Responsible Consumer Behavior Research Articles

Why do consumers buy paper bags? The Impact of Habit, Consumer Awareness and Sustainability as Drivers of Environmentally Responsible Consumer Behavior

This study investigates the drivers of environmentally responsible consumer behavior among Indonesian consumers, focusing on the impact of habit, consumer awareness, and sustainability. A sample of 252 participants were surveyed to examine the relationship between sustainability values, consumer vulnerability awareness, community consumer instrumentality awareness, personal consumer instrumentality awareness, habits, and responsible consumer behavior. This study used Structural Equation Modeling (SEM) with Smart-PLS 4 to analyze the data. The results showed a significant positive relationship between sustainability values, dimensions of consciousness, habits, and responsible consumer behavior. The findings emphasize the critical role of high awareness, personal agency, and habitual behavior in promoting green choices. These insights provide valuable guidance for businesses, policymakers, and environmental advocates who want to encourage positive environmental change through consumer behavior.

Pioneering Eco-Cart: Carbon Reduction Solutions for Thai Online Shoppers

Abstract This research aims to identify effective strategies for reducing carbon emissions in online shopping by examining the perspectives of Thai consumers and utilizing sociodemographic data to anticipate their choices for carbon mitigation. The study encompasses eco-logistics, last-mile innovations, and responsible consumer behavior. Data collected from a questionnaire gathered responses from 800 participants across diverse regions, resulting in a 96.50% response rate. Using a multinomial logit model in Stata 15, the analysis reveals factors influencing consumer decisions. Eco-logistics is the preferred choice for 35.74% of individuals aiming to reduce carbon emissions from online shopping. Regular purchases of clothing and shoes correlate with a 46% higher likelihood of selecting eco-logistics, while responsible purchasing shows a 33.03% adoption rate. Last-mile innovations, chosen by 31.23%, appeal to higher-income individuals, while women, older age groups (46+), and those with higher education lean toward eco-logistics. Higher education enhances responsible purchasing, influenced by critical thinking, income, and professional networks. Additionally, suburban consumers prefer eco-logistics due to longer distances, while urban residents opt for last-mile innovations. Addressing these challenges facilitates environmentally conscious practices in the e-commerce supply chain, providing insights for policymakers and businesses to formulate sustainable and equitable strategies.

The Rise of Collaborative Consumption in EU Member States: Exploring the Impact of Collaborative Economy Platforms on Consumer Behavior and Sustainable Consumption

This study identifies a consumption model and consumer behavior patterns in the collaborative economy paradigm. The authors assessed the demand for technical innovation in the online commerce market in EU member states through monitoring, and used a moving average method to highlight the trend of the overall economic effect concerning national conditions. They also analyzed the main sectors of the collaborative economy for 2020–2022 and large online platforms subject to the legal landscape for studying European consumer behavior, establishing a consumption model and characteristic purchasing patterns within the collaborative economy. It has been discovered that collaborative consumption practices in European society are still expanding despite changes in global economic trends. It has been determined that the physical goods sector is the collaborative economy’s priority. It is demonstrated that online platforms of the collaborative economy primarily contribute to the redistribution of consumption centered on the following behavior patterns: economic value quality, social responsibility, and rational consumption. The study’s findings deepen our comprehension of collaborative consumption while also furnishing decision-makers and business leaders with information that can be put into practice to encourage responsible and sustainable consumption behaviors within the collaborative economy.

Sustainable Marketing: Electric Vehicles' Commitment to a Sustainable Future

The adoption of electric vehicles (EVs) in India is seen as a crucial step towards a sustainable future. As the world moves towards a more sustainable future, EVs have emerged as a promising alternative to traditional gas-powered vehicles. Sustainable marketing emphasizes the importance of social, environmental, and ethical considerations in business practices. Companies that produce and market EVs can use sustainable marketing tactics to showcase their commitment to a sustainable future and appeal to consumers who prioritize responsible choices. This includes promoting the environmental and economic benefits of EVs, using eco-friendly materials in production and packaging, and partnering with organizations that promote sustainable practices and causes. By exploring the intersection of sustainable marketing and EVs, this research paper aims to contribute to a better understanding of how businesses can drive sustainability and promote responsible consumer behaviour. The purpose of this conceptual paper is to identify the sustainability factors that drive countries to promote EVs. To conclude, this paper examined articles published after 2015. The researcher examined various papers to better understand the true sustainability threat posed by EVs.

