CSR Commitment Research Articles

Industrial Engineering Students’ Corporate Social Responsibility Priorities Within “a Well-Managed” Company

Explores Industrial Engineering students’ Corporate Social Responsibility priorities within their vision of a "well-managed” company. It also analyses differences by gender and academic level. A statistically representative sample was assessed including nine CSR dimensions. Results show that for students “a well-managed” company prioritizes social responsibility practices that go beyond those related to Shareholders. Unlike other studies where women have been more sensitive, resulting significant differences were equally distributed with men. Concerning Academic level, scores of Initial level students are higher than those at Middle and Advanced. Therefore, for Initial level students, a "well-managed” company is more committed to CSR, when compared with what was reported by the other two groups. Presented priorities reveal insights into students´ possible professional CSR commitment by the time they graduate. This is the first study of this type among Industrial Engineers. Proposed instrument allows to identify students' sensitivity towards CSR and is fundamental for curricular decisions. Moreover, it can be used to evaluate the commitment of any stakeholder and be useful beyond the educational context.

PENGARUH KOMITMEN CSR TERHADAP LOYALITAS KONSUMEN MELALUI KEPERRCAYAAN SEBAGAI VARIABEL INTERVENING (Studi Kasus Nasabah Bank Rakyat Indonesia)

Abstract In the era of advanced and modern globalization, people are required to be more selective in choosing banking products. On the other hand, banks must be able to maintain their marketshare. One way to seize the market is with CSR programs. BRI as one of the largest banks in Indonesia has a CSR program with the hope of increasing customer loyalty. The purpose of this study is todetermine the influence between CSR commitment to consumer loyalty through trust intervening variables.This study used quantitative methods with the research population of BRI customers. This study has several variables, namely the influence of CSR commitment (X) as an independent variable, consumer loyalty (Y) as a dependent variable, and trust as a mediating or intervening variable.Based on the results of hypothesis testing, it can beconclude dthat: 1) CSR commitment has a direct effect on consumer loyalty with an estimate regression weight coefficient value of 0.164 and a C.R. value of 2.117. The significance test between variable (X) andvariable (Y) shows a probability valueof 0.034 (p < 0.05). 2) the effect ofthe mediation variable was tested usingthe Sobel test with t calculated resultsof 2.031 > 1.96 with a signification level of 0.000 < 0.05. These results show that variable (X) has a positive influence on variable (Y) and mediating variable has a positive and significant influence on variable (X) and variable (Y). So, CSR commitment can affect consumer loyalty through intervening variables, namely BRI customertrust. Keyword : Li festyle, consumer buying interest, trend, product knowledge.

HOW IMPORTANT IS CSR COMMITMENT IN SHAPING CORPORATE REPUTATION?

Objective: The study investigates the relationship between CSR and corporate reputation, given the trend of companies integrating CSR to meet stakeholders’ expectations and enhance reputation. Theoretical Framework: The study employs stakeholder theory to emphasize positive stakeholder relationships' impact on corporate reputation, the institutional approach advocating strategic societal engagement, signal theory highlighting CSR's role in signaling commitment to stakeholders, and legitimacy theory emphasizing active CSR participation to maintain societal legitimacy. Method: We use a panel data model on a sample of the world's most admired companies between 2015 and 2019. The proxy considered for corporate reputation includes eight firms’ attributes. Results and Discussion: Findings provide the positive relationship between CSR and corporate reputation firstly the stakeholders’ theory which suggests that companies engage in CSR in order to improve their image and meet stakeholders’ expectations suggesting that ethical CSR practices can create a belief that the organization upholds ethical standards and cares about the well-being of society, which, therefore, positively influences corporate reputation. Research Implications: The study has direct implications for academia and business, emphasizing CSR’s importance in enhancing corporate reputation, urging transparent implementation of CSR initiatives, and highlighting competitive advantages associated with responsible business practices. Originality/Value: The study provides novel insights into the relationship between CSR commitment and corporate reputation by employing a comprehensive corporate reputation proxy and a panel data model analysis of globally renowned companies across various industries. It offers new insights into CEO motivations for CSR adoption.

