Demand forecasting has a pivotal role in making informed business decisions by predicting future sales using historical data. Traditionally, demand forecasting has been widely used in the management of production, staffing and warehousing for sales and marketing data. However, the use of demand forecasting has little been studied in the container shipping industry. Improved visibility into the demand for container shipments has been a long-held objective of industry stakeholders. This paper addresses the shortcomings of both short-term and long-term shipment demand forecasting for the Australian container shipping industry. In this study, we compare three forecasting models, namely, the seasonal auto-regressive integrated moving average (SARIMA), Holt–Winters’ seasonal method and Facebook’s Prophet, to find the best fitting model for short-term and long-term import demand forecasting in the Australian shipping industry. Demand data from three years, i.e., 2016–2018, is used for the Asia–Oceania trade lane. The mean absolute percentage error (MAPE), root mean squared error (RMSE) and 2-fold walk-forward cross-validation are used for the model evaluation. The experiment results observed from the selected metrics suggest that Prophet outperforms the other models in its comparison for container shipment demand forecasting.
Read full abstract