Models of regulation of consumer behavior in the conditions of the sanctions regime

The article discusses market trends and models of legal regulation of consumer behavior in a sanctioned economy. The subject of the study is the models of legal regulation of consumer behavior under sanctions. The relevance of the topic is due to the fact that currently the Russian consumer goods market (including premium ones) is going through quite difficult times due to the special military operation in Ukraine, which began in February 2022. The situation is complicated by factors such as the tightening of sanctions and the withdrawal of many Western manufacturers from the Russian market. In such conditions, legal regulation of consumer behavior becomes particularly important. The scientific novelty of this study consists in conducting a comparative analysis of models of legal regulation by responsible consumer behavior in the conditions of a sanctioned economy. The existing regulatory framework of the Russian Federation and the Islamic Republic of Iran is also analyzed. The comparative analysis carried out in the article allowed the authors to draw some conclusions, identify the main models of legal regulation of marketing management of responsible consumer behavior in the conditions of the sanctions economy and formulate a number of practically applicable recommendations. The implementation of the proposed recommendations will eliminate some of the negative effects that occur in the conditions of the sanctions economy and negatively affect the market situation, consumer behavior and the economy as a whole.

INTEGRASI KONSEP DAN APLIKASI DALAM MENENTUKAN PERILAKU KONSUMSI DALAM KEGIATAN EKONOMI MUSLIM

In Muslim economic activities, consumption behavior should be aligned with the principles of Islamic economics, which include justice, balance, and blessings. Excessive and unnecessary consumption should be avoided as it can harm oneself and others. Islam teaches its followers not to harm themselves in this world and the hereafter by engaging in excessive behavior to fulfill their needs and worldly pursuits. This research adopts a qualitative approach by conducting a literature review and content analysis to identify key concepts in Islamic economics relevant to Muslim consumption behavior in economic activities. A good integration between the concepts and applications of Islamic economics in the context of consumer behavior can shape ethical, responsible, and sustainable consumption behavior. These concepts guide the choice of halal products and promote a balance between the needs and desires of individual Muslims. Furthermore, the implementation of these concepts in daily consumption practices can help Muslim individuals avoid excessive consumption, minimize wastefulness, and enhance social benefits in economic activities.

Pengaruh Program Promosi dan Ketepatan Waktu Pengiriman Terhadap Keputusan Pembelian Konsumen (Studi Kasus: Layanan Pesan Antar Makanan Aplikasi ShopeeFood di Kota Semarang)

This study analyzes the influence of timely delivery and promotional programs on consumer purchasing decisions in Semarang City for ShopeFood, an e-commerce company’s food delivery mobile application. Shopee’s success in e-commerce does not automatically translate to dominance in the food delivery industry. ShopeeFood employs promotional programs like the Payday Promo and the Double Date Promo, offering substantial discounts that increase user enthusiasm and encourage purchasing decisions. This research explores consumer behavior in response to these promotions and timely delivery, with a focus on economic development in information technology and the digital economy. Data analysis methods used in this quantitative study include descriptive analysis and multiple linear regression analysis. Through those methods, it is found that both timely delivery and promotional programs do encourage consumers to purchase food delivery service through ShopeeFood platform. Consumers purchasing decision will also significantly increase when both promotional programs and service quality, particularly timely delivery, are executed simultaneously. These findings aim to to assist ShopeeFood management in developing effective marketing strategies to enhance consumer purchasing decisions.

Reduce, Reuse, or Refuse?

Taking into account that the performing arts could play a huge role in shaping the ecological awareness of society, it is important not only to look at the econarratives of performances but also to analyse the process of their production in terms of sustainability. Reduce, reuse, and recycle – these are essential components of environmentally responsible consumer behaviour. But what about the theatre scene? What are the main challenges for theatre professionals in terms of their ecological footprint? Despite the fact that theatre has been perceived as anti-ecological per se, the first signs of a shift in the mindset of theatre makers is already visible. There has been an increase in ecotheatre performances that not only use ecodramaturgy and represent crucial econarratives pertaining to environmental conservation but also apply aspects of sustainability in the production process of the performances. Such aspects are important in regard to the conviction that ecotheatre is becoming a form of environmental activism. During the recent pandemic (2020–22), several performances in Latvia were based on ecodramaturgy and contained features of ecotheatre. This paper aims to explore the latest sustainable practices and ecological aspects in the theatre scene in Latvia.

