Conditions Of Innovative Development Research Articles

IMPROVEMENT OF INFOCOMMUNICATION ACTIVITIES BUSINESS STRUCTURES IN THE CONTEXT OF INNOVATIVE DEVELOPMENT

The most important strategic resource of any business structure is information and communication. In view of this, infocommunication activity is an integral part of the functioning and the key to the success of the enterprise in the conditions of innovative development. Because business structures are open systems and exchange messages with the external environment. In today's business environment, which is accompanied by extreme business conditions, the importance of infocommunication activities is growing. Part of the business processes is implemented through the organization of the system of both remote access and remote participation. This necessitates the improvement of approaches to the management of infocommunication activities of the business structure, which is associated with the processes of providing, transmitting, storing, deleting, evaluating data and messages about objects. At the same time, the role of infocommunication activities in modern conditions is growing. The volume of messages received by the company must be processed, and the channels of information transmission are expanded accordingly. This requires due attention to information and communication management processes.

КРЕАТИВНИЙ МЕНЕДЖМЕНТ ЯК ІНСТРУМЕНТ ПІДВИЩЕННЯ КОНКУРЕНТОСПРОМОЖНОСТІ ПРОДУКЦІЇ ПІДПРИЄМСТВ

In the course of writing this article, an in-depth analysis of the theoretical aspects of creative management as a tool for increasing the competitiveness of enterprises' products was carried out. The article is aimed at highlighting innovative approaches to management and the creative process that contribute to effective management and stimulate the development of enterprises in the current global market environment. The essence of the concepts of creativity and creative management and their impact on the quality and innovativeness of products in the market are investigated. The place and state of innovative development in the global market environment of Ukraine, including the indicator of creative results of national enterprises, are studied. The principles of creative management, which ensure the competitiveness and sustainability of enterprises in the market, are generalized. Key creative management strategies that ensure a high level of product quality are identified. It is substantiated that the intensification of creative processes solves the production and economic challenges of enterprises, facilitating their adaptation to changing market conditions and improving product quality. The article analyzes the role of consumers in shaping product quality and reveals how their requirements and choices influence the choice of a creative management strategy. It is determined that the successful implementation of creative management requires an integrated approach and active interaction of all stakeholders of the enterprise. It is established that creative management not only contributes to raising the level and standards of product quality, but is also critical for strengthening the market position of an enterprise.

Бізнес-процеси як об’єкт управління діяльністю сучасних підприємницьких структур

Based on the systematization and generalization of scientific publications, the content characteristics of functional and process models of management are determined. It is established that the process model of management was formed in the conditions of the post-industrial period of economic relations development. The main factor in its formation was the introduction of automated and integrated management systems in the conditions of innovative development. A modern enterprise is considered as a set of business processes that consistently form a chain of added value creation. Management tasks in the field of business process management involve the formation of a system of main and auxiliary business processes, determination of their functions and relationships, standardization of the content and sequence of operations, ensuring interaction and control of efficiency.

ДЕРЖАВНЕ РЕГУЛЮВАННЯ ТА ПІДТРИМКА ІННОВАЦІЙНОЇ ДІЯЛЬНОСТІ

State regulation of innovative activity is necessary and has many advantages that contribute to economic development, increasing the country's competitiveness and sustainable growth in the face of global challenges. Regulation of this sphere by the state plays a decisive role in creating favorable conditions for the development of innovative processes, their stimulation and effective use of the national scientific and technical potential. The state plays an important role in stimulating innovative activity. With the help of financial support, such as subsidies, grants or preferential loans, the state helps to reduce risks for investors, which, in turn, stimulates investment activity in this area. In addition, state regulation contributes to the creation of a favorable investment climate, the protection of intellectual property and the development of institutional infrastructure, which are necessary conditions for the successful development of innovations. Thus, government intervention is justified, as it allows overcoming market shortcomings and ensuring the necessary level of investment in innovation, which is of strategic importance for the development of the economy. State regulation of innovative activity creates conditions for the development of entrepreneurship and contributes to increasing the competitiveness of the economy. Thanks to the integration of various regulatory mechanisms, the state can effectively respond to modern challenges and ensure stable economic development. State regulation of innovations should be aimed at creating effective interaction between science, business and the state to stimulate innovative activities and their introduction into the economy. A comprehensive approach combining direct and indirect regulation is necessary for the continuous development of innovative enterprises and the use of the country's scientific potential. The state plays an important role in stimulating innovative activity by creating a favorable environment for the development of innovative infrastructure. This includes funding of scientific research, training of highly qualified personnel, protection of intellectual property and promotion of commercialization of scientific developments. Since direct funding has its limitations, the government is increasingly using indirect instruments, such as tax incentives and regulatory simplifications, to attract the private sector to innovation.

