Consumption Behavior Of Consumers Research Articles

Fashion consumption behaviors of sustainability consumers: Fast fashion or slow fashion?

Sustainability is a critical issue shaping our future, and consumer behavior is a major force in this area. Conscious choices of consumers have a critical impact on businesses achieving their sustainability goals. In order to protect the quality of life of future generations and protect our planet, it is of great importance that the interaction between consumers and businesses is shaped on the basis of sustainability. Sustainability is influential in different sectors and fields such as health, transportation, fashion and clothing, tourism and travel. Especially the clothing and fashion industry has a great potential in terms of sustainability. The fashion industry is a huge industry serving people around the world to foster creativity, trends and personal expression. Since the fashion sector has a great role in the destruction of nature, researchers and marketers have drawn attention to the importance of slow fashion and sustainability in order to raise awareness of the producer and the consumer. Therefore, sustainability is becoming an increasingly important issue in the fashion industry. Within the scope of this study, the effect of consumers' knowledge of sustainability on their attitudes and perceptions towards advertising messages and their fast/slow fashion preferences are examined. (Extended English summary is at the end of this document) Özet Sürdürülebilirlik, geleceğimizi şekillendiren kritik bir konudur ve tüketici davranışları bu alanda büyük bir güç oluşturur. Tüketicilerin bilinçli tercihleri, işletmelerin sürdürülebilirlik hedeflerine ulaşmasında kritik bir etkiye sahiptir. Gelecek nesillerin yaşam kalitesini ve gezegenimizi korumak için, tüketiciler ve işletmeler arasındaki etkileşimin sürdürülebilirlik temelinde şekillenmesi büyük önem taşımaktadır. Sürdürülebilirlik sağlık, ulaşım, moda ve giyim, turizm ve seyahat gibi farklı sektörlerde ve alanlarda etkilidir. Özellikle giyim ve moda sektörü, sürdürülebilirlik açısından büyük bir potansiyele sahiptir. Moda endüstrisi, yaratıcılığı, trendleri ve kişisel ifadeyi teşvik etmek için dünyanın dört bir yanındaki insanlara hizmet veren devasa bir sektördür. Doğanın tahrip edilmesinde moda sektörünün rolü büyük olduğundan dolayı üreticinin ve tüketicinin bilinçlenmesi için araştırmacılar ve pazarlamacılar yavaş moda ve sürdürülebilirliğin önemine dikkat çekmişlerdir. Bu nedenle, sürdürülebilirlik moda sektöründe giderek daha önemli bir konu haline gelmektedir. Bu çalışma kapsamında tüketicilerin sürdürülebilirlik konusunda bilinç düzeylerinin reklam mesajlarına yönelik tutum ve algıları ile hızlı/yavaş moda tercihleri üzerindeki etkisi incelenmektedir.

Evaluation of the impact of moral dissonance-based low-carbon interventions on consumer behavior

With the ever-changing scientific and technological progress and improving human living standards, people's consumption levels are also steadily increasing. However, the consumption behavior of consumers has brought a significant impact on the earth's environment. For this reason, some governments or organizations are constantly calling for environmentally friendly consumption behaviors, trying to change people's consumption habits through a series of intervention measures. However, researchers can hardly track each consumer's behavioral changes and inner thoughts in real-time, so it is challenging to quantify the effect of intervention measures. This study considers three factors: consumer behavior, morality and self-esteem, and intervention measures to estimate the carbon emissions caused by consumption behavior. Firstly, the carbon emissions are estimated through the existing behavior of consumers. Secondly, the morality and self-esteem of the respondents are evaluated through the process of moral dissonance and the self-esteem scale. And then we investigate the change of consumers' carbon emissions under the intervention measures. Finally, the adjusted final result is given by combining morality and self-esteem. Through a series of surveys on 354 respondents, this study estimated that their average annual carbon emissions without intervention were 5.3 tons, and their average yearly carbon emissions after intervention were 4.365 tons. After considering the intervention of moral disorder and self-esteem, the average annual carbon emission is 4.691 tons. From the results, this study explains why some measures are not as effective as expected and, at the same time, provides a new research method for quantifying the effect of intervention measures.

