Concept Of Creativity Research Articles

Діагностика особистісної креативності керівника закладу освіти: визначення та готовність до інноваційної управлінської діяльності

The article presents the results of the analysis of the phenomenon of creativity of managerial activity, which is objectively due to the change of the educational paradigm in the discourse of new challenges of civilization development. The authors state that in modern conditions it is important to substantiate the essential principles of the need to move to a new architectonics of economic reality, which is characterized by a change in the content and nature of managerial activity, transformation of management technologies and the very philosophy of management on the basis of recognizing the priority of the conception of creativity. Creative competence is considered as a managerial problematic issue, which is included in the top issues of scientific research in various spheres of society as generally recognized and extremely relevant. The necessity of comprehensive use of the creative potential of the individual and a holistic, fundamental, systematic, problem-based approach to the educational process is proved. The need to develop new theoretical, methodological, methodical and practical methods and approaches to activation, rational and effective use of creative and intellectual human potential as the main source, as a strategic tool for the effective use of the main productive force – people – in the post-industrial society is substantiated. The phenomenon of creative management activity is defined as an essential feature of the national economy, which reproduces specific forms of transformation of intellectual potential into dominant predictors of positive changes in socioeconomic processes of the educational system. It is stated that the theory of creative management activity and the analysis of its components have not become widespread in the educational sector due to the lack of skills and experience of creative management among the heads of educational institutions, also due to the lack of unified approaches to creative management in organizations in the educational sphere. Proving the importance of the scientific and practically-oriented problem of creativity determines the expediency of determining the criteria according to which the creative management activity of the head of an educational institution demonstrates an ability to generate sustainable competitive advantages, a high level of innovation activity. It is found that the diagnosis of creativity should be approached as a «miniature model of the creative act», while the choice of approaches to the problem of diagnosis can no longer be determined by «na?ve reflection». It is proposed, in the context of the problem field of diagnosing the creativity of the head of an educational institution, to actualize the phenomenon of «intellectual activity», as well as to apply a system of coefficients that characterize creative managerial activity.

Game journalism as a new media communication format

Game journalism, which combines the format of the media of local interests, at the present stage occupies a separate information area designed for a special audience. Nevertheless, the communication principles inherent in media information apply in the same way to any niche branches of the media market, as well as to the principles and functions of journalism in general. A computer game, having become a specific phenomenon of virtual culture, has made its own adjustments to the concepts of creativity and communicative relations with the audience. Since the game is based on an artistic image and a spatiotemporal organization, its aspects are similar in spirit to the communicative formats of the media. In addition, the main difference between a multiplayer game is considered to be an established virtual world, which develops even when the player is out of the game. And it also brings the functions of gamification closer to the functions of the media market, in the space of which the concept of gaming journalism is firmly established. The article examines the features of the interaction of game journalism as a communicative process with the audience through the prism of its formation and the possibilities of further development and substantiates the need for scientific discourse on this topic

EEG-based study of design creativity: a review on research design, experiments, and analysis.

Brain dynamics associated with design creativity tasks are largely unexplored. Despite significant strides, there is a limited understanding of the brain-behavior during design creation tasks. The objective of this paper is to review the concepts of creativity and design creativity as well as their differences, and to explore the brain dynamics associated with design creativity tasks using electroencephalography (EEG) as a neuroimaging tool. The paper aims to provide essential insights for future researchers in the field of design creativity neurocognition. It seeks to examine fundamental studies, present key findings, and initiate a discussion on associated brain dynamics. The review employs thematic analysis and a forward and backward snowball search methodology with specific inclusion and exclusion criteria to select relevant studies. This search strategy ensured a comprehensive review focused on EEG-based creativity and design creativity experiments. Different components of those experiments such as participants, psychometrics, experiment design, and creativity tasks, are reviewed and then discussed. The review identifies that while some studies have converged on specific findings regarding EEG alpha band activity in creativity experiments, there remain inconsistencies in the literature. The paper underscores the need for further research to unravel the interplays between these cognitive processes. This comprehensive review serves as a valuable resource for readers seeking an understanding of current literature, principal discoveries, and areas where knowledge remains incomplete. It highlights both positive and foundational aspects, identifies gaps, and poses lingering questions to guide future research endeavors.