Breaking the mold with effective communication: how social initiatives enhance a brand's social perception and catalyze pro-environmental and purchase intentions

PurposeThe purpose of this study is to fill the research gap by investigating the impact of brand social initiatives on both the warmth and competence dimensions of the brand, as well as examining the brand's potential to induce pro-environmental behavioral change among consumers.Design/methodology/approachThe study employed a scenario-based survey design and surveyed 415 consumers in India. The data were analyzed using structural equation modeling (SEM) with SmartPLS 4.0.FindingsThe results show that social initiatives enhance both dimensions of social perception and increase cooperative intentions. Brand competence is more crucial than warmth in predicting behavioral intentions. Brand-cause fit, CSR commitment and initiatives' impact all influence the brand image. A brand's commitment to the cause is more significant than brand-cause fit in determining how consumers evaluate a brand.Practical implicationsThis research provides insights into how social initiatives can enhance brand image and encourage helping intentions through effective communication traits. It can aid brands in building consumer trust, benefiting society and boosting finances. The study offers a framework for effective cause communication strategies, highlighting the importance of commitment to the cause over fitting with the brand's image to elicit desired responses.Originality/valueThis study is a novel attempt that uses the stereotype content model and costly signaling theory to explore how social initiatives influence a brand's warmth and competence and impact consumer behavior. It provides critical insights into the psychological mechanisms behind social initiatives' impact on consumer behavioral intentions.

Evaluating CSR Commitment of Cement Companies across Multiple Social Sectors in India

Corporate Social Responsibility (CSR, also called corporate conscience, corporate citizenship, social performance, or sustainable responsible business / responsible business) is a form of corporate self-regulation integrated into a business model. This study aims to evaluate CSR commitment of cement companies across multiple social sectors in India. The research is based on secondary data obtained from the national CSR portal of selected five cement companies in India for the period 2014-2015 to 2020-2021. At the completion of the study, we conclude that UltraTech Cement Ltd. and Ambuja Cements Ltd. topped the list in terms of the average CSR amount spent while Shree Cements Ltd expended moderately in comparison. The rest of the two companies namely; Ramco Cements Ltd. and ACC Ltd. remained laggards when it came to the seven-year average CSR spent figure. Furthermore, the evaluation of the CSR spent of the companies under study across multiple social sectors brought successive gist to light. Education, Health Care and Rural Development Projects initiatives bagged the highest spending while Environmental Sustainability, Women Empowerment, as well as Art and Culture attracted moderate CSR funding. The rest of the sectors comprising list received lower and lower commitment from the companies under study. Those segments included the likes of Vocational Skills, Senior Citizens Welfare, Agro Forestry, Sanitation, Safe Drinking Water, Gender Equality, Socio-Economic Inequalities among others.

State of play of the CSR commitment in Morocco through the regulatory, financial and economic prism

State of play of the CSR commitment in Morocco through the regulatory, financial and economic prism

CSR and affective organizational commitment: a moderated mediation model exploring the roles of prestige and psychosocial development

CSR and affective organizational commitment: a moderated mediation model exploring the roles of prestige and psychosocial development

Green effectual orientations to shape environmental performance through green innovation and environmental management initiatives under the influence of CSR commitment.

This study elaborates the concept of green effectuation orientations (GEOs) to enhance the environmental performance of entrepreneurial SMEs based in the Jiangsu province of China. For this purpose, we collected the data from 328 employees of entrepreneurial SMEs via a survey and analyzed it through SEM. We evaluated the GEO concept on mindset and action-based views to operationalize the construct with all subdimensions fully. Our study illustrates some unexplored domains of entrepreneurship research and comes up with the findings that (GEOs) are positively correlated with environmental performance (EP), green innovation performance (GIP), and environmental management initiatives (EMI). Additionally, the findings of this research also unveil that EMI and GIP pave the way for EP, as both mediate the relationship between GEO and EP. Last but not the least, this research study also explained the effective mechanism through which CSR commitment as a moderator can affect the relationship between GEO and EP. The findings of this study expand the spheres of effectuation theory and come up with several exciting theoretical and managerial implications. Besides, it is the first of its kind to demonstrate that GEO could enhance GIP, EMI, and EP.