Strategic management of enterprise value in the conditions of innovative development

Methods. When conducting a study of strategic enterprise cost management under innovative development, the method of scientific abstraction was used – in determining theoretical and methodological approaches regarding the essence of the concept of «enterprise cost management»; system approach – in the formation of a methodical approach to comprehensive assessment of the effectiveness of enterprise cost management. Results. It has been demonstrated that the new management paradigm, which is based on a strategic approach, has led to a change in the goals and criteria of the company's activity, namely: the criteria for the success of the its activity and the basis for determining its mission are the cost, which allows for a quantitative assessment of both strategic goals and the level of their implementation. It was found that despite the presence of a wide arsenal of methods for estimating the value of an enterprise, none of them take into account its specificity, as well as the factors that shape the value. Work was carried out on the formation of an applied methodical approach to strategic management of enterprise value. Novelty. A methodical approach to strategic management of enterprise value is proposed, which is based on a comprehensive approach to estimating its value and is characterized by ease of application. The developed approach is universal for any enterprise and ensures consistency in the implementation of principles and methods. It takes into account all stages of strategic management of the enterprise's value, as well as other criteria, in particular, the volume of production, profit. Practical value. The obtained results of the scientific research proved the need to develop a comprehensive assessment of the value of the enterprise under innovative strategic management in order to diagnose the state, trends and determine the factors that contribute to the growth of its value and potential. Since the main component of the increase in the value of equity capital is the steady rate of growth of profitability and the amount of cash flow, the main attention is focused on indicators of profitability. Accordingly, the cost is a key point of the strategic management system of the enterprise and is used both for the formation of its specific goals and objectives, and serves as a criterion for evaluating the success of strategy implementation.

Assessment of Labour Productivity and the Factors of Its Increase in European Union 27 and Ukrainian Economies

The article is devoted to identifying the impact of factors on the increasing labour productivity in the economies of the European Union-27 (EU-27) and Ukraine. The system of influencing factors that must be taken into account in the assessment of the labour productivity indicator was substantiated. The factors are based on the most significant indicators of innovative development (innovative activity; formation and the use of personnel; the state of use of fixed capital; the composition of the payroll budget; investment activity; and the use of working time). Based on the use of the method of linearization of the labour productivity model, the rating coefficients of the influence of factors for the economies of the EU-27 and Ukraine were determined. It has been proven that the following factors have a significant positive impact on labour productivity: an increase in the costs of scientific research and development; the growth of enterprises expenditures on research and development (R&D) in high-tech sectors; the increase in the share of scientific research personnel and researchers in the total number of the employed population; the growth of costs for the innovation of industrial enterprises; an introduction to the production of new technological processes and innovative types of products; the purchase of machinery, equipment, and software; an increase in the share of the employed population that has a basic higher education (bachelor’s degree); the growth in the share of the employed population that has a full higher education (master’s degree); the increase in the share of enterprises providing training; the increase in the capital–labour ratio; the technological equipment of labour; the machine equipment of labour; the renewal of fixed capital; and the increase in the level of intellectualization of fixed capital. The available reserves for increasing the labour productivity in EU-27 economies and Ukraine were clarified, and recommendations for managing the labour productivity in the conditions of innovative development have been provided. This study gains relevance when Ukraine has assumed the official status of an EU candidate country and the advantages and potential difficulties in the membership process should be evaluated. Labour productivity will be one of the key factors in the post-conflict recovery of the economy.

