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Articles published on Creative industries

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  • Research Article
  • 10.61132/moneter.v4i3.2339
Strategi Pemasaran Hijau pada Koperasi Batik Ciwaringin sebagai Upaya Keberlanjutan Usaha Batik Lokal
  • Jul 1, 2026
  • Moneter : Jurnal Ekonomi dan Keuangan
  • Septia Arum Ningsih + 1 more

This study aims to reveal the contribution of the Ciwaringin Batik Cooperative in the standardization process and the implementation of green marketing concepts to support the aspirations of the local batik industry. The study employed a qualitative approach with a case study design. Data collection was conducted through in-depth interviews, direct field observations, and document review involving cooperative administrators, artisan members, and other relevant parties. The results of this study indicate that the cooperative plays a crucial role in driving environmentally friendly production standards, increasing member capacity, and developing a marketing network that emphasizes ecological values. Through its various programs, the cooperative has been able to encourage the use of natural dyes as a substitute for chemicals, establish an internal certification system, and strengthen the image of green batik products, thus enhancing their competitiveness in the market. On the other hand, this study also identified several obstacles, including limited capital, low understanding of environmentally friendly products by local consumers, and inadequate support from local government policies. This research contributes to the development of a cooperative institutional model as a means of transforming the local creative industry into a more attractive business practice.

  • Research Article
  • 10.20473/ajim.v7i2.90365
Digital Financial Literacy and Sustainability: The Mediation Role of SMES' Performance
  • Jun 27, 2026
  • Airlangga Journal of Innovation Management
  • Dekeng Setyo Budiarto + 1 more

As key drivers of employment, MSMEs play a vital role in developing countries, including Indonesia. Technological advancements challenge MSME owners to adapt their strategies to customer needs to remain viable. The purpose of this study is to examine the mediating effect of performance in assessing the influence of digital financial literacy on sustainability. We collected questionnaires from 216 MSME owners in Yogyakarta's creative industry. The questionnaires were distributed via two methods: offline and online via Google Forms. The questionnaire data were analyzed using PLS-SEM to test the research hypothesis. The results indicate that digital financial literacy positively affects sustainability. Furthermore, performance mediates the relationship between digital financial literacy and sustainability. The results of the mediation test show a VAF of 36.8%, indicating that the relationship between digital financial literacy and sustainability is partially mediated by performance. The results provide implications for MSME owners to improve their digital financial literacy, as rapid technological developments enable them to survive in uncertain environmental conditions. This study makes a methodological contribution by extending previous research through simultaneous testing and examination of mediation effects, which remain underexplored in the context of creative-industry MSMEs in Yogyakarta, Indonesia.

  • Research Article
  • 10.1080/26437015.2026.2687887
Beyond accumulation: A resource orchestration perspective on creative firms’ international performance
  • Jun 20, 2026
  • Journal of the International Council for Small Business
  • Yu-Hui Huang + 1 more

ABSTRACT Amid the digital transformation of global trade, understanding how resource-constrained creative firms navigate international expansion is increasingly vital. Drawing on resource orchestration theory, this study examines how internal strategic capabilities and external institutional resources influence the international performance of Taiwanese cultural and creative firms, while accounting for diverse cross-border entry modes. Analysis of 153 firms using structural equation modeling reveals that innovation capability emerges as the sole significant driver of international performance, underscoring its role as a critical resource-bundling mechanism for creative firms. Conversely, digital capability, government support, and relationship networks exhibit no significant direct effects. For these micro-sized creative firms, resource constraints necessitate prioritizing product uniqueness to attract international buyers. Furthermore, widespread digital platform adoption has fostered technological homogeneity, shifted the role of trade support systems, and blurred business-to-business/business-to-consumer boundaries. These findings offer critical implications for policy formulation and strategic management within the creative industry.

