Connotative Meaning Research Articles

Decoding the meaning of alternative proteins: Connotations and music-matching

Alternative proteins have recently received significant attention from both academia and industry. Given the reported lower willingness of consumers to accept these alternative protein sources, it is crucial to gain insights into consumers' perceptions of them. Study 1, based on the theory of the meaning of objects and concepts, unveiled the connotative meaning (evaluation, potency, activity) associated with five alternative proteins (insects, cultured meat, mycoprotein, algae, and plant-based proteins). Animal-based sources, such as insects and cultured meat, received lower ratings in evaluation but scored higher in potency/activity. Conversely, plant-based sources, including mycoproteins, algae, and plant-based proteins, were rated higher in evaluation but lower in potency/activity. Building upon the congruency theory, Study 2 integrated these connotative meanings of alternative proteins into potential marketing strategies. More specifically, Study 2 introduced background music as an ambient factor and demonstrated how certain music genres align with alternative proteins, suggesting their potential use in alternative protein marketing. Animal-based protein sources were found to align with music genres characterized by lower evaluation and higher potency/activity, such as metal and rock. In contrast, plant-based sources were better matched with music genres associated with higher evaluation and lower potency/activity, such as classical, jazz, and country. Drawing from the insights obtained through these studies, this paper discusses practical applications in the context of marketing strategies and highlights potential avenues for future research.

REPRESENTASI IDENTITAS LOMBOK DALAM AKUN INSTAGRAM “INSIDE LOMBOK”: ANALISIS SEMIOTIKA ROLAND BARTHES

Social media is the factor that influences different perspectives about Lombok's identity. This research aims to describe the meaning of images that represent Lombok's identity in the Instagram account “Inside Lombok” using Roland Barthes' semiotic theory. The method used in this research is a qualitative method with descriptive analysis. The analysis in this study uses Roland Barthes's theory, including denotative meaning, connotative meaning, and myth. ““Inside Lombok”'s” post is the source of this research regarding the outsider's perspective on Lombok identity and the perspective of Lombok people regarding Lombok's identity itself. The results of the study show that the representation of Lombok's identity depends on how people perceive Lombok. According to the three images, there are hidden meanings that only Lombok people can discover. Therefore, the representation in social media should be clear so that everyone has a similar viewpoint.

Connotative Meaning Used in Maroon 5 Selected Songs “Red Pill Blues” Album

Every song has an important meaning that the singer intends to communicate to the audience. To have a thorough understanding of the music you wish to express, you might delve into its connotative meaning. The aims of this study were to identify the types of connotative meaning from the lyrics in selected song albums by Maroon 5 “Red Pill Blues”. The data were analyzed uses descriptive qualitative method based on the theory proposed by Leech (1974). This study found 25 data, based on the theory used there are three categorize of connotative meaning from the data above namely; positive connotative, negative connotative and neutral connotative with positive connotation as a highest occurrence. The finding show that connotative meaning is becoming increasingly. Common and maybe as a suitable learning medium. This research will provide learning with deep understanding about the meaning of the word.

Analisis Semiotika Dalam Film Animasi The Anthem Of The Heart

This research is entitled "Semiotic Analysis in the Animated Film The Anthem of the Hear". The aim of this research is to determine the meaning of denotation, connotation and myth in the animated film The Anthem Of The Heart. Researchers use descriptive qualitative methods by recording, analyzing, describing the meanings contained in animated films using Roland Barthes' theory of semiotic analysis, namely by analyzing the meaning of denotation, connotation and myth. The data sources used in this research are primary and secondary data. Data collection techniques were carried out by documenting and watching the animated film The Anthem Of The Heart. The research results show that Roland Barthes's semiotics is interesting to use in analyzing a film and has a clear meaning that can be seen from every scene that the researcher analyzes regarding the meaning of denotation, connotation and myth in the animated film The Anthem Of The Heart. The meaning of denotation is a sign that is visible to the five senses, such as images of palaces and outstretched hands, then the meaning of connotation requires a deeper understanding of the meaning of denotation where the meaning of connotation can give rise to various meanings depending on the point of view of the person giving the meaning. The meaning of myth is formed from the meaning of denotation and connotation. According to Barthes, myth is not always related to culture or customs but is also related to ideology that spreads in wider society. It can be seen in the nine scenes that researchers analyzed, such as myths about crying, helping hands, and divorce.