Review of Consumer Behavior Research Based on Influencing Factors

With the rapid development of global social economy, people's consumption behavior has become more common, consumer behavior research is to study the various consumer psychology and consumption behavior of different consumers. It is the basis for companies to make marketing decisions and strategies; Consumer behavior research provides a basis for the formulation of macro policies and the protection of consumer rights and interests; Consumer behavior research helps consumers make more informed purchasing decisions. By analyzing the existing literature to summarize the factors influencing consumer decision-making behavior, the study found that the most intuitive and time-consuming methods for studying consumer behavior using survey method and observation method are also the most widely used at present. In recent years, neuroscience has gradually entered people's vision, and researchers have applied neuroscience to consumer behavior research and prediction of consumer behavior, and achieved certain results. However, the existing research is not perfect. The study of consumer behavior lacks targeted guidance theories and methods, and lacks consideration of the limitations of samples and sampling time. There is still a lot of room for improvement, and this paper makes suggestions and prospects accordingly.

Determinants of a shift in consumer values towards minimalistic clothing consumption during global crises

The COVID-19 pandemic, as a global crisis, has affected the clothing consumption behaviour of consumers and it might create long-lasting changes in the fashion industry. Such behavioural shifts during global crises should be considered for sustainability-related marketing concepts and the way marketers promote sustainable clothing consumption during and after the crisis. This study explores the determinants of a shift in consumer values towards minimalistic clothing consumption during the COVID-19 pandemic in the under-researched country context of Iran. First, a literature review was conducted on topics including sustainable fashion consumption and the COVID-19 pandemic, the status of sustainable fashion consumption in Iran, as well as the influence of demographic characteristics on sustainable consumption behaviour. Second, a quantitative survey was administered to a sample of Iranian consumers (N = 382). The results reveal a value shift towards more minimalism and sufficiency in clothing consumption during the COVID-19 pandemic in the country context of Iran. Moreover, the findings highlight that age and gender significantly influenced the extent of this shift in values, while surprisingly no significant value shift was found because of employment or income changes. This article makes a unique contribution by exploring the value shifts towards minimalistic clothing consumption during global crises. Furthermore, the results of the study shed some light on consumption behaviour in an under-researched middle eastern area.

The effectiveness of social norms in promoting green consumption

PurposeGiven the seriousness of environmental issues, academic research has proposed social norms as an effective policy tool to encourage a wide range of pro-environmental behaviors, including green consumption. However, tangible evidence of the effectiveness of the social norm approach for green consumption behaviors is unreconciled, raising controversy about such a strategy. Considering that social norm interventions are only effective when targeted at the right consumers, this study aims to focus on exploring the role of individual difference factors, namely, social power value-, social face value- and independence orientations, in clarifying the effects of social norms on green consumption behaviors.Design/methodology/approachThe study uses hierarchical ordinary least squares regression to test the hypotheses with survey data from 269 consumers in Southeast Asia.FindingsThe study reveals that perceived social norms positively predict green consumption behaviors, providing additional evidence for the effectiveness of the social norms. It also finds that the perceived social norms have a stronger impact on the green consumption behaviors of consumers who value social power and social face. However, the effect becomes weaker for consumers with a strong tendency toward independence.Originality/valueThis study highlights the importance of individual difference factors in explaining the effectiveness of social norms. The current findings also offer insightful implications for designing more effective social influence approaches for constructing green consumption culture.