Social norms and socially responsible consumption behavior in the sharing economy: The mediation role of reciprocity motivation

The sharing economy has become a rapidly growing global phenomenon, providing economic, social, and environmental benefits through resource redistribution. However, the low cost of engaging in misbehavior has led to a lack of socially responsible consumer behavior, posing a threat to the sustainability of sharing services. This study investigates the impact of social norms on promoting socially responsible consumption behavior in the context of shared bicycles, focusing on the role of injunctive norms and descriptive norms, and the mediating effect of reciprocity motivation. Using a behavioral experiment, this study find that injunctive norms have a stronger influence than descriptive norms, and that rewards are more effective than punishments in promoting socially responsible consumption behavior. This study highlights the social responsibility of consumers towards their peers in the sharing economy, an aspect that has been overlooked in previous research. Furthermore, this research reveals a unique influence mechanism of social norms on promoting socially responsible consumption through reciprocity motivation. These findings extend the understanding of the focus theory of normative conduct and offer valuable insights for promoting socially responsible consumption behavior in the sharing economy.

Conditions for increasing the competitiveness of agro-food enterprises

Increasing the competitiveness of agro-food sector enterprises from a strategic perspective is inextricably linked to ensuring sustainable development and gaining long-term competitive advantages based on sustainable values and priorities. This implies the need to consider sustainable and environmentally neutral production methods in the management policy of business entities, the result of which should be new competitive products, original in terms of their quality parameters. Competitiveness implies enterprises’ high efficiency and ability to adapt to constantly changing environmental conditions. The level of competitiveness is formed not only at the level of individual producers but also at the level of the agro-food value chain in general and, thanks to the effect of scale and synergy, creates additional inclusive opportunities for improving the competitive positions of producers in the market. World experience has shown that solving these problems is possible by forming a competent, competitive strategy, which must meet the following criteria: the presence of clearly formulated relevant goals; the presence of a forecast of the development of the situation and scenarios for achieving the goal; the presence of a system of management and control of the main business processes. At the same time, the new policy of ensuring competitiveness should be aimed at strengthening the ties between agro-food chains and the market, consumers, and society, considering the interests of all parties. The priorities for achieving the goals of increasing the competitiveness of business entities along with commercial values should be increasing the added value of the agro-industrial production sphere, ensuring stable incomes of all participants in the agro-food chain, improving the use of resources and gradual transition to circular business models; formation of responsible consumer behavior and maximum satisfaction of consumer demand. The high variability of the external environment, the difficulties of identifying numerous and closely interacting factors, risks, and dangers, and the entropy of connections and relationships pose urgent tasks for businesses to form competitiveness as a system of strategies, measures, and technologies for maintaining market share and financial stability. Keywords: competitiveness, environment, agricultural enterprise, agro-industrial sphere, factors, drivers.

Energy Drinks and Adverse Health Events in Children and Adolescents: A Literature Review.

This review aims to investigate and summarize adverse health events in children and adolescents associated with energy drink (ED) consumption, while also exploring the impact of simultaneous trigger factors and/or preexisting health conditions. We searched the database of PubMed, Cochrane library, and Web of Science for cases associated with ED consumption in minors up to 9 May 2023. The literature written in English met inclusion criteria if patients were <18 years of age and the ED consumption was confirmed. Records, relevant articles, and reports that met all inclusion criteria were fully read by two researchers. In total, 18 cases reporting adverse health events were included. Of those, 45% affected the cardiovascular system, 33% the neuropsychological system, and 22% other organ systems. In 33% of cases, additional triggers were reported. In 44% preexisting health conditions were present. This literature review suggests that ED intake may well be associated with adverse health events in minors. The cardiovascular and the neuropsychiatric systems seem to be predisposed. ED consumption in combination with potential trigger factors or in the presence of preexisting health conditions appears to be critical. To prevent adverse health events in the future, children and adolescents should be informed about risk factors and responsible consumption behaviors.

