Housing First provides immediate, permanent, supportive housing with consumer choice, harm reduction, and separation of housing and services. This descriptive, cross-sectional study surveyed five Housing First programs that operate in Brazil and represent all known initiatives during data collection. Although programs adhered to Housing First's core principles, substantial variation existed across sites in governance, funding, staffing, and public service integration. Key implementation barriers included food insecurity and neighborhood safety concerns. National policy momentum provides a pathway for coordinated scale-up; however, funding mechanisms, integration with local services, and monitoring structures remain underdeveloped. Additionally, operational guidance was lacking.

ABSTRACT As human activities continue to cause significant environmental damage, promoting more environmentally friendly behavior has become increasingly important for the planet. In this study, we introduce a behavioral intervention strategy—uptrend messaging—to examine its impact on green consumption preferences. Through five studies, including a field study, we find that providing uptrend messaging significantly increases green consumption preferences. This effect occurs because uptrend messaging fosters consumers' response efficacy—the perception that buying green products will result in the desired environmental outcome, increasing their willingness to engage in green consumption. Furthermore, we examine the moderating roles of uptrend magnitude and self‐construal on the uptrend effect. Specifically, when the uptrend magnitude is high or when consumers exhibit an interdependent self‐construal, uptrend messaging promotes green consumption preferences by enhancing response efficacy; by contrast, when the uptrend magnitude is low or when consumers exhibit an independent self‐construal, the effect is attenuated. These findings underscore the role of uptrend messaging as an effective stimulus that exerts a stronger promotional effect on green (vs. regular) products, thereby advancing our understanding of green consumption, providing implications for narrowing the attitude–behavior gap and fostering sustainable consumer choices.

Consumer reviews have become a critical factor influencing consumer choice and business performance in the hospitality industry, yet empirical evidence on the interaction between online reviews and gender in developing contexts remains limited. This study employed a quantitative cross-sectional survey in Anambra State, Nigeria. Data were collected through an online structured questionnaire administered to consumers with prior hospitality experience. A total of 110 valid responses (52 males and 58 females) were analyzed using descriptive statistics and ANOVA at a 0.05 significance level in SPSS. The findings indicate that both male and female consumers consider online reviews important when selecting hospitality services. Although males reported slightly higher mean scores regarding accessibility, usefulness, credibility, and influence of reviews, gender differences were not statistically significant. Similarly, both groups demonstrated comparable decision-making patterns, including comparing options, evaluating service quality, and avoiding businesses with negative feedback. Inferential results show that online reviews significantly influence consumer decision-making and perceived business performance, while gender has no significant direct effect. However, a significant interaction exists among online reviews, consumer decision-making, and business performance. The study concludes that effective online review management is essential for enhancing customer decisions, competitiveness, and overall hospitality performance.

ABSTRACT Neuromarketing is an emerging interdisciplinary field that combines neuroscience, psychology, and marketing to understand how consumers make decisions at a subconscious level. Traditional marketing research methods such as surveys and interviews often fail to capture the hidden emotional drivers that influence consumer behaviour. Neuromarketing overcomes these limitations by using scientific techniques such as Electroencephalography (EEG), Functional Magnetic Resonance Imaging (fMRI), eye-tracking, and biometric measurements to study brain activity and emotional responses to marketing stimuli. Emotions such as trust, fear, happiness, excitement, and security play a crucial role in shaping consumer choices, especially in service-oriented sectors like banking and financial services. In India, leading banks such as State Bank of India, HDFC Bank, and ICICI Bank actively use emotional branding strategies to influence customer perception and loyalty. Keywords: Neuromarketing, Consumer Emotions, Banking Sector, Brand Trust, Emotional Branding, Customer Decision-Making

This paper examines how personalised pricing on digital platforms affects consumer behaviour. This article combines research related to online price discrimination and consumer decision-making with the theory of planned behaviour and attribution theory as the main analytical perspectives. It explains why consumers are more likely to have ideas such as unfair, targeted and out of control when they find different prices for the same product, which leads to privacy concerns and trust, ultimately reduces their willingness to buy, and is more likely to turn to other platforms or spread negative word of mouth. Literature and case studies show that similar goods online can have significant price differences across regions or access paths, and that many consumers have negative attitudes towards non-transparent personalised pricing. Meanwhile, personalised discounts and dynamic pricing are also likely to improve resource allocation efficiency, reduce search costs and provide more affordable options for price-sensitive consumers. Based on this 'efficiency-equity' conflict, this paper suggests that consumer acceptance depends on the legitimacy of the pricing rules, information transparency, and controllability. Therefore, the article provides actionable recommendations at four levels: market, industry, enterprise and consumer, including strengthening regulation of algorithmic pricing, improving data governance standards, internal pricing audits and ethical boundaries for enterprises, and comparison and privacy management practices for consumers. Overall, responsible and explainable personalised pricing is more likely to stimulate demand without undermining long-term trust.

