This study explores the social media marketing strategy of Potokita Self Studio through the TikTok platform in building brand engagement. The research problem focuses on how content strategies influence audience interaction and loyalty. Using a qualitative descriptive method, data were collected through in-depth interviews with internal stakeholders (owner, content creator, content planner, social media admin) and external users (followers), along with direct observation of the @potokitaselfstudio account. The findings show that Potokita applies a four-pillar strategy based on the Circular Model of SOME (Share, Optimize, Manage, Engage). These strategies include storytelling content creation, insight-based scheduling, structured account management, and interactive engagement such as challenges and giveaways. The study concludes that Potokita’s approach successfully builds emotional connections and enhances audience participation, offering an effective model for digital marketing in small creative businesses.

Digital marketing refers to the process of promoting, selling, and delivering products or services through online platforms and digital channels using the internet and electronic devices within the digital environment. One branch of digital marketing is digital content marketing. This form of marketing involves the creation and distribution of valuable and relevant content to engage customers in a way that motivates them to participate in achieving business goals. The aim of digital content marketing is to attract target audiences through diverse strategies and methods, enhance brand presence, and promote sales growth. The primary objective of this research is to develop a digital content marketing model for customer relationship management in beauty clinics in the city of Isfahan. To deeply examine and analyze this topic, the grounded theory method and a qualitative research approach were employed. Data were collected through semi-structured interviews with six specialist physicians. Based on the analysis of the collected data, a proposed model was constructed. The model consists of causal conditions (technological advancement, inclination toward virtual spaces, and responsiveness to customer needs), contextual factors (environmental, managerial, and financial factors), intervening conditions (legal-political issues and technical-content challenges), strategies (customer interaction, content production and management, digital marketing, monitoring and overcoming limitations, adherence to ethical principles), and finally, outcomes (customer development and management, and the growth and success of the clinic). The results of the study indicate that digital content marketing positively affects the performance improvement of beauty clinics in Isfahan. Ultimately, the study provides recommendations to enhance business performance.

Understanding the challenges of using digital health technologies for menopause information.

Elevating human-machine collaboration in NLP for enhanced content creation and decision support

ABSTRACT The rapid rise of short-form video platforms such as TikTok, has revolutionized information dissemination, particularly among younger, tech-savvy audiences. This study, the first of its kind, investigates how short videos influence individuals' purchase intentions for natural disaster insurance, with a focus on China. This study proposed a model to examine how short videos, as external stimuli, shape internal states – specifically fear and risk perception – and drive behavioural responses, namely purchase intention. We analyze three types of short video content: natural disaster information (NDISV), disaster prevention information (DPISV), and disaster insurance knowledge (DIKSV). Data from 426 Chinese respondents were analyzed using PLS-SEM and ANN. The results demonstrate that NDISV, DPISV, and DIKSV significantly enhance purchase intentions, with fear acting as a mediator between short video content and risk perception. Risk perception, in turn, positively influences purchase intention, underscoring the role of emotional appeals in risk communication. The ANN analysis revealed nonlinear relationships and identified DIKSV and DPISV as the most influential factors in predicting purchase intention. These findings highlight the potential of short videos as a powerful tool for raising awareness of natural disaster risks and motivating protective behaviours, providing actionable insights for policymakers, insurers, and content creators.

The development of social media can accelerate, simplify, and improve the performance of educators to be more efficient and effective, thereby increasing productivity. Educators have begun to innovate in the learning process by utilizing the Instagram platform. Through this platform, many educational accounts have been found that provide information and knowledge, including Arabic language learning. This article presents the engagement and content strategies of three Instagram accounts (@kursuskuba, @kampungarab_pare, and @marhaban academy) in designing Arabic language learning. The research design used by the researcher employs content analysis with a descriptive qualitative approach. The analysis process was carried out through the stages of data reduction, data display, verification, and conclusions. Three Instagram accounts, KUBA, Marhaban Academy, and Kampung Arab Pare, utilize the Reels, Feed, Stories, Polling, Live, Quiz, and Q&A features to increase audience engagement and make Instagram an adaptive learning medium. KUBA emphasizes vocabulary, grammar, and interactive exercises; Marhaban focuses on vocabulary with engaging visuals; while Kampung Arab Pare emphasizes everyday communicative expressions. The findings of this study contribute to a deeper understanding of how digital content strategies and audience engagement can be optimized to support Arabic language learning, providing practical insights for educators, content creators, and language institutions in designing more effective and engaging learning experiences through social media platforms.