CORPORATE EXECUTIVES’ PERCEPTIONS OF CSR IN THE LISTED MOROCCAN COMPANIES

The purpose of the paper is to analyze the perception of corporate social responsibility by corporate executives in the Moroccan context. To do so, we conducted a survey of seventy-four Moroccan corporate executives working in listed companies. Subjects were solicited by e-mail, sending them a questionnaire consisting of 37 items presented in the form of a five-point response scale (Likert scale). Our measurement scale was designed on the basis of Carroll’s (1991) theoretical model of social responsibility. The study proposes a scale to measure corporate executives‘ perceptions of CSR in their company. The results of our study reveal two findings. The first one suggests that Moroccan corporate executives working in listed companies are more concerned about compliance with laws and ethical values than with a true CSR commitment. The second one highlights the fact that CSR commitment is a three-dimensional construct marked by a predominance of ethical-legal and philanthropic practices. The paper states the main conclusions of the study and provides some practical implications.

CSR at HEIs: Between Ignorance, Awareness and Knowledge

Purpose: This paper focuses on CSR education in the Higher Education Institutions. It analyzes current approaches to this education and the enhancements already deployed in the international perspective. The main aim is to conceptualize on CSRS education forms within the context of technology-oriented HEIs and propose the model for this education. This model has also been partially verified using the cases of four technical universities. Design/methodology/approach: This research uses qualitative and quantitative research methods. The literature review is applied to trace HEIs’ educational and organizational CSR commitment methods. Based on this review, we proposed a model of CSRS education in HEIs. Using this model, we checked to what extent its elements are used in four technical universities from: Latvia, Lithuania, Ukraine and Poland. For this purpose, educational programs at universities were analyzed. We also confronted the activity of these universities with the students’ knowledge about CSRS. The results of the survey conducted among 3,424 students from these universities contributed to elaborating on this aspect. Findings: The results confirm that students are ignorant of CSR, even those studying at business faculties. What is surprising, even those students who are business owners do not demonstrate a high level of knowledge about CSR. Universities, on the other hand, do not offer the possibility of eliminating this ignorance. Meanwhile, we believe they can do so not only through the standing-alone CSRS education but also by including CSR in other courses and by giving a good example. Research limitations/implications: Due to language barriers, the submitted model was only partially verified at selected universities. We are also aware that the described situation may be one-sided as the four cases presented in this study are homogeneous, as they represent technical universities, so only one profile among a variety of universities’ profiles (technical versus humanities versus economic). Moreover, the conducted research covered students and universities from Central and Eastern Europe, which might also have an impact on the obtained results. Originality/value: Bearing in mind the current level of implementation of education in the area of CSR and the results of the research carried out, we propose a model of education that includes three pillars: a good example of a university (socially responsible university), responsible managers education (RME) and raising awareness among students of non-business faculties (ASR). At the same time, we indicated a large gap between the educational needs in the area of CSRS and the offer of four technical universities.

Viewing The Company's Commitment To Social Responsibility Based On Assets And Income

In Indonesia, companies do not only provide benefits to their owners or investors. But also, there is a moral responsibility towards society or the surrounding environment. This happens, because a few or many companies have had a negative impact on the environment, both production waste, pollution waste, environmental damage waste, distribution waste, and so on. Therefore, social responsibility in the form of giving grants to the community from a small portion of the profits is a necessity. Based on this background, this research was conducted to be able to see the consistency of the implementation of corporate social responsibility programs towards the community as seen from the size of profits and assets. To answer these objectives, then established a quantitative research principle with regression analysis. The object of research is a leading food and beverage company in Indonesia, with a total of 36 data used and a purposive sampling technique. The results of the study explain that the size of the social responsibility fund is very dependent on the size of the assets and profits earned. Then, the asset factor that has the greatest influence on the company's CSR commitment is the amount of internal capital that generates profits. In other words, if the company benefits more from its personal assets, the profits will not be shared with other parties, so that the company is more flexible in carrying out CSR programs.

