Country Of Origin Variables Research Articles

Brand and Country of Origin Towards Consumer Attitudes in Choosing Smartphones

As technology advances, smartphone devices become a fascinating topic for conversation. The growth of multiple smartphone brands as choices appears to be inextricably linked to the relevance of customer attitudes in deciding which smartphone to use. The growth of multiple smartphone brands as choices appears to be inextricably linked to the relevance of customer attitudes in deciding which smartphone to use. Furthermore, when choosing a smartphone, shoppers consider the product's nation of origin. This study uses a quantitative approach method. Involving the 100-person Dumai City community. The findings of the partial analysis indicate that brands have a positive and significant effect on consumer attitudes and country of origin variables have a positive but not significant effect on consumer attitudes. Brand and country of origin together have a positive and significant effect on consumer attitudes in the Dumai City community. The result of the Determination Coefficient is 21.3%, with the remaining 78.7% impacted by other variables.

결혼이주여성의 디지털 조력자 활용에 따른 잠재 유형 분류와 특성 비교

The purpose of this study is to classify latent classes according to the use of digital assistants by married migrant women, identify the influencing factors of each latent class, and compare the level of social capital and digital informatization for each class. As a result of LPA, it was classified into three types: 'high-utilization group', 'middle-utilization group', and 'low-utilization group'. In addition, as factors affecting the latent classes using R3STEP, age, education level, regional size, duration of residence, and country of origin variables were affected. As a result of examining whether there was a difference in the level of social capital and digital informatization between each type through DU3STEP, there was a significant difference in social capital in all three groups, and the level of digital informatization was different between the low-utilization group and the rest of the groups. This study is significant in that it provides a basis for clearly recognizing the factors affecting the digital information gap of marriage migrant women and establishing appropriate policies.

PENGARUH NEGARA ASAL, CITRA MEREK, DAN PERSEPSI KUALITAS TERHADAP MINAT BELI SEPEDA MOTOR YAMAHA VIXION DI KOTA YOGYAKARTA

This study was conducted to determine the effect of country of origin, brand image, and perceived quality of purchase interest in Yamaha V-Ixion motorbikes in Yogyakarta City, samples taken were 100 respondents using non-probability sampling methods with purposive sampling technique. Data collection techniques using a questionnaire that has been tested for validity and reliability. The data analysis technique used to answer the hypothesis is multiple regression analysis. The results of this study indicate that: (1) There is no significant influence between the country of origin variables on buying interest; (2) There is a significant influence between brand image variables on buying interest; (3) There is a significant influence between perceived quality variables on buying interest; and (4) country of origin, brand image, and perceived quality simultaneously influence buying interest.

An Investigation of Global Reporting Initiative Performance Indicators in Corporate Sustainability Reports: Greek, Italian and Spanish Evidence

This study has two main purposes. First, it explores the performance indicators disclosed in the Global Reporting Initiative (GRI)-based Sustainability Reports (SRs) produced by the companies of three different countries: Italy, Spain and Greece. Second, it verifies how some corporate variables, country of origin variables and “attributes” of the SRs can explain the disclosure of GRI indicators. To verify the quantity and type of the indicators disclosed, we performed a content analysis of the SRs. We use a regression trees technique to describe how the companies’ variables explain a different use of the indicators. The findings show that Spanish companies, on average, disclose the greatest number of indicators. The social indicators related to Labour are those more frequently reported in the SRs of the three countries. The least reported are social indicators related to Human Rights. The results show the central role that assurance, ROA and sector may have in classifying the disclosure level of indicators. The study contributes both theoretical and empirical literature on sustainability indicators. It also sheds further light on the determinants of the disclosure of indicators.

The relevance of retailer country-of-origin to consumer store choice: evidence from China

Purpose – The purpose of this paper is to examine the relevance of retailer country-of-origin (COO) on consumers’ actual choice between foreign and domestic retailers. It explores two basic issues regarding the relevance of COO, first to assess consumer perceptions regarding the importance of retailer COO (PIO) and the importance of supporting domestic retailers (PISD) in store choice decisions. The second is to analyse the influence of these factors on store choice decisions. Relative influence of PIO and PISD (compared to the retail mix factors) was also evaluated. Design/methodology/approach – Data were collected through a consumer survey targeting grocery consumers in a second-tier city in China. Factor analysis and binary probit models were used to analyse the data. Findings – The authors found that a considerable proportion of respondents perceive retailer COO and being supportive of domestic retailers as important factors when choosing between foreign and domestic retailers. Interestingly, results of probit analysis showed that consumers’ perceived importance of retailer COO (PIO) did not have a significant impact on consumer store choice behaviour. In contrast, consumers’ perceived importance of supporting domestic retailers has a negative effect on consumers’ choice of foreign retailers. Results of the relative contribution of retail mix factors and COO variables showed that generally, COO variables are as important as retail mix factors. Originality/value – This study is one of the few empirical studies on the relevance of retailer COO and it focused on two basic issues concerning the consumer perceptions regarding the importance of retailer COO, seldom studied previously. This study makes a significant contribution to the COO literature not only because it focuses on the retailing context but also by providing a fresh perspective.