With the rapid development of digital technology, red publications are encountering new opportunities and challenges in terms of dissemination. This study focuses on optimizing the interaction design and constructing copyright protection mechanisms for red publications in a digital environment, aiming to enhance their influence and dissemination effectiveness among young people while preventing potential copyright risks associated with digital distribution. By analyzing the current state of red publications in terms of content presentation, user experience, and copyright management, and integrating digital media theory and related copyright protection systems, a dual approach combining interaction design and technical safeguards is proposed. In terms of interaction design, the focus is on a user-centered approach, improving content readability, interactivity, and emotional resonance; for copyright protection, the feasibility of technologies such as blockchain and digital watermarking in preventing illegal distribution and tampering is examined. Practice has shown that reasonable interaction design can effectively increase user engagement, and multilayered copyright protection benefits the legitimate rights and interests of content creators. The research outcomes provide theoretical support and practical reference for the digital transformation and sustainable dissemination of red cultural resources, and in the future, technologies such as artificial intelligence can further expand the possibilities of red publications in smart reading and cross-platform distribution.

As digital platforms reshape agri-food systems, podcasts offer an accessible way to share sustainability solutions globally. In agricultural and natural resource education, podcasting aligns with project-based learning, allowing students to develop communication skills through content creation. Guided by the dialogic communication model and a project-based learning framework, this study explores how international digital collaborations can enrich agricultural and natural resource communication education. This qualitative case study examined the experiences of students, instructors, and Canadian agricultural and natural resource experts during a U.S.-based podcasting course that produced a podcast series on sustainability. Research questions addressed attitudes toward AI use in podcast production and experiences collaborating to produce the podcast. Data sources included instructor reflections, student podcasts, and collaborator surveys. Thematic analysis identified key insights in instructional design, intercultural communication, and knowledge exchange. Findings showed that digital dialogue and international collaboration supported global thinking and knowledge mobilization. Themes related to AI use included the value of intercultural dialogue, interconnectedness of agricultural and natural resource systems, and innovations in sustainability. Themes related to collaboration highlighted appreciation for real-world communication opportunities, though logistical challenges were noted. This study highlights podcasting as a tool for enhancing science communication and advisory services. Future courses should integrate AI tools for editing and dissemination while addressing ethical concerns around voice representation and misinformation. Further research should explore student autonomy and the evolving role of AI in educational content production

In the context of deep media society, digital intimacy has become one of the core forms of social media user interaction. As a group of content creators relying on emotional needs, the emotional connection and trust relationship built on youtube and tiktok platforms has typical research value. Supported by digital intimacy theory, use and satisfaction theory and post subculture theory, this paper compares and analyzes the content production logic, interaction mechanism and trust building path of the two platforms. It is found that through the transformation of "local knowledge", algorithmic adaptive content design, ritual interaction and personalized modeling, fortune telling influencers build differentiated digital intimacy in two scenarios of fragmentation and deep immersion; Trust building has experienced a progressive process from emotional resonance, value recognition to decision dependence, accompanied by the potential risk of algorithmic alienation. The conclusions provide an empirical reference for understanding the new form of emotional labor in the social media era and the construction logic of digital intimacy.

This study aims to investigate the framing of skin lightening product (SLP) advertisements and the motivational factors influencing Women in Pakistan to use these products. Our study includes the content analysis of the fairness creams ads to identify the framing and the four focus groups of Advertising Agency Professionals (AAP), Psychologists (P), Dermatologists (D) and Consumers (C), the age group for consumers selected for this research is between18 to 25, of university students of Karachi. The investigation is focused on identifying marketing, and strategies of Advertising agencies, understanding the underlying psychological reasons, consequences and ethical medical advice and what motivates the consumers to use skin lightening product. The study examines the six television commercials (TVCs) of leading skin lightening Brands in Pakistan and identify that transformation, success and happiness as dominating frames, the focus group of Psychologist identify the family and peer pressure as driving agents, whereas Dermatologist focused on the consequences of applying SLPs without proper medical guidance. AAP admits the client brief and audience segmentation with main pressure in producing creative content for advertisements while consumers mainly reject influence of ads in their decision masking to use the SLPs, rather highlighted Peer and Societal Pressures as the main agents.

