Cultural Tourism Activities Research Articles

Development of historical and cultural tourism areas for the competitive business of U-don Thani Province

Competitive position in business activities is one of the challenges in the current competitive business market. Particularly, competitive position in U-don Thani Province, Thailand is not easy to achieve. To promote competitive business in in U-don Thani Province, this study proposed historical and cultural tourism. The objective of this study is to examine the role of historical and cultural tourism to gain competitive business position. This study used questionnaire for data collection from various business owners in U-don Thani Province, Thailand. Results of the study obtained with the help of Partial Least Square (PLS), a statistical tool to analyze the primary data. It is found that, competitive business position can be attained with the help of historical and cultural tourism activities. The promotion of historical and cultural tourism can enhance the business activities in U-don Thani Province, Thailand.

Development of historical and cultural tourism areas for the competitive business of U-don Thani Province

Competitive position in business activities is one of the challenges in the current competitive business market. Particularly, competitive position in U-don Thani Province, Thailand is not easy to achieve. To promote competitive business in in U-don Thani Province, this study proposed historical and cultural tourism. The objective of this study is to examine the role of historical and cultural tourism to gain competitive business position. This study used questionnaire for data collection from various business owners in U-don Thani Province, Thailand. Results of the study obtained with the help of Partial Least Square (PLS), a statistical tool to analyze the primary data. It is found that, competitive business position can be attained with the help of historical and cultural tourism activities. The promotion of historical and cultural tourism can enhance the business activities in U-don Thani Province, Thailand.

Big Data Analysis of Food Tourism under COVID-19 Regulations in Jeonnam, Korea

Purpose: The purpose of this study is to collect and analyze big data related to food tourism in Jeollanam-do. Specifically, this study analyzes what potential tourists consider food tourism in Jeollanam-do under the COVID-19 regulation. It is to analyze the perception about Jeonnam as a destination for food tourism perceived by potential tourists through big data analysis. From big data analysis, this study analyzes why tourists visit Jeollanam-do for food tourism. Method: The big data collected for analysis ranged from January 1 to December 31, 2021 using the Textom and came from the “N” firm, the largest portal site in Korea. Big data was collected from blogs, cafes, and news among various channels owned by the firm using the keyword ‘Jeonnam food tourism’. Two years have been since the first case of COVID-19 infection was reported in Korea on January 20, 2020. Word pairs were selected using the N-gram, which is a number that records the number of consecutive expressions of two words in the data. Key words were visualized using word cloud analysis. Results: First, according to the frequency analysis through text mining, tourists who visit Jeollanam-do perceive Jeollanam-do as a food tourism destination. Second, in the frequency analysis using the N-gram, many words for tourism activities, tourism resources, tourism products, culture, and the like were presented in addition to food tourism in Jeollanam-do. Third, as in the frequency analysis using the N-gram and the result from word cloud, a specific region in Jeollanam-do such as Beopseongpo and a specific food such as kimchi were showed in the top search terms. Conclusion: First, those officials who are charged in public relations and tourism in Jeollanam-do should pre-pare environments to provide unique tourism activities linked to food tourism and should develop various tourism programs in connection with food tourism in Jeollanam-do. Second, it is necessary to provide and promote fascinating programs that can be experienced from visit to Jeonnam, such as cultural tourism activities linked with food tourism and local tourism experiences. Finally, as the capital of food tourism, numerous advertisement and promotions for Jeonnam food and effective food-related festivals and events are necessary.

Examining the interplay between a hallmark cultural event, tourism, and commercial activities: A case study of the Songkran Festival

Using a case study of the Songkran festival, this study explores the transformation of cultural practices through the interplay between a hallmark cultural event, tourism, and commercial activities. A methodological triangulation technique involving document analysis, semi-structured interviews, and participant observation was used to pursue the study's aim. A comprehensive model representing the co-creation and co-destruction of cultural practices in a hallmark cultural event is then presented. The model demarcates four phenomena: 1) discouraging commercialisation interplay, 2) supportive interplay, 3) discouraging cultural practices interplay, and 4) parallel phenomenon. Additionally, the study discovered that cultural event management also involves management of spatial and temporal dimensions. The study's findings should encourage stakeholders of cultural events to develop clear roadmaps when planning the long-term development of cultural events. This ensures that any loss of cultural significance can be minimised while also meeting the needs and expectations of different stakeholders.

