Concept Of Luxury Research Articles

Luxury Concepts for the Future of Tradition-Bound Products: Cases of Japanese Saké Breweries

Studies have suggested borrowing concepts from the wine industry for saké marketing communication. In fact, saké breweries attempt to expand consumer reach by adopting wine-centric terms like terroir. Furthermore, the terms premium and luxury are used synonymously to describe certain saké brands without proper definitions. However, Japanese saké is not a wine but a distinct alcoholic beverage unique to Japan, and undefined and borrowed terms fail to convey its distinct character. Discussion on what criteria to apply when conveying the luxury value of saké to consumers is lacking. Therefore, this study aims to discover what constitutes “luxury” in the unique context of saké by conducting unstructured interviews with three well-established breweries. The larger question this study explores is how the luxury value of experiential products closely linked to a nation’s culture can be conveyed to consumers in foreign markets. The findings indicate that while authenticity applies to local saké and wine alike, saké exists within a different ecosystem marked by harmony among saké production, nature conservation and community building. Thus, the luxury value of saké is tied to sustainability and regional preservation.

Luxury Embodied and Artistic Exchange: Japanese Lacquer in the Dutch Golden Age

This paper conducts an in-depth exploration of the luxury concept encapsulated within Japanese lacquer during the Dutch Golden Age and its profound implications in cross-cultural exchanges. Through a detailed analysis of the trade history, wherein the Dutch East India Company (VOC) played a pivotal role in introducing Japanese lacquer to the Netherlands, its appearances in paintings that influenced Dutch art, and the emergence of imitations due to its high value, the multi-faceted nature of Japanese lacquer as a luxury item is revealed. In the 17th century, the advanced nautical technology of the Netherlands enabled global trade, and Japanese lacquer, with its exquisite craftsmanship and rarity, became a symbol of wealth and status. The VOC dominated the trade, providing customized lacquer for the aristocracy and using it in diplomatic exchanges. In paintings, its diverse styles led to cultural fusion and artistic innovation. The high price led to Dutch imitations, attesting to its luxury status. Overall, Japanese lacquer was a key luxury symbol, impacting Dutch society, art, and promoting cultural exchange, offering valuable insights into 17th-century Europe-Asia cultural interactions.

From Exclusivity to Accessibility: Factors Influencing Masstige Purchase Intentions

Unorthodox marketing of luxury products and services has given rise to the concept of new luxury. Luxury firms are now focusing more on the middle class through 'masstige marketing,' a strategy that combines luxury and mass appeal, in order to tap into a lucrative commercial potential. The purpose of this strategy is to enhance the accessibility of luxury brands to a broader demographic, specifically targeting the demands and preferences of the middle class. This study aims to explore the influence of factors such as conspicuous value, benign envy, bandwagon motivation, and snob motivation on masstige purchase intention. By employing Smart PLS to analyse the research data, the results showed that while benign envy and bandwagon motivation significantly affect tourist masstige purchase behaviour, snob motivation and conspicuous value have no influence on masstige purchase intention. The contribution of this research to consumer decision-making in relation to hotel management literature and further research directions are also discussed.

Paradoxical Luxury in the Sint Maarten’s Property Market

This article outlines the concept of ‘paradoxical luxury’ derived through an ethnographic exploration of Sint Maarten’s high-end real estate market. Classic works analyzed luxury goods as markers of status and their consumption playing a role in reinforcing social stratification. More recent work points to the allure of luxury consumption as predicated upon references to heritage, tradition, durability, and quality as selling points while also serving older functions of display and stratification. The luxury concept has also been influenced by more recent concerns among consumers about issues such as sustainability. This study, however, reveals a luxury real estate market through which the ability to display status remains unclear as well as lacking key defining elements of luxury such as heritage and quality. Further, the cycle of repeated destruction of these properties due to seasonal hurricanes present a form of luxury that challenges the traditional views of the concept. As such, the marketed exclusivity and perceived value of properties are directly confronted by their vulnerability to natural disasters, sub-standard building quality and inferior local infrastructure, as well as lax regulatory framework. The concept of paradoxical luxury underscores the contradictory nature of luxury in this setting.

Perceptions of Environmental Sustainability and Luxury: Influences on Organic Food Buying Behavior among Millennials and Generation Z in Greece

<p>The generational cohorts known as Millennials and Generation Z exhibit distinct behaviors and attitudes, differing significantly from older generations in various aspects including environmental perceptions and purchasing behaviors. Notably, organic foods are sometimes associated with luxury, as highlighted in existing literature. This study aims to explore how Greek Millennial and Gen Z consumers perceive the concept of luxury in relation to organic food products and how their views on environmental sustainability influence both their perceptions and purchasing behaviors. A structured questionnaire served as the research tool, utilizing the New Environmental Paradigm scale to assess respondents’ views on environmental sustainability. The data were analyzed using descriptive and inferential statistics, including tests for mean values, correlation coefficients, and regression models. The findings indicate that consumers’ perceptions of environmental sustainability positively impact their willingness to purchase organic foods. Additionally, there are noticeable differences between Millennial and Gen Z consumers in their perceptions of organic foods, and purchasing luxury foods positively correlates with the propensity to buy organic products. The findings of this research can be used by manufacturers and retailers in food sector.</p>