Концептуальні засади створення компетентної організації в умовах інтенсифікації євроінтеграційних процесів в Україні

The obvious transformation of the world economic space puts forward new requirements for the adaptive properties of Ukrainian organizations in the context of their adaptation to new threats and challenges. Of critical importance is the creation and development of organizations that, due to their internal characteristics, are able to gain the status of competent both in the European and post-war Ukrainian markets. The aim of the article is to develop a conception for the creation and functioning of a competent organization, which consists of a set of interrelated provisions, which will allow to develop methodological support for this process, taking into account the specific characteristics of each stage of the organization’s life cycle. The article characterizes the procedure for carrying out scientific research of a competent organization at the metatheoretical level of cognition, which harmoniously combines the use of methods of empirical and theoretical levels, combining them into a group of general scientific ones. The necessity of adopting a synergetic paradigm of research, which provides an opportunity to study competent organizations as systems that are difficult to describe with a small number of variables and almost impossible to measure empirically, to identify the synergetic effect of their functioning, while developing ways to enhance it, is substantiated. The expediency of integrating the provisions of various organizational theories, the formation of a system of scientific principles as a methodological basis for research, the choice of a set of cognitive methods for an in-depth study of the problem has been proved. The formation of the methodological foundations of scientific research has become the basis for the development of the conception of creation and functioning of a competent organization, which is based on the construction of a system of interrelated provisions and allows taking into account the specifics of organizational activities at different stages of the life cycle of an organization. Further research will be aimed at determining the necessary components of organizational competence to solve priority management tasks at each stage of the life cycle, identifying those that require additional development, which will allow Ukrainian organizations to increase the level of their own competence in the modern market.

The concept of creation of mythological texts in Karabakh: unity of the Earth and ethnosis

The concept of creation of mythological texts in Karabakh: unity of the Earth and ethnosis

«Собирание существования» как один из осевых мотивов творчества Б. Пастернака и Р.М. Рильке

The article deals with the motivic paradigm of “collecting / packing existence” in the work of B. Pasternak. The study aims to determine its role in the lyrical and philosophical concept of the poet and to identify its structure and connection with the creative system of R.M. Rilke. In the first part of the study, the motif of “collecting existence” appears as one of the basic Pasternak motifs. Further — as a point of contact between the creative concepts of Pasternak and Rainer Maria Rilke. That is how the paradigm forms an intersystem metatext. Rilke’s metatext is also conceptual and relates to the philosophical system of S. Kierkegaard, respected by both poets. Then, based on the analysis of the sub-paradigms of the motif of “collecting existence” in the work of B. Pasternak, it is proved that the paradigm has one of the essential roles in revealing autosystem metatext character of his lyrics, artistic, journalistic, and epistolary prose and forms a poetic and philosophical field. Its repeated reproduction in different genres implements an existential understanding of time and the objectness of the world. It combines the motifs of specific actions, such as collecting cars on the train, things on the road, and people in crowds and gatherings, and imaginative motifs: a collection of abstract realities in man, time, space, and the realities of nature into a picture of the world, both an instantaneous one and imprinted in art for centuries.

Path-based Design Model for Constructing and Exploring Alternative Visualisations.

We present a path-based design model and system for designing and creating visualisations. Our model represents a systematic approach to constructing visual representations of data or concepts following a predefined sequence of steps. The initial step involves outlining the overall appearance of the visualisation by creating a skeleton structure, referred to as a flowpath. Subsequently, we specify objects, visual marks, properties, and appearance, storing them in a gene. Lastly, we map data onto the flowpath, ensuring suitable morphisms. Alternative designs are created by exchanging values in the gene. For example, designs that share similar traits, are created by making small incremental changes to the gene. Our design methodology fosters the generation of diverse creative concepts, space-filling visualisations, and traditional formats like bar charts, circular plots and pie charts. Through our implementation we showcase the model in action. As an example application, we integrate the output visualisations onto a smartwatch and visualisation dashboards. In this article we (1) introduce, define and explain the path model and discuss possibilities for its use, (2) present our implementation, results, and evaluation, and (3) demonstrate and evaluate an application of its use on a mobile watch.

