Consumer Purchase Intention Research Articles

The Influence of TikTok EWOM on Purchase Intentions for The Originote Skincare Products

The aim of this research is to examine the impact of electronic word-of-mouth (eWOM) on TikTok regarding consumer purchase intentions for The Originote skincare products. The research targeted TikTok users interested in The Originote skincare products, with the total population being unknown. Utilizing the Cochran formula, the study sampled 273 respondents through purposive sampling to complete the questionnaire. The raw data were processed and analyzed utilizing SPSS version 23. The results reveal that The purchase intention for The Originote skincare products is significantly influenced by the quality of eWOM on TikTok. Similarly, the credibility of electronic word-of-mouth influences purchase intention, and The volume of electronic word-of-mouth on TikTok also exerts a significant influence on consumers' purchase intentions, Furthermore, the quality, credibility, and quantity of electronic word of mouth on the TikTok application collectively exerts a simultaneous influence on the purchase intention for The Originote skincare products. Given the rapid expansion of Indonesia's skincare industry and the growing importance of social media platforms such as TikTok, understanding how eWOM quality, credibility and quantity influence purchase intentions for The Originote skincare products, is critical.

Effect of label elements in bottled water: Impact on consumer preferences, purchase intentions and health perception through affective sensory tests

Bottled water has become a popular beverage choice worldwide, with consumers increasingly seeking healthier options. However, label elements can significantly influence consumer perception and purchasing decisions. The research aimed to assess how label elements affect the liking, purchase intention, preference and concept of healthy bottled water. Two stages involved 180 and 100 participants aged between 18 and 40, provided sociodemographic information. The first stage used a hedonic scale and ranking test to perception of nine labels with different elements. The second stage selected a consensus label from prior tests. Four labels were designed, differing in brand color and nutritional information placement. In this last stage, the acceptability, preference ranking and concept of healthy were re-evaluated and eye tracking via the Pupil Lab program. Findings showed varied responses in acceptability and purchase intention among consumers. However, significant differences were observed in preferences and healthiness perceptions based on label characteristics. The label with the highest preference and perceived healthiness featured a sky-blue design with nutritional information on the right side. Combining sensory testing and eye tracking offers valuable insights for designing labels that positively impact consumer perception. The results provide important implications for bottled water manufacturers and marketers in developing effective labeling strategies to meet consumer preferences and promote healthier choices.

Analyze the Impact, Reasons, and Optimization Strategies of the Image of AI Anchors on Consumer Purchase Intention in Live Streaming E-commerce

The importance of live streaming e-commerce in online shopping is increasing with the continuous development of live streaming technology. Artificial intelligence (AI), as a disruptive force, has introduced virtual anchors in the live streaming field, replacing live anchors for product introduction and interaction. The virtual anchor image, with its anthropomorphic appearance, interacts with the audience in real-time and is gradually being applied in various fields such as e-commerce, advertising, and social platforms. This study reviews how the image of AI anchors in live streaming e-commerce affects consumer trust and personalized experience, and further explores its impact on consumer purchase intention. Research has found that virtual anchor images can be divided into human and animal images based on their appearance, and different images have different impacts on consumer purchasing intentions. Humanized virtual anchors establish trust relationships and stimulate purchase intentions through rich expressions and actions; Personalized and customized design enhances the attractiveness and sense of identity of virtual anchors. Finally, regarding the application of enterprises in the field of virtual anchors, this article proposes anthropomorphic design, personalized image, and cultural adaptability strategies to improve the commercial efficiency and brand image of virtual anchors.

Deceptive Point-of-Sale Marketing Tactics Impact on Consumer Purchase Intentions with an Attitude as a Mediator

The study examines how misleading sales techniques, such as deceptive point-of-sale practices, affect customers' willingness to buy things or their purchase intention in Iraq, where laws protecting consumers are weak and uncontrolled. The researchers also looked at how a customer's overall impression (attitude) of a product plays a role in this connection. The surveyed 400 shoppers at various supermarkets in Erbil, Iraq. 382 valid responses were received. A Partial least squares structural equation modeling (PLS-SEM) was used to analyze the data and test the study's hypothesis. The findings show that deceptive sales tactics hurt a customer's desire to buy. Additionally, a customer's perspective on a product plays a part in the link between those tactics and purchase intention. These results suggest that honest marketing practices benefit both businesses and customers by creating positive feelings towards products and ultimately increasing sales. JEL Codes: M31, M37 Received: 06/04/2024. Accepted: 05/07/2024. Published: 25/07/2024.