‘New’ Luxury or Off-Canon Luxury: A Compendium for the Changing Definition of Classical Luxury

This study aims to present a review for understanding the changing definition of luxury consumption. The ‘new’ luxury concept is shaped by democratization, globalization, sustainability, and meeting luxury with non-western societies. Although the first footsteps of new luxury began to be heard in the early 2000s, studies on this subject started to increase after 2010. This review focuses on 129 studies carried out in 2010-2021 to explain new luxury concept. It was concluded that ‘attainable luxury’, ‘creatable luxury’, ‘sustainable luxury’ and ‘rental (shareable) luxury’ can be components of new luxury. Accordingly, a framework was created, and adjacent keywords were presented with references. Finally, a research agenda for this ‘new’ luxury trend was presented. In contrast to the current many literature reviews on luxury treating the issue as a conservative and classical concept, this study focuses on the ‘new luxury’ and its potential horizons.

Luxury Car Data Analysis: A Literature Review

The concept of luxury, considering it a rare and exclusive attribute, is evolving due to technological advances and the increasing influence of consumers in the market. Luxury cars have always symbolized wealth, social status, and sophistication. Recently, as technology progresses, the ability and interest to gather, store, and analyze data from these elegant vehicles has also increased. In recent years, the analysis of luxury car data has emerged as a significant area of research, highlighting researchers’ exploration of various aspects that may differentiate luxury cars from ordinary ones. For instance, researchers study factors such as economic impact, technological advancements, customer preferences and demographics, environmental implications, brand reputation, security, and performance. Although the percentage of individuals purchasing luxury cars is lower than that of ordinary cars, the significance of analyzing luxury car data lies in its impact on various aspects of the automotive industry and society. This literature review aims to provide an overview of the current state of the art in luxury car data analysis.

Purchase Intention in Luxury Food: The Role of Materialism, Social Comparison, and Bandwagon Effect

Objective: This research aims to examine the influence of materialism, social comparison, and the bandwagon effect on purchase intention for luxury food products. Design/Methods/Approach: This study adopts a quantitative approach and employs Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) using the SmartPLS 3 software. An online survey was conducted by distributing a questionnaire among 200 respondents. Findings: The results indicate a significant influence of materialism and the bandwagon effect on purchase intention. In contrast, no significant influence is found in the effect of social comparison on purchase intention. Originality/Value: This research contributes to the academic and marketing fields by providing insights into the role of materialism, social comparison, and the bandwagon effect on purchase intention, particularly in the luxury food product category. Practical/Policy implications: The findings of this study could be beneficial for marketers looking to promote their products, specifically in the luxury food category. Businesses could create distinctive products and promotions, such as offering limited edition menus or exclusive deals for VIP members, like access to secret menus or unique discounts. Marketers could utilize social media platforms by selecting influencers that align with the brand's luxury concept and appeal to the target audience. Viral campaigns also encourage audiences to compare themselves with social media celebrities, leading to a bandwagon effect and increasing brand loyalty.

Luxury and Fashion Marketing: A New Wave in the Sea of Marketing

Purpose of the study: The purpose of the study is to present a systematic literature review pertaining to luxury and fashion marketing, how the brands are influencing customers in purchasing in this regard authors have made an humble attempt to trace out the basic issues involved in luxury and fashion marketing to summarise the existing works which helps to identify the important research gaps which help to address future research studies. Design/ Methodology/ Approach: Authors have used content analysis method to organize the literature review pertaining to luxury and fashion marketing, by closely examining the research articles available in this domain. Besides, authors have used inclusion and exclusion criteria to select the research articles. The articles has been collected from repute journals like Sage, Emerald insights, articles published in leading marketing journals and data bases like Ebsco host is used to collect the published works. Findings of the Study: It was observed that a conceptual framework has to be developed to examine closely how luxury brands are influencing the consumer buying behavior, but still it remain unclear. The review presents the concept of luxury and fashion marketing, influence of brands on purchase decisions and also made an attempt to depict models and theories available from previous studies. The classification of research work helps us to understand the current trends and patterns of research in luxury and fashion marketing. Finally, article helps to identify research gap in luxury and fashion marketing also helps to structure the direction for future research works in luxury and fashion marketing. Shortcomings/Implications of the study: Authors of the article suggest that conceptual dimensions should be included in further studies, in this article only existing works get reviewed and implications of the study helps academicians and scholars to conduct the research, managers of companies can use key facts and principle findings of the study as base for developing their marketing strategies. Originality/ Value: The present article provides a comprehensive knowledge about luxury and fashion marketing and also helps to understand the current status of research work and works done so far in this domain.

