Consumer Attention Research Articles

PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP MINAT BELI PRODUK ELZATTA DI GALERI ELZATTA RANGKASBITUNG

Consumer buying interest in an item will always pay attention to a good brand image and product quality in accordance with consumer expectations. The company will try to attract the attention of consumers so that the buying behavior of a product appears and is willing to make a purchase. The more consumers who are interested in buying the product, the more profits the company gets. This study aims to determine the effect of product quality and brand image on buying interest in Elzatta's products. This study aims to determine the effect of product quality and brand image on buying interest in Elzatta's products The method used in this study is a quantitative method which is analyzed using multiple linear analysis. Samples were taken by incidental sampling method with the slovin formula. The samples used in this study were 97 respondents who had purchased Elzatta products at the Elzatta Gallery Rangkasbitung. The results of this study indicate that Product Quality (X1) has a positive and significant effect on Purchase Interest (Y) with a sig. t (0.024) < sig. (0.05), Brand Image (X2) has a positive and significant effect on Purchase Interest (Y) with a sig value. t (0.002) < sig. (0.05). Based on the results of F arithmetic > F table (9,283 > 3.09) it is thus stated that product quality and brand image variables have a simultaneous influence on buying interest. The conclusion of this study shows that the factors that influence buying interest in Elzatta's products are 0.147, the influence of product quality and brand image variables is 14,7%. This means that buying interest is influenced by product quality variables (X1) and brand image (X2), while the rest is influenced by 85,3% by other factors not included in this study

KEPUTUSAN PEMBELIAN PRODUK WARDAH MELALUI E-COMMERCE SHOPEE PERAN CITRA MEREK SEBAGAI VARIABEL MEDIASI

This study aims to analyze the effect of Price and Promotion on Purchasing Decisions. This research will fill the empirical GAP related to findings that do not fully support each other, there is research showing that price and promotion are significant determinants of purchasing decisions. Furthermore, price has a significant influence and becomes a benchmark for consumers before making purchasing decisions, while promotion is to attract consumer attention, as well as provide information about products and services and can influence consumer purchasing decisions. This research method is research with a quantitative deductive approach. The population in this study are people who allow using the Wardah brand. Respondents in this study were 160 people through an online survey using google form with a Likert scale. The sampling technique used non probability sampling with purposive sampling method. Data analysis using SMARTPLS. Validity and reliability tests using smart PLS analysis on the outer model. Hypothesis testing using the smartPLS inner model. The analysis results show that brand image partially mediates the effect of price on purchasing decisions and brand image partially mediates the effect of promotion on purchasing decisions.

Creating Product Profile Website For Jersey Online Figures

In the current digital era, websites have become an important means of promoting products to potential consumers. Online jersey figures are a product that is popular among sports fans. This product usually displays pictures or names of sports figures admired by fans. This research aims to develop a product profile website which is an important means of promoting products to potential consumers. A product profile website is a website that displays information about the products offered by a company. This website usually contains information about product specifications, prices, how to order, and other features. An effective product profile website can help companies increase product sales. This research also aims to prove that product profile websites are created using The waterfall method is suitable for creating websites with basic features because this method is easy to understand and apply. These elements can be text, images, videos and other elements. Which can be an effective means of promoting products. This evidence will be obtained by conducting research that measures the effectiveness of product profile websites in increasing product sales. The results of this research show that product profile websites created using the Waterfall method are more effective in attracting the attention of potential consumers and encouraging them to take action, such as buying a product.

PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN GUDEG LUMINTU JEMBER

The increasingly fierce competition in the culinary business means that every business actor must be able to differentiate between one business and another so that it has advantages that can attract the attention of consumers. Business actors must ensure consumer satisfaction and design appropriate marketing strategies to encourage repeat purchases. Effective marketing is the key to convincing consumers to choose a product. This research aims to analyze the influence of service quality and product quality on Gudeg Lumintu Jember customer loyalty. The population of this research is all Gudeg Lumintu Jember customers with a sample of 75 respondents. Descriptive analysis, validity, reliability, classical assumptions and research hypothesis testing were used to analyze the data. The results of this research are expected to show a significant influence of service quality and product quality on Gudeg Lumintu Jember customer loyalty.