Why do consumers buy sports NFTs? – decoding consumer values and needs driving purchase intention

PurposeOver the past years, non-fungible tokens (NFTs) have sparked growing interest in the sport industry. NFTs are unique digital assets verified using blockchain technology. Each NFT has a distinct identifier that sets it apart from other tokens, documenting its uniqueness and ownership. NFTs promise innovative growth opportunities by generating revenue via novel products such as digital collectibles which can be owned and traded on dedicated platforms. Despite this promising outlook, it currently seems unclear how sports NFTs should be designed and which features they should offer to align with consumer values, effectively meet their needs and ultimately drive Purchase Intention. This study will therefore attempt to answer the following research question: Which consumer values and consumer needs have a positive impact on PI of sports NFTs? Based on the results, the study seeks to offer advice on concrete characteristics sports NFTs should possess in order to foster mainstream adoption.Design/methodology/approachTo address the current gap in the literature and provide an answer to the research question, this paper uses structural equation modelling exploring the impact of consumer values and consumer needs or wants on purchase intention regarding sports NFTs.FindingsThe results of this study indicate that social needs or wants (SNW) have the strongest impact on purchase intention, as well as on experiential and functional needs or wants. NFTs should therefore possess characteristics that foster community, interaction and connection with other team or athlete supporters while enhancing the overall consumer experience. Incorporating these elements into future NFTs can help sports organizations tap into the social SNW of consumers by providing opportunities for connection, interaction and collective experiences within supporter communities.Research limitations/implicationsDue to the low response rate of Baby Boomers, the results of the study cannot be applied to this cohort. Additional research, potentially using physical in-stadium surveys and targeted specifically at the BB cohort may shed light on their particular values, needs or wants and impact on sports NFT purchase intention. Moreover, Generation Z respondents may statistically be underrepresented in the sample due to the fact that only respondents aged 18 and older were included in the study. Hence, the part of Generation Z, which was born after March 2006 and had not yet come of age at the time of this research, was explicitly excluded from the survey. Results should be applied carefully to the population of sports team or athlete supporters due to the method of data collection which was based on convenience sampling and may therefore not be representative. Since the survey was exclusively administered online, people with no Internet access are not represented in this research.Practical implicationsSports organizations and marketers can leverage the strong impact of SNW identified in this study to position their NFT portfolio accordingly. Using athletes themselves or other influencers as product ambassadors may trigger purchase intention of consumers. Additionally, it is crucial that socializing agents, such as family, friends, colleagues and other team supporters with a strong influence on consumers own or promote NFTs. Marketers can support this adoption process by encouraging testimonials, reviews and user-generated content that showcase how NFTs have positively impacted others. Reaching a critical mass of adoption among supporters as a first step will ultimately impact consumers’ desire to satisfy ENW and FNW as well. Consumers may then recognize the benefits of using NFTs to enhance their overall consumer experience and to make their lives easier, for instance by using NFTs as season tickets or to collect loyalty points they can redeem later.Originality/valueThis study is the first attempt to determine the relationship between consumer values, consumers’ needs or wants and their impact on purchase intention regarding sports NFTs.

Faktor-Faktor Yang Mempengaruhi Intensi Pembelian Do Spices

Do Spices is an SME that produces dry marinade spices for proteins. However, the purchase intention for Do Spices has declined based on sales data from January to February 2024. Therefore, it is necessary to identify the factors influencing consumer purchase intentions so that Do Spices sales can increase again. Utilitarian and hedonic values are factors that can influence purchase intention. Hence, this study aims to test the significance of utilitarian and hedonic values on purchase intention, specifically among Do Spices consumers who bought between January and February 2024 through the Shopee app. This study uses a descriptive quantitative research design, with questionnaires distributed online, and data analysis conducted using SmartPLS version 3 and SPSS version 27. The results of the study indicate that utilitarian and hedonic values positive significantly influence the purchase intention of Do Spices.

