Cross-border E-commerce Enterprises Research Articles

The Marketing of Cross-border E-commerce Enterprises in Foreign Trade Based on the Statistics of Mathematical Probability Theory

Abstract This article applies mathematical probability theory to statistical algorithms to conduct game analysis on the relevant marketing decisions of foreign trade cross-border e-commerce. We build a theoretical framework for the collaborative development of SMEs and cross-border e-commerce platforms. At the same time, build a trustworthy transaction margin mechanism for cross-border e-commerce transactions in a fuzzy market environment. The participation of the blockchain big data platform can promote the development of foreign trade cross-border e-commerce toward a more transparent and healthy partnership.

Research and Practice of Cross-border E-commerce Talent Training Mode Driven by “School-enterprise Collaboration and Integration of courses and competitions”

In recent years, China’s cross-border e-commerce has developed rapidly, and the demand of cross-border e-commerce enterprises for talents has also increased rapidly. However, most undergraduate colleges and universities still have many problems in cross-border e-commerce talent training, such as the lack of experienced teachers, insufficient software and hardware to meet the requirements of experimental teaching, unable to provide practical opportunities, and lagging behind the practice of curriculum. By establishing a two-wheel drive model of “school-enterprise collaboration and Integration of courses and competitions”, enterprises can deeply participate in cross-border e-commerce talent training, especially in cross-border e-commerce discipline competition, which can effectively improve the quality of cross-border e-commerce talent training.

技術傳播視域下跨境電商英文網站的實用性研究——以全球速賣通電子產品「商品介紹」欄目為例

Technical communication has developed rapidly in China with the popularization of the Internet and globalization of the economy. English websites of cross-border e-commerce, a form of technical communication, play an important role in the development of cross-border e-commerce enterprises, which is also one of the significant ways for China to go out to the world. Presently, the practicality and readability of domestic English websites for cross-border e-commerce are poor. This paper takes the “Electronic Products Introduction” of AliExpress as the research object compared with the Amazon platform, discussing the practicability of English websites for cross-border e-commerce in the process of technical communication. Concerning this issue, the authors put forward that the following three principles should be followed when designing English websites: First, mark the brand information of goods. Second, the words used in the commodity introduction should be accurate. Third, the order of commodity information should be orderly, aiming at helping global users get a better understanding of product information, and providing a better user experience, thus promoting Chinese cross-border e-commerce enterprises to go global.

RESEARCH ON STRATEGIC CHOICE OF CROSS-BORDER E-COMMERCE ENTERPRISES

This study takes Zhuhai Easy-maker Times E-commerce Co., Ltd. as the research object, summarizes the theories and tools related to enterprise development strategy, and clarifies the current research status and shortcomings of this topic. Investigate and analyze the industry environment and internal and external environment of Zhuhai Easy-maker Times. Select strategies that meet the development needs and characteristics of cross-border E-commerce enterprises and put forward corresponding security measures. Firstly, the article analyzes the background and significance of this study, summarizes relevant domestic and foreign research literature, clarifies the main content and methods of the study, and summarizes and analyzes related concepts and theories of application, laying a theoretical foundation for the development of the study. Secondly, Zhuhai Easy-maker Times is taken as an example to analyze cross-border E-commerce enterprise development environment, mainly through Porter’s Five Forces, to analyze the industry competition environment, through PEST analysis method to study the external macro environment, and SWOT analysis method is used to research the company's internal environment, the enterprise external environment and internal resources, etc., to clarify the realistic situation faced by cross-border e-commerce enterprises. Then, the strategy selection of cross-border e-commerce enterprises is carried out. Thirdly, the strategic objectives and principles are selected based on the actual situation of enterprises, including cost leadership strategy, horizontal integration strategy and relevant functional strategy, and the strategy implementation guarantee measures are proposed.
 The research on the development strategies of cross-border e-commerce enterprises in this paper can not only enrich the current theoretical research content, but also provide theoretical reference for the future research on the strategic development of cross-border e-commerce. 