The study focused on Bridging the Digital Divide in Kenyan Public Universities: An Appraisal of ICT and Artificial Intelligence Readiness for Fostering Inclusive Pedagogy and Sustainable Development in Education. This study examined ICT and AI readiness across 10 selected public universities in Kenya, focusing on infrastructure quality, faculty competencies, institutional support, and the relationship between preparedness and teaching effectiveness. Anchored in the Technology Acceptance Model (Davis, 1989) and Diffusion of Innovations theory (Rogers, 1962; 2003), the study adopted a descriptive survey and correlational design. The respondents of the study included; faculty members and administrators. Data were collected from 480 respondents (360 faculty and 120 administrators) using questionnaires and interviews, with both quantitative and qualitative analyses employed. Findings reveal that while faculty demonstrate moderate digital literacy competencies, advanced skills such as digital content creation and AI integration remain limited. Institutional support, including policies, infrastructure, and professional development opportunities, was rated as moderate. Importantly, results show a significant positive correlation (r = .452, p < .001) between faculty preparedness and teaching effectiveness, emphasizing on the centrality of human capacity development in digital adoption. The study concludes that while ICT infrastructure in Kenyan universities has moderately advanced, AI preparedness lags, threatening inclusive and equitable digital transformation. It recommends sustained investment in ICT infrastructure, structured AI-focused training, continuous professional development, and robust institutional policies to strengthen digital ecosystems in higher education.

This study investigates the effects of paid subscriptions on revenue and user engagement on social media platforms, focusing on Instagram. By leveraging Network Externality Theory, Customer Engagement Theory, and Uses and Gratifications Theory, the research explores how paid subscriptions impact network effects, user base growth, and emotional and behavioural engagement. A longitudinal analysis of 146,942 Instagram comments reveals a predominantly positive sentiment towards paid subscriptions, with users expressing high levels of appreciation and satisfaction. The study identifies key themes such as positive engagement, content quality and constructive feedback. Findings suggest that paid subscriptions enhance platform attractiveness and user interaction, driving increased engagement and revenue growth. This research provides valuable insights for platform developers and content creators, highlighting the importance of continuous monitoring and responsiveness to user feedback.

This study investigates the usability and user experience of integrating 3D visualizations and short 3D animations into the website interface of a marketing agency. The research evaluates how computer-generated 3D elements influence user interaction, perception, and overall website performance. The experimental phase documents the design process, including software selection, web interface development, and the creation of 3D assets. Target user groups were defined and represented through personas, which informed the specification of website functionality, content structure, and information architecture. Wireframes were designed to determine the spatial organization of interface components, while parallel development focused on producing 3D models and animations intended for web deployment. Usability testing was conducted using the standardized User Experience Questionnaire (UEQ) supplemented with domain-specific questions. Participants interacted with a functional prototype to assess system usability, visual engagement, and navigational efficiency. The findings provide an analysis of user experience outcomes associated with the incorporation of 3D elements into web interfaces. The results offer practical guidance and best-practice recommendations for designers, developers, and content creators seeking to implement 3D visual content as a functional and aesthetic component of modern website design.