The Effect of Consumption Expression Behavior through Social Media on Sustainable Consumption: Mediating Effects of Social Connectedness

The purpose of this study was to examine the effect of consumer consumption behavior on sustainable consumption through social media and to verify the mediating effects of social connectedness on sustainable consumption. A survey comprising 222 men and women in their 20s and 30s was conducted in which their consumption expression behavior, sustainable consumption and social connectedness were measured. The results were analyzed using SPSS Process Macro Model 4 and it was found that consumers who shared a considerable amount of personal information on their lifestyle on social media as a means of self-expression exhibited a higher level of sustainable consumption. It also became apparent that the degree of consumption expression behavior had a positive effect on social connectedness and that social connectedness had a positive impact on sustainable consumption by mediating the degree of consumption-focused self-expression on social media. Based on these results, it was confirmed that social media can serve as a mechanism to lead consumers’ consumption behavior beyond providing a basis for forming a human network. Implications for the impact of social media on consumption behavior were presented, and proposals for exploring the environment in which sustainable consumption can be activated were suggested, together with ways in which new media can be utilized. The findings from this study indicate that sharing consumption behavior and having a broad range of connections on social media can create an environment in which sustainable consumption is promoted.

Capacity optimization of hybrid energy storage system for microgrid based on electric vehicles’ orderly charging/discharging strategy

The high penetration rate of electric vehicles (EVs) will aggravate the uncertainty of both supply and demand sides of the power system, which will seriously affect the security of the power system. A microgrid (MG) system based on a hybrid energy storage system (HESS) with the real-time price (RTP) demand response and distribution network is proposed to deal with uncertainties. Through the guidance of RTP, the electricity consumption behavior of consumers and car owners is more adaptable to the output uncertainty of renewable energy source (RES) to ensure that the system has sufficient elastic capacity within the schedule cycle. The bi-level programming optimization model of HESS capacity is established, maximizing the MG's reliability and minimizing the comprehensive operating cost (COC). In addition, an EV's orderly charging/discharging strategy is formed, which effectively reduces operating costs and peak-to-valley load differences. The results show that EVs can effectively mitigate the peak-to-valley load difference by 20.5% under 100% participation in orderly charging/discharging. Under RTP-based demand response, MG can reduce the COC by 25.5%. In addition, the number of EVs participating in vehicle-to-grid also has different effects on scheduling. Based on the experimental data from Guizhou, results show that 200 electric private vehicles (EPVs) and ten electric buses (EBs) are the optimal number of vehicles to be solved; namely, the optimal capacity of the HESS is achieved.

Factors affecting green consumption behaviour: Empirical evidence from consumers in Tra Vinh province

The article aims to determine the factors affecting the green consumption behaviour of consumers in Tra Vinh province based on the basic research theoretical framework (Theory of planned behaviour by Ajzen - TPB). Data was collected through direct interview with 300 consumers in Tra Vinh province. The results show that the intention to buy green products has a positive impact on consumers’ buying behavior toward green products. Two factors including attitude towards green purchasing and perceived behavioural control positively impact green purchasing behaviour, and these effects act as full mediators through green product purchase intention. The article proposes some recommendations to promote the green consumption behaviour of people in Tra Vinh province in particular and Vietnam in general.

As a Chinese saying goes, ‘To get rich, first pave the way’: The opening of high-speed rail and automobile consumption in China

The impact of high-speed rail (HSR) opening on residents' automobile consumption behavior is an economic issue that deserves attention. Based on monthly data on the opening of high-speed rail and the registration of automobiles in China's prefecture-level cities from 2008 to 2015, this paper uses the quasinatural experiment of high-speed rail opening, and the time-varying difference-differences (DID) method is used to analyze the impact and mechanism of the opening of China's high-speed rail on the automobile consumption behavior of consumers in prefecture-level cities. These research results show that the opening of high-speed rails significantly promotes consumers' purchase of automobiles. Specifically, it has a significant impact on the vehicle's brand (prefer joint venture brands) and color (prefer hue automobiles) as well as the payment method (prefer full payment). Furthermore, the expected increase in residents' income due to the opening of high-speed rail stimulates the sense of financial well-being (mediating mechanism), which in turn has an impact on the abovementioned automobile consumption behavior. These novel findings have a positive impact and significance on the national high-speed rail strategy, consumers' well-being, and the production and marketing strategies of automobile companies.