Cross-Border E-Commerce Brand Internationalization: An Online Review Evaluation Based on Kano Model

The objective of this study was to build an international evaluation index system of cross-border e-commerce brands. It improves the sustainable development ability of the brand and then drives the sustainable development of the enterprise’s brand internationalization. As the top priority in the innovative development process of cross-border e-commerce enterprises, it is a key means to achieve longer-term and more stable development of cross-border enterprises and to maintain a place in the fiercely competitive market. Therefore, the internationalization of cross-border e-commerce brands is a topic that needs to be explored in depth to provide a comprehensive understanding to businesses from the consumers’ perspectives. This study constructs an international evaluation index system for cross-border e-commerce brands. The keywords in the online reviews are captured through the Latent Dirichlet Allocation (LDA) and matched to the indexes, and the indicators are classified into Kano categories through Long Short-Term Memory (LSTM) training to explore the promotion strategies of different Kano categories in the process of brand internationalization. Based on the empirical analysis of online reviews of the Kano model, it was determined that in the process of internationalization of cross-border e-commerce brands, managers should focus on service indicators related to expected factors, give priority to meeting service indicators related to essential factors, strive to meet service indicators related to charm factors, and make appropriate choices to observe service indicators related to indifference factors in real-time.

Analysis and Application of Enterprise Performance Evaluation of Cross-Border E-Commerce Enterprises Based on Deep Learning Model

With the rise and gradual development of the Internet, today's era has been transformed into the information age. The network transaction mode has involved all levels. At the same time, a new business model is gradually emerging, that is, e-commerce enterprises. Compared with the traditional business model, e-commerce enterprises are more information technology, networking, and convenience. In the current cross-border e-commerce enterprise development model, e-commerce enterprise performance evaluation and application have always been a key concern. Based on the lag of performance calculation and analysis of cross-border e-commerce enterprises, this paper carries out experimental analysis by combining the in-depth learning model. The results of the experiment are as follows: (1) it analyzes the growth situation of overseas Internet sales enterprises, determines the research direction of the experiment, puts forward the construction principles of the performance index system of overseas Internet sales enterprises, and constructs the performance evaluation system of overseas Internet sales enterprises according to the principles, to ensure the reliability of data and effectiveness of performance accounting. (2) On the basis of retaining the traditional performance calculation and evaluation mode of cross-border e-commerce enterprises, the in-depth learning mode is integrated into the performance evaluation process of overseas Internet sales enterprises. Using the in-depth learning mathematical algorithm combined with the enterprise performance calculation algorithm of cross-border e-commerce enterprises can not only ensure the effectiveness of performance calculation but also classify more quickly, facilitate the later use, and reduce the pressure on business enterprise enterprises.

The Export Operation Mode and Optimization Strategy of Crossborder e-Commerce Enterprises Integrating Data Mining Algorithms

With the advent of the crossborder e-commerce (CE) boom, more and more traditional enterprises have transformed into the field of crossborder e-commerce. It has become a new outlet for enterprises in the international trade environment, and at the same time, it has some problems in the utilization of resources and the maximization of benefits. In response to this problem, it is very important to optimize the export operation model of crossborder e-commerce enterprises (CEE). With the development of intelligent algorithms, research on the application of intelligent algorithms to the economic field has gradually been carried out. Its characteristics and advantages are of great significance to the optimization of CEE export operation mode. The purpose of this paper is to study the CEE export operation mode and optimization strategy based on data mining algorithm (DMA). Through the analysis and research of DMA, it can be applied to the optimization of CEE export operation mode to cope with the world trade in the new environment. This paper explains the basic theory of DMA and CEE export operation mode. Its effect is experimentally analyzed, and the relevant theoretical formulas are used to explain. The results show that the comprehensive trade quality index of the CEE export operation mode integrating DMA is higher, and the adaptability is stronger. Compared with the traditional operating model, the difference between the two indices is 3.175 index points. It has guiding significance in terms of CEE export operation mode and optimization strategy.

