Contemporary Market Research Articles

A study on Gender Differences in the Performance of Leadership Traits in Chinese Internet Promotion Service Industry

Today, with the rapid development of China's economy, leadership is an important factor in promoting the progress of enterprises. And leadership traits accompanied by the complexity of gender differences further affect organizational climate and business performance. In the traditional concept, men are more inclined to be leaders because they have some stereotyped leadership traits that people think leaders should have, but with the advance of modernization in open innovation, this stereotyped impression has gradually changed. Many modern scholars with open and innovative thinking believe that the characteristics of masculinity are no longer applicable to the contemporary market and working environment, but feminization and neutralization are more welcomed by most employees. The purpose of this survey is to clarify the performance of leadership traits reflected in gender differences among personnel in the Internet promotion service industry in Guangdong Province, China. This includes comparing the leadership traits of the physiological and psychological gender self-assessment of all participants (leaders and non-leaders) and all leaders. Here, Independent-Samples T-Test and One-Way ANOVA in SPSS are implemented in data analysis. The results show that about 1/3 of the 34 leadership traits were significantly different in physiological gender, but few traits were significantly different in psychological gender.

Bibliometric Analysis of The Term “Marketing Sustainability”

This study presents a bibliometric analysis of the term "marketing sustainability" to explore the growing trends, key contributors, and thematic focus in the academic literature. Marketing sustainability represents the integration of sustainable practices and principles into marketing strategies and activities, highlighting the growing importance of environmental, social, and economic considerations in contemporary marketing practices. This research examined 985 articles with themes related to marketing management. In the context of this study, we concluded that marketing management articles are classified into six clusters. The trend of marketing management research is more on the marketing side. There are several topics that frequently appear in publications, such as the marketing perspective of one variable on another. Topics such as Agrarian Sustainability and Sustainability Reporting have also not been researched much.

Facile Synthesis of Sea-Urchin-like VN as High-Performance Anode for Lithium-Ion Batteries

Lithium-ion batteries are still the main theme of the contemporary market. Commercial graphite has struggled to meet the demand of high energy density for various electronic products due to its low theoretical capacity. Therefore, exploring for a new anode with high capacity is important. Vanadium nitride has attracted widespread attention due to its high theoretical specific capacity and good chemical/thermal stability. However, vanadium nitride is accompanied by huge volume expansion and nanoparticle agglomeration during the electrochemical reaction, which limits its application. Herein, sea-urchin-like vanadium nitride (SUK-VN) was successfully prepared with a simple hydrothermal method combined with an annealing strategy to boost the actual capacity of the vanadium nitride. The special sea-urchin-like morphology effectively suppresses the agglomeration of vanadium nitride nanoparticles and exposes more reactive sites, which facilitates the electrochemical performance of electrode materials. In the half-cells, sea-urchin-like vanadium nitride exhibits a specific capacity of 361.5 mAh g−1 at 0.1 A g−1 after 60 cycles, and even still achieves a specific capacity of 164.5 with a Coulomb efficiency of approximately 99.9% at 1 A g−1 after 500 cycles. Such a strategy provides the potential to enhance the electrochemical properties of vanadium nitride anodes in terms of solving the nanoparticle agglomeration.

The value of consumer neuroscience research for contemporary marketing knowledge.

The value of consumer neuroscience research for contemporary marketing knowledge.

Why the Experiential View Is Vital To Marketing Communications Research Now

Advertising and, more generally, marketing communications, along with consumer behaviors, have changed in important ways. Whereas, traditionally, brands and companies have forced information on consumers, they now are creating numerous forms of communications to trigger diverse gratifications for consumers who are most often exposed incidentally to them. This essay, therefore, urges researchers and practitioners to open up the theoretical framework of marketing communication research beyond the traditional information-processing paradigm by incorporating the experiential view. The authors develop three major arguments in favor of adding the experiential view to provide an enhanced framework for examining the effects of contemporary marketing communications. They conclude with a set of implications for both researchers and practitioners.

COMPANIES IN THE CONDITIONS OF DIGITALIZATION

The article presents the results of research on the peculiarities of economic development in the transportation industry under the influence of digitalization. Digitalization is regarded as a transformative process that reshapes the global economy through sustained technological advancements, leading to digital transformations. These transformations encompass advancements in data analytics, cloud computing, artificial intelligence, and mobile devices. Leveraging the vast digital capabilities for information transmission, storage, and processing lays the groundwork for a new technological paradigm. Consequently, changes in the technological landscape bring about transformations in socio-economic systems, particularly in their institutional, social, and economic components, as well as the relationships among various stakeholders within the digital environment. Such transformations give rise to a new type of economy, known as the digital economy, and shape the context and direction of development for companies in the transportation and logistics sector.The active involvement of all stakeholders in the digitalization process amplifies the pace and magnitude of changes in the interests and demands of companies operating in the contemporary market of transportation and logistics services. Companies encounter significant challenges, and timely adaptation through the integration of digital tools and the digital transformation of traditional business models enables them to gain a competitive edge and sustain theirestablished positions in national and global transportation service markets. The close relationship between economic development and digitalization is becoming a crucial prerequisite for the growth of national and global economies in the near future. In addition to the direct productivity gains achieved by companies, including transportation firms, through the utilization of digital technologies, there exists a chain of indirect benefits associated with digitalization. These benefits encompass the creationof new goods and services, the emergence of new consumer demand, the attainment of new levels of quality and value, with time-saving being a notable characteristic