This study evaluated consumer acceptability of chicken hotdog with vegetable additives at Cebu Technological University- Barili Campus for the school year 2025-2026 and developed a techno guide based on the findings. The researcher employed an experimental method because it allowed systematic comparison of different treatments. Descriptive and Inferential statistics were used to assess the customer acceptability of each of the five treatments. The five treatments are T0: Pure Chicken Meat Hotdog, Treatment 1: 20 grams of chicken meat with 5 grams of vegetable additives, T2: 15 grams of chicken meat with 10 grams of vegetable additives, T3: 10 grams of chicken meat with 15 grams of vegetable additives and the last treatment is Treatment 4: 5 grams of chicken meat with 20 grams of vegetable hotdogs. Sensory evaluation score sheets were used, indicating the sensory attributes: aroma, color, taste, texture, and overall acceptability. This score sheet was used to evaluate the customer acceptability of each treatment. Statistical Analysis using Analysis of Variance (ANOVA) revealed that Treatment 2 was the most preferred formulation, as assessed by both 10 trained and 100 untrained panelists, for its color, aroma, texture, and overall acceptability, suggesting a significant consumer preference for this mix of chicken meat and vegetable ingredients. Moreover, according to the 9-point Hedonic Scale, Treatment 2 was recognized as the most cost-effective, positioning it as the best choice among all treatments. Therefore, chicken hotdogs enriched with vegetables are a more nutritious and economical choice for consumers, and the creation of a techno-guide aimed at assessing appropriate formulation, processing, and quality standards for production.

Purpose Channel conflict (CC) is a pervasive and challenging issue that managers frequently encounter. Researchers have been investigating CC for over fifty years, particularly relevant now with digitalization enabling firms to go direct-to-consumer (D2C). Given this influx of digital technologies, this study aims to systematically document the accumulated knowledge that aids managers in addressing these challenges while guiding researchers in future inquiries. Design/methodology/approach The study analyzes 489 research articles from the Scopus database. Through science mapping and performance analysis techniques, the study reveals the intellectual structure of CC research by examining its contributions and interrelationships. To enrich our findings, the study conducts in-depth interviews with industry experts. Findings The study identifies six key themes: multichannel conflict resulting from technological integration, pricing, partner dynamics, franchising relationships, supply chain coordination and consumer choice. Furthermore, it highlights gaps for future research based on these themes and the subsequent technology-driven disintermediation. Research limitations/implications The study demonstrates that offline-first and digital-first firms experience disintermediation and intermediation, which exacerbates CC. The results yield four configurations that elucidate the CC phenomenon stemming from these firms’ adoption of digital and offline channels. This technology-driven disintermediation, prompted by supplier encroachment, bypassing intermediaries, intensifies CC, leading us to propose future research questions. Originality/value This is a comprehensive review of CC literature with implications for business-to-business and channel managers. The findings are based on a multi-method analysis using bibliometrics analysis and in-depth interviews.

Despite the ubiquity of ingredient quantity information in the marketplace, prior literature has yet to examine whether ingredient quantity shapes consumer choice. We present and test a novel framework that charts when, why, and how this pervasive ingredient quantity information influences consumers’ food decisions. Across two preregistered pilot studies, seven preregistered experiments, and ten supplementary experiments in the Web Appendix—we find that consumers are often more interested in food products framed as containing few (vs. many) ingredients, even when the same ingredient list is displayed across products. This preference stems from the perception that fewer ingredients indicate less processing, especially when the processing history of a product is not available. As a result, a product with fewer ingredients is perceived as more natural and is thus preferred. We also show, though consumers commonly pursue the goal to consume natural products, when other consumption goals (e.g., the goal to seek indulgent or unique products) rise in importance, a product framed as containing more ingredients can become more preferred. This research uncovers how ingredient quantity information biases consumers’ perceptions and daily food product decisions, and it provides easily implementable guidance for marketers seeking to increase consumers’ likelihood of purchasing their products.