The development of governance innovations for the sustainable provision of forest ecosystem services in Europe: A comparative analysis of four pilot innovation processes

In the past decades, novel governance and management approaches that support the provision of non-marketable Forest Ecosystem Services (FES) have emerged throughout Europe. However, it remains unclear under which circumstances such modes of FES governance develop and which sets of social-ecological parameters, management formats, and interests enable or constrain these processes. In this paper, we aim to shed light on the development processes of such governance innovations. We combine approaches from natural resource governance with insights from innovation studies to identify the close interrelations between designing governance approaches and the inherent innovation dynamics in their development. Empirically, we apply an adapted innovation journey approach to reconstruct the development history of four governance innovations in Europe. We analyse key turning points and crucial influencing factors of the innovation processes, focussing on interests, resources, and values of actors, biophysical and technical conditions of the forest resource systems, institutions and governance arrangements, and features of the innovation management. Our findings show that often individual actors became mainstays of the innovation developments, whereas governmental organisations took up an important role in managing the innovation development process, without being the main change agents. Further, in cases with a reliable legal environment and existing funding schemes innovation development was fostered effectively. While various natural disturbances negatively impacted upon innovation development, most crisis-related interruptions provided an opportunity for radically changing pathways. We conclude that to cope with these uncertain development dynamics, conditions for innovation development need to be created that allow for continuous monitoring and adaptation of innovation processes along their development. For future governance innovation development processes, this calls for the setup of protected spaces that allow for stakeholder participation and open deliberation of interests and expectations regarding FES provisioning as preconditions for governance co-design work based on mutual learning and reflection.

Application of BIM-teсhnologies at the stage of residential buildings maintenance in the conditions of innovative development

The authors consider one of the innovative trends in construction — information modeling, at the stage of building maintenance. The research proved, that the buildings, designed and equipped with the application of digitalization are too complicated for maintenance and monitoring of their equipment condition by analog methods; they demand creation of operational databases and adequate transfer of information from the model. The results of the research can be useful for construction and management companies’ staff.

ИННОВАЦИОННО-ИНВЕСТИЦИОННАЯ МОДЕЛЬ УПРАВЛЕНИЯ ЭНЕРГОСБЕРЕГАЮЩИМИ ТЕХНОЛОГИЯМИ ТЭЦ

In present-day conditions, the positioning of energy saving and energy efficiency processes is one of the priorities of the National Strategy for Sustainable Socio-Economic Development of the Republic of Belarus. The article builds an innovation and investment model for managing ener- gy-saving technologies of an energy enterprise based on the analytical research results, reasonable parameters and criteria, which makes it possible to create a framework for industry 4.0 and a basis for sectoral scientific and technological integration within the EAEU. The object of the study is the management of energy-saving technologies at the Mogilev CHP-2 Branch of RUE Mogilevenergo in the system of innovative development. The authors present the organi- zational and economic foundations for the research of an innovative approach to the management of energy-saving technologies at an energy enterprise and conceptual approaches to the construction of an innovation and investment model in the control unit. The results of a retrospective and prospective anal- ysis of energy efficiency in the format of the use of fixed assets of the branch are summarized, which made it possible to identify the need and objects of the innovation and investment activity. Low-cost projects are recommended for implementation, as well as a large- scale project of energy-saving technologies at production sites of equipment with a high level of physical and moral wear and tear, requiring increased efficiency and innovativeness of implemented technologies for generating the energy and providing its flexible release. In the hierarchy of measures, priority is assigned to low-cost technologies of modernization and reconstruction of Mogilev CHP-2. An investment project is developed for the introduction of low-cost technologies for the modernization of Mogilev CHP-2 with a high level of innovation, providing increased capacity, maneuverability and the energy efficiency of the organization. The effect of mutual influence of energy saving, energy efficiency and innovative development of an energy enterprise on achieving the goals of its sustainable development is substantiated. The article treats of the development of the analytical control unit for the energy saving and efficiency improvement in the conditions of innovative development on the basis of a systematic and integrated approach to the inter- relationships and interdependencies between the effective and factor indicators of the information and analytical management environment. An investment project that provides the effect of mutual influence of ener- gy saving, energy efficiency and innovative development with the target vector of sustainable development of the energy enterprise is considered as a result of the practical use of an innovative approach to the management of energy- saving technologies.