Joint development of cultural heritage protection and tourism: the case of Mount Lushan cultural landscape heritage site

The joint development of cultural heritage protection and tourism is an essential part of sustainable heritage tourism. Mount Lushan in China is such a site which in the past has had shortcomings in heritage protection and heritage tourism marketing. The present research addresses this issue by using digital technologies such as oblique aerial photography, 3D laser scanning technology, and 360 degrees panorama technology to digitize the Mount Lushan cultural landscape heritage site, integrating all elements to create a virtual tourism subsystem. It provides users with a virtual experience of cultural landscape heritage tourism and promotes cultural landscape tourism marketing. In addition, tourist flow and environmental subsystems were built through the integration of Internet of Things (IoT) technology and analytical models. The tourist flow subsystem can help managers to regulate tourist flow according to the tourist carrying capacity threshold. Managers can also conduct environmental health assessment and management through the "pressure-state-response" model provided by the environmental subsystem. Finally, a comprehensive platform was developed based on the system concept, which integrated the three subsystems and their functions, and developed different versions to provide a visual platform for tourists and managers. This study provides a new model for the joint development of cultural heritage protection and tourism activities.

The Relationship between the Moso Settlements and the Mani Lumps

The Moso and Nasi minority groups inhabit the area around Lugu Lake, which also includes mani lumps that are associated with nature worship. The setting of the mani lumps differs from one village to another. This study aims to examine the relationship between the characteristics of the Moso settlements and settings of the mani lumps in addition to the functions of each mani lump. The results show that the function of the mani lumps may vary depending on the topography of the settlement, the adjacency between settlements, and the religious facilities in place. Many mani lumps have a view of the Goddess Mountain and may have been established according to the villages’ characteristics based on their inherited nature worship beliefs. Lugu Lake is currently undergoing tourism development because of its landscape, and cultural tourism activities based on nature worship with the mani lumps as the centerpiece are expected to be developed.

The efforts of local community in preserving cultural heritage in the city of Semarang – Indonesia

Cultural heritage on the island of Java-Indonesia has a lot of diversity. The community’s sense of belonging to their local culture provides an effort to preserve and protect their culture through cultural tourism activities that reflect community creativity and provide economic value. The purpose of this research is to explore and identify the architectural design features of creative economy space for cultural tourism in Semarang built by the local community. This research method uses a qualitative descriptive method. The results of this study provide knowledge that the architectural design of creative economy space built by the people of Semarang generally uses the potential of its local natural and cultural resources. It also reflects the vernacular architecture built by the local people. In the new normal period, local government ensure all tourist destinations must have a health protocol of Covid-19.

Government Policy: Change And Preservation Of Isan Culture

The objectives of research were; 1) to analyze the changes and preservation of Isan culture in politics and government through policies of government and constitution, 2) to analyze political and government changes affected Isan culture, and 3) analyze integration of Isan culture and government politics. This is a qualitative research by collecting information from documents in-depth interviews and participatory observation. There are 45 key informants consisting of; 1) 15 government representatives, 2) 15 persons from local government organization, and 3) 15 local scholars as being both monks and laity. The research results were found that; 1. The change and preservation of Isan culture is the result of changes under government policy, which can be determined by the Constitutional Law and the plan of National Economic and Social Development. It starts with developing people by using culture as the base of development. And then local wisdom and culture were applied to create the value of the product based on knowledge and Thai in order to drive to the growth from increasing productivity based on wisdom and innovation. 2. Thai society at the present time has progressed in technology development. The rapid change in all dimensions both social, economic, political and technological was for creating a cultural development plan according to the 20-year national strategy and the directional framework under the policy of development to Thailand 4.0. 3. The integration of Isan culture and government politics is the result of government policies emphasized the participation of all sectors in society and focused on People-Centered Development by transforming the development methods into holistic integration. There is a blend of culture and government policies to make income for the community through cultural tourism activities due to the participation of people within that community under the support of government agencies and the private sectors through various activities.

Creative Tourism in The Era of New Normality in The Advancement of Culture

Within the development of tourism in the era of new normality, especially for cultural tourism activities which do not only place tourists merely as spectators or connoisseurs, creative tourism is the main destination for alternative tourism, which is expected to maximize the potential for creative tourism for cultural advancement. The main objective of this study is to determine the position based on creative tourism to actualize the cultural advancement in the Yogyakarta Special Region and the Borobudur Temple Area. This study uses a qualitative research method with a case study approach with locations in the Yogyakarta Special Region and the Borobudur Temple area, Magelang Regency. Data collection techniques are carried out by observation and literature study, with a qualitative data analysis model based on theories of tourism development. The results of the research study show that the current stage of the development of creative tourism in the era of new normality in the Province of Yogyakarta Special Region and the Borobudur Temple Area, Magelang Regency is in between the consolidation of involvement between the industrial world and the stakeholders and the development of innovative products for cultural advancement.