Relationship CSR and employee commitment: Mediating effects of internal motivation and trust

the main objective of this article is to check whether the relationship between corporate social responsibility activities and employee commitment is mediated by the existence of two other attitudinal variables of workers: intrinsic motivation and trust towards the organisation. a survey of 318 Ecuadorian workers provides data that allows the application of structural equation modelling to verify the existence of such relationships. the work shows a positive and significant relationship between CSR actions and the two attitudes of the employees considered: trust and intrinsic motivation. Furthermore, the mediating character that both variables play in the relationship between CSR and organisational commitment is confirmed. Ecuadorian managers can infer from this study the positive effects that CSR practices have on various attitudes and behaviors of employees, such as their motivation at work, their confidence in the company and their commitment to it. the scant generalisation of its results to the Ecuadorian reality given that the firms are located in a single zone of the country and belong to a specific activity. new determinant factors of the relations between the endogenous and exogenous variables could be included. the consideration of other variables which could condition the relations studies: sex, age, etc. the work increases the already existing knowledge about the relationship between CSR and different attitudes and behaviours of employees within formal work organisations.

Responsible Leadership: a double ethical alignment between values and CSR commitment

For more than fifteen years, the literature on Responsible Leadership (RL) has been trying to outline the contours of this concept, which is still under construction at several levels, micro, meso and macro. Our objective is to focus on the link between the leader's posture and that of his or her organization in terms of CSR commitment from an ethical perspective. To do this, we put forward the concept of alignment. In our view, this alignment is a

A Multidimensional Comparative Analysis of Involvement in CSR Activities of Energy Companies in the Context of Sustainable Development Challenges: Evidence from Poland

In recent years, corporate involvement in CSR has become increasingly important and appreciated in the context of the ideas and assumptions regarding sustainable development. Due to the specificity of the energy sector, its particular impact on the environment, the living conditions of the population, and the social involvement of energy companies is particularly desirable, therefore it is observed and assessed by many stakeholder groups. The aim of this article is to assess the CSR commitment of Polish energy companies listed on the Warsaw Stock Exchange. The assessment was based on the proposed indicator model, based on the data published in the annual reports of the companies. The study uses data from the years 2016–2020. The main research question is as follows: What is the engagement in CSR activities of six Polish energy companies towards contractors, investors, employees, society, and the environment? The obtained results show that the investigated energy companies present a similar average level of engagement in CSR activities. The highest level of involvement concerns the area of contractors and the lowest levels relate to the donors of capital and the environment.

Do The CSR Mission And Emissions Disclosure Characterize The Company’s Success?

In the current global warming situation, disclosure of emissions in annual reports is a necessity. Legitimacy from the public is a strategic key to future success. The bottom line of disclosing emissions in annual reports is global sustainability. However, there are doubts about the correlation between disclosure of emissions and future success. If the company does not have a CSR mission, the disclosure of emissions is only of short-term interest and is not correlated with global sustainability. This study reveals the characteristics of successful and non-successful companies associated with the CSR mission and disclosure of carbon emissions in the annual report. By using a sample of 114 manufacturing companies listed on the Indonesia Stock Exchange, this study shows that successful companies are characterized by having a strong CSR mission and commitment to disclosing emissions.

Participation of hotel managers in CSR activities in developing countries: A defining role of CSR orientation, CSR competencies, and CSR commitment

AbstractThe current study examines the influence of CSR orientation and CSR competencies of hotel managers on their CSR participation. Moreover, the mediating role of CSR commitment in the connection between CSR orientation, CSR competencies and CSR participation has also been tested. Data from 324 CEOs (chief executive officers), finance manager, policy makers, and managing directors of 4 stars and 5 stars hotels were collected. Results reveal that CSR orientation and CSR competencies positively predict CSR commitment. Moreover, CSR commitment significantly predicts the CSR participation. The findings of the study also confirm that CSR commitment mediates the relationships between CSR orientation and CSR participation and CSR competencies and CSR participation. The results of the study suggest that managers having control on organizational resources can positively contribute towards CSR activities and successfully respond to the demands of various shareholders by focusing on societal and environmental issues.