Природная образность в эрзянской женской лирике

the article is devoted to the study of the poetics of the natural code of modern Erzya women’s lyrics. The subject of the study is a complex of floristic and faunal images in women’s poetic discourse, their semantic and structural features, and aesthetic functions. Objective: to identify the natural symbolic images represented in the works of the Erzya poets; to reveal their functional and semantic features. Research materials: poems by L. Ryabova, A. Podgornova, M. Slugina, T. Mokshanova. Results and novelty of the research: as a result of the study, we come to the conclusion that in the aesthetic system of the Erzya women’s lyrics, various natural images are presented – floristic (trees, flowers), faunistic (animalistic, ornithological, insectic), which are endowed with original metaphorical semantics, symbolic significance. They correlate with the national and world folklore and mythological tradition, allow to implicate the worldview, emotional and psychological state of a lyrical heroine, concretize spatial and temporal markers, reveal the author’s individual creative concept and value preferences. They lead to the understanding of complex ontological, existential, axiological categories, problems of ethnic and ecological content. The scientific novelty of the article is determined by the fact that Erzya women’s lyrics in the aspect of natural landscape imagery for the first time becomes the object of scientific reflection. Most of the works are introduced into the context of Finno-Ugric literary studies for the first time

A mix-methods concept testing study of short videos for the national anti-cigarette gift giving campaign in China

ObjectiveThe study aimed to evaluate the potential effect of creative concepts and scripts of different short videos for the “National Anti-Cigarette Gift Giving Campaign” during the Chinese Lunar New Year. MethodsThe concept testing study used a mix-method design combining quantitative survey and qualitative group discussion. Online focus group discussions (FGD) were conducted among general population in Beijing, the capital city, and Xining City, Qinghai Province in China in December 2021. A total of 192 participants were recruited and divided into 16 FGD groups by age, sex, smoking history, and socio-economic level. ResultsA total of five short videos were tested. Both quantitative and qualitative findings showed that the concepts and scripts of all the alternative short videos were easy to understand, but differences were observed in their potential to change participants’ behavioral intentions of cigarette gift-giving and culture appropriateness. “Gamified couple at home” was considered as the most suitable short video for wide dissemination during the Chinese Lunar New Year because of its innovative style and potential effectiveness in changing behavioral intentions. Although the short video themed “Gifting harm” showed a pronounced impact on personal motivation to not give cigarettes as gifts, it was not recommended due to the cultural inappropriateness. ConclusionFuture development of public service advertisements such as short videos targeting tobacco control is suggested to use evidence-based research to identify the most effective and appropriate concepts. Due consideration should be extended to the cultural appropriateness of communication content and its alignment with the relevant occasion.

DEVELOPMENT OF THE ENTERPRISE ADVERTISING CAMPAIGN IN A TECHNOLOGICAL ENVIRONMENT

Summary. In the conditions of modern competition, for effective functioning, any company must provide effective and correct information about itself, the products it produces, or the services it provides to potential consumers. Therefore, in the conditions of a market economy, enterprises try to actively use advertising opportunities and develop existing advertising strategies. The advertising industry in Ukraine has only recently begun to develop, but advertisers already have enough experience to improve their enterprise efficiency. Professionals who understand the importance of advertising are constantly on the lookout for new and impressive advertising initiatives. They know how to invest funds to hold a successful promotional event and get the world talking about them. At the same time, some company managers still have to spend money on advertising and it can be unreasonably expensive, but companies must familiarize potential consumers with their products or services. Successful advertising campaigns can help companies increase their visibility in the market and differentiate themselves in a competitive environment. The paper considers the process of developing an effective advertising campaign for the enterprise. The article substantiates the necessity of conducting an advertising campaign and highlights the main stages of its development: audience analysis, determination of the campaign's goals and objectives, selection of advertising channels, development and implementation of a creative concept. Each of the stages of the development of an advertising campaign is considered in detail and recommendations for their implementation are provided. Special attention is paid to the selection of effective advertising channels and the use of Internet marketing. Keywords: advertising campaign, marketing, company, target audience, advertising channels, budget, effectiveness, analysis, strategy, advertising initiatives, technological environment.