Representasi Pola Asuh Demokratis pada Film “Keluarga Cemara 2”

The social phenomenon of conflict in the family between younger siblings and older siblings is rampant, especially in Indonesian society, therefore if there is no prevention done through proper parenting, the phenomenon of conflict in the family will continue. The rise of family conflict cases in Indonesia has led many directors to raise this phenomenon in a film. One of the Indonesian films that represent parenting and family conflict is Keluarga Cemara 2. This research aims to find out how the representation of democratic parenting is shown in Keluarga Cemara 2. The research method used in this research is interpretative qualitative with the Roland Barthes semiotic analysis method which sees meaning through the denotation, connotation and myth stages. The results of this study are shown based on seven scenes selected by the researcher. The denotation meaning in this film represents democratic parenting with controlled freedom, direction from parents and rules and attention through the use of verbal and non-verbal language. The connotation meaning in this film is the importance of choosing the right parenting, which shows the importance of establishing good communication, openness and mutual understanding that makes conflicts in the family can be resolved properly. The mythical meaning contained in the film Keluarga Cemara 2 is that every conflict in the family will definitely have a way out when parents choose the right parenting style such as democratic parenting.

Representasi Perundungan pada Film “Bebas”

The phenomenon of bullying is rampant, especially in the educational environment, therefore if no prevention is done, bullying in the educational environment will continue. The rampant cases of bullying have made the social phenomenon raised in a film. One of the Indonesian films that depicts bullying is Bebas. This research aims to find out how the representation of bullying is presented in the film Bebas. The method used in this research is the Roland Barthes semiotic method which divides the meaning of understanding into denotation, connotation, and myth through first level and second level analysis. The results of this study show that based on ten scenes that have been selected according to the type of bullying, the conclusion is obtained: the denotation meaning in the film shows verbal, physical and relational bullying with medium shot, medium long shot and close up image techniques. The connotation meaning is aimed at the differences in social class, power, and peer factors between the perpetrators and victims that make the perpetrators have the desire to bully. The myth in this film is that bullying often occurs to new students who change schools, often perceived as weak.

ANALISIS SEMIOTIKA FEMINISME EKSISTENSIALIS TOKOH “JUDY” DALAM FILM ANIMASI ZOOTOPIA BAGI MAHASISWA FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS SWADAYA GUNUNG JATI

This study is entitled "Semiotic Analysis of Existentialist Feminism as the Character "Judy" in the Zootopia Animation Film for Students of the Faculty of Social and Political Sciences, Swadaya University Gunung Jati". The animated film Zootopia produced by Clark Spencer is an animated adventure-comedy genre film produced by Disney in 2016. The film Zootopia tells the story of a rabbit named Judy Hopps who lives in the town of Bunnyburrow. Judy has a dream to go to Zootopia, a city where all animals can coexist harmoniously and Judy has a dream to become a rabbit policeman for the first time in that city. So in this case, the researcher formulates the problem, namely how the meaning of denotation, connotation and myth of existentialist feminism character "Judy" in the animated film Zootopia. The purpose of this study is to find out the meaning of the scenes in the animated film Zootopia by looking at the denotative meanings, connotative meanings and myths related to Simone de Beauvoir's existentialist feminism values ​​in the character Judy. The research method used in this study is a qualitative method with Roland Barthes's semiotic analysis. Based on the results of research conducted by the author, it can be concluded that the meaning of denotation in each scene already describes the value of existentialist feminism in the character Judy. Focusing on each scene that depicts Judy's expressions and conversations in determining the path of life she aspires to. Then the connotative meaning, in every scene in the film is related to the value of existentialist feminism, namely how the hidden meaning contained in each scene is like how Judy as an existentialist feminist shows and fights for her existential freedom. Meanwhile, the meaning of the myth that the author finds in every scene in the film is related to the value of existentialist feminism, namely things that are believed by film audiences, for example, as a woman, you must know the purpose of life as well as struggle and maintain your ideals. Through the myth built by the character Judy in the animated film Zootopia, there is a myth that spreads with the term 'Assembling upstream, swimming to the shore' in other words, if you want to be successful, you have to be brave enough to work hard first.
 Keywords: Existentialist, Feminism, Zootopia, Film.