KARAKTERISTIK DAN AKTIVITAS WISATAWAN MANCANEGARA PASCA ERUPSI DI KABUPATEN KARANGASEM

Mount Agung, which is the highest active mountain in Bali, began to experience an eruption which immediately caused Bali tourism to collapse. On the other hand, this disaster invites a special attraction for special interest tourists. This paper aims to determine the characteristics and activities of foreign tourists after the eruption of Mount Agung in Karangasem Regency. Data collection techniques used, among others: observation, interview, questionnaires distributions, literature study, and documentation with qualitative descriptive and quantitative analysis methods. Based on the results of data analysis, it is known the characteristics of foreign tourists based on tourist descriptors, namely: age dominated by 20 - 35 years (81%), coming from France (18%), female sex (57%), unmarried status (60%), recent undergraduate education (52%), employment of private employees (38%), income> USD 510 (57%). Meanwhile, characteristics based on trip descriptor have results that are dominated by: Bali as the main destination (88%), first visit to Bali (71%), length of stay in Bali more than 5 days (80%), visit with friends (36% ), stay at homestay (33%), accommodation located in Ubud (31%), length of stay in Karangasem <1 day (52%), organize trips independently (74%), expenses in Karangasem <1,000,000 (72%) ), car and driver rental (41%). Tourism activities undertaken by foreign tourists after the eruption of Mount Agung were dominated by cultural tourism activities with the highest Likert scale of 3.37 in the category of strongly agree.

STRATEGI PEMERINTAH DALAM PENGEMBANGAN OBJEK WISATA ALAM TELUK JERING KABUPATEN KAMPAR

ABSTRAK. Penelitian ini bertujuan untuk menganalisis tentang strategi pengembangan Objek Wisata Alam Teluk Jering Kabupaten Kampar Provinsi Riau. Secara empiris objek wisata alam ini belum mendapat perhatian dari pemerintah Kabupaten Kampar. Secara teori penelitian ini menggunakan teori strategi pengembangan menurut Cooper dalam Sunaryo (2013: 159) yang terdiri dari atraksi, aksesibilitas, fasilitas, layanan tambahan dan kewenangan lembaga. Metode penelitian ini dilakukan dengan menggunakan metode penelitian kualitatif, teknik pengumpulan data dilakukan dengan observasi lapangan, wawancara dengan informan yaitu pemerintah Kabupaten Kampar, pengelola objek wisata, Kepala Desa, Anggota BPD, tokoh masyarakat dan pengunjung. Hasil penelitian menunjukkan tidak adanya strategi pengembangan yang dilakukan pemerintah kabupaten Kampar pada objek wisata alam Teluk Jering dan hambatan penelitian ini menunjukkan bahwa masyarakat lokal tidak ingin objek wisata ini dikelola oleh pemerintah karena ini akan mengurangi pendapatan bagi masyarakat lokal tersebut dan belum adanya kebijakan pemerintah yang digunakan sebagai dasar hukum untuk melakukan pengembangan objek wisata. Kesimpulan penelitian ini menunjukan bahwa pemerintah Kabupaten Kampar belum melakukan strategi pengembangan objek wisata alam Teluk Jering. Adapun saran penelitian ini yaitu pemerintah harus menyediakan akses tempat tinggal dan fasilitas pendukung, membina komunitas lokal, mengatur kawasan wisata dan membuat peraturan tentang pengelolaan objek wisata ini agar didukung dengan kegiatan budaya local.
 Kata Kunci : Strategi Pemerintah; objek wisata alam; dan pengembangan

Bali Tourism Destination and Russian-Tourist Market Development

Bali tourist destination areas, especially cultural and natural tourism activities have become an attraction for foreign tourists, especially Russian tourists. This research aims at investigating the development of Russian-tourist market in sustainable Bali tourism destination from economic, socio-cultural, and environmental aspects. This research uses a descriptive qualitative approach starting with assumptions and theoretical framework. The study was conducted by observation, interviews with the informants were selected by purposive sampling. Data analysis was conducted with qualitative descriptive analysis and supported by tourism development theory. The results of the study revealed that Bali has the attraction of being a comfortable place to visit among Russian tourists. In addition, coordination between Bali Tourism stakeholders is needed for the development of marine tourism attractions, cultural appreciation that is based on the empowerment of local communities, and environmental preservation, which underlied by the local genius philosophy of Tri Hita Karana and Sad Kertih.