Categorizing Chinese Consumers’ Behavior to Identify Factors Related to Sustainable Clothing Consumption

Consumers’ current clothing consumption behavior patterns have become the primary challenge to environmental sustainability within the clothing industry. In order to ensure any behavioral change intervention is successful, a thorough understanding of consumers’ current consumption behavior is required. Accordingly, we aimed to identify factors related to sustainable clothing consumption by categorizing the actual clothing consumption behaviors of Chinese consumers. Specifically, the study aims to answer two sub-questions: (1) how can we categorize clothing consumption behaviors? and (2) what factors influence different types of clothing consumption behaviors? Data were collected through a two-phase survey that included observations and a questionnaire. The consumer behavior was divided into three categories based on the actual total number of clothing items and clothing usage frequency during a designated period. Among these categories, demographics and clothing consumption behavior variables were examined in the purchase, use, and disposal phases, using Chi-square analysis, Fisher’s exact test, and variance analysis. The findings show that gender, age, brand preference, annual expenditure, number of new items, purchase priorities, reason for disposal, disposal channels, disposal quantity, repair experience, duration of use, price, and clothing type were the main factors related to sustainable clothing consumption. Finally, we discuss the implications of our findings and define the issues to be addressed in order to move towards sustainable clothing consumption behavior changes.

Factors influencing consumers’ repurchase behavior on fresh food e-commerce platforms: An empirical study

The e-commerce of fresh commodities keeps being adaptive to the change of consumer consumption attitudes and behavior in the current era of global economy. In the fierce competition of the industry, how to attract and retain customers more efficiently and increase consumer repurchase behavior is a long-term concern for fresh food e-commerce platforms. This research aims to focus on how the fresh e-commerce platforms can reduce consumer conversion to other forms of purchase and increase consumer repurchase. In this paper a research model is constructed whereby a set of perceived value scales is generated to evaluate consumer repurchase behavior. Data from a sample of 515 consumers is collected through a web-based questionnaire, and structural equation modeling is used to test the research hypotheses and empirically investigate the factors and internal mechanisms influencing repurchase behavior on fresh e-commerce platforms. Results from the analysis show that the product quality and product price from the product-side, perceived ease of use, reliability, response speed and convenience from the service-side, and subjective norms of the consumer personal factors impose significant effects on consumer satisfaction. consumer satisfaction plays a key mediating role in consumer repurchase behavior. Guidance and suggestions for the operation processes of e-commerce platforms are developed based on these key factors to cultivate customer loyalty and attract potential customers more specifically. Moreover, the examination of the factors from the three dimensions promotes the e-commerce platforms to raise their service level by enhancing their supply chain as the bottom rocks of the platform enterprises.

Forecast of seasonal consumption behavior of consumers and privacy-preserving data mining with new S-Apriori algorithm

Forecast of seasonal consumption behavior of consumers and privacy-preserving data mining with new S-Apriori algorithm

Demand-Response Control in Smart Grids

In the smart grid, electricity price is a key element for all participants in the electric power industry. To meet the smart grid’s various goals, Demand-Response (DR) control aims to change the electricity consumption behavior of consumers based on dynamic pricing or financial benefits. DR methods are divided into centralized and distributed control based on the communication model. In centralized control, consumers communicate directly with the power company, without communicating among themselves. In distributed control, consumer interactions offer data to the power utility about overall consumption. Online auctions are distributed systems with several software agents working on behalf of human buyers and sellers. The coordination model chosen can have a substantial impact on the performance of these software agents. Based on the fair energy scheduling method, we examined Vickrey and Dutch auctions and coordination models in an electronic marketplace both analytically and empirically. The number of software agents and the number of messages exchanged between these agents were all essential indicators. For the simulation, GridSim was used, as it is an open-source software platform that includes capabilities for application composition, resource discovery information services, and interfaces for assigning applications to resources. We concluded that Dutch auctions are better than Vickrey auctions in a supply-driven world where there is an abundance of power. In terms of equity, Dutch auctions are more equitable than Vickrey auctions. This is because Dutch auctions allow all bidders to compete on an equal footing, with each bidder having the same opportunity to win the item at the lowest possible price. In contrast, Vickrey auctions can lead to outcomes that favor certain bidders over others, as bidders may submit bids that are higher than necessary to increase their chances of winning.