KRITIK SOSIAL DALAM SERIAL TELEVISI RUSIA ЛУЧШЕ, ЧЕМ ЛЮДИ (LEBIH BAIK DARIPADA MANUSIA) KARYA ANDREY JUNKOVSKY

This study aims to analyze social criticism in the Russian television series Лучше, Чем Люди (Better than Us) by Andrey Junkovsky. With a dystophia theme, this study focusing on criticism of human dependence on robotic technology. The data used in this study is a cut scene which is then analyzed by a descriptive analytical method with a semiotic theory by Roland Barthes. The research was conducted by looking at the meaning of denotations and connotations in the Russian television series Лучше, Чем Люди. This study argues that there are 11 scenes that depict human dependence on robotic technology. This is the social criticism in series Лучше, Чем Люди by Andrey Junkovsky.

To the question of androcentrism of the grammatical category of gender in Italian language

The article analyses the processes of feminisation of some nouns occurring in the Italian language in connection with the struggle against the manifestations of masculine mentality. The asymmetry of feminine and masculine genders in the declension of nouns and adjectives is fixed in the Italian language at the grammatical level. However, in recent decades, due to the growth of feminist sentiments in the world and the increasing attention to social gender, this grammatical norm has caused more and more disputes in Italian society, the use of the masculine gender is undergoing a kind of gender censorship. The established gender hierarchy of language has been perceived by some politicians and cultural figures as incorrect, disadvantaging the representation of women in discourse, especially when it comes to the so-called "nomi di ruolo" - nouns denoting staff positions (mayor, councillor, chairman, prime minister, judge). Gender markers, which are natural for the language, receive additional connotative meaning, their semantic significance expands: along with the grammatical category, they begin to express the speaker's social position, his views on the political agenda in relation to feminist sentiments. The paper will examine gender in Italian as a grammatical category, then highlight the main grammatical tools that Italian linguists propose to use in order to equalise the asymmetry of femininity and masculinity in modern Italian. Different perspectives of native Italian speakers on such grammatical changes in the category of gender will be presented and possible options for levelling the asymmetry towards androcentrism will be analysed.

Visual Rhetoric in Wechat Moments—A Research Based on Virtual Ethnography

As a typical representative, Wechat Moments highly integrates virtual sapce and real life, within which the communication mostly takes place between acquaintances. Therefore, Wechat Moments has become an important stage for individuals, especially college students, to express themselves and establish and manage their personal images. Self-compiled information, including various visual elements such as texts, photos, emojis, pictures etc. in Wechat Moments is often carefully designed and selected, which will have an ideological influence on the reader. Therefore, this paper takes the visual rhetoric theory as the theoretical framework, and the virtual ethnography as the research method, to investigate the behavior of college students in using Wechat Moments to achieve rhetorical purposes to establish their personal images. The results of the categorical analysis indicate that most of the people's Wechat Moments is about their daily life, generally for sharing or remembering, wanting to show their positive side of life. Then, the content analysis suggests that both the denotative meaning and the connotative meaning of the visual elements should be noticed. Finally, the rhetorical analysis provides an interpretation of the connotations of posting Wechat Moments.

The (Re)Construction of Househusband’s Role in The Intern Film

The role of the male as breadwinner is a common construction in society. However, there are families with certain agreements with particular conditions that require the husband to stay at home with domestic roles. This condition usually addressed the husband as a househusband. This research analyzes signs identified in The Intern film (2015) that portrays the househusband which further interprets the characteristics and roles of the househusband. Roland Barthes’ semiotics method is applied in order to be able to analyze both the denotative and connotative meaning of the identified signs regarding the househusband. From the study, it is identified that there are two roles of househusbands constructed in the film 1) caregiving, and 2) act of service. Househusband duties are identified as everything domestic affairs outside of the public domain. The term househusband is not meaningfully accepted based on the preferences of men carrying out domestic duties, therefore, the term stay-at-home dad is preferred because it constructs the role of the father as a whole.

The Concept of Environmental Ecology in QS. Al-Mu'minun Verse 18: The Antics of Roland Barthes Semantic Linguistic Studies

This study explores the environmental ecology concept implied in verse 18 of Surat Al-Mu'minun (QS. Al-Mu'minun. This study uses a semantic linguistic approach concerning Roland Barthes' theory in analyzing the meaning of the Qur'anic text. The analysis method involves reconstructing and understanding the meaning of keywords in the verse. The results revealed that verse 18 of Surat Al-Mu'minun reflects relevant ecological thinking related to man's responsibility toward the universe in Islam. Through Roland Barthes' semiotic analysis, the meaning of connotation and denotation was found. The meaning of the denotation is the text itself: "And We sent down water from heaven by a measure". While the meaning of the connotation is that water falling from the sky is rain, and with a measure, it means that humans cannot use it excessively. The concept of ecology in this verse includes aspects of protection and management of nature and ecosystem balance. This research provides insight into how the teachings of the Quran reflect environmental awareness and social responsibility in preserving the universe.