Overseas Warehouse Location of Cross-Border E-Commerce Based on Particle Swarm Optimization

In order to solve the problem of cross-border e-commerce warehouses as transit stations and direct selling platforms, the location of a cross-border e-commerce overseas warehouse is deeply studied on the basis of particle swarm optimization. Firstly, it studies the principle of algorithm optimization and algorithm method of particle swarm optimization. Among them, the self-built overseas warehouse mode has high requirements on the construction threshold, which is suitable for large cross-border e-commerce enterprises. The overseas warehouse model is built by a professional third party, which is economical and flexible, so it is suitable for mass cross-border e-commerce enterprises. Another overseas warehouse model is to build a cross-border logistics one-stop service platform with overseas warehouse as the core for all kinds of cross-border e-commerce enterprises, which is the development direction of overseas warehouse in the future. However, due to the immature construction conditions and too strong resource integration, this model is still in the stage of research, exploration, and attempt. However, choosing the location of an overseas warehouse and how to use the particle swarm optimization algorithm in the overseas warehouse development experiment remain problems to be solved. After experiments and research, the particle swarm optimization algorithm is used to solve the problem in the context of cross-border e-commerce, which verifies the feasibility of the model, so as to give a specific scheme for the location of overseas hub warehouses and overseas warehouses.

The Effect of Performance Management System on Employee Productivity in Cross-Border E-Commerce Enterprises in China

The Effect of Performance Management System on Employee Productivity in Cross-Border E-Commerce Enterprises in China

Predictive Analysis of User Behavior Processes in Cross-Border E-Commerce Enterprises Based on Deep Learning Models

Currently, the global consumer market is moving toward digitalization, and cross-border e-commerce enterprises are no exception and have to make adjustments in their operational strategies. Digitalization brings complexity, dynamism, and fragmentation in sales channels, media environment, and consumer behavior, requiring cross-border e-commerce enterprises to react more quickly and timely, and the need for intelligent operations is becoming more and more urgent. In this paper, through the problem of predicting the e-commerce user behavior process, the model usually needs to focus on both long-term preferences and short-term preferences of e-commerce users in the current behavior sequence; otherwise, the behavior prediction will be much less effective. Specifically, through a comprehensive analysis of typical cases, the strategies and problems in the intelligent operation process of China’s cross-border e-commerce enterprises at the present stage are discussed, and corresponding suggestions are put forward, so as to promote the rapid development of China’s cross-border e-commerce enterprises.

Evaluation on Performance of Domestic A-Share Listed Cross-Border E-Commerce Export Enterprises Based on Hierarchy Process and Grey Correlation

According to the three principles of cross-border export trade such as the main business, physical transaction, and data availability, eight domestic A-share listed cross-border e-commerce export enterprises are selected to build a performance evaluation index system integrating operation ability, solvency, profitability, and growth ability. Based on the three-year annual public report data from 2018 to 2020, the grey correlation degree and ranking of the performance of eight enterprises are calculated by using the hierarchical method and grey theory. Excluding the factors of COVID-19 outbreak, the two aspects of operation capability and solvency are the key factors that affect the performance of such enterprises at the present stage. It provides reference for the development of cross-border e-commerce enterprises in China and also provides some reference for other types of e-commerce enterprises.

Research on Influencing Factors of Cross-Border E-commerce Enterprise Competitiveness

The rise and prosperity of cross-border e-commerce has brought new development opportunities and great challenges to Chinese enterprises. By discussing the concepts and contents of cross-border e-commerce and enterprise competitiveness, this paper analyzes the influencing factors of enterprise competitiveness of cross-border e-commerce enterprises. By means of questionnaires and interviews with the management of relevant enterprises, the relevant data were obtained. In the dimensional analysis of cross-border e-commerce and enterprise competitiveness, the influencing factors of cross-border e-commerce enterprise competitiveness were discussed. The results show that the flat organizational structure is conducive to enhance the competitiveness of enterprises, and the fund management and human resource management play a more obvious role; The mastery of key technologies brings competitive advantages to enterprises. Because laws and regulations belong to the policy environment, compared with other factors, the impact on the competitiveness of enterprises is not obvious. To sum up, service level and customer satisfaction have the greatest impact on enterprise competitiveness; cost management and capital efficiency have a great impact on the competitiveness of enterprises; The conclusion that market demand has a relatively small impact on enterprise competitiveness.