FEATURES OF INNOVATIVE DEVELOPMENT OF SMALL ENTREPRENEURSHIP STRUCTURES IN FOREIGN COUNTRIES AND ITS USE IN UKRAINE

The innovation policy of the state has a great influence on the realization of the innovative activity of small business structures. The creation of an effective state mechanism for the dissemination and implementation of innovations and measures to protect and protect intellectual property rights to scientific and technological achievements is becoming the most important feature of the modern state. In countries with advanced market economies, small business structures occupy an honorable place in the economy, as well as receive appropriate support from governmental and non-governmental institutions. At the same time, the task of the state is not limited to providing financial, technical, and other resources to small business structures on preferential terms, as well as to supporting private initiatives at any cost. The state is called primarily to create such an economic and legal climate that would allow small businesses not only to stay afloat but also to stay afloat. The purpose of the work is to study and generalize the foreign experience of innovative development of small business structures, as well as to find opportunities for its use in domestic practice. The article describes the activities of state organizations for financial, informational, and advisory assistance to small businesses. The availability of credit programs for small businesses is considered. Tax incentives for state support of small businesses in economically developed countries are presented. Having identified the features of the state regulatory policy of the world's leading countries in the field of innovative development of small businesses, conclusions were drawn on supporting this sector of the economy in Ukraine and identified possible ways of its effective innovation in the national economy. It is confirmed that the implementation of such changes will promote the development of innovative activities of small businesses, allow them to create a favorable business environment and conditions for innovative development, strengthen competitive advantages, ensure effective operation, create a solid foundation for modernization and integration of Ukraine into the European and world markets.

System arrangement of labor motivation and methodological approaches to the comprehensive assessment during the stage of innovative changes

Purpose of the research. The purpose of the article is to substantiate the basic theoretical provisions of the formation of labor motivation and methodological approaches to its complex assessment at the stage of innovative changes in the economy. Methodology. In the course of the research general theoretical methods were used: dialectical for knowledge of economic processes; systematic and institutional approaches for the implementation of theoretical generalizations and conclusions in determining the components of the system of labor motivation and factors of its development, to assess the experience of developed countries in the construction of a system of labor motivation in the conditions of an innovative model of the economy. Results. The essence and peculiarities of formation of the mechanism of labor motivation in the conditions of innovative development are investigated in the article. The system of methods, which application will increase the level of motivation of employees, is distinguished. The necessity of objective evaluation of the effectiveness of methods of work motivation and the system of work motivation using quantitative and qualitative indicators is proved. Practical meaning. The proposed methodology of comprehensive evaluation of the system of labor motivation can be used in the formation and improvement of the system of labor motivation, taking into account the peculiarities of innovative development of the economy and the innovative direction of the activities of economic entities. Prospects for further research. The prospect of further research should be to improve the socio-economic mechanism of labor motivation in the conditions of formation of an innovative model of economy.

Innovative security as a subject of strategic management of innovative development

This article examines the complexity of managing the innovative development process. The author demonstrates that the main role of change management belongs to the state, and the management system of innovative modernization must be organized only through the innovative security system. It is noted that only the innovative national security system, based on existing capabilities, structure, methods and tools, can objectively manage innovation development. As the practice of developed countries shows, based on the complexity of modern innovative development processes, the main role of change management belongs to the state. According to the author, in order to ensure national security in the conditions of innovative development and the formation of an equally innovative economy, it is necessary to form an innovative security system, which under these conditions is the basis of national security. Only in the context of innovative security is it possible to identify the factors that hinder the formation and development of an innovative economy, which makes it possible to develop an effective strategy for ensuring national security in the context of innovative development. At the same time, innovative security should not be an absolutely isolated phenomenon, but should find its place in the national security system and, together with economic, scientific and technical, scientific and technological security, ensure security throughout training and development cycle. of an innovative economy, reforming the whole society.

