Introduction: the peculiarities of creative workCreativity from the managerial point of view has been described as a subjective judgement (Amabile, 1982), as the generation of original and useful ideas (Amabile, 1983; Amabile, 1996; Arndt et al., 1999), as a complex activity including expertise, creative and motivation (Amabile, 1998), as a complex interaction between the individual and his (her) environment (Anderson et al., 2014; Pruskus, 2015), as a critical process (Drazin et al., 1999), as a social activity within particular context (Ford and Gioia, 2000), as a divergent including fluency, flexibility, originality, and elaboration (Paulus, 2000) and so on. Beside this, there is the evolution of creativity understanding in the history of human (Bareviciute, 2014; Cerneviciute, 2014), as well the differences of understanding in different regions or even in the same but culturally diverse region (Klimczuk, 2014). Some scholars (Peciulis, 2015; Reimeris, 2016) characterize the contemporary society as an essentially creative one.Scholars emphasize that creativity management is paradoxical and contradictable (McLeod et al., 1997; Amabile, 1998; Sutton, 2001; Bilton; Cummings, 2014; Lane and Lup, 2015; Johnsen, 2015; Chen et al., 2015).The work time of a creative worker usually is not standardized. On the one hand, it is impossible to lock him (her) up in one place during the defined time due to creative nature of work. On the other hand, his (her) work time often violates the work hours defined employer or law: he (she) creates also while eating, having vacation or sleeping. The resources of creativity are also peculiar: although ceramicist needs clay, a painter needs canvas and brushes, a sculptor needs stone and a writer needs paper with a pen, the key resources are not material at all. In creativity, the most important elements are the ideas that emerge in the process of creative communication.Tools for production vary from pencils and paper to more complicated and expensive ones - computer programs, antique kiln etc. Nevertheless, all these different tools are related to the fact that the main process of creation proceeds in the heads of creative workers, tools serve only to realize the ideas of a creative worker. On the contrary, a factory excludes thinking a worker: contemporary tools think instead of workers. No creative worker starts from zero, rather from a combination of ideas and pictures from available menu whatever it is: sights, experiences or thoughts. However, creativity is rather the harmonization of ideas in order to reach the new harmony of pictures or sounds instead of their mix. Creative product is peculiar being unique and exclusive. It may have both positive and negative features since a product could be attractive but also unsaleable.R. Florida (2002) noted that all administrative rules devoted to work class, country class or even service class are not valid for the creative class that needs different rules and different forms of control. In general, the aim of ruling is to force a worker by hook or crook to work more efficiently, i.e. to produce as much products as possible in time as short as possible economizing the resources as much as possible and saving the resources for production. Control seeks to check a worker, whether he (she) adheres to contract conditions of contract, i.e. whether he (she) gives all his (her) time and power in a work place to the employer in return to ontracted salary. Control presupposes employer's belief that a worker in a workplace does not have one's body, which is only part of mechanisms in a factory. The state controls every employer who uses social resources, i.e. workers. This state control presupposes that every taxpayer serves as a social mechanism that produces welfare and happiness, as well as accumulates social capital. That is why the control over working hours is the biggest trouble for both employers and politicians. …
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Sep 10, 2017
Desislava Paneva-Marinova + 4
Open Access