  • Research Article
  • 10.59188/jurnalsostech.v6i6.32850
Legal Updates on Copyright Royalty Governance in Indonesia
  • Jun 20, 2026
  • Jurnal Sosial Teknologi
  • Hendro Tri Subiyantoro + 1 more

This research aims to analyze the legal regulations and implementation problems of copyright royalty governance in Indonesia and to formulate legal reforms to achieve certainty and justice for creators. This study employs both a statutory approach and a conceptual approach within a normative juridical research methodology. Law Number 28 of 2014 concerning Copyright and Government Regulation Number 56 of 2021 concerning the Management of Song and/or Music Copyright Royalties serve as the primary legal materials used in this study, while secondary legal materials include scholarly literature, academic journals, and expert doctrines. The research findings indicate that, normatively, Indonesia's copyright royalty regulation system has provided a solid legal foundation for creators' economic rights through a royalty management mechanism administered by the Lembaga Manajemen Kolektif Nasional (LMKN) and the Lembaga Manajemen Kolektif (LMK). However, a number of issues persist in practice, including the potential for overlapping jurisdiction among royalty management organizations, low levels of compliance among music users in paying royalties, and insufficient transparency in the collection and distribution of royalties. These circumstances reveal a discrepancy between the relevant legal standards and their application in practice. Legal reform is therefore needed through strengthened regulations, increased transparency in royalty management, the development of an integrated information technology system, and the reinforcement of oversight and law enforcement mechanisms. These reforms are expected to produce a more effective royalty governance system, provide legal certainty, and improve the welfare of creators, thereby supporting the development of the creative industry in Indonesia.

  • Research Article
  • 10.1080/10447318.2026.2687899
Beyond Assistance: Orchestrating the Developmental Triad for Agentic AI Mentorship
  • Jun 18, 2026
  • International Journal of Human–Computer Interaction
  • Woonghee Park + 2 more

Junior UX designers face a significant mentorship gap, as current AI tools focus on discrete tasks rather than holistic growth. We propose the Developmental Triad, a multi-persona AI model with three agentic functions: an Expert (William) for guidance, a Companion (Maya) for psychosocial support, and an Assistant (Cody) for executional aid. Informed by interviews with 20 experts, we evaluated this model through a four-week study with eight junior designers, followed by in-depth reflective interviews to capture the nuances of their interaction. Findings reveal a “Ping-Pong” interaction pattern, where mentees strategically navigate between personas to manage diverse cognitive and emotional demands. The system’s social judgment-free environment was perceived to enhance professional self-efficacy and supported the formation of professional mental models, preparing mentees for real-world workplace demands. This research establishes a scalable framework for agentic AI mentorship through Meta-Orchestration, ultimately democratizing professional expertise in creative industries.

  • Research Article
  • 10.17323/1999-5431-2026-0-2-153-171
FORMATS OF STATE SUPPORT FOR CREATIVE INDUSTRIES
  • Jun 16, 2026
  • Public Administration Issues
  • Анастасия Александровна Божья-Воля + 1 more

The article is devoted to the systematization of approaches to state support of creative industries in Russia and abroad. The authors explore which support formats are most appropriate for various types of creative activities, based on their specific characteristics at different stages of value creation: product creation, promotion, and distribution. The purpose of this article is to systematize the characteristics of creative industries that determine the need and features of government support for organizations and entrepreneurs in these areas. The paper presents an original classification table that highlights the key characteristics of creative products (such as the level of technological innovation, the features of the equipment used, the level of competition, the complexity of presentation and logistical costs) and determines how these characteristics affect the choice of adequate support measures. The analysis demonstrates that universal support measures applied to all creative industries as a single sector are often ineffective due to fundamental differences in their economic nature. Instead, the authors argue for a differentiated approach, whereby financial instruments (grants, subsidies, tax incentives) and non-financial instruments (property support, infrastructure development, export assistance) are targeted according to specific market failures and structural characteristics inherent to each industry.

  • Research Article
  • 10.1109/tip.2026.3685069
Text-Driven Relation Manipulation of Diffusion Imagery.
  • Jun 12, 2026
  • IEEE transactions on image processing : a publication of the IEEE Signal Processing Society
  • Yiming Li + 5 more

Text-guided image manipulation has recently attracted significant attention. Prevailing algorithms predominantly focus on modifying the appearances of existing instances, such as texture and attribute editing, while they often fail to address the interactions between different instances or achieve fundamental structural changes, such as multi-object editing. This paper introduces a novel text-guided manipulation task named "relation manipulation", aimed at fundamentally altering the structure of images. This task is capable of modifying the quantity of instances and, more importantly, enhancing the understanding and editing of interactions among diverse instances. Our approach comprises two main components: relation customization and multi-region guided diffusion. Relation customization fine-tunes specific relationships using a compact dataset of exemplary relations, facilitating nuanced understanding and implementation of instance interactions. Multi-region guided diffusion employs gradient optimization to update the generation process across multiple regions, integrating a fine-grained attention control strategy to minimize regional interference and conflict. Additionally, the demonstrated applications of our method in multi-region inversion underline its potential in practical scenarios, such as relation manipulation of real images and consecutive image manipulation. Compatible with different variants of Stable Diffusion models, our approach seamlessly integrates into the Stable Diffusion WebUI, enabling high-quality image generation and exceptional control over extensive manipulation. This makes it a robust tool for both academic research and creative industries.