Semi-dynamics of electric vehicle adoption based on strategic consumer choices: Preference statement-guided forward-looking behavior based on individual expectations

Genetically Modified (GM) is a technology that involves inserting DNA into genome of the organism. Plants can be genetically modified by inserting a particular DNA sequence into their genome to confer new or different traits. The growing demand for genetically modified (GM crops is a result of features like insect and herbicide tolerance. High nutritional content, improved production, and extended shelf life are further advantages of genetically modified crops. Whereas the human health, environmental safety, labelling, consumer choice, and intellectual property rights are frequently the topics of debates and public concern regarding GM foods and crops. A Pew Research Centre study performed between October 2019 and March 2020 found that 48% of respondents believed GM foods to be dangerous, 13% claimed they were safe, and 37% were unable to voice an opinion because they lacked the necessary information. This paper would discuss the controversies and moratoriums associated with GM crops/foods in India. Further this paper also highlights the approach of the higher judiciary towards the biosafety issues posed by the commercialization of Genetically Modified crops/food.

The article examines the right to information about the environmental footprint of products as a new dimension of digital human rights in the context of contemporary sustainable development challenges. The authors analyze the transformation of traditional environmental rights into the digital environment and substantiate the necessity of legal regulation of access to environmental information through digital technologies. The study explores the evolution of digital rights, including the right to Internet access, freedom of expression online, personal data protection, and digital self-determination, within the context of the environmental agenda. Special attention is given to the analysis of European legislation, particularly the implementation of Digital Product Passports, the EU Battery Regulation (2023/1542) with mandatory carbon footprint labeling, the Corporate Sustainability Reporting Directive (CSRD), and the Ecodesign for Sustainable Products Regulation (ESPR). The authors examine in detail the mechanisms for implementing the right to environmental information through QR codes, blockchain tracing, Environmental Product Declarations (EPD), and online platforms. The legal foundation of this right, established by the Aarhus Convention, the Constitution of Ukraine, and European directives, is analyzed. The article provides a comprehensive overview of the implementation status of key European directives into Ukrainian legislation, including the Environmental Impact Assessment Directive, the Industrial Emissions Directive, and the Ecodesign Directive. Particular attention is paid to analyzing Ukraine’s European integration obligations in the field of environmental policy, including the Nationally Determined Contribution (NDC), the National Energy and Climate Plan (NECP), and the Climate Law. The research substantiates that the right to information about the environmental footprint of products is a fundamental prerequisite for informed consumer choice and the formation of a responsible society, and its effective implementation requires the creation of a comprehensive legal framework and digital infrastructure in Ukraine.

Purpose This research aims to examine how different types of alcohol lead to various mental states that influence overall decision-making and consumer choices, especially for young consumers. It highlights how learned associations with specific kinds of alcohol consumption create distinct drinking mindsets. The study investigates how different types of alcohol impact mental states, which subsequently affect decision-making and young consumers’ choices. Design/methodology/approach The research methodology includes two quasi-qualitative pretests – an open-ended survey and a word association task conducted with student and MTurk samples – which identified links between alcohol types and mindsets. These pretests helped develop mindset measures and online experiments. Next, two controlled experiments with student and MTurk samples tested whether simply thinking about a specific type of alcohol activated different mindsets (sophisticated, party and masculine), which then affected consumer responses. Findings The findings, based on product personality theory, show that people develop associations with different types of alcohol that influence their beliefs. Wine is often associated with sophistication, tequila with partying, and whiskey with masculinity. This research offers a new perspective on alcohol in consumer behavior by emphasizing learned associations rather than intoxication. It clarifies the mixed results in existing literature about alcohol and mental states, suggests directions for future research and provides practical insights for academics, policymakers, marketers and consumers to understand alcohol-related choices better. These insights can help shape branding strategies and deepen understanding of consumer behavior. Originality/value This research advances the relatively understudied area of alcohol in consumer psychology by examining learned associations with different types of alcohol rather than focusing solely on intoxication. This is largely overlooked among young consumers, who represent a distinctly different target market. It offers new perspectives on how various alcohol types relate to mood states and provides a comprehensive overview of related outcomes. By empirically testing these mindsets through qualitative pretests and quantitative experiments, the authors provide the first systematic validation of how these associations manifest as distinct mental states, even among non-consumers or low-consumers such as young adults.