The Relationship Between Corporate Social Responsibility and Consumers’ Purchase Intention with the Intermediary Variable of Altruistic Attribution

With the rapid development of the current market economy of China, corporate social responsibility had gradually begun to be taken into one of the factors that determine their purchase intention for the consumers when they purchased the products. At present, most of the researchers were about exploring the impact of corporate social responsibility on the final behaviour of the consumers, but the internal mechanism of corporate social responsibility that affected the behaviour of consumers was relatively rare. Based on the attribution theory, the mediation model with moderation to study its internal mechanism had been constructed in this research, also the methods of questionnaire survey were used to the empirical test for the conceptual model in this research. The results of the study showed that the corporate social responsibility had a direct positive impact on the purchase intention of the consumers, also it had an indirect positive impact on the purchase intention of consumers that through the altruistic attribution; The perceived effectiveness of consumer would positively regulate the influence of the corporate social responsibility on altruistic attribution; while the corporate social responsibility-corporate ability beliefs would negatively affect the relationship between altruistic attribution and purchase intention of consumers. Finally, the suggestions had been put forward for the results obtained by the survey in this research, which could be taken as reference for the academic community and the industry.

A dynamic approach for brand innovation strategy’s implementation timing considering consumer purchase intention

A dynamic approach for brand innovation strategy’s implementation timing considering consumer purchase intention

Effect of product recommendation type and focal goal importance on consumer purchase intention

Purpose: The product recommendation type is attracting attention from both the retail and academic communities. However, there is no consensus on the effectiveness of set recommendation versus separate recommendation. This research investigates the interaction effect of product recommendation type and consumer’s focal goal importance on initial product purchase intention and cross-buying intention.Design/methodology/approach: Four studies were used to examine the hypotheses, including three experimental studies with general participants and a field study with student participants.Findings/results: An empirical analysis confirms an interaction relationship between product recommendation style and focal goal importance on enhancing purchase. When focal goal importance is high, set recommendation has a more positive effect on purchase intention. When focal goal importance is low, the separate recommendation has a more positive effect on purchase intention.Practical implications: Research findings provide guidance for sellers on which product recommendation type to use with different customers. Sellers should be flexible in determining different product recommendation types through different consumers’ focal goals.Originality/value: Findings reveal the congruency effect between product recommendation type and consumer’s focal goal importance, which indicates an interaction effect on initial product purchase intention and cross-buying intention. In addition, this research expands the application of regulatory focus theory and analyses the underlying mechanism by exploring the role of perceived incompleteness and cognitive load.

From screen to reality: How AR drives consumer engagement and purchase intention

This study examines the critical role of telepresence in augmented reality (AR) retail, focusing on the key attributes of interactivity and vividness, and their impact on online marketing effectiveness. Through an online survey, the research reveals that a highly interactive and vivid AR shopping platform enhances media usefulness and media enjoyment. Furthermore, AR technology creates a realistic product experience that closely mimics physical shopping, thereby increasing consumer engagement. The results indicate that media usefulness and media enjoyment significantly enhance consumer engagement, subsequently leading to stronger purchase intentions. The study further demonstrates the sequential relationships between AR attributes, media usefulness, media enjoyment, consumer engagement, and purchase intention. This research provides valuable insights into the theoretical foundations of AR's influence on consumer behavior, shedding light on how this technology can be effectively leveraged to enhance online shopping experiences for consumers.

The Influence of Psychological Factors on Consumer Purchase Intention for Electric Vehicles: Case Study from China: Integrating the Necessary Condition Analysis Methodology from the Perspective of Self-Determination Theory

This paper examines the impact of psychological factors on consumer purchase intention for electric vehicles (EVs) through the lens of Self-Determination Theory (SDT). By integrating the three dimensions of autonomy, relatedness, and competence, this study addresses a research gap in consumer innovative consumption, offering a deeper understanding of green transportation. The research reveals that psychological factors significantly influence innovative consumption and the purchase intention of EVs, aligning with the existing literature. In sustainable transportation, psychological factors such as motivation, attitude, and inner activities increasingly drive purchase decisions. This study examines the direct and indirect effects of psychological factors on purchase intention by employing Partial Least Squares Structural Equation Modeling (PLS-SEM) and Necessary Condition Analysis (NCA). It also considers the moderating role of driving experience in the relationship between psychological factors and innovative consumption. This combined data analysis approach provides a comprehensive understanding of the mechanisms influencing purchase intention, highlighting the intricate interplay between psychological determinants and consumer behavior in the adoption of electric vehicles.

The Effect of Unhealthy Food Packaging Information Boundaries on Consumer Purchasing Intentions.