Dried algae as potential functional ingredient in fresh cheese

AbstractAlgae have attracted the attention of researchers and consumers due to their health‐promoting bioactive compounds. In addition, the high content of polysaccharides may confer important technological properties when included in foods with high moisture content, such as fresh cheese. In this study, two dried algae species—Fucus spiralis and Petalonia binghamiae, were added to fresh cheese to improve its functional properties. Syneresis was evaluated by water holding capacity (WHC) and measurement of weight loss of the cheeses during storage at 4°C. Cheeses were also analysed for antioxidant activity, composition, and organoleptic properties. The addition of dried seaweed significantly reduced the weight loss of fresh cheese during storage (p < 0.05), which is normally associated with a loss of sensory properties. A significant increase (p < 0.05) in antioxidant activity was also observed in the cheeses with the addition of both algae. Except for the cheese with the addition of F. spiralis (1 g/100 g), the chemical composition did not change (p > 0.05) when the algae were added to the cheeses. Cheese with the addition of dried F. spiralis showed the best results in the sensory tests, consumer preference, and purchase intention.

The study of hemoglobin forms under the conditions of energy drink consumption

In today’s world, where stress and busyness are an integral part of everyday life, energy drinks have become not only a means of satisfying the need for energy and maintenance of vitality, but also a symbol of lifestyle, an important element of the modern culture of consumption. The speed and efficiency they promise attract the attention of consumers, especially those who are constantly on the move. Such drinks have become popular not only among young people, but also among everyone who seek to maintain their activity and efficiency during the day. The purpose of the work was to investigate the dynamics of changes in the level of total hemoglobin and its forms, in particular oxy-, carboxy-, sulf-, met-, and dyshemoglobin under the conditions of energy drink consumption. The study was conducted using male Wistar rats weighing 150–220 g kept in the vivarium under appropriate lighting conditions, temperature, humidity and standard diet. All the animals had free access to feed (based on daily requirements) and water (based on 20 ml of water per rat per day). The experiment was carried out in compliance with the requirements of the European Convention for the Protection of Vertebrate Animals used for Experimental and Scientific Purposes (Strasbourg, 1986). The animals were divided into five groups: the 1st group received drinking water (intact control); the 2nd–5th groups received daily the non-alcoholic energy drink “Burn” per os for a month. The calculation of the required amount of drink for administration per one rat was based per 1 kg of body weight. To monitor the growth and development, we weighted the rats at the beginning and at each stage of the experiment. The material (blood) was taken on the 1st (2nd group), 10th (3rd group), 20th (4th group) and 30th day (5th group) after the completion of the experiment under anesthesia (intramuscularly sodium thiopental, 60 mg/kg). The total hemoglobin level was determined with the Mythic 18 hematological analyzer. Determination of the content of oxyhemoglobin, methemoglobin, sulfhemoglobin and carboxyhemoglobin was performed spectrophotometrically. The obtained data indicate significant changes in both the total level of hemoglobin and its ligand forms, in particular, a decrease in the level of oxyhemoglobin and the accumulation of dyshemoglobins, such as methemoglobin, sulfhemoglobin, and carboxyhemoglobin. As evidenced by the obtained results, the consumption of energy drinks leads to the oxygen homeostasis violation, the development of tissue hypoxia and can cause structural and functional disorders in the body under such conditions.

Headline risk: Forging a crisis communication keystone

AbstractIn March 2023, headlines about a single ill‐conceived press release amplified in the social media triggered a one‐day, $42 billion bank run that threatened to destabilise the US financial system. The Silicon Valley Bank collapse represents an extreme example of headline risk, the potential for breaking news to trigger a PR crisis and corresponding brand and business shocks. This paper presents the results of exploratory research supporting the creation of risk management frameworks for measuring, monitoring, managing and ultimately mitigating financially material headline risk. Based on brand tracking data for 24 major companies covered by the news media queried and visualised using an AI‐enabled analytics tool, the study confirms that news corresponds to tail risk—defined in this study as low‐probability, high‐impact events that major companies and national brands would term crises. Time‐series data tracking the volatility of consumer attention and the valence of media buzz support an architecture for constructing rigorous communication research and headline risk management frameworks. Crisis communication emerges as the initial phase in managing exogenous, idiosyncratic shocks marked by significant negative shifts in brand perceptions and consumer purchase consideration.