An investigation of sustainable consumption behavior: the influence of environmental concern and trust in sustainable producers on consumer xenocentrism

PurposeUnsustainable spending patterns of consumers directly contribute to 30–40% of environmental degradation, mainly in waste. Packaging is a vital part of responding to the main challenges of sustainable food consumption on the global stage. This study aims to investigate how environmental concern and trust in sustainable producers impact the sustainable consumption behaviors of consumers via the mediation of consumer xenocentrism and the moderation of eco-label and country of origin (COO) of buying sustainable packaged foreign food brands.Design/methodology/approachThis study employed a quantitative method. The authors used Smart PLS 3.0 structural equation modeling (SEM) technique for data analysis. Data from the participants were collected through the convenience sampling technique. A total of 343 valid responses were received.FindingsThe results indicate that xenocentrism is an emerging behavior among Pakistani consumers. The authors found that a high degree of environmental concern and trust in sustainable producers are the antecedents of consumer xenocentrism, which leads to sustainable consumption behavior.Research limitations/implicationsThis research highlights the importance of customers’ xenocentric attitudes that lead to sustainable consumption behavior. The research findings provide vital information for researchers, policymakers, academics, practitioners, industry professionals, brand managers and top management, especially in designing the environmental sustainability framework. Although the findings support theory of planned behavior (TPB), future studies can contrast different theories’ contributions to sustainable consumption behavior improvement. Also future researchers may analyze the impact of culture on the association between sustainable consumption and consumer attitudes toward environmental concerns and trust in sustainable producers.Originality/valueThis research contributes to practice and theory, as consumer xenocentrism is a relatively unexplored area of research in developing countries. To the best of the authors' knowledge, this study is the first to examine consumers’ xenocentric attitudes to sustainable consumption empirically.

Research on the Influence Mechanism of Vibrating Short Video on Young People's Consumption Behavior

With the continuous upgrading of IT and the growth of social media, short video has become one of the important ways for the public to get information in their daily life, and it also promotes the change of traditional marketing. With the increasing improvement and perfection of short video platform products and functions, the value of short video traffic has been continuously upgraded and fission, and it has gradually changed from pure entertainment at the beginning to potential cash flow such as planting grass and bringing goods. High-quality short video content has brought more business opportunities and dividends, and the short video industry has gradually been seen and paid attention by more enterprises, becoming the key area of enterprise marketing investment. As a new network marketing model, short video is developing vigorously, which has a great influence on the consumption behavior of young consumers. This paper discusses the consumption characteristics of young people, analyzes the influence mechanism of short vibrato videos on young people's consumption behavior, and puts forward some countermeasures to guide young people to establish a correct consumption view.

Factors Influencing Intention to Purchase Halal Food Products Among Iranian Muslim Consumers

The growing global demand for halal food has led more countries, including non-Muslim countries to emerge and serve this potential market. Malaysia, as a Muslim country, intends to become a significant exporter of halal food and aspires to become a hub for halal food production. Demand for halal food has also continued to have an upward trend in the Malaysian market itself. Thus, the consumption behavior of Muslim consumers needs to be studied and the influencing factors on Muslim consumers’ purchase intentions should be investigated. Therefore, the purpose of this research is to conceptually discuss potential factors (attitude, subjective norm, perceived behavioral control, knowledge, acculturation, religiosity, and trust) that influence the intention to purchase halal food among Iranian consumers in Malaysia. The data will be collected through the combination of convenience and snowball sampling by distributing self-administered questionnaires and web-based surveys to 380 Iranian respondents in Peninsular Malaysia. The proposed research model is based on the Theory of Planned Behavior (TPB) study of the relationship between intention to purchase halal food factor analysis was conducted to test the validity of the research instrument. The descriptive analysis was carried out using SPSS. Structural Equation Modelling (SEM) through AMOS 23 was used to test the hypotheses of the study as well as for assessing the fitness of the conceptual model. The results of this study have significant implications for marketing managers by being able to offer better products through a deeper understanding of consumer intent to purchase and add to the body of knowledge, which benefits academia. In addition, this study is useful for relevant policymakers to modify current strategies including developing future strategies and initiatives to increase halal purchase intention by better understanding Muslim consumers’ perception of halal food products.

