vision for developing a robust communication culture. The primary objective of this study is to examine the significance of an effective communication culture in modern organizations and to illuminate its impact on employee productivity, innovation, and competitiveness. The research aims to: analyze existing approaches to developing a communication culture; identify key challenges and issues in online communication; provide practical recommendations for improving organizational communication culture. Organizational culture, defined as the shared values, beliefs, behaviors, and norms that characterize an organization, plays a crucial role in shaping communication patterns. A strong organizational culture fosters trust, collaboration, and innovation. Social media has revolutionized how organizations communicate both internally and externally, offering new opportunities for knowledge sharing, collaboration, and employee engagement. However, organizations must carefully select the appropriate tools and platforms that align with their specific needs and ensure that their communication efforts are in harmony with their overall business objectives.

Discussion on Cluster Analysis and Data Privacy Protection Strategy of Cultural Communication Metaphor Patterns in Online Social Networks

Discussion on Cluster Analysis and Data Privacy Protection Strategy of Cultural Communication Metaphor Patterns in Online Social Networks

Integrating ESG into competitive strategies: The role of employee behavior, organizational culture, and communication in Thailand’s automotive industry

This study aimed to investigate the relationship between employee behavior, organizational culture, and environmental communications, and the practice of ESG and organizational competitiveness in the automotive industry in Thailand using a quantitative study that utilized a questionnaire-based sampling method on 400 perspectives of automobile industry employees. The data analysis applied the partial least squares structural equation modeling (PLS-SEM). The study results offer evidence that employee environmental behavior has a direct effect on ESG practices and organizational competitiveness among the three factors of employee environmental behavior, organizational culture, and environmental communication as mediating variables. This study shows that to create ESG practices in Thailand’s automotive industry, companies should build an organizational culture focused on sustainable practices, encourage pro-environment behavior among employees, and emphasize the importance of organizational communication. This practical study can serve as a roadmap for optimizing the international competitiveness of organizations and is of interest to the business sector, investors, and regulators in order to create appropriate relevance for the future of the automotive industry in accordance with ESG standards.

Detecting and responding to deterioration of a baby during labour: surveys of maternity professionals to inform co-design and implementation of a new standardised approach

ObjectivesDetecting and responding to deterioration of a baby during labour is likely to benefit from a standardised approach supported by principles of track-and-trigger systems. To inform co-design of a standardised...

Hatching a “Feathered Nezha”: Student-Driven Strategies for Branding the Yellow Sea Wetlands through English Expertise

Based on the theories of multimodal discourse analysis, cultural symbols, and cross-cultural communication, this paper constructs a cross-cultural communication model of "Feathered Nezha" with the aim of enhancing the international influence of the Yellow Sea Wetlands. This model realizes the contemporary reconstruction of traditional cultural symbols through a three-fold transformation mechanism: Firstly, it deconstructs the rebellious spirit in the Nezha myth and integrates it with the narrative of the struggle against the ecological crisis of migratory birds, endowing it with the connotation of ecological protection. Secondly, it employs multimodal translation strategies to establish a cross-media narrative system, thereby enhancing cultural communication capabilities. Finally, relying on the social network of universities, it forms a distributed communication ecosystem to expand the scope of communication. Practices have shown that this collaborative innovation model led by students can achieve the dual reconstruction of cultural identity and ecological awareness at a low cost, providing an effective path for the branding of local ecological culture in external publicity.

Corporate culture of a higher education institution as a factor of consumer policy realisation