Climate Justice, Capitalism, and the Political Role of the Psychological Professions

The term Anthropocene (Age of Human) implies that the reduction of carbon emissions is a matter of changing human behaviour. This risks depoliticising the climate emergency. Everyone is not equally responsible for climate change, and the consequences of climate change are not distributed equally. Climate change is overwhelmingly the result of extractive and exploitative capitalist production. It is thus more useful to understand the climate crisis in terms of the Capitalocene (Age of Capital), with climate justice being a terrain of anti-capitalist struggle. Mainstream responses to climate change have largely neglected the Capitalocene, focusing instead on consumer behaviour. This individualistic approach has been taken up by several ecologically oriented psychological professions, where the emphasis has been on ‘responsible consumer behaviour’ and/or the psychological effects of climate uncertainty. There is, however, a growing critical tradition within the psychological professions that seeks to advance climate justice by taking seriously the capitalist political economy. Indeed, psychological practitioners are equipped with skills that may be useful for activists involved in psychopolitical efforts to consolidate climate justice movements and build political power. We posit three key areas for psychological practitioners working for climate justice movements: solidarity-making, affective mediation, and resource mobilisation.

The importance of personal norms and situational expectancies to sustainable behaviors: The norm activation and situational expectancy-value theories

The turn towards sustainability is becoming more critical in every sector, but consumers' lifestyles and behaviors have been slow to transform. Therefore, based on the norm activation model and situational expectancy-value theory, this study investigated the importance of personal norms and the influences of situational factors on sustainable behaviors. A total of 1050 responses obtained through an online survey method were analyzed using SPSS and LISREL. The results revealed that situational factors, such as acceptability of policies, accessibility of facilities, sacrificeability of prices, and environmental activism, can either facilitate or hinder recycling practices and responsible consumption behaviors. Personal norms are a determinant for sustainable behavior. Future research can extend the findings of this study to compare the most and least sustainable states or countries to determine effective interventions for encouraging sustainable behaviors.

Doing more with less: An integrative literature review on responsible consumption behaviour

AbstractThe purpose of this research is to critically review the existing literature on responsible consumption behaviour (RCB) and identify the factors that influence it. Our findings are based on an integrative examination of 203 papers retrieved from the SCOPUS and WoS databases and analysed with the bibliometrix R software. Along with some descriptive insights into the field, we explain its intellectual structure informing future scholars about the field's evolution, and propose a future agenda for its advancement in the form, methodology, context, and themes. Five major themes emerged from our study: social values, corporate social responsibility (CSR), ethical obligations, environmental concern, and economic behaviour, which serve as a foundation for thematic future research directions. The implications for policymakers and management practice, as well as theoretical implications, are addressed.

Wild meat consumption in urban Sierra Leone during the Covid-19 pandemic

AbstractWild meat is associated with an increased risk of zoonotic diseases. In some West African countries wild meat consumption declined as the result of official restrictions following Ebola outbreaks during 2013–2016, and was also affected by the current Covid-19 pandemic. In Sierra Leone, a country affected by these diseases, we documented wild meat use in four markets in the capital, Freetown. From a total of 197 interviews, we analysed the influence of age and gender on the types of wild meat eaten and the reasons for their consumption. We found that more men than women consumed wild meat, and for both genders taste was the main reason for eating wild meat. Age did not affect wild meat consumption amongst women. Evidence for changes in consumer behaviour in response to zoonotic disease risk was mixed. Although some consumers avoided wild meat because of disease risk, none stated this was the primary reason for not eating wild meat, and monkeys (presumed to carry a high zoonotic disease risk) were amongst the species cited as being consumed often. More work is needed to identify the best pathway towards safe and sustainable consumption of wild meat in urban Sierra Leone.