Public-Private Partnership in Conditions of Innovative Development of the Republic of Kazakhstan

The relevance of the subject matter is conditioned by the fact that the innovative development of the Republic of Kazakhstan, which is based on the introduction of technological advances, the use of computer and resource-saving technologies, industrial and innovative achievements, is currently of great importance for the country’s economy. The paper aims to prepare recommendations for the development of public-private partnerships (PPP) in the conditions of innovative development of the Republic of Kazakhstan. The leading methods of researching the issues of the paper include the analysis of theoretical sources, analysis of statistics, and comparison. The analysis of statistical indicators plays a crucial role in the study since data on the innovation level on the development of PPP can be directly obtained from statistical databases. The research results showed that for the development of projects that are carried out on an innovative basis, cooperation between the state and business is necessary. Certain risks and consequences are inherent in innovative projects. Therefore, such projects require private partners who agree to PPP even under unstable political, economic and social conditions and also have corresponding production and innovative potential. Given the improvement of the regulatory framework at the national and regional levels, increasing the attractiveness of such cooperation, and providing comprehensive support for such projects, a partnership between the state and business in the innovation sector will develop. The scientific novelty of the research is determined by the fact that the method of analysis of statistical indicators was used for the first time to analyse the concept of PPP in the context of the innovative development of the Republic of Kazakhstan. The observations of the paper have practical value for the development of PPP in the conditions of innovative development of the Republic of Kazakhstan.

INNOVATIVE DEVELOPMENT MANAGEMENT NETWORK ENTERPRISES IN THE CONTEXT OF INCREASING THE EFFICIENCY OF FINANCIAL AND ECONOMIC ACTIVITY

Abstract. For the network enterprises under research, the acquisition, organization of application of technologies, programmes, equipment which will improve economic, market, technical indicators, will provide the possibility to increase the general level of innovation has been suggested. To ensure the optimal selection, the use of innovative platforms for the selection of technologies, programmes, equipment has been proposed. Its application provides the possibility to identify the needs of innovative development of each of the enterprises under research and to develop individualized areas of innovation. The purpose of the article is to identify key problems of innovative development of Ukrainian network enterprises and to develop ways to improve its management on the basis of promising technologies. The methodology of assessing the state of innovative development of enterprises on the basis of four groups of indicators, namely the financial ones, the impact of innovative capacity on the level of international business development, staff composition, and logistics system, which has been implemented for five network structures on their primary information base, is presented. The expediency of adapting the Polish experience regarding the use of an innovative selection platform, which provides simulation modelling of the implementation of technologies and programmes, to the conditions and features of Ukrainian networks has been proved. Only network enterprises and their management system and innovative development were considered. The use of algorithms for commercialization of technologies, software that will allow the staff of research units of network structures to identify individualized needs of innovative development and develop individualized areas of innovation of the network structure, thus ensuring greater efficiency of innovation has been proposed. The results of the assessment made it possible to identify the main problems of innovation in network enterprises. Keywords: innovative development, simulation modelling, intellectualization, network interaction, network enterprises. JEL Classification O31, O32 Formulas: 0; fig.: 4; tabl.: 2; bibl.: 15.

Prospects for the formation and development of the EAEU educational services market

In the theoretical block of the article, the directions of application by countries of specific features of one country in the educational space of another are viewed through the prism of an agreed educational policy, complementarity of national educational systems, synchronization of actions achieved on the basis of regulation by supranational institutions. The article adapted foreign experience, including new trends in the field of education: decentralization and democratization of management, modification of educational programs and standards, the creation of non-state educational institutions, updating of the regulatory framework and the financial and economic mechanism in the field of education. Cooperation between the EAEU member states in the field of education was considered as a mechanism for the most effective development and solution of global problems. International academic mobility is analysed as one of the most important co-sponsoring processes for the internationalization of higher education and the integration of universities into the world educational space. The practical block is devoted to the problems of the formation and evolution of the educational services market in the conditions of innovative development of Russia and Belarus as members of the Eurasian Economic Union. The peculiarities of integration of education systems of Russia and Belarus in the market of educational services of the EAEU are considered. Factors leading to integration of member countries at the level of individual educational institutions are being investigated. Trends of gradual development of national educational systems of their state framework and emergence of foundations of unified educational space of the Eurasian Economic Union are analyzed. Trends are highlighted that hinder the development of the export of educational services of the Eurasian Economic Union.