IDEAL LOCATION SELECTION FOR CONTACTLESS PARCEL PICK-UP POINTS

The post-Covid era has witnessed the adoption of various new habits in our daily lives, particularly in relation to the ubiquitous e-commerce platforms that have become essential for urban populations. The surge in e-commerce activities and the intensified volume in delivery of packages during the pandemic sparked innovative ideas. This study explores one such creative concept: parcel pick-up points. We conducted a pioneering research endeavor to determine the optimal locations for these pick-up points in Istanbul, Turkey. Our methodology employed a novel hybrid approach, combining the Spherical Fuzzy Analytic Hierarchy Process (AHP) and the Technique for Order Preference by Similarity to Ideal Solution (TOPSIS). The evaluation of criteria importance was facilitated by a literature review and experienced high-level managers in the cargo industry, who determined the criteria weights using the Spherical Fuzzy AHP method. Subsequently, the TOPSIS method was employed to identify the most ideal locations, leading to the selection of Kadikoy, Umraniye, and Atasehir. This study provides valuable insights into the selection of the optimal locations for parcel pick-up points in Istanbul, Turkey, which can inform policymakers, e-commerce companies, and logistics stakeholders. The proposed hybrid approach demonstrates the integration of modern smart technologies with fuzzy decision-making techniques, offering a robust framework for decision support in the field of e-commerce logistics. Future research can further explore the implementation and effectiveness of these pick-up points to enhance the efficiency and convenience of last-mile deliveries in urban areas.

The Impact of Organizational Culture on Administrative Creativity among Academic and Administrative Leaders: A Field Study at Private Universities in the Capital Municipality of Sana’a

The study aimed to identify the impact of organizational culture on administrative creativity among academic and administrative leaders at private universities in the Capital Municipality of Sana’a. it used the descriptive analytical method to achieve the objectives of the study and test its hypotheses. The field of study included four universities selected from (40) private universities. Considering the small size of the study population, the complete census method was used to select the study sample of (249) academic and administrative leaders. After performing the statistical analysis for (233) valid questionnaires using the Statistical Package for Social Sciences (SPSS v.23), the results of the study revealed that the organizational culture has a positive impact on the administrative creativity. The results also revealed that there is no statistically significant difference in the level of administrative creativity among the academic and administrative leaders at the universities of the study attributed to any of the demographic variables (gender, age, educational level, years of service and job type). Based on the results, the recommends strengthening and disseminating concepts of organizational culture and administrative creativity and directing the organizational norms in universities in order to increase the administrative creativity at universities. It also recommends implementing the study dimensions in general or at the level of each university, as well as making use of the high level of administrative creativity available at universities in order to increase problems solving that hold back the process of performance improvement.

Interelasi Teori Evolusi Manusia dan Tafsir Al-Mishbah: Pemahaman Mendalam tentang Penciptaan Manusia

Interrelation of Human Evolution Theory and Al-Mishbah Interpretation: In-depth Insights into the Creation of HumanityThis study explores the concept of human creation in the Qur'an and the widely discussed human evolution theory. It addresses the interpretation of human creation according to Quraish Shihab and the interrelation between Quraish Shihab's interpretation and evolutionary theory, leading to the emergence of connections between evolutionary theory and Al-Mishbah interpretation, which can be explored by interpreters. Building upon these issues, the study reveals that evolutionary theory not only explains human evolution but is also related to all living beings in nature. Unlike Darwin's theory, which suggests that humans originated from apes, this study emphasizes the correlation between human evolution theory and Al-Mishbah's interpretation of human creation, both for the first human and subsequent generations. This is evident in the Qur'an's depiction of human creation after Prophet Adam, detailing the inevitable changes from infancy to old age. Human evolution is closely linked to the Qur'an, contrasting with Darwinian evolution, as the Qur'an specifies the origin of humans, as interpreted by Quraish Shihab. The research employs a literature review methodology, drawing data from relevant sources

The Application of The Creative Multiplicity: Black Box and Glass Box Stages in Songwriting Activities at PKBM Omah Dongeng Marwah