In the process of writing the article, the author focuses on the fact that education is one of the areas of formation and implementation of the state consumer policy, where one of the main factors that influence on the status of its implementation it is its subject composition, regulatory component and the systemof guarantees. Therefore, it is suggested that the subjects include higher education students, research and teaching staff, and the administrative, management component of a higher education institution and state bodies responsible for education. As for the regulatory framework for educational consumer policy, it consists of the national and international legislative framework and internal documentation of higher education institutions. It has been established that the implementation of the consumer policy in the educational sphere is influenced by the corporate culture that is carried out by the relevant educational institutions. That is why the author examines the pluralism of scientific interpretations of both corporate culture in general and corporate culture of higher education institutions in particular, and offers his own author’s positions on these categories. It was also found that corporate culture in higher education institutions has an external form of manifestation (culture of communication; career guidance; support for social projects; image of a higher education institution) and an internal one (corporate management; image of a teacher; student etiquette). The author also identified the factors of manifestation of consumer policy through corporate culture in higher education institutions. In particular, such factors include: language (terminology), used and established customs, traditions, rituals, approved principles, a system of values, ideology, development strategies of the institution, moral climate in the educational team, common patterns of thinking, common mental models that guide perception, thinking and language used by academic staff, collective meanings and symbols that include ideas, feelings and harms, internal regulatory framework. For more thorough understanding of these forms of consumer policy in the context of corporate culture, the author has prepared reasoned conclusions and proposals.

Improving intercultural communication in Chinese football clubs

The Chinese Football Reform and Development Program aims to increase the international competitiveness of men’s national teams through cultural communication with Western countries. However, difficulties in developing such communication have come to light. This study uses semistructured interviews with 20 participants to explore ways to improve intercultural communication and expatriate football players’ adaptation in China. The findings suggest that Chinese football clubs should provide instruction on Chinese language and culture, organize sports cultural exchange activities and psychological construction programs, and establish service systems for accompanying family members. This work challenges glocalization theory by highlighting the rejection of cultural homogenization and the uniqueness of local sports culture.

A call to action for disrupting microaggressions, improving interprofessional collaboration, and optimizing outcomes: Nurse leaders have a role.

A call to action for disrupting microaggressions, improving interprofessional collaboration, and optimizing outcomes: Nurse leaders have a role.

On the Chinese Narratives of the Foreign Blogger “YChina” on Bilibili

With the advancement of technology and the popularity of new media, short videos have become increasingly prominent in the field of cultural communication. Bilibili, a platform known for encouraging high-quality video production and providing a highly interactive environment, is favored by young people. The “YChina” has gained significant influence on this platform due to its solid fan base and strong cultural communication capabilities. Therefore, this study selects 60 videos released by the “YChina” on Bilibili from January 9, 2023, to April 3, 2024, as research samples. We employ content analysis, case analysis, and other diverse research methods. Utilizing tools such as “Xinxiang Toolbox”, Converter App, and Python’s jieba and WorldCloud, it conducts word frequency analysis to explore the role of foreign bloggers in cultural communication from the “other” perspective and seeks new ways to tell Chinese stories well. The study finds that the “YChina” achieves high recognition and effectively enhances cultural communication through a rich variety of themes, relatively neutral emotional tendencies, diverse narrative subjects, multiple narrative methods, and mixed Chinese and English narrative languages, providing a reference for telling Chinese stories well.

Efficient Comic Content Extraction and Coloring Composite Networks

Comics are widely loved by fans around the world as a form of visual art and cultural communication. With the development of digitalization, automated comic content detection and segmentation and comic coloring systems have become important research directions for digital archiving, automatic translation, and visual content analysis. This paper proposes a composite network composed of efficient content extraction and colorization, which includes a comic extraction module and a comic colorization module based on an improved Generative Adversarial Network. It solves the problem of single performance and poor effect that has been present in previous models. In various performance comparison experiments, our model shows an excellent and robust performance.

WHO, WHAT, AND HOW: WRITING AND NOT WRITING ABOUT THE WAR

The paper explores the moral and ethical considerations of writing about war —specifically about the experiences, sufferings, and losses of combatants, their families, and both internal and external migrants — from the perspective of those who have not personally endured these trials remaining only passive witnesses or listeners. During the intense phase of the war, both domestic and foreign readers require the most accurate records of reality, free from any hint of fake or manipulation of their consciousness. It is a false thesis that “in the context of modern information reality, the value of personal presence is somewhat undermined.” On the contrary, the experience of the ‘eyewitness’ is of utmost importance for an author. It forms the foundation of their ethical right to speak about the war and the people involved, although this is not an imperative. Therefore, a significant portion of military literature is nonfiction. However, fiction also tends to depict real events, emotions, and states. For a long time, literary discourse was dominated by the idea that in fine literature, the ‘how’ (form) of depiction was more important than the ‘what’ (content). However, in wartime writings, ‘what’ becomes more important than ‘how’. Currently, there is a great public demand for such works, which play an important role in the consolidation of society and motivate it to act. It is regrettable that publishers do not adequately fill the book market with such literature or promote it to readers. The extreme experiences of military personnel, paramedics, volunteers, etc., correlate with the creation of extraordinary texts. However, due to understandable limitations, these authors cannot independently promote their works to the book market, submit them to competitions, or apply for awards. This creates moral obligations for publishing houses, the management of the National Writers’ Union of Ukraine, the Ministry of Culture and Strategic Communications of Ukraine, literary magazines, and other relevant public subjects.