The state of innovative development and further steps towards the neo-economy of Ukraine in the first quarter of the XXI century

Revutsky S. The state of innovative development and further steps towards the neo-economy of Ukraine in the first quarter of the XXI century. The article examines the state of innovative development in Ukraine in comparison with world leaders. Comparative analysis of goals, priorities and directions of development and modernization of public policy to achieve the level of neo-economy, which is formed under the influence of the new paradigm of scientific and technological development and technological revolution, which is now observed in many countries. From the above data we see that among the common shortcomings of our economic strategy and development program are: ambiguity and inconsistency of goals, mechanisms and objectives, sources of funding and general backwardness in approaches, which requires the use of European approaches to achieve the goal. Relying only on outdated methods of production and labor, the country loses competitiveness in the world market, lagging behind in technological development due to lack of innovation and research in the necessary areas, while the existing system is uncertain and has no financial or legal basis for efficient operation. When the whole world moves to new technological levels, raising its level to the fifth and sixth levels, our state, without a clear leadership and base, lags behind in innovation. That is why the article substantiates the conceptual principles of strategic development of the state, priorities and mechanisms for using the innovation potential to increase the competitiveness of Ukraine.The article also considers the possibility of implementation European practices for effective management of the implementation of targeted innovation programs, substantiation of software, strengthening of existing and modernization of existing to obtain competitive advantages in the modern world market. Currently, the country has a major lack of a clear line of leadership on innovation. There are a number of small and fragmented programs that operate separately from each other, there is no clear government leadership, which leads to a slowdown in development. Currently, the main goal for Ukraine should be the scientific development of its capabilities, their development and implementation of the knowledge of European colleagues to modernize existing and explore new ways to improve our level of technological structure.Keywords: steps to neo-economy, technological ways, medium-term priorities of innovative development, high technologies

Prospects of Ukrainian agricultural market development in the context of European integration

Ukraine’s European integration is a multilevel, dynamic, and long process that has a complex, sometimes dramatic evolution and depends on many internal and external factors. Ukraine has favorable geographical, climatic, resource and other prerequisites for rural development, so it is potentially able to become a country with priority agricultural development and one of the main suppliers to world markets of environmentally friendly food products. However, today the problem of inconsistency between the level of development of the Ukrainian agricultural sector and rural areas in general at the world level and the standards of the EU countries remains unresolved. The prerequisites for Ukraine’s integration into the EU are analyzed, considering the advantages and disadvantages of this process for the country’s agricultural market. The necessity of transition to the investment and innovation model of development of this market was proved. Optimization of the development of all sectors of the agricultural market should become a significant direction for improving the management of innovative financing. The article considers the current state of development of the agri-food market in the foreign economic activity of Ukraine. The assessment of the level of competitiveness of agricultural products is summarized. Factors influencing the improvement of competitive positions of agricultural products in the domestic and foreign markets are proposed. Global trends indicate that Ukraine can gain a lasting push for development and even become a world leader, becoming a breadwinner for almost the whole world. The adoption of EU norms and standards in Ukraine, together with duty-free trade, should attract investors who want to introduce the latest technologies into the country’s economy. This will help turn Ukraine’s economy into an exporter of value-added products, and exports of raw materials will be a thing of the past. These global changes would have to be accompanied by a qualitatively new steps to create conditions for the liberalization of markets. This should also apply to markets for agricultural products and food products. In this way, we can expect success only if we increase the competitiveness of agricultural products. And this, in turn, can only be realized in conditions of innovative development.