The effect of short-form video content, speed, and proportion on visual attention and subjective perception in online food delivery menu interfaces

Given the rising popularity of utilizing short-form videos as visual cues, employing short-form videos to showcase food visual information in online food delivery menu interfaces could be a promising approach. However, it remains unclear about the effect of short-form video attributes on visual attention and perception of online food delivery consumers. In an experimental study with 36 participants, we combined eye-tracking technology and a perceived quality scale to assess consumers’ visual attention and subjective perception while they performed simulated ordering tasks on designed menu interfaces featuring different video contents, speeds, and proportions. Our results indicated that videos showcasing food tasting and food plating garnered more frequent visual attention and better ordering experience, respectively. Conversely, videos showcasing food cooking led to higher cognitive effort and received worse assessment. Furthermore, we found no significant evidence linking faster video speeds to increased cognitive effort, despite a slightly longer fixation duration in fast-speed videos. Besides, large video formats attracted more visual attention and created better user experiences compared to small formats, with medium formats also performing well in terms of subjective perception. These insights shed light on the optimal strategies for implementing short-form video presentations on online food delivery platforms, thus contributing to the development of user-friendly online menu interfaces for consumers.

Herb-drug interactions: A short review on central and peripheral nervous system drugs.

Herbal medicines are widely perceived as natural and safe remedies. However, their concomitant use with prescribed drugs is a common practice, often undertaken without full awareness of the potential risks and frequently without medical supervision. This practice introduces a tangible risk of herb-drug interactions, which can manifest as a spectrum of consequences, ranging from acute, self-limited reactions to unpredictable and potentially lethal scenarios. This review offers a comprehensive overview of herb-drug interactions, with a specific focus on medications targeting the Central and Peripheral Nervous Systems. Our work draws upon a broad range of evidence, encompassing preclinical data, animal studies, and clinical case reports. We delve into the intricate pharmacodynamics and pharmacokinetics underpinning each interaction, elucidating the mechanisms through which these interactions occur. One pressing issue that emerges from this analysis is the need for updated guidelines and sustained pharmacovigilance efforts. The topic of herb-drug interactions often escapes the attention of both consumers and healthcare professionals. To ensure patient safety and informed decision-making, it is imperative that we address this knowledge gap and establish a framework for continued monitoring and education. In conclusion, the use of herbal remedies alongside conventional medications is a practice replete with potential hazards. This review not only underscores the real and significant risks associated with herb-drug interactions but also underscores the necessity for greater awareness, research, and vigilant oversight in this often-overlooked domain of healthcare.

Visual communication design: a neglected factor in nutrition promotion via packaged food labels.

Packaging design is a communication device and a critical component in branding strategy, and has relevance for food policy. Presently, packaging-related nutrition policy initiatives focus on the role of regulated claims, nutrition information panels and front-of-pack nutrition labels to help guide consumer food choices and address high prevalences of discretionary and ultra-processed food consumption in many countries. However, these nutrition labelling systems are not optimized as public health policy tools as many consumers do not use them to inform their food choices. Visual communication design theory posits that a designer orders the elements and principles of design into hierarchies that prioritize certain elements over others, and that some of these elements are more dominant and given more emphasis than others. The overall design of the package thereby directs consumer attention to some aspects of pack design (e.g., characters, contents of the package) and away from others (e.g., nutrition details). Dual processing frameworks propose that food decisions are made with the interplay between automatic and rational thinking processes. Packaging designs affect whether consumers rely predominantly on automatic or rational thinking to select a food. This narrative review outlines the role of food packaging design and how it impacts the clear communication of nutrition aspects of food products and how the use of nutrition information by consumers to make decisions may depend upon design structures in packaging. This article attests that nutrition scientists and policy makers should incorporate visual communication design into research on the food packaging as a public health promotion tool. A stronger focus on the communication of regulated front-of-pack nutrition information can be made with a re-evaluation of the hierarchy of elements in the front-of-pack design enabling consumers to make healthier decisions.