CULTURAL DYNAMICS AND LEADERSHIP IMPACT: UNLOCKING COMMITMENT AND PERFORMANCE IN ORGANIZATIONS

This study aims to analyze the influence of leadership, communication, and organizational culture on organizational commitment and employee performance, by considering the direct and indirect relationships between variables. The main focus of this study is to reveal that leadership and communication do not directly or indirectly affect employee performance, but contribute through the mediating role of organizational culture and organizational commitment. This study uses a quantitative approach with a survey method involving 200 Parani Jakarta employees. The sampling technique used is a saturated sample where all members of the population are sampled. The questionnaire was distributed in November 2024. The results of the study indicate that leadership and communication have a significant relationship with organizational culture, which then increases organizational commitment. Organizational commitment is proven to have a significant direct influence on employee performance. However, no direct or indirect influence of leadership and communication on employee performance was found, confirming the important role of culture and organizational commitment as the main mediating variables. These findings provide theoretical contributions by strengthening the understanding of the working mechanism of the relationship between leadership, communication, culture, and employee performance. Practically, this study emphasizes the importance of developing a strong organizational culture and strategies to increase organizational commitment to achieve optimal performance.

Strategies for crisis and risk management in sustainable construction: communication and green culture in Pakistan

Abstract The Pakistani construction industry faces significant challenges that hinder project success, including poor risk management, communication gaps, a lack of organizational cohesion, and inadequate green human resource management practices. This study investigates the impact of these critical factors on project outcomes within Pakistan's unique economic and regulatory landscape. Using semi-structured interviews with project managers across various construction firms, we conducted a thematic analysis to explore how proactive risk management, effective communication strategies, a supportive green organizational culture, and green strategic human resource management practices contribute to project durability of the building and timely completion. The durability of a building entails the utilization of long-lasting resources, environmentally friendly building processes, and ideas that maintain the structure so that it stays operational and practical for its planned duration. Findings reveal that comprehensive crisis and risk management minimizes disruptions and budget overruns, while robust communication management reduces misunderstandings, fostering collaboration and efficiency. Furthermore, a positive green organizational culture enhances teamwork and motivation and targeted green human resource strategies support skill alignment and improve workforce performance. This study provides actionable insights for construction firms in Pakistan aiming to optimize green management strategies to enhance project success rates, suggesting that an integrated approach to risk, communication, green culture, and green human resource practices is essential to meet the demands of this growing sector.

Analysis of the Expression and Cultural Communication of the Red Gene in Chinese Language Films

The red gene carries the spiritual wealth of China's revolutionary history, and film art endows it with new forms of expression. Chinese language films play an irreplaceable role in the inheritance of the red gene, with cultural influence crossing national borders and promoting Chinese culture to the world. The article analyzes the artistic expression and dissemination path of revolutionary spirit in Chinese language films, presenting a unique interpretation of revolutionary spirit through screen language.

Leveraging Employee Voice Behavior for Organizational Change: The Role of Commitment and Engagement in a Digital Era

In the digital era, organizational change is increasingly influenced by employee engagement and commitment, particularly through voice behavior. This study examines the direct and indirect impact of organizational commitment and employee engagement on organizational change, mediated by employee voice behavior. The research was conducted at PT Pelindo Jasa Maritim, involving 127 employees selected using simple random sampling based on the Issac and Michael table. Using a quantitative approach with path analysis, the findings reveal that organizational commitment and employee engagement significantly influence voice behavior, which in turn plays a crucial role in driving organizational change. However, direct effects of commitment and engagement on change were found to be insignificant, emphasizing the mediating role of voice behavior. These results highlight the importance of fostering an open communication culture to facilitate effective transformation. The study contributes to information systems and management literature by demonstrating how digital-era organizations can leverage employee voice to enhance adaptability and innovation. Practical implications suggest that organizations should integrate digital feedback systems to strengthen employee voice and drive sustainable change.