How can art museums develop new business opportunities? Exploring young visitors’ experience

Purpose So far, most studies in cultural tourism have looked at visitors in relation to the experience itself. This study aims to bring a broader view on what constitutes the daily environment of younger visitors and how museums could use this knowledge to develop a service delivery that is more adapted to their needs without sacrificing the museums’ integrity and authenticity. As such, this research brings a unique and deeper analysis of young visitor behavior, in relation to arts and cultural practices that could be expanded to other areas of tourism experiences. Design/methodology/approach The present study examines the main art and cultural tourism activities among adolescents. Using 32 in-depth interviews with adolescents between 13 and 18 years of age, this research takes a closer look at their experience and perceptions of art museums and exhibitions. Findings The findings show that adolescents’ perception of arts and exhibitions do not correspond to museum art criteria held by cultural tourism professionals. Based on the key theoretical themes emerging from the empirical investigation, a conceptual framework of adolescents’ attitudes toward arts and exhibitions is now presented to provide insights into the dimensions of adolescents’ art consumption in today’s western consumer society. Figure 1 provides a graphic model that visualizes adolescents’ art consumption experiences and summarizes the main findings and marketing implications in the arts field. Originality/value Based on these findings, new ways of engaging with adolescents in the field of arts are suggested to create new business opportunities for the museum. The findings lean toward the necessity to develop a more youth-centric approach, which differentiates between how adults define art and what adolescents believe art is supposed to be. Thus, the findings demonstrate that adolescents’ art consumption experiences are deeply anchored within the context of their social environment and the value judgments of their peers. The adolescent-centric logic within the arts experiential context is taken into account to underline the gap existing in many current arts marketing strategies that are targeting young visitors – and especially adolescents.

Modeling Nature-Based and Cultural Recreation Preferences in Mediterranean Regions as Opportunities for Smart Tourism and Diversification

The tourism and recreational offer of Mediterranean destinations involves, essentially, the promotion of mass tourism, based on the appeal of the sun and beach, and the quality of its coastal assets. Alongside the impacts of climate change, poor tourism diversification represents a threat to the resilience of the territory. Thus, heterogenization of noncoastal tourism products presents an opportunity to strengthen regional resilience to present and future challenges, hence the need to study, comparatively, the complementary preferences of tourists and residents of these regions in order to unveil their willingness to diversify their recreational experience, not only in coastal spaces, but also—and especially—in interior territories with low urban density. Consequently, this strategic option may represent a way of strengthening resilience and sustainability through diversification. In this context, a survey was conducted among 400 beach tourists and 400 residents of a case study—namely, three municipalities of the Algarve region in southern Portugal—in order to analyze their degree of preference for activities besides the sun and beach, such as nature-based and cultural tourism activities, and to probe the enhancement potential of each tourism and recreational activity through the various landscape units considered by experts, stakeholders, and tour operators. The respective degree of preference and enhancement potential were indexed to the area of each landscape unit. Subsequently, respecting the existing recreational structure and constraints, a suitability map for territory enhancement and the implementation of smart tourism practices for each tourism activity and landscape unit is presented. Results show a significant preference for noncoastal outdoor recreational activities.

Tourist’s decision to travel to Thai cultural tourism destination in central part of Thailand

The objectives of this study were to study the factors (personal factors and tourist’s behaviours) affecting the tourists’ decision to visit the cultural tourism. The samples were of 484 tourists visiting cultural attraction places in the central part of Thailand. The survey questionnaire was employed to use for data collection, with the purposiveness and convenience sampling method. Descriptive statistic with frequency, percentage, mean and standard deviation was used to analyze the data. Inferential statistic including independent-sample t-test and One-way ANOVA was used to test the hypotheses. The result indicated that personal factors including age and career affected the tourist’s decision; meanwhile, gender, marital status and educational level did not affect the tourist’s decision. Also, the tourist’s behaviour including provincial destination, frequency of travelling, reason of travelling and accompaniers affected the tourist’s decision at the significant level as of 0.05. The result of the study can be useful for tourism entrepreneurs to set the appropriate cultural tourism activities for the tourist.

