In order to establish a good image and to enhance customer’s loyalty, many efforts such as upgrading the servicing facilities, maintaining a high quality of products and increasing expenditure on advertisement could be made by a selling shop. Naturally, an extra-added cost must be spent for these efforts and it is expected to have a result to reduce the shortage cost of lost-sales and the total expected annual cost. This paper explores a probabilistic inventory model with optimal lost-sales caused by investment due to two different types of cost functions. We consider that the lead time can be shortened at an extra crashing cost, which depends on the length of the lead time. Moreover, we assume that the lost-sales rate can also be reduced by capital investment. The purpose of this paper is to establish a ( T, R, L) inventory model with controllable lead time and to analyze the effects of increasing two different types of investments to reduce the lost-sales rate, in which the review period, lead time and lost-sales rate are treated as decision variables. We first formulate the basic periodic review model mathematically with the capital investment to reduce lost-sales rate. Then two models are discussed, one with normally distributed protection interval demand and another with distribution-free case. For each model, two investment cost functional forms, logarithmic and power, are employed for lost-sales rate reduction. Two computational algorithms with the help of the software Matlab are furnished to determine the optimal solution. In addition, six numerical examples and sensitivity analysis are presented to illustrate the theoretical results and obtain some managerial insights. Finally, the effect of lost-sales rate reduction is investigated. By framing this new model, we observe that a significant amount of savings can be easily achieved to increase the competitive edge in business. The results in the numerical examples indicate that the savings of expected annual total cost are realized through lost-sales reduction.
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