This study examines how trait impulsivity, bandwagon effect, financial knowledge, and spending self-control interact to shape impulsive buying behavior. To that end, we gathered primary data from two structured surveys. The final sample in Study 1 comprised 300 respondents, and Study 2 solicited data from 368 respondents. The results revealed that trait impulsivity and the bandwagon effect significantly increase impulsive purchases. In contrast, financial knowledge and spending self-control act as protective factors, reducing susceptibility to impulsive buying. The findings highlight the dual role of cognition and behavior regulation in countering both internal dispositions (trait impulsivity) and external social pressure (bandwagon effect). Besides advancing our theoretical understanding of the impulsive buying phenomenon, these insights offer practical implications for financial education and advisory services that aim to promote informed, responsible consumer choices in socially dynamic environments.

Purpose This research presents a novel theoretical framework by examining chatbots in an under-explored context of everyday clothing rental. We apply an interdisciplinary lens, behavioural economics theory, nudge theory and choice architecture, to a marketing exploration, to simplify consumers’ decision-making. Design/methodology/approach Three focus groups and 28 interviews were conducted with UK consumers across two qualitative phases. Findings As shown in Figure 2, identifying rental barriers and drivers led to the development of four digital, four green nudges, boosts and sludges. This choice architecture is specifically designed to steer consumer behaviour towards everyday renting. Practical implications This study provides managerial implications for circular and non-profit companies by leveraging green and digital nudges to enhance choice architecture and consumer footfall. Policy implications suggest reforms for UK consumer laws, specifically proposing a “consumer warrant” to enforce sustainability transparency. Originality/value This paper offers novel insights into using nudge theory to shape consumer heuristics and decisions regarding everyday clothing rentals via chatbots. It introduces specific digital and green nudges designed to transform the consumer choice environment.

Oat-based cereal bars are widely promoted as healthy and functional foods, mainly due to their fiber content and ingredients associated with antioxidant compounds. However, questions remain regarding whether the information presented on labels reflects the health perception attributed to these products by consumers. This study aimed to analyze the fiber content declared on labels and to identify ingredients with antioxidant potential in oat-based cereal bars marketed in São José de Ribamar, Maranhão, Brazil, discussing the findings in light of Brazilian food labeling regulations and informed consumer choice. This is a cross-sectional, descriptive, and documentary study based on the analysis of nutritional information and ingredient lists of four commercial brands. Data were compared with the criteria established by RDC nº 54/2012 for nutritional claims. Significant variation in fiber content was observed, with only one product meeting the minimum requirement to be classified as a “source of fiber.” Although all products contained ingredients associated with antioxidant potential, none provided quantitative information regarding antioxidant activity. The findings suggest possible discrepancies between marketing appeal and declared nutritional composition, reinforcing the importance of critical label reading as a food education strategy.

Indigenous alcoholic beverages remain underexplored in tourism research despite their cultural and economic potential, especially in developing economies where global brands dominate consumption. This exploratory study investigates how such beverages can be repositioned as experiential assets within gastronomic tourism, using Kerala’s toddy as a case study. A mixed-method approach was employed, combining machine learning–based clustering of Instagram images, focus group validation, and conjoint analysis with domestic tourists. Variables were first identified from experiential tourism and consumer behaviour literature and then refined through image clustering and focus group discussions to ensure grounding in both theory and real-world perceptions. The findings reveal that authentic village settings, cultural immersion, and local food pairings are the strongest drivers of tourist appeal, while sustainability considerations—though valued—play a supporting role. Based on these insights, a hierarchical framework for branding indigenous alcoholic beverages was developed, positioning place authenticity as the foundation. The study contributes by integrating digital visual analytics with consumer choice modelling, offering a replicable approach for future research in indigenous beverage tourism. It provides actionable insights for policymakers, entrepreneurs, and tourism operators aiming to revitalise local beverages while preserving cultural heritage and fostering community-based development.

This study investigates the food labeling knowledge–practice gap to provide actionable insights for advancing Sustainable Development Goal 3 (Good Health and Well-being) and Goal 12 (Responsible Consumption and Production) among university-educated consumers in urban Egypt. A cross-sectional survey of 306 adult shoppers revealed a pronounced discrepancy: while 51.6% demonstrated good nutritional knowledge, only 26.5% consistently applied it through label use. Key barriers included small font size (66.7%) and complex terminology (19.9%). Knowledge significantly correlated with practice (r = 0.531, p < 0.001), with higher engagement among females, younger adults, and graduates. These results highlight the critical need for policy-driven solutions—such as interpretive front-of-pack labeling and targeted literacy programs—to effectively bridge this gap, thereby promoting sustainable consumer choices and supporting national public health objectives.