Printing Multi-Layered Functional Devices Using One Stamp with Programmable Surface Energy.

Beyond its role in cultural communication, printing technology has emerged as one of the most important approaches to distributing and patterning functional materials for advanced manufacturing. In a printing process, a stamp is employed to transfer functional inks to a target surface, generating a specific pattern that exactly replicates the stamp. Through precise manipulation of different inkdrops, herein, a "one stamp, diverse patterns" printing strategy is developed and achieves deposition of varied patterns utilizing a single stamp. This stamp features patterned surface energy, achieved through regioselective energy injection treatment of an ultralow surface energy solid. It is revealed that inks with different surface tensionscan selectively exhibit Cassie or Wenzel state on the stamp to generate diverse ink distributions, which enables the printing of distinct patterns on target surfaces. Leveraging this approach, flexible light-emitting devices and high-density transistor array are successfully printed using single stamps. These findings advance the understanding of finely tuning and patterning surface energy for precise liquid manipulation and offer a leap forward in efficient and versatile printing methodology that will boost the innovative integration of functional materials in a simplified manner.

Research on Cultural Communication Pathways for Constructing Digital Drama on Qinba Ancient Road with AIGC Technology

This paper focuses on the construction of digital theater in Qinba ancient road empowered by AIGC technology, and discusses the creation path, dissemination mechanism and application mode of digital theater in Qinba ancient road.AIGC technology reconstructs the logic of theater creation, such as the narrative structure of digital theater in Qinba ancient road, the audience's interaction mode, and the theater industry chain and other key elements. Through literature research, case study analysis and other methods, and based on relevant theories of dramaturgy and communication, the study explores the application path of digital media in the inheritance of traditional theater culture, and reveals the opportunities and challenges brought by AIGC technology for the cultural communication of digital theater in Qinba ancient road. Through multi-dimensional research, we focus on the principles and future development trends of AIGC technology. It provides a theoretical basis and practical reference for the digital preservation of traditional drama.

Job Characteristics for Work Engagement: Autonomy, Feedback, Skill Variety, Task Identity, and Task Significance

ABSTRACTThis paper investigates the factors influencing employees’ work engagement with focus on the experiences of employees in Slovenian and Malaysian organizations. Previous research has shown that the closer an employee's engagement is with an organization, the higher the employee's performance. To explore job characteristics that deliver employees’ work engagement, this study employs Hackman and Oldham's job characteristics model, focusing on the core elements of task identity, task significance, skill variety, feedback, and autonomy as a lens to investigate this phenomenon in two different countries. Data from organizations in Slovenia and Malaysia were gathered and analyzed using quantitative methodology. The findings highlight the fact that employees’ work engagement is not necessarily employee engagement; whereas the former examines engagement at the psychological level with an individual employee, the latter takes a broader approach in looking at factors that are also organizational. We find that work engagement is affected by job characteristics—task identity, task significance, skill variety, feedback, and autonomy—but these differ according to context, which we have shown can be in relation to the cultural setting of the organization. While in Slovenia, employees’ work engagement is influenced by skill variety and feedback (structure), in Malaysia, work engagement is affected by employees’ task identity and autonomy. These findings speak to a culture of direct communication in Slovenia as opposed to high‐power distance that is often argued in Malaysian organizations. In practice, context must be considered when designing jobs and policies for managing human resources as employees find meaning in work through different job characteristics.

Evaluation and Strategy Research on Multimodal Subtitle Translation of the Film "Chang'an 30000 Miles" from the Perspective of Cross Cultural Communication

Evaluation and Strategy Research on Multimodal Subtitle Translation of the Film "Chang'an 30000 Miles" from the Perspective of Cross Cultural Communication