Vietnamese Language Teaching For International Students in Vietnam Through Cultural Tourism Activities

At the present, there are many researches on Vietnamese language teaching methods for international students. However, the study on the organization of cultural tourism activities for international students as a visual teaching Vietnamese method is almost rare. This article approachs the Vietnamese language teaching for international students in Vietnam through cultural tourism activities not from the perspective of teaching language or linguistics but from the interdisciplinary research perspective. Therefore, the article has certain practical and scientific values ​​contributing to the system of studies on teaching Vietnamese for international students in Vietnam. The article’s content emphasizes the cultural messenger role of Vietnamese language teachers who directly teach and guide tours for international students in their interactions with learners. At the same time, the article also develops a process for the application of cultural tourism activities in Vietnamese language teaching to international students. The research methods used in the article include method of system-structuralism, observation method, material analysis method and interdisciplinary research approach. They will be appropriately and flexibly applied in the article to clarify the points that the topic mention.

Homestay in Teacher and Lecturer Perception as Alternative Selection of Accommodation for School Education Tours

Education can be obtained from formal and non-formal activities. Non-formal educational activities or also called extracurricular activities. This education is obtained from a variety of activities outside the school, one of which is to do outbound in a tourist village or commonly referred to as cultural tourism. Cultural tourism activities require accommodation at affordable costs, such as homestay. This study uses descriptive quantitative data analysis methods with validity and reliability tests and data collection techniques by distributing questionnaires to 100 respondents consisting of junior high, vocational / high school teachers and college lecturers located in Jakarta. Sampling using a purposive sampling method. Based on the research conducted, it concluded that the perception in the dimensions of motives with indicators of liking and choosing homestay for school education tourism is the highest mean results.

Far Eastern Cultural Tourism as a Factor of Influence on Undergraduate Museum Studies

The article addresses the problem of undergraduate training in the field of cultural tourism, excursion activities and museology in the Far Eastern region of Russia. The author focuses on the features of the tourism sector development in Khabarovsk territory. A brief description of the archaeological collection of one of the most attractive Museums for tourists – the Khabarovsk Regional Museum of Local Lore is given. The article dwells on the content and features of the disciplines included in the curriculum of bachelors majoring in «Museology», taking into account the geographical location, socio-economic development and cross-cultural communications of the region. The author emphasizes the importance of historical and Museum studies in Russian and in regional education. The article comes to a conclusion that undergraduate training in the field of cultural tourism and excursion activities is in the coming decades quite a promising area of activity of the Khabarovsk State Institute of Culture.

Analysis of the tourist experience of management of a heritage tourism product: case study of the Sultan Palace of Yogyakarta, Indonesia

ABSTRACTThe Sultan Palace (Keraton) in Yogyakarta city, Indonesia is the main destination for tourists visiting Yogyakarta because it is an integral part of culture-based tourism in the city. The Yogyakarta Palace preserves various aspects of Javanese cultural heritage, including physical goods and local art. The Sultan Palace has a different management system than other tourism destinations because it is also the official residence of the Sultan, the acting head of the Provincial Government of the Special Region of Yogyakarta. This study was conducted by employing a descriptive survey method. The required data were collected using questionnaires distributed to 200 respondents selected by a purposive sampling technique. The study aimed to analyse tourist perception of management variables. Tourist perception was evaluated via index values and calculated using the Three-Box method. The analysis results showed that cultural tourism has a high value (155.62). Meanwhile, tourist perceptions about other variables were included in a moderate category, which is demonstrated by an index value lower than 150. There remains a gap in the cultural tourism management of the Sultan Palace of Yogyakarta between tourist demand and the various in cultural tourism activities offered by the tourism management authorities.

Residents’ Attitude toward Aboriginal Cultural Tourism Development: An Integration of Two Theories

Understanding residents’ attitudes is critical for successfully developing cultural tourism in aboriginal protected areas. This study developed an integration model combining two theories to identify the key determinants of indigenous residents’ attitudes toward cultural tourism development. Social exchange theory stresses the impact of the benefits derived from tourism on indigenous residents’ attitudes toward tourism development. Social capital theory embeds clear rationales for strengthening the internalization process of the formation of residents’ shared values and understanding, enabling them to trust each other and thus support tourism development. The present study was conducted within two indigenous communities in Eastern Taiwan. The results revealed that cultural tourism benefits and structural and relational capital effectively predict indigenous residents’ attitudes toward tourism development; structural capital plays a critical mediating role in the relationship between tourism benefits and residents’ attitudes. The managerial implications provide recommendations for aboriginal community developers or practical sectors to avoid problems or costs caused by tourism development when promoting cultural tourism activities within indigenous communities.