Research on the Development Status and Countermeasures of Supply Chain of Cross-Border E-Commerce Enterprises in China

Starting from the current situation of the development of cross-border e-commerce supply chain, and based on the summary and analysis of the national support policies for cross-border e-commerce, the development of cross-border e-commerce industrial chain, the scale of cross-border e-commerce and cross-border e-commerce logistics transactions, and the risk of cross-border e-commerce under the epidemic, this paper finds that there are some problems in the supply chain of cross-border e-commerce enterprises, such as weak response ability of supply chain, low efficiency of cross-border logistics The supply chain information sharing is low, the supply chain supporting facilities are imperfect, and the product quality cannot meet the standards.

Cooperation of Cross-border E-commerce: A reputation and trust perspective

ABSTRACT As a business mode, cross-border e-commerce responds to the trend of globalization. It is an effective means for numerous enterprises to open up new businesses, expand new markets, and overcome trade barriers. More and more enterprises are beginning to explore cross-border e-commerce. Notwithstanding, there is no theoretical guidance for the selection of cross-border e-commerce partners. This leads to the inefficiency of cross-border cooperation. How scientifically and rationally facilitate the inter-firm cooperation is a topic worthy intensive study. Drawing upon cognitive behavior theory, relational governance theory, and transactional cost theory, this paper examines the mechanism of corporate reputation of cross-border e-commerce on inter-firm cooperation under different levels of information sharing. Based on the analysis of the questionnaire data of cross-border e-commerce enterprises, it finds that the corporate reputation of cross-border e-commerce has a significant impact on inter-firm trust and both corporate reputation and inter-firm trust can promote inter-firm cooperation; inter-firm trust partially mediates the relationship between corporate reputation and inter-firm cooperation; with the increase of the levels of information sharing, the positive impact of inter-firm trust on inter-firm cooperation weakens. The conclusions provide theoretical basis for the selection of cross-border e-commerce partners.

Analysis of the Internationalization Strategy of Cross-Border E-Commerce Enterprises: The Case of Alibaba Group

In recent years, the development of China’s e-commerce industry has been in full swing and has had an important impact on economic development. Taking Alibaba Group as an example, this paper firstly introduces the overview and development history of Alibaba Group, which is a leading e-commerce company; secondly, it analyzes Alibaba’s internationalization strategy from three aspects: international market selection strategy, international market entry strategy and international marketing strategy; it concludes that Alibaba adopts a diversification strategy in internationalization, and the location selection and entry mode of internationalization can be summarized as “dual-track”. It is concluded that Alibaba adopts a diversification strategy and its internationalization strategy can be summarized as a “dual-track system”; it expands abroad with e-commerce as its core in overseas acquisitions; and its organizational structure, human resources and business structure are adjusted in line with its internationalization development. Lastly, we propose some rationalization suggestions for China’s e-commerce enterprises in light of Alibaba Group’s successful experience in international development: strengthening brand building, optimizing organizational structure, strengthening talent introduction and retention, and enhancing core competitiveness, so as to promote China’s e-commerce enterprises’ international development strategies and march into the international market.