Existing studies have examined unhealthy food packaging information, mainly focusing on aspects such as the content, color, and text, whilst paying less attention to the boundaries of information. This paper investigates unhealthy foods through three experiments, revealing that the presence (vs. absence) of packaging information boundaries on unhealthy foods has a negative impact on consumers' purchasing intentions (p = 0.040) (Experiment 1). The feeling of constraint mediates this effect (β = -0.078, CI: [-0.1911, -0.0111]) (Experiment 2). Additionally, consumers with an independent self-construal exhibit reduced purchasing intentions when unhealthy food packaging information boundaries are present (vs. absent) (p < 0.001), whereas those with an interdependent self-construal show increased purchasing intentions under the same conditions (p = 0.024) (Experiment 3). This paper reveals the psychological mechanism and boundary conditions of unhealthy food packaging information boundaries affecting consumers' purchasing intention and provides practical inspiration for government policy-making related to unhealthy food packaging.

Promoting sustainable consumption and circular economy: the intention of Vietnamese youth consumers to purchase products made from recycled plastics

Recycling is viewed as a key component in a circular economy and serves as an ideal solution for promoting sustainability. During the global plastic crisis, plastic recycling practices have been adopted worldwide, leading to the production of various products made from recycled plastics (PRP). Nevertheless, a gap persists between consumption and demand for such products, which is primarily attributed to a lack of comprehension from the consumer perspective. Given the pivotal role consumers play in the adoption of these products, this study explores consumers’ intentions to purchase PRP. This is particularly significant in Vietnam, which is an emerging economy aspiring to achieve the objectives of a circular economy and sustainable development. Utilizing an integrated cognitive-emotional framework comprising the Valence Theory and the Norm Activation Model, data from 564 Vietnamese students were gathered and analyzed using structural equation modeling. The results show that awareness of consequences is a major driver of consumer purchase intentions, followed by perceived ease of application and monetary incentives. The results also indicate that health concerns have the strongest effect on purchase intention and in the negative side, meaning that the health-related risk is the primary concern for consumers during the decision-making process. This research holds substantial value for academics and managers, as it aids in the theoretical exploration and the formulation of strategies to improve consumer acceptance of PRP.

The Relationship between Brand Image and Consumer Purchase Intention: An Investigation of Mediating Effects

This study focuses on exploring how innovation in brand image influences consumers' purchasing intentions, and further analyzes the mediating variables-brand archetype and brand sentiment. Employing structural equation modeling, the path from brand image innovation to consumer purchasing intentions is scrutinized, while investigating how brand archetype cognition and brand sentiment experience mediate within. Data were collected through a questionnaire survey of consumers of clothing brands, empirically verifying the model's effectiveness. The results indicate that brand image innovation significantly enhances consumers' purchasing intentions through the roles of brand archetype and brand sentiment. This research not only enriches the theoretical framework of brand management but also furnishes businesses with practical strategies to augment consumer purchasing intentions through innovative brand image in fiercely competitive markets.

AI Meets the Shopper: Psychosocial Factors in Ease of Use and Their Effect on E-Commerce Purchase Intention.

The evolution of e-retail and the contribution of artificial intelligence in improving algorithms for greater customer engagement highlight the potential of these technologies to develop e-commerce further, making it more accessible and personalized to meet individual needs. This study aims to explore the psychosocial factors (subjective norms; faith; consciousness; perceived control) that affect AI-enabled ease of use and their impact on purchase intention in online retail. We will also assess the mediating effect of AI-enabled ease of use between psychosocial factors and consumer purchase intention. A quantitative methodology was used, and 1438 responses were collected from Portuguese consumers on e-retail. Structural equation modeling was used for the statistical treatment. The findings indicate that subjective norms do not positively impact AI-enabled ease of use, whereas factors such as faith, consciousness, and perceived control do enhance it. Furthermore, AI-enabled ease of use itself boosts purchase intention. Additionally, the effects of subjective norms, faith, consciousness, and perceived control on purchase intention are significantly enhanced when mediated by AI-enabled ease of use, highlighting the crucial role of usability in shaping consumer purchase behavior. The contribution of this study has been made through the formulation model that provides a systematized perspective about the influencers of purchase intentions and extends the knowledge about the impact of artificial intelligence in e-retail. Furthermore, this study offers insights into the impact of artificial intelligence in e-commerce-artificial intelligence directly affects purchase intentions and plays an important mediator role in the interaction mechanisms between psychosocial factors and purchase intentions.