  • Research Article
  • 10.1371/journal.pone.0349450
Research on user acceptance intention of artificial intelligence generated content for museum cultural and creative products
  • Jun 10, 2026
  • PLOS One
  • Zhang Dongjiao + 2 more

Recent advancements in the field of artificial intelligence have driven the rapid adoption of artificial intelligence generated content in the cultural and creative industries, making it a core driver of innovation. However, empirical research on user acceptance of artificial intelligence generated content remains limited. To address this research gap, this study, based on a review of the literature, constructs a four-dimensional analytical framework comprising technical functionality, cultural and aesthetic value, perceived psychological value, and user acceptance. Using structural equation modeling, this study analyzed data from 323 users with experience using artificial intelligence generated content to reveal the underlying relationships among these variables. The results indicate that technical functional experience has a significant positive impact on both user acceptance and cultural aesthetic value; cultural aesthetic value directly enhances psychological perceived value and positively influences user acceptance through a mediating effect; and psychological perceived value has a direct positive effect on user acceptance. The findings of this study provide empirical evidence to help stakeholders in the cultural and creative sector optimize their strategies for applying AI-generated content.

  • Research Article
  • 10.1080/14241277.2026.2683785
Adapt to the Feed: The Impact of Dynamic Managerial Capabilities and Their Antecedents on Social Media Influencers’ Business Model Innovation
  • Jun 8, 2026
  • International Journal on Media Management
  • Christian Zabel + 3 more

ABSTRACT This study empirically investigates dynamic managerial capabilities (DMC) in the context of social media influencers (SMIs) operating in digital ecosystems and examines individual-level strategic orientations as antecedents of these capabilities. Survey data from 335 UK-based SMIs collected in February and March 2025 were analyzed using partial least squares structural equation modeling (PLS-SEM). Results show that all three DMC dimensions (human capital, social capital, and managerial cognition) contribute to business model innovation and performance, with managerial cognition emerging as the most critical driver. Market, technology, and entrepreneurial orientations emerged as antecedents of DMCs. In contrast, relative creative orientation (opposed to business orientation) shows a negative effect on DMC development. The study extends DMC theory to solo entrepreneurs in creative industries and provides guidance for creative entrepreneurs seeking to sustain innovation and performance in platform-driven markets.

  • Research Article
  • 10.70382/tijbees.v12i4.085
SHAPING THE FUTURE OF AFRICAN ARCHITECTURE USING HISTORIC BUILDINGS TOWARDS CLIMATE CHANGE AND SUSTAINABILITY
  • Jun 7, 2026
  • International Journal of Built Environment and Earth Science
  • Odetoye A S + 4 more

The adaptive reuse and revitalization of historic buildings and traditional design elements, integrating them with modern eco-friendly business practices. The case study methodology approach in the selected few states in Nigeria (Emir’s Palace (Bauchi), Obi’s Palace (Anambra), and Oba’s Palace (Lagos)) goes beyond mere restoration; it harmonizes Africa’s architectural heritage with contemporary sustainability goals, creating spaces that are both culturally meaningful and environmentallyresponsible. Using case study methodology in Bauchi, Anambra, and Lagos retro architecture values the preservation of local identity by maintaining original architectural features, materials, and construction techniques. By doing so, it safeguards intangible cultural heritage while promoting innovation through the incorporation of green technologies, energy efficiency, and sustainable landscape design. The adaptive reuse of existing structures reduces the demand for new construction materials, thereby lowering ecological footprints and supporting circular economy principles. Eco-business retro architecture also acts as a catalyst for economic development by transforming underutilized or abandoned heritage sites into vibrant hubs for green enterprises, creative industries, and community services. This paper will address issues related to local employment, entrepreneurship, sustainable investment, community engagement, inclusive urban regeneration, respect for indigenous knowledge, and ensuring that development is both socially inclusive and contextually appropriate. It is recommended that, with the innovations of the future, retro architecture offers African cities a pathway to resilience, economic diversification, and climate adaptation—ultimately shaping urban environments that are prosperous, equitable, and environmentally sustainable.