Creativity does not start from a rational and systematic mind. Creativity multiplicity believes that creative activities and products start from an 'infinite', dynamic, accepting of possibilities, random, disorganized and chaotic thinking structure. This stage is referred to as the 'black box', which then proceeds to a leap of understanding as the mind manages the disorder. The second stage is the 'glass box', where the information in the mind only gets a rational stage through a planned process of analysis, synthesis, and evaluation. The black box and glass box creative processes of the multiplicity creativity concept were tested in songwriting activities at PKBM Omah Dongeng Marwah. The method used in this research is qualitative. The primary data came from systematic, participatory, and experimental observations of songwriting activities at PKBM Omah Dongeng Marwah. The data is summarized through the process of data analysis, synthesis and reduction. As a result, learners are more involved in a holistic and humanistic process. 11 learners aged 15-17 years at PKBM Omah Dongeng Marwah succeeded in creating original songs with their uniqueness and character, so that the process of creating songs through the stages of black box and glass box creativity was said to be successful.

FINTECHS AS A GAME CHANGER IN BANKS-LITERATURE REVIEW AND RESEARCH AGENDA

Purpose:As technology and innovation advance, the world economy is always changing. Due to the recent upheaval in the banking sector brought about by digital technology, banks are now refocusing their business strategies in favor of e-banking. Fintech is the application of technological advances to create novel business models built on a wide range of creative concepts. It has developed additional services to more effectively address client demands at the most affordable pricing.Initially displacing banks due to their reduced operating costs, fintech startups are now collaborating with them to grow their revenue and clientele. Methodology/Approach:The literature reviews objective is to analyze the concept of fintech and how it works in the sector of banking. Findings:Fintech startups are now seen by banks as enablers rather than competitors. By collaborating with fintech firms, banks may instantly increase the services they offer. Banks should adopt Fintechs more proactively to continuously boost their profitability. It is essential to examine the profitability of banks utilizingfintech as it enables financial institutions to make data-driven choices, improve operational efficiency, manage risks, and develop a more customer-centric approach. Originality/Value: In the continuously changing financial landscape of today, assessing how fintech affects bank financial performance cannot be overlooked and it is crucialas it continues to gain popularity. Paper Type:Conceptual Research.

Komparasi Konsep Penciptaan Tempat dan Keterikatan Desa Kota Studi Kasus Kota Denpasar

This study aims to compare the concept of place creation and place attachment in Denpasar City, Bali. In the context of rapid urbanization, urban development is becoming increasingly important in maintaining cultural identity and environmental sustainability. The main problem in this study is the difference in understanding and implementation of the concept of place creation and the level of place attachment by communities that focus on rural and urban urbanization. The urgency of the research lies in the need to understand Denpasar City as a center of cultural and tourism activities, blending urban growth with cultural and environmental preservation. The analysis was carried out on a review of government archives in the form of narratives, observations of service use, purchase of goods and vehicle movements, as well as examination of physical and spatial components. The results showed variations in people's perceptions of the concept of place creation, focusing on cultural and environmental preservation. In addition, the degree of attachment to places is related to the active participation of the community in the preservation of the cultural and environmental heritage of the city. This research reveals the importance of integrating people's aspirations in urban planning as well as promoting cultural and environmental sustainability as an integral part of the development of a better Denpasar City.

Ідея Бертольта Брехта про колективну творчість

The most recent research in the theory of authorship has been used to put forward an original idea about the collective creativity of the German poet and playwright Bertolt Brecht (1898–1956). It is stated that according to Bertolt Brecht scholars, there still does not exist a definition for the “collective creative work process” (Nadia Dimassi). At the same time, Brecht never concealed his creative principle, highlighting in his theoretical texts how important collective creative collaboration was for his work. Moreover, this specific principle is particularly important for understanding the creative phenomenon of the talented German artist. It is established that the concept of collective artistic creation manifests modernist qualities in his creativity, namely lyrics. Brecht believed that one isolated artist’s depiction of the modern world in its extraordinary complexity was insufficient and dubious. It has been established that Brecht’s concept of collective creation developed in several directions: throughout his life, his creative work involved friends and peers whose knowledge and skills he particularly valued, including his numerous beloved women. The artist was, thus, convinced that art was a collective affair. In addition, it is known that Brecht did not consider creative texts as being complete. For him, they were temporary versions in a constant state of creation. A particular moment of development came with their staging. Brecht had a particular attitude towards existing literary material – he believed he was a craftsman as far as texts were considered, so he developed his own “poetics of plagiarism”. A comparison with “Wagner’s total work of art” revealed intermedial aspects of artistic products created by Bertolt Brecht. The artistic specificity of the “Brecht machine” has been summarized, and the principles of its operation have been identified.