SLANG WORDS USED IN NOVEL “HARRY POTTER AND THE CHAMBER OF SECRETS” BY J.K. ROWLING

The purpose of this research was to identify the different types of slang words and their meanings. Slang is an informal word that is often used by a certain group of people and usually differs in each region, so it is necessary to be researched to enjoy reading novel from a foreign country. The data was analyzed by reading the whole novel and looking for phrases that reflected slang words. The method used in this research was qualitative textual analysis and theories from experts. The theories used in this research were based on (Leech, 1974) seven types of slang word meaning: conceptual, connotative meaning, stylistic meaning, affective meaning, reflected meaning, collocative meaning, and thematic meaning, as well as (Connie C. Elbe, 1996) examines that slang is an ever-changing set of colloquial words and phrases that speaker use to establish or reinforce a social identity of cohesiveness within a group or with a trend or fashion in society at large. The result of the research showed that there are sixty eights slang expressions were examined, and the slang words meanings discovered in this research were mostly expressed by their denotative meanings.

A semiotic landscape analysis of the film posters: Parasite, Mother and Whiplash

The aim of this study is to discuss the film posters of Parasite, Mother and Whiplash through semiotic landscape. The analyses have been based on Halliday’s Functional Grammar (1985) and, Kress and van Leeuwen’s Visual grammar (2020). The film Parasite has been analysed within the actional and classificational processes, whereas the film Mother has been examined within the reactional and analytical processes and the film Whiplash has been investigated through the speech and mental processes, and the symbolic processes. The film posters have been also discussed in terms of the descriptive and connotative meanings, as well as the significance of colours in conveying emotions and cultural meanings. Besides, the widespread use of disguised symbols has been identified in film posters. This study sheds light on the influence of visual discourse analysis on film posters, emphasizing the study of semiotics and visual communication in a media-dominated society.

Representation of Emotion in Conceptual Metaphor With Food Lexicon in Japanese Language

Human communication has linguistic variations. One of which is at the semantic level. Humans may produce meanings to express emotions. Besides denotative, connotative meaning is often present formed through metaphor. Metaphors are human creativity result based on cognitive processes adapted from sensory receptive results and meaning comparisons determined by surrounding objects. Food, one of the most familiar objects, can be a symbol of expression of an emotion. However, if a metaphor is not equipped with knowledge of meaning, then its delivery will not succeed. Therefore, this study is aimed to answer the problems of what Japanese metaphors related to food are found and how conceptual metaphors with food lexicon are formed. The primary data sources were the Weblio corpus and songs in Japanese. Secondary data sources were literatures supporting this study, namely the book 180 Common Native Japanese Figures of Speech in Regular Conversation from Sei (2018) and the Shin Meikai Kokugo Jiten Japanese dictionary. The data were collected through listening and documentation methods with note-taking technique. This study applied the metaphor identification theory of Knowles and Moon (2006) and the conceptual metaphor theory by Lakoff and Johnson (1980). The data collected were determined by vehicle, topic/tenor, and grounds to be further analyzed. Data analysis was conducted by descriptive-qualitative method. The results show that conceptual metaphors with the food lexicon in Japanese express the emotions of love, sadness, and fear. The representation of emotions in food is useful for providing easy understanding with everyday objects

The Pragmatic Functions of Using the Expression Mayyɪt ‘Dead’ in Jordanian Spoken Arabic

This study investigates the discourse analysis and the pragmatic functions of the expression mayyɪt (lit.: dead) and how students interpret it in Jordanian Spoken Arabic (JSA). It focuses on the intended meaning of using the expression mayyɪt in daily conversations among Jordanians. Data were collected from 72 undergraduate Jordanian students. The results of the study show that the connotative meaning dominates all the expressions explained in this study. None of the participants interpreted a single expression according to its lexical meaning alone. The results also reveal that the expression mayyɪt is used to serve 16 different pragmatic functions. However, the analysis shows that the expression mayyɪt is often used negatively in JSA; three functions are used positively, while the other functions of the expression are used negatively. This kind of knowledge can significantly benefit learners of JSA as a foreign language, without which learners may encounter some communication difficulties.

