Cross-media Platform Research Articles

Cross­Media Platform as a Tool for Promoting the Cultural Heritage of the Ukrainian Diaspora in the Conditions of Development of a Digital Society

The relevance of the research topic is determined by the socio-cultural processes in modern Ukraine. Therefore, the study and popularization of the cultural heritage of the Ukrainian diaspora among the youth with the help of information and communication technologies during the development of a digital society becomes especially relevant.
 The purpose of the work is to use a cross-media platform as an application in information and communication technologies to popularize the cultural heritage of the Ukrainian diaspora under the conditions of a digital society formation.
 The research methodology is based on the application of general scientific and special research methods. In particular, the method of historical and source research, analysis of scientific literature, methods of analysis and synthesis, content analysis, comparative and analytical monitoring of Internet resources, as well as the “Tree of Goals” method were used.
 The results. As a result of scientific research, a cross-media platform project was implemented as a means of popularizing the cultural heritage of the Ukrainian diaspora using a virtual exhibition in the form of a website, a Telegram channel, and an Instagram page. The main stages of the product creation were described, the approbation of the project was carried out and its possibilities as a tool for spreading knowledge about the cultural heritage of the Ukrainian diaspora were determined.
 The scientific novelty of the obtained results lies in the fact that the process of representation and popularization of the cultural heritage of the Ukrainian diaspora using a cross-media platform as a means of educational activity under the conditions of a digital society formation, was for the first time clarified.
 The practical significance. The practical significance of the results of the work is that the conducted research will allow teachers to increase student/pupil interest in the cultural heritage of the Ukrainian diaspora in thematic courses, allow implementation of projects using a cross-media platform, and provide students/pupils an additional platform for studying this material or representing their creative projects.
 Conclusions. It is established that a cross-media platform is a method of communication that involves a dialogue with the audience through the use of multimedia and various platforms for communication.

Evaluating the Effectiveness of Cross-Media Writing to Enhance Children’s Language Competences: An Educommunicative Study of Language Development in China

Despite the extensive focus on language development, Chinese children are facing several types of difficulties in developing their linguistic skills in English, majorly due to their extensive character-based writing system and complex tonal language. It is observed that cross-media writing helps the children to promote level of engagement in English writing through multimodal language learning, creativity fostering, collaborative learning opportunities and transferable skills which lead to the promotion of language skills. To address these issues, this study proposed the importance of the effectiveness of cross-media writing in language development. The blended use of blogs, podcasts, TikTok’s, videos, and Duolingo’s in TV ads as education communicative practices was considered as cross media platform. A survey questionnaire was developed for data collection from the language development experts in various Chinese educational institutions. By considering a cross-sectional research design, 265 valid responses were received and used in data analysis by using Structural Equation Modeling (SEM). Findings of the study revealed the major contribution of crossmediawriting to language development of Chinese children. This study provides valuable insights for the practitioners to promote language development among the Chinese children using cross-media in educational communication.

Advertising Coverage Prediction Based on grp-reach Dual Parameter Model

In today's era, the intelligent development trend of media is unstoppable. The rich media scattered the users' viewing media contacts, leading to the complexity of media advertising exposure and related effect evaluation and prediction. In this paper, this study use as simple a model as possible to predict the advertising coverage in the case of cross media platform data. On the basis of data processing, this paper proposes a prediction model of advertising coverage —— grp-reach dual parameter model. This model can better predict the advertising coverage. Compared with other traditional models, the goodness of fit increases by 0.08 on average, which is helpful to predict users' media consumption behavior. The model can also infer the investment required to increase another reach percentage point when the advertising cost is known, which can provide new ideas and strategies for advertising in sub media delivery, and provide decision-making reference for advertising delivery of different advertising companies.

Empowering Civic Participation in the Policy Making Process through Social Media

The Web as medium has a high significance in everyday life of the digital society. The circumstance of growing visibility of social media covers a high potential in the range of a more citizen-centric and socially-rooted policy making. These potentials call for novel tools with the capability to analyze society’s input and predict the possible impact of policies. The paper describes a prototype tool set for policy makers that utilizes social media technologies and methods to empower public engagement, enable cross-media platform publishing, feedback tracking / analysis and provide decision support.

Nikkei as a complete cross-media system

The scientific paper is devoted to the cross-media system which is built around Japanese economic newspaper Nikkei. The work considers the phenomenon of cross-media, the preconditions of its establishment in Japan, and its functioning with complete Nikkei cross-media platform as an example. Research shows how traditional Japanese daily press evolves into cross-media. The academic work considers the peculiarities of the most influential economic newspaper Nikkei, its history, topics and different channels through which the audience consumes information within the cross-media system. In addition, the author analyzes the circulation of various editions of the newspaper, tracing its changes from 2012 to 2019. The article analyzes how the newspaper builds a cross-media platform around print media, online publications, television, radio, information networks, participation in educational projects and exhibitions, and the introduction of augmented reality elements. The research compares cross-media categories by Gary Hayes with Nikkei cross-media elements, illustrating each category. The author also considers how Nikkei enters the global market, analyzes the processes of globalization and digitization of Japanese media model. The author defines the relationship between the development of online cross-media elements and the steady decline of the print circulations. The results of the work can be used for the further studies of Japanese media theory in domestic and foreign scientific discourses.

Exploring the possibility of cross media platform using invisible real-time data for urban communication

Exploring the possibility of cross media platform using invisible real-time data for urban communication

The art of video MashUp: supporting creative users with an innovative and smart application

In this paper, we describe the development of a new and innovative tool of video mashup. This application is an easy to use tool of video editing integrated in a cross-media platform; it works taking the information from a repository of videos and puts into action a process of semi-automatic editing supporting users in the production of video mashup. Doing so it gives vent to their creative side without them being forced to learn how to use a complicated and unlikely new technology. The users will be further helped in building their own editing by the intelligent system working behind the tool: it combines semantic annotation (tags and comments by users), low level features (gradient of color, texture and movements) and high level features (general data distinguishing a movie: actors, director, year of production, etc.) to furnish a pre-elaborated editing users can modify in a very simple way.

InterANTARCTICA: Tangible User Interface for Museum Based Interaction

This paper presents the design and concept for an interactive museum installation, InterANTARCTICA. The museum installation is based on a gesture-driven spatially surrounded tangible user interface (TUI) platform. The TUI allows a technological exploration of environmental climate change research by developing the status of interaction in museum installation art. The aim of the museum installation is to produce a cross-media platform suited to TUI and gestural interactions. We argue that our museum installation InterANTARCTICA pursues climate change in an interactive context, thus reinventing museum installation art in an experiential multi-modal context (sight, sound, touch).

Avatopia: a cross-media community for societal action

A cross-media platform was designed for a community of young teenagers oriented towards societal change. The platform involved an interactive web-forum featuring creative and communicative collaborative tools in a 3D avatar environment, and a weekly show in national public-service television. Informal assessment of the work indicated that (1) an integrated spiral of production and consumption across the two media channels involved is a viable design concept to support community building, (2) off-the-shelf avatar technology and consumer-grade Internet connectivity can form a feasible infrastructure for collaborative storytelling tools, and (3) a participatory design process wherein participants transition into the role of mentors and norm carriers upon deployment can be a feasible way to support subcultural community building towards “difficult” topics, even though it entails considerable resource demands. All of these findings are potentially transferable to other design domains and audiences.