Corporate social responsibility, facets of employee job satisfaction and commitment: the case in Ecuador

PurposeThis paper aims to show the relationships between corporate social responsibility, job satisfaction (in its different facets or aspects) and employee commitment. In addition, the paper aims to identify the mediating role that facets of job satisfaction in the relationship between CSR and worker commitment.Design/methodology/approachThe authors propose a model of relations between the variables indicated and the use of a variance-based structural equation modelling technique to identify the relations in a sample of 318 workers from Ecuadorian companies who answered a questionnaire. Specifically, the partial least squares (PLS) methodology was employed using the Smart PLS software.FindingsThe results and findings of this work confirm the theoretical hypotheses specific to the influence of CSR on the five facets of job satisfaction. On the other hand, it should be stressed that only job satisfaction in itself has positive effects on employee engagement. Furthermore, our study shows that satisfaction with co-workers has a negative effect on commitment. However, this study's most relevant contribution is the consideration of the mediating nature of some aspects of job satisfaction in the relationship between CSR and organisational commitment: positive for job satisfaction itself and negative in the case of satisfaction with co-workers. Therefore, implementing CSR practices can be useful for organisations that wish to foster positive attitudes among their employees.Originality/valueThe work enriches specific knowledge about the relationships between CSR and some employee attitudes and behaviours: commitment and job satisfaction. Of particular relevance is the fact that CSR favourably conditions the commitment of employees through the satisfaction derived from the work itself. The presence of a negative impact of co-worker satisfaction on engagement highlights the need to examine CSR actions that generate adverse impacts on this facet of satisfaction.

Bias in composite indexes of CSR practice: An analysis of CUR matrix decomposition

AbstractThe main objective of this research is to propose the best aggregate index of corporate social responsibility practice at the organisational level. To achieve this, we analyse the consistency of the different aggregated measures that researchers use in their analyses through a robust statistical technique, the CUR matrix, framed in the big data environment for selecting individuals. Accordingly, we use an international sample of 2,675 large listed companies. The results show that the CUR leverage identifies greater consistency of the different aggregate measures of CSR, confirming its coherence with a correlation analysis. In this sense, it is possible to affirm that the composite indexes used in academia do not introduce any bias into the analysis of CSR practices. In addition, we demonstrate the utility of this technique to identify the most powerful companies, analysing their CSR commitment at the country and industry levels, namely, Norsk Hydro in the metal and mining industry in Norway, Stora Enso in forestry and paper in Finland, Akzo Nobel in chemical products in the Netherlands, BMW in automobiles and parts in Germany, Generali in finance in Italy, Novartis in pharmaceuticals in Switzerland, the BT Group in telecommunications in the United Kingdom and Inditex in textiles in Spain. Moreover, the results of the CUR study confirm that companies adapt to the demands or pressures from the stakeholders in different areas of interest, which are specific to each country and industry. The availability of these data allows the identification of the structural drivers of their growth and the establishment of priorities that allow the design of more effective sustainable development momentum policies.

Exploring the business logic behind CSR certifications

Research shows that CSR certification motives span from being symbolic to substantive. Prior studies have mainly focused on the differences between firms that hold and do not hold CSR certificates. This study explores if the extent of CSR certification is related to different business logic amongst firms who hold CSR certificates. The study utilizes full sample data from the Swedish commercial real estate industry to analyze the variance in motives and performance among firms with CSR certificates. The results indicate that firms that have a substantive CSR commitment have a business logic that entails a holistic and long-term perspective on both financial and CSR performance. However, substantive CSR commitment comes with greater staffing costs and lower financial returns as opposed to those of firms that obtain CSR certificates based on symbolic motives.

The effect of CSR commitment on firms’ level of internationalization

PurposeCorporate social responsibility (CSR) has received considerable research attention globally over the past decade. Although a growing number of prior studies have investigated the various dimensions of CSR in general terms, few studies have investigated the critical role that CSR can play in the internationalization process of firms.Design/methodology/approachUsing S&P 500 companies during 2004-2014, the authors found that the level of CSR commitment raises the level of reliability of firm and allows further international penetration. Moreover, better regulatory quality of host country is at actual support of internationalization only when considering the short term.FindingsBetter regulatory quality of host country is at actual support of internationalization only when considering the short term.Originality/valueThe authors build on internationalization theory and CSR and examine the relationship between firms’ level of internationalization and CSR commitment.