Research on Time Inventory Control Model of 3PL Warehousing of Furniture Products under Uncertain Lead Time

3PL warehousing has become an important link between suppliers and retailers in the cross-border e-commerce supply chain. During the COVID-19, product shortage became one of the biggest concerns with the overseas 3PL warehouse integration using ocean shipment. Therefore it has become the focus of the cross-border e-commerce industry and research. Due to the large volume and low-value density, furniture products are generally replenished by ocean transportation. The shortage of such products can be caused by ocean transportation which brings uncertain arrival times and difficult inventory control. This paper, considering the uncertain lead time, uncertain demand, and 3PL warehouse free storage period, introduces a replenishment inventory control model. Utilizing the mathematical dynamic simulation model, it takes refrigerators as a product example into the calculations to prove the validity and accuracy. The experimental results demonstrate that the warehouse free-storage period is a vital factor affecting inventory control for cross-border e-commerce enterprises. When the lead time is uncertain, it is the most optimized solution to use the maximum lead time to determine the maximum inventory.

Study on Overseas Warehouse Location of Manufacturing Cross-border E-Commerce Enterprises Based on Multi-objective

As a new logistics mode, overseas warehouse can save transportation time for cross-border logistics and also solve the problem of customer return and exchange as soon as possible. This paper takesmanufacturing cross-border e-commerce enterprise logistics as the starting point, considering cost, market, environment, society and other factors, establishes a multi-objective overseas warehouse location model to set up alternatives, analyzes the location model by analytic hierarchy process, selects the optimal solution of overseas warehouse location in the alternatives, and verifies the method by an example. Finally, it puts forward targeted suggestions for manufacturingcross-border e-commerce enterprises to establish overseas warehouses, and then promotes the new logistics mode of manufacturingcross-border e-commerce overseas warehouses to mature and standardize.

Striking a balance between supply chain resilience and supply chain vulnerability in the cross-border e-commerce supply chain

ABSTRACT This study aims to explore how cross-border e-commerce (CBEC) enterprises achieve a desired balance state of supply chain resilience and vulnerability. This study proposes the concept of the balance state of supply chain resilience and vulnerability, which refers to the proximity of the current balance state of the supply chain to the ideal one and the anti-ideal one. To evaluate the balance state, a model is constructed using the integrating fuzzy Analytic Hierarchy Process (AHP) and the fuzzy Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) methods, which holistically consider the drivers of the resilience and vulnerability of the cross-border e-commerce supply chain (CBECSC). An empirical study is included in this paper to demonstrate how the proposed model works. The empirical results suggest that the CBECSC should maintain resilience and vulnerability in an appropriate balance state instead of pursuing either (high) resilience or (low) vulnerability without considering the other.

Optimization algorithm and simulation of supply chain coordination based on cross-border E-commerce network platform

With the rapid development of cross-border e-commerce, the improvement of consumer satisfaction has become the focus of cross-border e-commerce platform optimization. Relying on advanced algorithm technology, it can realize the accurate and efficient matching between massive information and users, which is conducive to improving the user experience. Based on the consideration of consumer satisfaction, this paper constructs a dual channel supply chain composed of cross-border suppliers, cross-border e-commerce enterprises, retailers and consumers and studies the revenue and cost sharing contract of the supply chain under the conditions of centralized decision and decentralized decision. The research shows that cross-border e-commerce enterprises can choose to form revenue and expenditure sharing contracts through online and offline channels, optimize decentralized decision-making, and achieve win–win cooperation among supply chain entities.

Exploration of Intellectual Property Protection Strategies for Cross-border E-commerce

Abstract— The continued advancement of the “One Belt, One Road” strategy, coupling with the rapid development of the Internet, has provided a convenient online platform for cross-border e-commerce enterprises. China’s cross-border e-commerce enterprises have made unprecedented progress. However, at the same time, the problem of intellectual property infringement in cross-border e-commerce has become increasingly prominent, seriously restricting the development of China’s cross-border e-commerce enterprises. On the basis of analyzing the intellectual property strategy of enterprises. This paper describes the necessity of creating an intellectual property strategy for cross-border e-commerce enterprises, and proposes strategies for building relevant intellectual property strategies aimed at the weak awareness of intellectual property and the copycatting of enterprise products, which are common in the operation of cross-border e-commerce enterprises in China.