Perceived CSR impact on purchase intention: The roles of perceived effectiveness, altruistic attribution, and CSR-CA belief

With the rapid development of market economy, consumers gradually begin to take corporate social responsibility (CSR) as one of the factors that determine their purchase intention when purchasing products. Based on the attribution theory, this paper develops a moderated mediation model to investigate its internal mechanism, and empirically tests the conceptual model through a questionnaire survey. The results indicate that Perceived CSR has a direct and positive impact on consumers' purchase intention and has an indirect and positive impact on consumers' purchase intention through altruistic attribution. Consumers' perceived effectiveness positively moderates the impact of Perceived CSR on altruistic attribution, while different beliefs about corporate social responsibility-corporate ability (CSR-CA) moderate the relationship between altruistic attributions and consumer purchase intentions. Finally, some recommendations are put forward for the results of the survey, for reference by the academia and industry.

Use of Different O/W or W/O Emulsions as Functional Ingredients to Reduce Fat Content and Improve Lipid Profile in Spanish Cured Processed Meat Product ('Chorizo').

In this work, three out of five types of oil-in-water and water-in-oil emulsions were selected to replace pork backfat to reduce the fat content and the improve monounsaturated and polyunsaturated fatty acid content in dry cured sausage ('chorizo'). Different characteristics of the new product were studied: the texture profile, color, nutritional value, lipid profile, vitamin E and thiobarbituric acid (TBA) and sensory qualities. The use of emulsions to replace the animal fat affected all color parameters, obtaining darker, less red and yellow products, which could impact the consumer's purchase intention. This replacement also altered the texture parameters, increasing or decreasing the hardness in comparison with the control sample. The cohesiveness, however, decreased in all cases, which meant that when the samples are cut for consumption, they disintegrated more than the traditional ones. The most relevant aspect for nutritional value is that the use of the new emulsions helped to reduce the total fat and energy value of the reformulated samples. The most significant aspect is that this reformulation helped to reduce the fat content-specifically, saturated fat-while increasing the content of Omega 3/6. The new formulas contained significant quantities of TBA and vitamin E when comparing them with the traditional product.

Exploring Cultural Intelligence, Brand Globalness, and Consumer Ethnocentrism: Unveiling Purchase Intentions in the Fast Food Industry in Jordan

This study aims to provide a comprehensive understanding of consumer purchase (CPI) intention in the fast-food industry by examining the roles of cultural intelligence (CQ), perceived brand globalness (PBG), and consumer ethnocentrism (CET). An empirical survey was conducted among 290 Jordanian fast-food consumers. The findings underscore that CQ significantly impacts CPI by influencing consumers’ attitudes and perceptions toward fast-food brands. Additionally, the results indicate a positive mediating role of PBG and a negative moderating role of CET in this relationship. These results have significant implications for fast-food companies looking to better customize tactics to cater to a diverse customer base.

Factors Influencing Consumer Purchase Intention and Adoption Onwards of 5G Mobile Phone in Malaysia

The use of 5G technology signifies a significant progression in mobile telecommunications, offering improved speed, connection and efficiency. The objective of this research is to determine the variables that impact customer purchase intention and subsequent adoption of 5G mobile phones, specifically from the viewpoint of popular shopping platforms in Malaysia. The theoretical framework can be found pursuant to the Technology Acceptance Model (TAM) and the Diffusion of Innovations (DOI) theory. Utilising quantitative surveys to collect extensive data from a varied sample of Malaysian customers who are Shopee subscribers. A total of 413 samples was successfully collected using convenience sampling of Malaysians in the Klang Valley. Findings suggest that factors such as perceived ease of use, subjective norm, and attitude serve a crucial role in determining purchase intention. The online purchasing of 5G mobile phones is greatly influenced by both intention and actual behaviour. The study emphasises the need of using targeted marketing tactics that specifically target these diverse characteristics. Online merchants and mobile phone manufacturers may greatly boost customer trust and adoption rates by improving user experience, offering comprehensive product information, and implementing strong security measures. The study offers vital information for competitors seeking to take advantage of the continuously growing 5G industry in Malaysia.

Determinant Factors of Consumer Purchase Intention Towards Halal Cosmetic Product Consumption

Determinant Factors of Consumer Purchase Intention Towards Halal Cosmetic Product Consumption