How tie strength influences purchasing intention in social recommendation: evidence from behavioral model and brain activity

PurposeSocial recommendation has been recognized as a kind of e-commerce with large potential, but how social recommendations influence consumer decisions is still unclear. This paper aims to investigate how recommendations from different social ties influence consumers’ purchase intentions through both behavior and brain activity.Design/methodology/approachUtilizing behavioral (N = 70) and electroencephalogram (EEG) (N = 49) experiments, this study explored participants’ behavior and brain responses after being recommended by different social ties. The data were analyzed using statistical inference and event-related potential (ERP) analysis.FindingsBehavioral results show that social tie strength positively impacts purchase intention, which can be fitted by a logarithmic model. Moreover, recommender-to-customer similarity and product affect mediate the effect of tie strength on purchase intention serially. EEG findings show that recommendations from weak tie strength elicit larger N100, N200 and P300 amplitudes than those from strong tie strength. These results imply that weak tie strength may motivate individuals to recruit more mental resources in social recommendation, including unconscious processing of consumer attention and conscious processing of cognitive conflict and negative emotion.Originality/valueThis study considers the effects of continuous social ties on purchase intention and models them mathematically, exploring the intrinsic mechanisms by which strong and weak ties influence purchase intentions through recommender-to-customer similarity and product affect, contributing to the applications of the stimulus-organism-response (SOR) model in the field of social recommendation. Furthermore, our study adopting EEG techniques bridges the gap of relying solely on self-report by providing an avenue to obtain relatively objective findings about the consumers’ early-occurred (unconscious) attentional responses and late-occurred (conscious) cognitive and emotional responses in purchase decisions.

Improvement in Vase Life of Gladiolus Cut Flowers Using Different Holding Solutions of Sodium Nitroprusside and of Salicylic Acid

Gladiolus (Gladiolus hybridus Hort.) is one of the most important commercial ornamentals cut flower used in the floriculture industry. Among cut flowers, gladiolus is popular for its glamour, perfection and attractive colorful spikes. The longevity of cut flowers is one of the main challenges of florists to gain consumers attention towards its marketing. In present investigation, we tried two chemicals viz. Sodium nitroprusside (SNP, a NO donor) and Salicylic Acid (SA, a signaling molecule) in different concentration combinations and observed their effect on gladiolus flowers vase life of two varieties viz. Pusa Shanti and Pusa Chandni. Spikes treated with T7 (SA 150 mg/L), in Pusa Shanti and T2 (SNP 100 mg/L), in Pusa Chandni was observed effective treatments than others and showed better performance of vase life, days after basal florets open, maximum size of florets, solution uptake, florets opening and maximum time taken for the vase deterioration and it helped to improve the postharvest quality of gladiolus spikes by influencing various morphological and physiological attributes of gladiolus vase. Through the present study we are able to know the role of Sodium nitroprusside and Salicylic acid to enhance the vase life of cut flower of Gladiolus.

Analisis Pengaruh Metode AIDA (attention, interest, desire, action) terhadap Keputusan Pembelian Fast Food Berlabel Halal pada Mahasiswa FAI UMSU

This research aims to find out how consumer purchasing decisions for fast food products labeled halal are influenced by the AIDA (attention, interest, desire, action) method applied. As a marketing strategy, the AIDA approach is used to determine how much consumer attention, interest, desires, and behavior can influence the decision to buy fast food that has received halal certification. This research used a quantitative approach by distributing questionnaires to 100 respondents from 925 FAI UMSU students. The sample collected in this research was through purposive sampling, meaning that the sample was based on certain criteria, namely FAI UMSU Stambuk students 2020–2023. The research results showed that simultaneously, the variables attention, interest, desire, and action influenced the decision to purchase halal-labeled fast food. Based on the coefficient of determination, the AIDA approach influences 73.1% of decisions to purchase fast food labeled halal. The remaining 26.9% is influenced by factors not included in the research model

Formation and distribution of (E,E)‐2,4‐decadienal in deep‐fried dough sticks under different conditions