Eco‐restrictive experiences forming extraordinary consumer experiences

AbstractThis article contributes to different research traditions when proposes to reflect on theoretical fields, such as consumer culture and contemporary marketing. The study in a tourist and ecological conservation project revealed eco‐restricted extraordinary experiences. We found a group of volunteers that build meanings and practices connected with new actions and habits that offer, not only ecological and sustainable benefits, but new value consumption relations. In contextualizing our findings, we highlight experiences and curiosities that are glossed over in academic and practical accounts that celebrate the extraordinary experience. It was observed, by analyzing data from various qualitative techniques, that the findings cross borders of mundane ingrained practices and bring an emerging domain, where both, consumption and anti‐consumption experiences, offer insights into to a diversity of areas of knowledge.

An Examination of Social Media for Contemporary Marketing Approach

This report has been prepared as partial fulfilment of the requirement for the cooperative education, faculty of Business Administration at Chandigarh University. Having expressed my interest and desire to work in the field of Digital Marketing department. I work on this project for 8 weeks straight from March 01,2023 to May 01,2023. The report initially contains a brief introduction of Innovative Marketing Strategies. Afterwards, the significance of the study is mentioned along with the different marketing strategies. Then the effectiveness of digital marketing strategy is thoroughly discussed, from the digital marketing strategies work how social media marketing and digital marketing have been a dominating factor in the growth of Marketing. Some of the new digital marketing and social media marketing strategies is been discussed followed by digital presence of innovation on various social media platforms. The report has been integrated with lot of data tables that verify and analyse the digital innovation effectiveness. Based on these analysis, managerial implication was suggested which can improve the Marketing strategies in today’s world. However, the report has been made in a very short time and some of the data provided on the report may not be accurate by the time it is evaluated as we know digital analytics literally change every day. In spite of all that, I believe this report has enough reasons to analysis the SEO Ranking and social media presence of Consumers.

Evaluating the mediating role of energy subsidies on social well-being and energy poverty alleviation in Bangladesh

Energy subsidies are a widespread policy instrument employed by national governments to regulate the mechanism of energy resource allocation in contemporary market economies. The economic impact of these subsidies has been quantitatively evaluated for various nations in the literature using different approaches. However, the impact of energy subsidies on social wellbeing tracked by looking at school drop-out, health status, and earning capacity through mediating effects of energy poverty employing mediation analysis using household-level data is rarely investigated, particularly for energy-poor countries. Thus, by employing mediation analysis with data from three waves of the national Household Income and Expenditure Survey (HIES) of Bangladesh for the years 2005, 2010, and 2016, this study intends to reveal the mediating effects of energy subsidies on social wellbeing via energy poverty. The results obtained utilizing a mixed-effect regression approach suggest that energy subsidies and energy poverty are significantly linked, and energy subsidies improve social wellbeing by mediating effects of energy poverty. This finding is robust to alternative ways of addressing endogeneity using Lewbel's two-stage least squares (2SLS) method. Additionally, the richer households realize better social wellbeing and have less energy poverty, gaining more than other households from energy subsidies. The policy relevance of this paper advocates further innovation in energy subsidy reforms in energy-poor countries for combating energy poverty and ensuring clean, sustainable, and affordable energy for all in line with the aims of the sustainable development goals (SDGs) 7, affordable and clean energy.

Social Media Content Creation: A Study of SMEs in Malaysia

In recent years, social media has taken the world by storm in the digital society. Initially, social media was created to eliminate the barriers of time difference and physical distance between individuals. Taking advantage of the situation, especially with the recent COVID-19 pandemic where the physical world was suddenly halted and everything goes online, organisations perceived an opening to exploit the benefits of social media for the advantage of their online businesses. Unfortunately, many Malaysian SMEs (small and medium-sized enterprises) still lack in awareness of the advantages to be gained from social media adoption and engagement. Given the growing significance of social media in contemporary marketing tactics, it is essential for SMEs to comprehend how to produce compelling content that appeals to their target market. The study intends to investigate the kinds of material Malaysian SMEs should produce for social media, the methods they employ to produce and disseminate information, and the difficulties they encounter along the way. In-depth interviews with SME owners and managers will be used to gather data through qualitative study, and non-probability sampling which is snowball sampling will be used to gather participants. Therefore, this concept paper seeks to comprehend what constitutes good content for social media and how social media content creation impacts a firm’s overall performance.