CONCEPTUAL FOUNDATIONS OF FINANCIAL SUPPORT FOR INCREASING THE INNOVATIVE COMPONENT OF UKRAINE’S INTERNATIONAL COMPETITIVENESS

Abstract. The article describes the dynamics of Ukraine’s position in the Global Innovation Index for 2015—2019. It is revealed that the domestic economy has a high educational and scientific potential, is able to produce various innovations in the form of ideas, scientific developments, patents; the bottlenecks of Ukraine in the state of innovative development are the state of cluster development, the share of foreign direct investment in GDP, the online service of the government, the use of information and communication technologies, the availability of joint agreements on strategic alliances, the state of domestic lending to the private sector, the export of goods of the creative economy, the volume of microfinance loans, the presence of firms offering formal training, the state of cooperation between universities and production, agreements with venture capital. It is proved that the problem of improving the financial mechanism for ensuring innovation processes in the economic system of Ukraine requires a priority solution. Developments on increasing the innovative component of increasing Ukraine’s international competitiveness are impossible without adequate financial support. The article examines the foreign experience of state support for innovation activities. It is revealed that in developed countries — the world’s leading innovation leaders, public policy provides for direct funding of scientific research and through tax measures encourages private sector R&D spending. The concept of financial support for increasing the innovative component of Ukraine’s international competitiveness, which should be implemented at the strategic, tactical and operational levels, is proposed. To ensure a sustainable level of international competitiveness of the country through increasing the innovation component, it is important to implement a system of measures to monitor threats even at the stage of their origin and prevent the spread of their negative impact. Therefore, the methods and tools for implementing the proposed concept contain components of threat prevention: economic (tax incentives; transfers ;direct budget investments; grants; concessional lending; cooperation with foreign institutions, etc.), organizational (development of innovative infrastructure; consulting assistance; personnel support; creation of clusters using the potential of education, business, government, public; creation of regional clusters with innovation and industry production, etc.), institutional (techno parks, business incubators, analytical centres, etc.), regulatory (strategies, concepts, plans, programs) and social levers (conducting business trainings, implementing joint social projects, etc.). Keywords: innovation, Global Innovation Index, financial support for innovative development, international competitiveness, cluster. JEL Classification O11, O19, O16, O33, E62, F20 Formulas: 0; fig.: 2; tabl.: 2; bibl: 16.

РАЗВИТИЕ ИННОВАЦИОННОГО ПОТЕНЦИАЛА СТУДЕНТОВ В ОБРАЗОВАТЕЛЬНОМ ПРОЦЕССЕ

Изменения, происходящие в обществе, усложнение профессиональных задач делают актуальным запрос к высшими учебными заведениями о подготовке специалистов к инновационной деятельности. Для развития инновационного потенциала студентов современный образовательный процесс в высшем учебном заведении должен иметь личностно-профессиональную направленность. Значимым фактором развития инновационного потенциала студентов является образовательная среда и психолого-педагогическое сопровождение образовательного процесса. Changes in society, the complexity of professional tasks actualize the request to universities to train specialists who are ready for innovation. To develop the innovative potential of students, the modern educational process in universities should be focused not only on the professional training of students, but also on the development of personality. Innovative activities, solving creative tasks to create new products and technologies require active work of the intellect, motivation and will, and this stimulates the development and selfdevelopment of a person. An important factor in the development of innovative potential of students is the educational environment. The functioning of this environment should be based on a systematic analysis of the object, subject, processes, and conditions of innovative development. In addition, it is important to determine the criteria for the effectiveness of the innovation environment, as well as to implement the principle of ensuring the continuous development of students. For the development of innovative potential, it is necessary to use psychological and pedagogical support of the educational process. The main principle of psychological and pedagogical support of the educational process is to take into account the individual characteristics and capabilities of students, the development of their resources. Psychological and pedagogical support of the educational process should be aimed primarily at the actualization of personal competencies that determine innovative activity. For the development of innovative potential, students should participate in the choice of an individual educational trajectory, show educational initiatives and implement them in research activities.

ИННОВАЦИОННАЯ НАПРАВЛЕННОСТЬ РАЗВИТИЯ ВНЕШНЕЭКОНОМИЧЕСКИХ КОММЕРЧЕСКИХ СВЯЗЕЙ РЕГИОНА

The purpose of the article is to determine the innovative direction of the development of foreign economic relations in the region. The article emphasizes the essence and importance of innovation, innovative activity for the development of regional business, highlights the stages of foreign economic innovation processes, emphasizes problems, constraints and measures to overcome obstacles to innovation. To eliminate limiting problems and constraints, recommendations and measures to overcome obstacles to the innovative focus of regional business are summarized, conditions for innovative development and the goals of creating scientific and technological parks in the regions are outlined.