ANTHROPONYMIC DERIVATION OF PRECEDENT NAMES IN MEDIA DISCOURSE: SEMANTICS AND COMMUNICATIVE POTENTIAL

Statement of the problem. The article discusses the derivatives of precedent anthroponyms in media discourse, derivatives from anthroponyms, or ADs. The purpose of this study is to identify the characteristic features of the semantics and communicative potential of ADs in Russian media discourse. Results. Analysis of the denotative meaning of ADs made it possible to identify 9 thematic groups of nouns identified in the sources of the material. The analysis of the connotative meaning of ADs showed that they have different degrees of emotional-and- evaluative coloring. Conclusion. The material of the research includes the printed Russian periodicals and electronic sources containing ADs. Research methods include both general scientific methods of description, analysis and synthesis of information, and linguistic methods: component analysis, dictionary definitions, morpheme semantization, as well as the method of contextual analysis. The study of the communicative potential of ADs showed that in view of their novelty, originality and emotiveness, such units are an important means of increasing the expressiveness of the text and attracting the attention of the recipient. ADs in headings are multifunctional, due to the fact that they are in the initial position and have a voluminous meaning related to the entire text as a whole. The special functions of the ADs in headings are attractive, i.e. attracting the attention of the reader, and that of the hashtag, i.e. a keyword to interpret the text. The use of ADs in the text of the article makes the description vivid and imaginative. They represent an extract of meanings, ideas, assessments. ADs are used as an indicator of the activity of journalists’ word-creation. They can be seen as a powerful stylistic device.

Refleksi Sikap Denial dalam Kisah Nabi Yunus (Analisis Semiotika Roland Barthes Q.S. al-Anbiya’[21]: 87)

Denial is implicitly alluded to in Q.S. al-Anbiya [21]: 87 which tells the story of the escape of Prophet Yunus from the conditions of his people. This study aims to identify the denial attitude contained in the verse, based on the argument that the Qur'anic text has implicit meanings that are relevant to the current context. The method applied in this research is descriptive-analytical by using Roland Barthes' semiotic approach to analyze the significance of the meaning of the Qur'anic text. The approach analyzes denotative and connotative meanings to bring out the mythology contained in the story of Prophet Yunus. This paper asks two questions: first, how is Roland Barthes' semiotic analysis of Q.S. al-Anbiya' [21]: 87? Second, how does the concept of denial reflect on the storyline of Prophet Yunus? This article concludes that denotatively Q.S. al-Anbiya' [21]: 87 shows the attitude of Prophet Yunus who left his people in a state of anger and prejudice against Allah SWT. The statement is in line with the concept of denial, which connotes the psychological condition of Prophet Yunus who was filled with feelings of disappointment with reality. He decided to deny by abandoning the responsibility given by Allah as a form of self-defense and protest against reality. The wisdom contained in Q.S. al-Anbiya' [21]: 87 is the prohibition of Allah Swt to His servants to be denial in dealing with problems and responsibilities.

A SEMIOTIC APPROACH TO URBAN AREA: ODUNPAZARI HISTORICAL AREA CASE, ESKISEHİR

Through the use of visual symbols and design elements, architecture has many abstract meanings and integrated communicative elements. It relates to cultural systems such as shared values, scientific developments, moral codes, religions, and economic situations. Without a doubt, globalization has caused countries to resemble each other, and that makes local cultures more attractive. This has led to the tendency of local governments to create a new urban identity for economic development. This study examines the "Historic Odunpazari Houses Conservation and Development Project” area in Odunpazarı Locale, as a place with deep indicators of different urban images. The area is built on a hillside in the South of Eskisehir, Turkey, which symbolizes the Ottoman period's urban life. The semiotic approach is used to determine connotative meanings of buildings in historical area. Results show that renovated buildings are highly connotative structures. These kinds of buildings contain more metaphors than the original ones.

The Continuity of Islamization of Space and Architecture in Javanese Tomb and Masjid Makam

Research on Islamization of mosque at tomb complex (masjid makam) has not been found much. The aim is to examine the new meaning of Islam to differentiate from Hindu-Buddha in mosque architecture in Sunan Drajat’s tomb and masjid makam. This research used a semiotic analysis about the Islamization on architecture aspects. The conclusion is the continuity of Islamization in rituals is more dominated in the tomb of Sunan Drajat than in masjid makam. Barokah well has connotative meanings as a source of blessings and sustenance. Mustaka has the connotative meaning as a symbolization of one god. The seven terraces symbolize the seven tanazul or the creation of humans to a perfect level. The existence of the Sunan Drajat’s tomb and masjid makam had an impact on the settlements growth and creates a city image that Paciran Lamongan is a pondok pesantren city.