  • Research Article
  • 10.51178/invention.v7i1.3540
Kemandirian Ekonomi Sekolah Melalui Penyelenggaraan Pembelajaran Berbasis Pabrik (Teaching Factory) di SMKS Islam YPI 2 Way Jepara Lampung Timur
  • Jun 7, 2026
  • Invention: Journal Research and Education Studies
  • Kurniawan Kurniawan

This research discusses economic independence through teaching factory as an effort to address the low absorption rate of vocational high school graduates. The researcher used a descriptive qualitative approach with a case study method, involving interviews, observations, and documentation in data collection. The results of the study show that teaching factory learning in schools, besides providing a learning atmosphere based on industry, can have a positive impact on schools regarding economic independence, including: School Budget Efficiency, Economic Added Value, and stimulating a multiplier effect for the growth of local creative industry areas. This study concludes that schools can replicate teaching factory learning for the economic independence of the school.

  • Research Article
  • 10.1080/09548963.2026.2672736
The role of gender in entrepreneurship in the Dutch house music industry: feminist perspectives
  • Jun 5, 2026
  • Cultural Trends
  • Jette Kerkhoff + 3 more

ABSTRACT Persistent gender gaps in entrepreneurship limit economic potential and innovation, yet little is known about how gender shapes entrepreneurship as a process in creative industries. This study explores the role of gender in entrepreneurship within the Dutch house music industry. Guided by feminist grounded theory, semi-structured interviews were conducted with male and female entrepreneurs working across DJing, music production, record labels, event management, and booking agencies. The analysis identifies gendered mechanisms operating across the entrepreneurial process, including aesthetic labour expectations, credibility gaps, sexualized networking, and male-dominated gatekeeping. Drawing on six feminist perspectives, the study introduces a Feminist–Entrepreneurial Process Matrix, illustrating how gendered processes interact and accumulate across motivation, opportunity recognition, resource acquisition, and success. By integrating feminist theory with the entrepreneurial process and grounding it in everyday creative work, the study contributes a theoretically grounded account of how institutional norms and scene-specific practices shape entrepreneurial outcomes in creative industries.

  • Research Article
  • 10.1080/14606925.2026.2680577
The role of design professionals in Ecodesign: Advocating for environmental sustainability in practice
  • Jun 4, 2026
  • The Design Journal
  • Emelia Delaney + 1 more

Design and creative industries significantly influence sustainability outcomes, with up to 80% of the environmental impact of a product being determined at the design stage. Despite decades of Ecodesign research, its adoption within creative industries remains limited, and formal Ecodesign training is often absent or intermittent. This study examines how design professionals perceive and implement Ecodesign in practice and the role of ‘Green Champions’, those who are actively advocating for environmental sustainability in their organizations. Using a multi-method approach involving surveys, focus groups, and action research with over 400 design professionals. The study identifies that while Ecodesign tools and frameworks exist, designers often remain unsupported, under-informed, or constrained by organizational factors. Key contributions include: (1) adapting the Green Champion concept to the design consultancy sector; (2) empirically identifying 16 practitioner-defined environmental sustainability factors that shape design practice; and (3) co-designing user-informed tool features to support Ecodesign adoption.

  • Research Article
  • 10.59896/gara.v20i2.687
MODEL KEWIRAUSAHAAN BERKELANJUTAN PADA INDUSTRI KREATIF: STUDI GROUNDED THEORY BERBASIS TRIPLE BOTTOM LINE DI KOTA MATARAM
  • Jun 3, 2026
  • Ganec Swara
  • Yeldy Dwi Genadi + 2 more