Research on the Effect of Consumer Psychology on Advertising Creativity Communication

Advertising creativity, as one of the important goals of the development of contemporary media, has an irreplaceable position in the news innovation industry, and the ability of advertising creativity, is the main social competitiveness of a news media enterprise. In advertising ideas, usually combined with consumer psychology, and the relationship between the two is very close, all the media advertising is in order to improve the value or significance of some aspect, prompting consumer consumption behavior, or improve the consciousness of consumers and spirit, and consumer psychology can directly affect consumer consumption behavior. Therefore, the positioning of media advertising is very clear, the position should be firm, and the content to be expressed should maximize the attraction of consumers, so as to better convey the advertising information to consumers. Therefore, this standard summarizes the importance of consumer psychology to advertising creativity, and analyzes the impact of consumer psychology on the communication of advertising creativity.

Local Full-Sector Land Uses Influenced by Multiregional Demand and Supply: The Case of Beijing

Land is the foundation of human survival and well-being. It is important to investigate the land uses of economic sectors and recognize critical supply chain activities influencing land uses. However, the full-sector land uses and relevant multiregional supply chain activities have not been well characterized. This study constructs a new accounting framework based on road network, point of interest data, and remote sensing data to estimate sector-specific land uses. The accounting framework is applied to Beijing, China. The multiregional supply chain activities influencing full-sector land uses in Beijing are revealed based on environmentally extended multiregional input–output model. Results show that the largest nonagricultural land users are the wholesale and retail trades sector and the accommodation and catering sector. Land uses of these sectors are substantially driven by the final demand for the construction sector and enabled by the primary inputs of the finance sector. Moreover, the final demands of Henan and Zhejiang as well as the primary inputs of Jiangsu and Hebei are critical impetus. Optimizing consumption behavior of final consumers and product allocation of primary suppliers can help improve land management. This accounting framework can be further applied flexibly to studies on larger spatial scales and time-series studies.

Determination of Egg Consumption Behaviors of Consumers in Bursa Province

In this study, it is aimed to determine the egg consumption behaviors of consumers in Bursa. For this purpose, data obtained from face-to-face surveys with 460 people determined by simple random sampling from citizens residing in Bursa province in 2021 were used. It was revealed that 30% of families consume 10-15 eggs, 27% consume 20 or more eggs, 25.7% consume 15-20 eggs, and 17% consume 5-10 eggs per week. In the research, 47% of consumers preferred medium and 47% large eggs. At the same time, 55% of the consumers stated that the packaging style affects their purchasing preferences, whereas 45% stated that it did not. In the research, 31.3% of the consumers stated that they preferred brown-shelled eggs and 22.6% of them preferred white-shelled eggs. On the other hand, it was determined that the color of the eggshell was not effective in the purchasing preference of 46.1% of the consumers. Also, 69.6% of consumers stated that the color of egg yolk was effective in their preferences and 72.4% of them stated that they preferred dark yolk eggs. While 57% of consumers stated that covid-19 cases did not affect egg consumption, 26.1% stated that egg consumption increased.

The Effect of Food Safety Incidents Experience on the Probability of Purchasing GAP-certified Agricultural Products

Consumers’ perception of food safety can be influenced not only by the information but also by relevant experiences. Nevertheless, only a few studies have investigated how consumer experiences affect food safety consumption behavior. This study analyzes whether consumers’ negative experience(incidents) regarding food safety impacts their probability of purchasing Good Agricultural Practices (GAP) certified agricultural products. The Consumer Behavior Survey for Food Data of the Korea Rural Economic Institute was used for empirical analysis. The results showed that consumers who experienced food safety incidents are more likely to purchase GAP agricultural products than those who did not. However, the GAP agricultural product consumption behaviors of elderly consumers and low-income consumers did not change noticeably even after they experienced food safety incidents.