The digitization of archival repositories has revolutionized marketing expectations, offering limitless possibilities at unparalleled speeds. Artificial Intelligence-driven content creation through neural networks has transformed the discourse on the perpetuation of ideas, concepts, and cultural heritage. Stakeholders now recognize the pivotal role of AI in leveraging archival heritage, utilizing productive tools to both market and preserve the ethnic essence of indigenous memory variables. Traditionally, the narratives of wandering aborigines were confined to oral traditions, but with the advent of computer-based technologies, these stories have found a new medium in digital archives. The intersection of computational virtual vision and generative images technology has provided patrons and researchers with unprecedented access to explore indigenous traditions and identities. This technological advancement not only preserves ethnic heritage but also serves as a gateway to sustainable ecosystems, reinvigorating intangible cultural markers within neural network datasets. Sophisticated Language Models (LLMs) play a crucial role in cross-cultural communication, facilitating the translation and interpretation of diverse cultural contexts. By analysing acoustic features, visual imagery, myths, symbols, and motifs, these models contribute significantly to multi-dimensional learning paradigms, offering insights into neurological perceptions across different cultural and linguistic landscapes. Art enthusiasts are drawn to exploring the intricate relationship between time, ecology, biology, and environmental factors. This exploration delves into past and present realities, shedding light on both intrinsic and extrinsic motivations that shape individuals' interactions with their surroundings. After studying some samples as case studies of natural language processing and neural network programming especially of the ethnography of folk culture from Australia and India, it appeared that virtual orientation is in fact and in principle a purpose of building pedagogues of virtual orientalism, besides being the resourceful neurons to calculate perceptron (a mathematical model of a biological neuron used in AI NNs or a simple algorithm to classify data) for multi-layer neural computational automated vision. Indeed, the wandering aborigines’ culture is now a wandering computational pool to build national interest for traditions and indigeneity, and to prevent their extinction, besides mitigating binaries of nature and culture. The paper aims to present an overview of the involved Repository learning models’ performance initiated to preserve and restore the process of loss, the function, and the training. Secondly the paper will also attempt to present the pro-active steps taken by the governing agencies in cross-cultural context to conserve intangible assets for generating text and content for the further academic proposed scholarships.

This study provides a comparative analysis of the gaming industries in China, Japan, and South Korea, exploring their market dynamics, core segments, industrial ecosystems, and cultural influences. China's gaming market is distinguished by its immense scale, mobile dominance, and a duopolistic structure led by Tencent and NetEase, with sophisticated digital distribution and aggressive monetization strategies. Japan excels in narrative depth and artistic innovation, maintaining a strong console-based ecosystem supported by globally renowned intellectual properties. South Korea stands out in online PC gaming and esports, combining hyper-realistic visuals with hybrid genre narratives that appeal to global audiences. Despite embracing free-to-play models, each market exhibits unique approaches to content creation, distribution, and user engagement, reflecting deeper cultural and industrial philosophies. The analysis highlights the interconnected yet distinct developmental models, offering insights into the future trajectory of digital entertainment and cultural soft power in the global gaming landscape.

This article analyzes the television program Ghevan , broadcast by the Sakha National Broadcasting Channel as an effective tool for preserving the linguistic and cultural identity of the indigenous peoples of the North. Ghevan plays an important role in popularizing and preserving the languages and cultures of the indigenous peoples of the North through the creation of content in the Yukaghir, Evenki, and Even languages. The aim of the study was to examine the genre and thematic diversity of materials broadcast on Ghevan . The subject of the study was materials aired on the Ghevan television program on the Sakha NBC television channel. The study applied continuous sampling, descriptive methods, classifications, and quantitative calculations. The study identified quantitative (total number of programs in ethnic languages for the entire period, programs in ethnic languages) and qualitative characteristics (genres, topics). From 1993 to 2025, approximately 2,816 programs were broadcast, including in the Yukaghir language (~ 15%), the Evenki language (~ 40%), and the Even language (~35%,). All programs can be divided into genres such as essays, documentaries, reports, interviews, and television lessons in the languages of the indigenous peoples of the North. Key themes of the programs: 1) Reflection of the traditions and folklore of the indigenous peoples of the North; 2) Preservation of endangered languages and cultures; 3) Film archives as a mechanism for preserving historical memory; 4) Cinema as a method of cultural analysis. The television program Ghevan is a unique example of a media product aimed at preserving ethnocultural heritage. For its further development, a number of organizational and financial issues must be resolved, which will strengthen its role in preserving the languages and cultures of the indigenous peoples of the North.