Customer accounting practices, antecedents and performance implications: insights from the financial services industry in Kuwait

Competing effectively in the contemporary marketing landscape is becoming increasing challenging. Equally increasing therefore is the pertinence for organisations to be customer oriented. Academic discourse emphasises the need for more customer-oriented approach. Inspired by gaps in the literature, this study explores the contingency factors and performance implications of customer accounting in the Kuwaiti financial services industry. A questionnaire was used to collect data, and data analysis was based on 115 responses from management accountants of participating firms. This study reports critical insights that enhance the no one-size fits all notion of contingency foundation. For organisations in the industrial and geographical setting covered in this study, the insights from this study offer relevant cues for optimising customer accounting operationalisation and maximising the organisational performance impact. The limitations of this study have been acknowledged and critical directions for further knowledge development flagged.

Making Sense of Indeterminate Representations of Land in Contemporary Markets

AbstractWith the advancement of computing, representations of Land in contemporary markets are becoming increasingly indeterminate. Citing two examples from Australia, the author identifies the manipulation of system-specific measurements of space and time as the methodological process behind these changing representations while examining their close relationship to the settler colonial project. They argue that a new conceptual formulation is required to de-standardize how markets perceive Land to situate potential sites of value extraction and their calculi and advance movements to reclaim space and time amidst changing digital landscapes.

Protecting children and young people from contemporary marketing for gambling.

Around the world, children are being exposed to intensive marketing for gambling products. This normalizes perceptions that gambling is essentially a harmless form of entertainment, despite mounting evidence of the harms it causes. Young people and their parents are supportive of strategies to protect children from being exposed to gambling marketing. Yet existing regulatory efforts are inconsistent and inadequate, and have not protected children from exposure to the many forms of marketing now being developed and exploited by the gambling industry. We outline existing knowledge about strategies used by the gambling industry to market its products, with a specific focus on the potential impact of gambling marketing on young people. We provide a definition of gambling marketing and outline the different forms of promotion that are currently used to market gambling, current regulatory responses, and the impact of marketing on children and young people. We then argue that a comprehensive public health approach to gambling is urgently required, which must include effective action to limit the influence of marketing for gambling products, while recognizing that it is never possible to insulate children entirely from their reach.

THE MECHANISM FOR INCREASING THE EFFICIENCY OF MACHINE-BUILDING ENTERPRISES IN A COMPETITIVE ENVIRONMENT

The article delves deeply into the significance of machine-building in Ukraine’s economy, emphasizing its profound impact on the Gross Domestic Product and the overarching national economic security. It sheds light on the pivotal role of cutting-edge technologies, the essence of production automation, and the imperativeness of intellectualization in bolstering an enterprise’s competitive stance in the market. The research underscores the paramount importance of strategic evolution, the infusion of product innovations, and the relentless modernization of the enterprise’s core assets. Such endeavors not only cater to contemporary market demands but also fortify the enterprise’s position, ensuring its sustained growth and relevance in an ever-evolving economic landscape. The article further explores the challenges faced by the machine-building sector, the potential solutions to overcome these challenges, and the future prospects of this vital industry in the context of global trends and technological advancements. Additionally, it delves into the intricate interplay between policy-making, industry standards, and the role of innovation in shaping the trajectory of the machine-building sector in Ukraine. The research also provides insights into market dynamics, competitive strategies, and the potential pathways for the industry to navigate the complexities of the global market. Emphasis is placed on understanding the global context, the role of research and development, and the importance of fostering a culture of continuous improvement and innovation within the industry. The article also discusses the potential of collaboration between industry stakeholders, the role of government in facilitating growth, and the need for a holistic approach to address the multifaceted challenges faced by the sector.

Adoption and Applications of Blockchain Technology in Marketing: A Retrospective Overview and Bibliometric Analysis

Blockchain technology has disrupted the traditional approaches of marketing and introduced altogether contemporary marketing frameworks using its unique capabilities of decentralization, security and transparency. In recent times, this technology has attracted both academicians and practitioners to study the underlying processes and opportunities of the application of blockchain technology in marketing. Although there is an increasing deliberation in researching the use of blockchain in marketing, there exists an intermittent gap in holistic overview of the current trends and future boundaries. This article is an attempt to present a comprehensive current state and prospects of expansion in the research of the application of blockchain technology in marketing using state of the art bibliometric review analysis. The bibliometric analysis using 161 articles from Scopus database revealed the influential aspects of research such as prolific authors, influential documents, countries, affiliations, sources and keywords. Moreover, emerging research streams about the application of blockchain is identified and enumerated using network synthesis and visualization of co-citation, and keywords co-occurrence networks. These findings pave the ways for future research expansion. The results shows that the research on applications of blockchain technology has been maturing over time. However, the research streams reveal that blockchain based marketing framework is still in its infancy stage.