The subject of the research is the economic and socio-psychological aspects of investment behavior in the stock market, which is the most volatile segment of the stock market. The purpose of the study is to develop a methodology for assessing deviations in stock market prices from their rational (fundamental) values. Objectives: to reveal the essence of the market value of shares and its irrational component, which is a set of heuristic estimates of the future benefits of the share owner; to describe the stages of development of behavioral economics considering irrationality in consumer choice models; to analyze research in the field of irrational stock pricing and propose an algorithm for solving the problem. Relevance: Irrational valuation of financial assets can become a catalyst for economic crises. This is why distortions in consumer behavior require government supervision and regulation. Methodology: The authors employed Discounted Cash Flow Model, Logit model, the Least Squares Method, and Lasso Regularization. Research result: The author’s approach to assessing financial heuristics, including a set of indicators that reflect distortions in consumer behavior in the stock market. Based on the results of the study, we concluded that the market value can deviate significantly from rational expectations. We proved that there is a relationship between cognitive distortions and quotation dynamics. However, we found that the methods we considered do not allow us to determine the duration of irrational assessments. Scientific novelty: A new approach to modeling the irrational valuation of stocks has been developed based on the relationship between the deviation of stock prices from their fair values and indicators can be used to make heuristic estimates of future benefits from owning a particular stock. The practical significance: The use of the developed methodology can be beneficial for investors to accurately assess the fair value of their portfolios. Businesses can use it to create models of consumer behavior when developing of financial products. Mega-regulators can use it to analyze investment behavior factors and respond to market distortions in a timely manner.

ABSTRACT To better understand the consumer behaviours that drive demand for fast deliveries, this paper explores two key temporal aspects of the consumer journey: urgency and impatience. Urgency reflects a need for quick delivery, while impatience stems from a desire to receive products as soon as possible. Urgency and impatience merit attention to further understand consumer behaviour in relation to fast last-mile deliveries, as these pose challenges for logistics efficiency and environmental sustainability, particularly in the last-mile. The purpose of this paper is to explore urgency and impatience in the last-mile consumer journey, and the influence of these two concepts on the speed of last-mile deliveries. Additionally, the paper introduces the potential effects of urgency and impatience on environmental sustainability of such deliveries. The study uses diary entries from 15 Swedish e-commerce consumers over one month, followed by semi-structured interviews. Findings reveal that both urgency and impatience appear to be important denominators of consumer behaviour in the last-mile consumer journey. Further, urgency and impatience can have a direct impact on consumer choices regarding last-mile delivery method, including speed of delivery and reception of delivered orders. The paper also gives an increased understanding of how urgency and impatience can have implications for more environmentally sustainable last-mile deliveries. By taking a consumer-centric perspective on last-mile deliveries, this paper joins the recent academic conversation focusing on an increased understanding of the consumer to improve logistics operations.

Data suggests that consumers are increasingly aware of the nutritional composition of foods, and the presence of health claims is considered a differentiating factor in the purchase of foods and beverages. We analyzed literature on health claims and their impact on consumer behavior, using different databases (Web of Science, Scopus, and PubMed). According to the bibliometric analyses of 423 articles, research on health claims presents distinct subareas such as health, marketing, regulation, public health, and behavior. Data from several studies, involving 27,813 participants from several countries, are summarized. The health claims included: cardiovascular, bone, muscle, metabolic, digestive, eye, along with overall health and wellness. Antioxidant and anti-inflammatory properties, cognitive and mental performance, immune system support, and disease prevention were also addressed. Our resulting narrative review indicates that health claims could have a positive influence on consumer behavior, especially about the perception of value, purchase intention, and willingness to pay for foods that feature this type of communication. Although health claims on foods have a significant potential to positively influence consumer-purchasing behavior, their impact is dependent on multiple individual and contextual factors, such as consumers' health status and knowledge on nutrition, price, taste, access, and consumers' perception of the brand. Understanding the relationship between health claims and consumer behavior and choices is essential to developing effective regulations, public policies, and communication strategies to encourage healthier food choices and influence the food industry.