Raja Ampat is recognized as one of the world’s most biodiverse marine and tropical forest conservation areas. However, in recent years, this region has faced severe ecological pressures due to massive natural resource exploitation, particularly through nickel mining activities conducted by PT Gag Nikel. Ironically, amid environmental degradation driven by short-term economic interests, there are still individuals who consciously choose to contribute to ecological restoration efforts, such as reforestation initiatives across various regions of Indonesia. One notable figure is Jerhemy Owen, a content creator and environmental activist, who launched a mission entitled Wenanam—meaning “we plant”—with the goal of planting 10,000 trees throughout Indonesia. Although his actions did not take place directly in Raja Ampat, his movement serves as a moral symbol that hope for ecological recovery remains alive. This phenomenon illustrates the dialectic between fasād (corruption) and iṣlāḥ (restoration) as articulated in the Qur’an, particularly in Surah Al-A‘rāf verse 56, which warns against spreading corruption on earth after God has set it right, and calls for living with a spiritual consciousness grounded in fear (khauf) and hope (ṭamaʿ) in His mercy. This article employs a qualitative method using a thematic tafsir (tafsīr mawḍū‘ī) approach and contextual analysis, referencing classical exegetical sources such as Tafsīr al-Ṭabarī and al-Qurṭubī, as well as contemporary commentaries like Tafsīr al-Misbah and Tafsīr Maudhū‘ī. The study focuses on the ecological paradox in which nature, which ought to be preserved, is instead exploited, while certain individuals strive to repair it with sincerity and moral commitment. As some destroy forests, others are willing to plant thousands of trees as a form of moral responsibility. The findings show that environmental exploitation in Raja Ampat constitutes a violation of the Islamic ecological principle of balance (mīzān), while Jerhemy Owen’s reforestation efforts exemplify the actualization of iṣlāḥ. Therefore, integrating Qur’anic interpretation with environmental activism is essential to constructing an ethical framework for ecological responsibility that is relevant, solution-oriented, and responsive to both local and global environmental crises.

Creation of Radiology Teaching Content with STELLA-A STandardized Electronic Learning Library and Application Platform.

The problem statement. The value of video content for library promotion lies in its ability to stimulate user engagement and memorability. Statistics show that people spend more and more time watching videos every year. The content can be completely different: professional or amateur videos, interviews, webinar recordings, video instructions, reviews, infographics, promotional materials, etc. Public libraries of Ukraine must occupy their niche in this market and stand out among competitors, offering the user exactly the content that he seeks to consume. Therefore, library video content is a universal tool for effective communication with users, which helps librarians scale reach, build trust, strengthen their reputation, and attract an audience through emotional and creative presentation of the material. The purpose of the research is to identify the features of creating library video content; classify video content by content; identify effective strategies for its creation. The methodology. Methods of analysis and synthesis were applied, which ultimately made it possible to achieve the goal and draw well-founded conclusions. The results. The features of creating library video content were studied and effective strategies for its creation were identified. It was determined that in conditions of turbulence, digital marketing, which focuses on the creation, communication and exchange of information, should be a key element of library activities. Video marketing is an important digital marketing strategy using video content to promote its products and services. Involving libraries in creating video content is a way to ensure effective communication with modern users and provide clear answers to complex questions in crisis conditions. It was established that the main requirement for library video content is a high level of quality and informativeness. By content, library video content is classified according to the following criteria: popularization of the library itself and its areas of activity; features of library activities; civic position (public holidays); personal (dedicated to certain individuals); educational; cognitive; entertaining. An important aspect of the activities of a modern library is the establishment of personalized communication with the user. The scientific novelty. For the first time, the features of creating library video content were identified; library video content was classified by content (popularization of the library itself and its areas of activity; features of library activity; civic position (public holidays); personal (dedicated to certain individuals); educational; cognitive; entertaining); effective strategies for its creation were identified. It was found that the creation of holistic video content is possible only if a communication strategy is developed. All elements of video content should be united by one leading idea, form a single image that reflects the main concept. Conclusions. The use of video content is a powerful tool for attracting new users, improving the image of the library and positions in search engines. Holistic video content today is an effective means of promoting library services and popularizing the resource, which, when using appropriate technologies and minimal technical equipment, is available to any library. However, it is important to take into account the basic requirements for creating such a content format, to be familiar with the mechanisms of distributing video on social networks to achieve the most effective strategy. And for this, a modern librarian needs to constantly learn, increase his level of professionalism in various educational courses.

This research examines how @kuwait.wiyakum's Instagram account represents Kuwait's solidarity with Palestine through visual elements and semiotic analysis of symbols, icons, and colors. Using Charles Sanders Peirce's semiotic theory, 117 posts were analyzed qualitatively. Findings reveal that @kuwait.wiyakum uses Arabic cultural identity elements—Keffiyah illustrations, Arabic Kufi font, and a golden yellow background—as consistent visual branding. These elements build awareness and involvement, inspire national identity maintenance, and foster strong aqidah and belief in the fight for independence. These insights can guide content creators in shaping public opinion and international solidarity messages and prompt further research on new media's impact on audience interpretation of solidarity messages.