Философско-эстетические воззрения Г.В.Ф. Гегеля и В.С. Соловьева: к вопросу о влиянии

The article provides a comparative analysis of the aesthetic views of G.W.F. Hegel (based on the material of “Lectures on Aesthetics” prepared for publication by H.-G. Goto) and V.S. Solovyov. The presented history of the question of the influence of Hegelian philosophy on Solovyov's work demonstrates the prospects and productivity of research related to the issues of aesthetics of Solovyov and Hegel. In this regard, there is a need to summarize the results of the investigations on this topic, making a number of important clarifications and revealing previously intended points of convergence and divergence of the two philosophers. Both general aesthetic problems (the meaning of beauty in nature, the connection between beauty and the absolute idea) and applied issues of an art and literary nature (justification of the hierarchy of arts, features of lyrical poetry) are considered. A direct and hidden polemic of Solovyov with Hegel's ideas is revealed: the objection to the subjectivity of the perception of beauty in nature, the emphasis on the need to spiritualize substance under the influence of beauty. Clarifying the understanding of the role of art in history by Hegel and Solovyov makes it possible to more clearly trace the grandiose prospects for the development of art in the Russian philosopher, whose concept of theurgic creativity will later be adopted by younger symbolists. Speaking not only as a philosopher, but also as a poet, Solovyov criticizes Hegel's position on lyrical poetry as an expression of the individual subjective consciousness of the artist. It is demonstrated how the Hegelian dialectical method is implemented by Solovyov in characterizing the stages of development of Russian poetry of the XIX century. It is suggested that the dialectic of freedom and necessity was interpreted by Solovyov when presenting the theory of fate as the Providence of God.

Environmental Design of Indonesian Cultural Background on Creative Design Incubation of 'Legacy of Moksha'

Indonesia has an almost countless number of cultures, making it one of the countries with thousands of cultures and their diversity. Seeing this fact, it is quite unfortunate that Indonesian people at this time do not respect their own culture, and far prefer culture from abroad. This is due to the existence of globalization which makes it easier for information to enter rapidly, especially in the field of creative media and entertainment which is one of the negative effects for Indonesian culture, namely local culture which is shifted by foreign culture. It is hoped that this project will be able to compete with this problem by creating a creative concept based on Indonesian culture, to introduce and re-creating love for Indonesian culture, through a more interesting and creative video game concept. Therefore, a plan to create a creative concept that will be the base for creating a creative media, that is expected to attract Indonesian people's interest in their own culture. Some methods such as literature study, documentation study, and surveys are used, which are based on several sources such as literature books, articles, journals, and the results of past research that has been done before. The data obtained will be a guide for making a concept book, which will be the final result of designing the Legacy of Moksha game concept.
 Keywords: indonesian; culture; intellectual product property; concept art; environment; design

Penerapan Projek Penguatan Profil Pelajar Pancasila Tema Kewirausahaan untuk Meningkatkan Minat Berwirausaha Siswa Sekolah Dasar

The Pancasila Student Profile Strengthening Project (P5) is an educational initiative that aims to introduce the concept of entrepreneurship to students by exploring the concept of creativity and waste utilization in entrepreneurship. This article aims to fill the knowledge gap and contribute to the understanding of how P5 can effectively increase the entrepreneurial interest of primary school students, Data sources in this study are taken from secondary data sources in the form of research journals, activity documents, activity schedules, and so on. The data that has been obtained is then tested for data credibility, using source triangulation techniques, or checking data through several sources so that saturated and true data is obtained. The results showed that P5 was significantly able to foster entrepreneurial spirit in students. The introduction of the concept of entrepreneurship at an early age is considered crucial in increasing interest in entrepreneurship in the future. Parental involvement and community support play a key role in shaping positive attitudes towards entrepreneurship. The application of P5, especially with a focus on Entrepreneurship Education, is considered a comprehensive learning model to shape entrepreneurial character and skills at primary school level