Abstract(E,E)‐2,4‐Decadienal is an important product of deep‐frying systems and is regarded as a health hazard. The present study investigated the formation of (E,E)‐2,4‐decadienal in deep‐fried dough sticks under different conditions, including types of deep‐frying oils, deep‐frying temperature, and dough composition. In addition, the correlation between (E,E)‐2,4‐decadienal formation and deep‐frying conditions was analyzed. The results showed that the (E,E)‐2,4‐decadienal content in the deep‐frying system was related to the linoleic acid level in the deep‐frying oils. Furthermore, adding 6% soy protein isolate to the dough considerably suppressed the formation of (E,E)‐2,4‐decadienal in the deep‐frying system, resulting in the lowest content at 43.52 mg kg–1. The highest (E,E)‐2,4‐decadienal content in the deep‐frying system (64.65 mg kg–1) was observed when a dough with a moisture content of 38% was used. The results of the correlation analysis revealed a strong association between the (E,E)‐2,4‐decadienal content in the deep‐fried dough sticks and their oil absorption capacity. The (E,E)‐2,4‐decadienal content increased with higher oil content in the deep‐fried dough sticks. Therefore, suppressing the oil absorption of deep‐fried dough sticks is an important approach for controlling (E,E)‐2,4‐decadienal content.Practical applications: As one kind of traditional deep‐fried foods in China, deep‐fried dough sticks attracted the attention of consumers because of its desirable flavor and texture. Thus, it is crucial to improve its safety and quality. As is known, (E,E)‐2,4‐decadienal is harmful to health, and it is the main aldehyde component in the deep‐frying system. Herein, it is important to improve the safety of deep‐fried dough sticks while suppressing the formation of (E,E)‐2,4‐decadienal in deep‐frying system and reducing the content of (E,E)‐2,4‐decadienal in deep‐fried dough sticks. On the one hand, the use of deep‐frying oils with lower level of linoleic acid could limit the formation of (E,E)‐2,4‐decadienal in deep‐frying system, which could also be achieved with the addition of protein into the dough. On the other hand, suppressing the oil uptake ability of deep‐fried dough sticks is an important approach to limit the level of (E,E)‐2,4‐decadienal in deep‐fried dough sticks.

Consumers preferences food safety perceptions for beef – a cross-country comparison in the wake of COVID-19

Food safety is a pressing global concern, particularly in developing and emerging economies. The recent COVID-19 pandemic has further heightened consumer attention towards food safety, quality, and maintaining a healthy diet. This study provides insights into consumer awareness and perceptions related to food safety and the origin of beef products, with a specific focus on the impact of COVID-19. It draws comparisons between emerging economies, specifically Albania and Kosovo, where significant food safety challenges exist, and a highly developed economy, Austria. To assess consumer preferences, a discrete choice experiment was conducted, aiming to gauge the significance of various product attributes and consumers’ willingness to pay (WTP) for specific product features. The study’s findings revealed a strikingly strong sense of consumer patriotism across all surveyed countries. WTP estimates indicated a clear preference for domestically sourced food over imported alternatives. While the COVID-19 pandemic exerted a notable influence, its effects were generally contained. However, respondents from emerging economies perceived the pandemic’s impact to be more severe. Additionally, factors such as risk perception and risk acceptance played a role in shaping the importance of relevant product attributes in all the food markets examined in this study. Furthermore, distinct variations emerged between the countries concerning the importance of food safety standards. For instance, in Albania, the European Union (EU) food safety certificate holds higher utility compared to the national certificate, suggesting a potential lack of trust in national agencies. Notably, low trust in institutions, including those related to food safety, is a common issue in emerging and developing economies. This lack of trust, in turn, influences consumers’ perceptions of personal food safety, given that it is a credence attribute.

The curatorial turn in tourism and hospitality

PurposeThis study, a conceptual paper, analyses the growth of curation in tourism and hospitality and the curator role in selecting and framing products and experiences. It considers the growth of expert, algorithmic, social and co-creative curation modes and their effects.Design/methodology/approachNarrative and integrative reviews of literature on curation and tourism and hospitality are used to develop a typology of curation and identify different curation modes.FindingsCurational techniques are increasingly used to organise experience supply and distribution in mainstream fields, including media, retailing and fashion. In tourism and hospitality, curated tourism, curated hospitality brands and food offerings and place curation by destination marketing organisations are growing. Curation is undertaken by experts, algorithms and social groups and involves many of destination-related actors, producing a trend towards “hybrid curation” of places.Research limitations/implicationsResearch is needed on different forms of curation, their differential effects and the power roles of different curational modes.Practical implicationsCuration is a widespread intermediary function in tourism and hospitality, supporting better consumer choice. New curators influence experience supply and the distribution of consumer attention, shaping markets and co-creative activities. Increased curatorial activity should stimulate aesthetic and stylistic innovation and provide the basis for storytelling and narrative in tourism and hospitality.Originality/valueThis is the first study of curational strategies in tourism and hospitality, providing a definition and typology of curation, and linking micro and macro levels of analysis. It suggests the growth of choice-based logic alongside service-dominant logic in tourism and hospitality.

