The broadest divisions of newspaper labor were fairly consistent from at least the middle of the 20th century almost to its end.1 Although the advent of pagination and design desks created some new newsroom job classifications in the 1980s,2 and some newspapers experimented with team-oriented job titles in the 1990s,3 the basic tasks of reporting, copy editing, photography, design, editorial writing, advertising, marketing, etc., remained fairly stable.Since newspapers began embracing the Web in the late 1990s, however, myriad new tasks have been created. Someone must produce online content or repurpose print content for the Web, insert hypertext links, process content for search-engine optimization and manage interactive features, such as reader comments, social media and audience-submitted content. In addition, someone must supervise overall online operations. Who holds ultimate authority over Web operations, however, has not always been clear. The confusion has been exacerbated by an increased blurring of the line between the business and editorial sides of newspapers, especially where websites are concerned.4This article, based on a national survey of newspaper managers, reports on who those managers say is in charge of the production, content and appearance of their newspapers' websites. It also analyzes the titles of the senior decision-makers for newspaper websites in order to locate ultimate control of the online presence inside or outside the newsroom. This information is important for several reasons. First, it updates information last gathered in the late 1990s, providing information future scholars can build on as they track changes in the newsroom division of labor. Second, it provides information about the titles of managers with ultimate authority for newspaper websites that should prove useful to scholars attempting to identify and contact those industry leaders to gather their opinions through surveys or interviews. Finally, and perhaps most important, the study addresses the development of chains of command in online journalism.Literature ReviewA solid body of literature has examined the place of online operations at newspaper companies, generally suggesting that they were more isolated early in the online news era5-sometimes even located in a different building than print operations.6 Since then, online operations gradually have become more integrated with print operations, 7 although exceptions remain.8 Meanwhile, although several essays have called for further study of online journalists9 and some research has examined their journalistic orientations,10 a more popular line of research in recent years has been how online journalists share news-production authority with site users and other non-journalists.11 Only a few articles, written early in the Web era, have considered who is setting policies for newspaper websites and whether ultimate control of them lies in the newsroom or in corporate offices or marketing arms.12A 1997 survey by Singer, Tharp and Haruta found that newspaper online managers were far less likely than their print counterparts to report directly to a publisher or chief executive officer. 13 Nearly a third of online editors reported directly to the publisher or CEO, compared with about 60 percent of print editors. Other online editors reported to corporate owners or presidents and to print managing editors, editors and executive editors. Similarly, Arant and Anderson reported that a 1999 survey of online newspaper editors revealed that 36 percent reported to the publisher/CEO; 31 percent to the top print editor; 7 percent to an officer in marketing and 3 percent to the production manager.14 The remaining 23 percent of online editors, the authors wrote:. . . had a variety of bosses: the president of a wholly owned newspaper subsidiary, assistant to the publisher, general manager, metro editor, news editor, operations director, president of the interactive publishing division, director of new media, director of technology, technology manager, online director, new media manager and corporate director of online content. …
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