The luminescence from rare-earth doped alkali earth metal fluorides has been studied for applications in photonics such as lamp and display technologies. In this context, the study of energy transfer (ET) processes among rare-earth ions is of great importance. Here, we report the study of the ET mechanisms involving Eu3+ and Yb3+ in CaF2 powders prepared by combustion synthesis. Cooperative up-conversion (UC) luminescence could be tuned between green and red colors by adjusting the doping concentrations of the rare-earth ions. The energy transfer rate from pairs of Yb3+ to Eu3+ was estimated by use of a rate-equation set for the relevant 4f electronic populations engaged in the UC production.