This study aims to develop a sustainable entrepreneurship model in the creative industry in Mataram City through a grounded theory approach based on the Triple Bottom Line (TBL), which encompasses the aspects of profit, people, and planet. The study employed a qualitative method with a grounded theory approach to explore in depth the experiences, strategies, and sustainability practices implemented by creative industry entrepreneurs. The research informants consisted of creative business actors in the culinary, handicraft, fashion, and digital industries selected using purposive sampling techniques. Data were collected through in-depth interviews, observations, and documentation. Data analysis was conducted through the stages of open coding, axial coding, and selective coding. The findings reveal that the sustainable entrepreneurship model in the creative industry in Mataram City is built through the integration of three main dimensions. The economic dimension is reflected through product innovation, digital adaptation, and the strengthening of market networks. The social dimension is manifested through the empowerment of local workers, community collaboration, and the preservation of local culture. Meanwhile, the environmental dimension is implemented through the use of environmentally friendly materials, reduction of production waste, and resource efficiency. This study produces a conceptual model of sustainable entrepreneurship that positions innovation and local values as the core foundations of sustainability in the creative industry business

  • Research Article
  • 10.1080/19388160.2026.2680931
Nonlinear Effects of the Digital Creative Industry on Tourism: Evidence from the Yangtze River Delta in China
  • Jun 3, 2026
  • Journal of China Tourism Research
  • Yang Gao + 3 more

ABSTRACT The digital creative industry has fostered emerging tourism formats, such as performance tourism and live-streamed travel; however, academic research remains behind industry advances. This study draws on data from digital creative firms in the Yangtze River Delta and domestic and inbound Chinese tourism statistics from 2013 to 2022. Linear and nonlinear models were employed to examine the influence of industry on tourism and spatial heterogeneity. The digital creative industry has significantly increased tourist numbers and revenue, showing an inverted U-shaped relationship with domestic tourism and a U-shaped relationship with inbound tourism. Moreover, the effects vary significantly across the provincial and municipal levels. Dynamic regression analysis confirms the robustness of the results. Mediation analysis indicates that the digital creative industry facilitates tourism development by improving urban attractiveness. The study concludes with a discussion of its theoretical contributions and practical implications.

  • Research Article
  • 10.1016/j.ccs.2026.100707
Developing dihybrid delivery: how higher education institutions can become integrated collaborators in creative innovation
  • Jun 1, 2026
  • City, Culture and Society
  • Sara Pepper + 1 more

Developing dihybrid delivery: how higher education institutions can become integrated collaborators in creative innovation

  • Research Article
  • 10.1061/jupddm.upeng-5910
Aggregation Law and Circle Differentiation of Industrial Space in Beijing
  • Jun 1, 2026
  • Journal of Urban Planning and Development
  • Su Wang + 5 more

Beijing’s urban development has moved from the era of expansion to renewal. The exploration of industrial spatial evolution laws aims to tackle the major theoretical and practical problems in Beijing’s high-quality urban development. Few studies have analyzed the spatial and temporal patterns of industrial spatial aggregation based on long time-series data and fine-grained spatial scale industrial data sets. Based on the multitype industry data set from 2006 to 2020, this study uses a spatial similarity model and a circle analysis method to deeply analyze the rule and circle differentiation characteristics of Beijing’s industrial dominant types and aggregation levels. The results show that (1) the spatial similarity index of Beijing industry increases, showing the general characteristics of the continuous enhancement of the degree of aggregation. There exists a high aggregation degree and an obvious aggregation trend within the service industry and a low aggregation degree between the service and manufacturing industries. (2) The spatial aggregation of producer and living services is always high, and the aggregation of public services or cultural and creative industries with other services increases significantly. (3) The differential distribution of spatial circles and the slow process of aggregation are the main reasons for the spatial separation of the service and manufacturing industries. (4) Beijing’s industrial spatial aggregation shows a significant ring pattern, and the dominant types and aggregation levels of industrial evolution vary in different circles. The research conclusions scientifically support the optimization of the capital’s spatial structure and its high-quality spatial development.

  • Research Article
  • 10.37482/issn2221-2698.2026.63.103
Преференциальный режим Арктической зоны Российской Федерации: вклад в социально-экономическое развитие регионов
  • Jun 1, 2026
  • Arctic and North
  • Lyubov V Larchenko + 1 more