Patterns of responsible consumption

Purpose: to identify patterns of responsible consumer behavior within Sustainable Development Goals (SDG 12), recognized and shared by young consumers in Russia.Methods: the article uses analysis, synthesis, systematization, generalization, analysis of scientific publications and online survey. According to the keywords of scientific publications for 2018-2022, a list of patterns of responsible consumption was selected from the bibliometric systems ScienceDirect and e-library, which were then used for an online survey of 600 young active consumers about their understanding of and attitude to responsible consumption.Results: the analysis of concepts related to the Sustainable Development Goals, first of all, SDG 12, is carried out: sustainable, ethical, ecological, green, and responsible consumption, anti-consumption, and their interrelationships. The patterns of responsible behavior were identified: economical use of available resources (water, electricity), limitation of the purchased products, participation in products secondary use and sharing, waste disposal, product selection or refusal to use basing on the environmental impact. The most common form of responsible consumption is patterns associated with saving resources and reusing things. The example of other consumers is a more effective incentive than propaganda and information from manufacturers and media. Among the barriers to responsible consumption, economic factors, or the need to make additional efforts are most often mentioned.Conclusions and Relevance: the main driver of responsible consumption is saving, limiting unnecessary spending. Among the forms of responsible consumption, those associated with saving of resources and limiting the number of purchased goods prevail. Consumers are not ready to pay more for responsible consumption - the increase in costs is the main barrier. Consumers are willing to exercise responsible consumption if this helps reduce costs by consuming fewer resources and make purchases at affordable price.

ATTITUDES AND ACTIONS IN RESPONSIBLE TOURISM – AN ANALYSIS OF GENERATIONAL DIFFERENCES

Examining today’s tourism, we should recognize the appearance and intensification of socially and environmentally undesirable side effects of tourism. A change is necessary in order to maintain the popularity of tourism and to develop it further. This change must take place both in terms of supply and consumer demand. In the present study, we examine the extent to which the Hungarian population is open to demonstrating environmentally conscious and responsible consumer behaviour during their travels. The diverse consumer behaviours of the generations are well known, but in the case of tourism, this is a somewhat less researched area. The current study was carried out to explore these generational differences. As part of the research, we conducted an online survey of 1,085 respondents in April and May of 2018 with the aim of examining the attitudes of the Hungarian population toward tourism, focusing on the generational perspective. In this paper, we analyse the results of some important manifestations of responsible tourism and the attitudes of the Hungarian population toward environmental issues. In our opinion, the study is also relevant because many tourist destinations are already struggling with the negative effects of overtourism, so it is critical that we explore whether there is willingness among tourists to adopt more environmentally conscious and responsible consumer behaviour patterns. Employing the core research data, we performed a cluster analysis, with the help of which we attempted to characterize a range of consumer groups.

How active social network site use affects green consumption: A moderated mediation model.

A growing body of literature suggests a link between the usage of social networking sites (SNSs) and green consumption. However, researchers have shown that not all types of SNS usage have the same effect on individuals; therefore, to fully understand the relationship between a particular SNS use type and green consumption, as well as the mechanisms underlying the relationship, more research is required. This study examined a moderated mediation model based on self-awareness theory to explain the "how" and "why" of the relationship between active SNS use and green consumption. An offline survey (N = 210) and an online survey (N = 348) were conducted. The results suggest that active SNS use is positively associated with green consumption via public self-awareness and that impression management motives moderate the mediating role of public self-awareness in the relationship between active SNS use and green consumption. By examining the connection between a specific type of SNS use (active SNS use) and green consumption, our study adds to the body of literature on the causes of green consumption. The results have substantial implications for future research promoting socially responsible consumption behavior.

Sociology of Sustainable Agriculture to Save Farmer Empowerment in Indonesia: Green-Economy Approach

This study investigates the sociology of sustainable food production and the use of smart green-agricultural. The literature study research method uses content analysis to find answers to the research problem formulation. Various public documents and relevant literature studies were collected. The findings reveal that the government's policy on sustainable food production focuses on a sustainable food system by utilizing the concept of sustainable production, optimizing the use of land and food waters, ensuring fair food prices, and implementing a food waste management hierarchy. Agricultural technology focuses on food knowledge management systems, creation of knowledge management and databases based on local wisdom, implementation of sustainable production and food industry 4.0, development of a national system of barns, development of logistics and distribution systems, development of virtual content, and a national knowledge network. It can be concluded that the novelty of this research on the sociology of sustainable food systems is aware of the importance of a sustainable food system orientation with the concept of 'Fill My Plate'. Sociologically, the community understands that technology is intended as a definite step to support a green economy by encouraging responsible food consumption behavior. The implications of this research are expected to be able to provide recommendations for the development of a sustainable food system using a green economy approach to support the Indonesian sustainable food system (SPBI).

Antecedents to socially responsible consumption behaviour - A study among the residents of Coimbatore

Antecedents to socially responsible consumption behaviour - A study among the residents of Coimbatore