MARKETING DIRECTION OF MARKETPLACE SALES TO THE CONSUMERS OF THE DIGITAL AGE

Contemporary market changes, especially after the Covid-19 pandemic, are directing sales on the markets to consumers of the digital age. The problem that the research wants to achieve is consumer preferences and needs analysis in order to understand sellers’ actions in products selling. Numerous researches results indicate that there is a potential of this market and that it has specialties in comparison to traditional consumers. The goal of this work paper is to give encouragement to market sellers for additional investments in marketing in order to achieve increased business results. Theoretical research results are based on professional literature usage, the author's experience, statistics data and tables, while the empirical research was carried out using a survey questionnaire. The empirical research results show that there is both sellers’ and consumers’ interest in purchasing and implementing useful changes in marketing communications. From the research conducted, can be concluded and recommended that certain marketing orientation can influence the increase in the market products sale that will contribute to the specific customers’ interests satisfaction and consumption increase.

SENSORY BRANDING IN GUJARAT- CONSUMER PERSPECTIVES POST COVID-19

Sensory branding is contemporary marketing that is connected with the senses with reference to brand. It is connected with customers on emotional and behavioral aspects. Many researchers have used sensory elements in their research such as vision, touch, sound, smell, and taste. (Lindstrom, 2005; Wansink, 2003). Considering strong research gap, current study investigates the consumer perception towards sensory branding. Current study has adopted single cross sectional research design based on primary research in Gujarat. Data analysis is done using SPSS. Study provides strong implications to marketers and society as a whole.

MARKETING PARADOXES: EXPLICATION OF SOME BASIC MARKETING PARADOXES

This paper aims to clarify the relationship between marketing and important economic/business categories and the internal relationship between two fundamental marketing principles. The author used a qualitative approach to determine the existence of mentioned paradoxes, i.e., using logic-verbal methods is usual in economic theory/philosophy where rational discussion is the essence of understanding economic phenomena and delivering significant insights. The results showed three existing contemporary marketing paradoxes. The first is the paradox of marketing and sales/entrepreneurship, i.e., a paradox between satisfying the wishes and needs of the customers and the salesman/entrepreneur. The second is the paradox of marketing and rational consumer/homo economicus because of their conflicting goals. The third is the intramarketing paradox, i.e., between old and new basic marketing principles, because of substantial incompatibility and dubious effect on consumer well-being. A limitation of this paper is the lack of a mainstream marketing approach that does not emphasize significant concepts contradictions and the absence of quantitative methodology for testing the theses/conclusions. The theoretically unsolvable marketing paradoxes solving can be facilitated by finding a dialectical compromise between achieving contradictory goals closest to the optimal win-win principle. Solutions where only one of the parties in the relationship should dominantly benefit (win-lose) are of no use.

Metaverse as a driver in contemporary marketing: A study

Metaverse as a driver in contemporary marketing: A study

STRATEGIC MARKETING OF NIGERIAN TEXTILES: EMPLOYING DATA ANALYTICS TO UNDERSTAND GLOBAL CONSUMER PREFERENCES FOR TRADITIONAL FABRIC ART: A REVIEW

In recent years, the Nigerian textile industry has been poised to reclaim its position on the global stage, leveraging its rich history and vibrant fabric artistry. This research paper delineates the pivotal role of data analytics in reshaping the strategic marketing approaches within the sector, aiming to align with global consumer preferences more adeptly. Through a meticulous literature review, the study explores the evolutionary journey of Nigerian textile artistry and the integration of contemporary marketing strategies, emphasizing the potential growth and developments foreseen in the industry. The methodology adopted in this research is a comprehensive literature review, where various scholarly articles and case studies were analyzed to glean insights into the current trends and prospective developments in the industry. This approach facilitated a deep understanding of the existing gaps in the literature and the potential avenues for further research. The findings underscore the transformative potential of data analytics in revolutionizing the Nigerian textile industry. By fostering targeted marketing campaigns and product innovations that resonate with a global audience, the industry stands to witness unprecedented growth and economic contributions to the nation. In conclusion, the study recommends the integration of data analytics as a cornerstone strategy in the industry, advocating for capacity-building initiatives to equip industry players with the requisite skills to navigate the evolving landscape. Furthermore, fostering collaborations and partnerships with international entities is seen as a vital step towards enhancing the global visibility of Nigerian textiles, thereby ushering in a new era of prosperity and innovation in the sector.