In accordance with the Federal Law “On State Support for Entrepreneurial Activity in the Arctic Zone of the Russian Federation”, a preferential regime has been established in the Arctic regions, making the Arctic Zone the largest special economic zone in Russia and the world. The preferential regime in the Arctic zone should promote economic development of the territories, stimulate investment and entrepreneurial activity. The aim of the study is to identify the features and problems that have arisen during the implementation of this project, based on an analysis of the practice of establishing and developing the preferential regime of the Arctic Zone, as well as the implementation of the set tasks for economic development and the revitalization of investment and entrepreneurial activity in the Arctic territories, and, on this basis, to formulate the author’s vision of the areas of activity on which efforts should be concentrated to successfully achieve the set objectives. The analysis showed that the predominant share of declared investments and jobs falls on the European part of the Arctic Zone of the Russian Federation. However, many of the participants are at the initial stage of investment, and the actual amount invested is comparatively lower than declared. The reason for this may be the repeated change in the vision of the development of the Arctic zone, the underdevelopment of infrastructure and economic instability, which create high risks for investors and force them to adopt a cautious approach. Large-scale business continues to dominate in the Arctic regions. At the same time, the development of small and medium-sized enterprises in the Arctic zone is of great importance for the creation of new industries and production facilities, that is, for the restructuring of the economy and the comprehensive socio-economic development of the region. Proposals for the implementation of the tasks set in the law have been developed. In particular, it was proposed to use not only economic, but also social and environmental indicators when developing a methodology for assessing the effectiveness of the special economic zone of the Russian Arctic.

  • Research Article
  • 10.62527/joiv.10.3.5242
Enhancing Artistic Productivity and Creativity through AI-assisted Prompt Injection for High-Detail Artwork Production
  • May 31, 2026
  • JOIV : International Journal on Informatics Visualization
  • Leonidas Alexandrou Goudelis + 3 more

This paper proposes an innovative integration of human creativity with artificial intelligence through the "prompt injection" method to significantly enhance efficiency and productivity in generating high-detail paintings, illustrations, and artwork which are typically created by layering shapes, colors, textures, lighting, and fine details over time. Artists often begin with rough sketches and composition, then gradually refine the piece through shading, highlights, brushwork, and small visual elements to build depth and realism. Their creation can often be time and resource-consuming. The study addresses this and aims for precise, detailed visuals in illustration, film storyboarding, and game design. By leveraging widely available AI systems as prototyping tools, the research aims to augment rather than replace human artistry, preserving creative essence while accelerating workflows. A comprehensive review evaluates state-of-the-art AI image generators against traditional tools. The prompt injection technique breaks down concepts into granular elements to guide AI outputs precisely. Artists decompose scenes, categorize keywords, and iterate for refinement, enabling rapid experimentation. The proof-of-concept applies this methodology in real-life scenarios, recreating award-winning filmography visuals from films. NIMA is used for technical and aesthetic benchmarking across six trials. The paper introduces a reusable repository for object descriptions and AI benchmarking to streamline future creations. While emphasizing benefits such as inspiration, democratization, and hybrid human-AI art, it also discusses challenges, including prompt-engineering precision, ethical concerns, and the need for refined algorithms. Ultimately, this approach offers a transformative tool for artistic prototyping, extending to creative industries and fostering novel digital-age art evolution.

  • Research Article
  • 10.1080/14725843.2026.2680282
From masquerade to facekurade: towards a new order in fancy dress masquerading in Cape Coast, Ghana
  • May 28, 2026
  • African Identities
  • Albert Dennis

ABSTRACT The creative industries in Africa have contributed in building the continent in diverse ways. In Ghana, the phenomenon is pervasive to include Fancy Dress masquerading, a masquerade tradition that started during the 18th century. An epicenter is Cape Coast, the former capital of the country. Driven by the concept of disguise, these masquerades have sustained the masquerade culture with intriguing stylistic spectacle. From personal observation since 2021, the masquerade tradition has given way to a concept that can be conceptualised as facekurade. This performance allows masqueraders to expose their faces to spectators, a longstanding custom that is frowned upon in the masquerading cycles. However, this trend has not received scholarship. The study was underpinned by the theory of practice and cultural adaptation theory. Relying on qualitative case study design with multiple data collection instruments, the study employed a purposive sampling technique to sample thirty- six (36) participants to explore considerations that have given rise to facekurade in Cape Coast. Findings were that wearing masks were associated with heat and physical discomfort; there was a need to expose wrongdoers; the costly nature of masquerade costumes, particularly the masks; the need to erase misconceptions about masquerading and, finally, the desire to follow emerging trends in masquerading. The paper argues that the dynamic nature of masquerading continues to shape the creative industries in Africa.

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