Assessing the Role of Digital Awareness in Promoting Polymer‐Based Sustainability

AbstractThe plastic waste crisis is a major environmental challenge facing the world today. The overuse and improper disposal of plastic materials have caused significant damage to the environment, affecting the health of both humans and animals. The adoption of sustainable alternatives to plastic, such as polymer‐based materials, is crucial to addressing this issue. In the Indian context, polymer‐based sustainability has created new growth potential for the packaging sector. This study has improved consumer behavior and raised income by gaining an understanding of and access to customers' digital awareness of polymer‐based sustainability. In addition to its role in communication and attracting consumer attention, packaging must align with modern environmental standards for preservation methods to meet the growing consumer demand for eco‐friendly products and environmentally conscious companies. In keeping with the objectives, this paper employs a method for analyzing current research on the influence of polymer‐based sustainability esthetics on consumer behavior. The research design is quantitative. The model of the literature review is used to develop the structured questionnaire. The results show that digital awareness significantly influences consumer perceptions of polymer‐based sustainability. The study recommends that manufacturers of polymer‐based materials invest in digital awareness campaigns to increase consumer acceptance and promote sustainability.

The role of brand image, electronic word of mouth and customer satisfaction in building repurchase intention in e-marketplace

E-marketplaces are not only used as sites for carrying out online buying and selling transactions, but also offer features that are superior to other e-marketplaces. Buying and selling activities through e-marketplaces have grown rapidly compared to when e-marketplaces were first established. Today's e-marketplaces not only act as buying and selling sites, but also have interesting features. The intensive use of live streaming and live shopping features attracts the attention of potential consumers to find out more about the product. This phenomenon can be used as an opportunity to offer products and attract new consumers, or even attract old consumers to make repeat purchases. e-marketplaces has business opportunities by increasing interest in repeat purchases even though competition between e-marketplaces is increasingly crowded. This article discusses the influence of brand image and electronic word of mouth on repurchase intention through customer satisfaction in e-market place.

Pemakaian Bahasa Indonesia Pada Iklan Shopee

This research reveals that the use of Indonesian in Shopee advertising is a relevant strategy and has a positive impact. The accuracy of linguistic context is the main focus, reflecting wise policies in capturing linguistic diversity in Indonesia. Understanding dialects, phrases and linguistic norms in each region is the main key in creating appropriate and relevant messages. Shopee succeeded in tailoring messages well, in depth, and connecting with consumers from various walks of life, creating significant personal closeness. Language diversity in Indonesia is recognized as the key to success, ensuring that Shopee advertising is not only a marketing effort, but also an authentic communication that is close to consumers' daily lives. Linguistic creativity is an important factor in attracting consumer attention. Puns, local humor and creative expressions create marketing messages that are interesting, entertaining and different from competitors. This creativity is not only a sweetening element, but also an effective strategy in building a positive, attractive and educational brand image. Shopee has successfully utilized Indonesian creatively, not only as a shopping platform, but also as a provider of entertaining and attention-grabbing content. This relevance is not just a communication tool, but also the foundation for building deep and meaningful relationships with consumers in diverse markets. This research highlights that Indonesian is not just words, but a force that can shape feelings, win the hearts of consumers, and create a positive impact in the world of e-commerce.

Developing Halal Industry in Indonesia using Interpretive Structural Modeling (ISM)

Halal industry has become a popular object and the latest trends in the world of international business. Not only in Indonesia but also Malaysia, Thailand even Europe began to glance at the potential and opportunities for halal industry. The phenomenon that began to develop halal industry in recent years is quite the attention of businesses and consumers themselves. Labeling "halal" or "sharia" on a product, not again become a form of obligation or obedience to a Muslim but has become the strength of a strong market, which not only as a guarantee of the products that are allowed for a Muslim but also a symbol of the global for quality assurance and a lifestyle choice. In previous studies, many researchers were interested in examining issues about the potential of halal industry, while very few researchers discuss the problems of the development of halal industry in Indonesia. Though research on the obstacles and development strategies of halal industry is needed to accelerate the development of halal industry in Indonesia. Based on this problem, which is taken from the study of literature, previous research and indepth interviews with academicians and practitioners, some issues in the development of the halal industry in Indonesia is divided into five aspects: 1) Policy, 2) Production, 3) Socialization, 4) Infrastructure, and 5) Human Resources.