Virtual luxury in the metaverse: NFT-enabled value recreation in luxury brands

Virtual luxury in the metaverse: NFT-enabled value recreation in luxury brands

Philosophy of luxury: yes and no

The concept of luxury in the spirit sciences does not have a categorical status, meanwhile, luxury in the history of culture sometimes played a primary role. It is difficult to overstate the role of luxury in the development of art and technology. On the other hand, luxury often served as a cause for the ruin of cities and countries. The article focuses on the role of luxury in ancient ethics. Negative attitudes towards luxury contributed to a positive image of austerity. The positive image of austerity in the Hellenistic schools of antiquity served as the basis for the theoretical synthesis of creed and philosophy in Christianity. The spread of Christianity to the upper strata of Roman society was due to the fact that it was high society that was tired of luxury. Ascesis was subjected not to the poorest strata of society, but to the richest, so the problems of exploitation, it must be admitted, had no direct relation to the genesis of Christianity.

Turystyka luksusowa i turystyka wysokiej klasy – kluczowe zagadnienia i trendy

The article aims to familiarise the reader with the concept of luxury tourism (high-end tourism), trace relevant global consumer trends and to look at the relationship between luxury tourism and sustainable development. The authors rely on the literature that refers to the concept of luxury or high-end tourism, strategic documents published by supranational and national tourism organizations, and a pilot comparative analysis of selected tourist products from the luxury tourism sector. The article is for illustrative purposes only.

Luxury branding in B2B

ABSTRACT While there is burgeoning literature on luxury branding in B2C, there is a complete dearth of research vis-à-vis the relevance of luxury strategy in B2B. This paper uses a single case study methodology to examine Brembo, the global leader in the design and manufacturing of braking systems for the automotive industry, as a luxury B2B brand. Based on findings from the case study, we identify and discuss similarities and differences between luxury branding in B2C and B2B. We argue that the concept is more complex in B2B as the salience of luxury brand dimensions varies across stakeholders. Some dimensions such as quality are in line with the B2C literature, while other dimensions such as elitism and uniqueness are different in B2B. The interpersonal dimensions of luxury such as self-identity are found to be relevant in the BBC domain. This is the first study to discuss the luxury concept in B2B.

MODERN LUXURY DESIGN CONCEPT ON APPLICATION OF ROOM INTERIOR ELEMENTS

Room is one of the spaces in the house that is classified as a private area. Rooms are often used as a place to rest, so a room needs to be designed as comfortable as possible for its occupants. The more the times, the more diverse the styles of interior design that are circulating and which are in demand by many people. The Modern Luxury Trend in Interior Design originated in Singapore which later developed in a design collaboration between modern and luxury styles. Modern Luxury style gives the impression of a modern, and also luxurious in an interior. This style is much favored by the millennial generation because it can be applied to various room sizes, and emphasizes a minimalist style with the use of high-quality materials. So, the research was conducted to find out the use of the right materials and colors will produce a luxurious but still modern interior. The type of research method used in this article is a qualitative descriptive design method. So that in this article, a luxury modern design concept will be produced in the application of room interior elements, so that readers are expected to know the application of room interior elements with modern luxury concepts. Therefore, this article is intended for students who are designing room interiors, students who are doing internships in the interior industry, and for designers who are doing room interior projects.

The Paradox of Sustainability and Luxury Consumption: The Role of Value Perceptions and Consumer Income

For many years, the concept of sustainability and luxury has been considered a paradox. Despite scholars’ efforts to highlight the compatibility between sustainability and luxury, the limited studies have shown mixed and inconclusive evidence. By adopting the luxury-seeking consumer behavior framework, this study examines the relationship between luxury value perceptions (i.e., conspicuous, unique, social, emotional, and quality values) and sustainable luxury products consumption. It also identifies the value dimensions that most discriminate between heavy and light consumers of sustainable luxury products and examines the moderating effects of consumer income. Using 348 survey responses from actual consumers of luxury goods in Qatar, hierarchical multiple regression and discriminant analyses were conducted to test the hypothesized relationships. The results suggest that all five value perceptions explain a significant amount of variance in sustainable luxury consumption and discriminate between heavy and light sustainable luxury consumers. However, the moderating effects of consumer income in the relationship between values and sustainable luxury consumption revealed mixed results. The findings of this research provide key theoretical and managerial implications.

Luxury consumption and the temporal-spatial subjectivity of Hong Kong men

ABSTRACT Extending critical luxury studies to a non-Western context, this article, using Burberry and other Western brands as examples, theorises how the temporal-spatial luxury subjectivity of homosexual Hong Kong male consumers is constituted through the intersections of British colonial history, nostalgia, the media, their personal and professional background, gender, social class, and emotional experiences. Using a consumer-focused anthropological perspective, we analyse how subjective, context-specific, and interwoven experiences of time and space co-constitute one’s perception of luxury and recurring luxury consumption practices alongside the forces of social structure and individual preferences. Dissecting consumers’ habitual and intimate relations to their wardrobes in the Hong Kong context, this article challenges and refines existing Eurocentric concepts of luxury, and helps clarify how (far) abstract macro-structural forces are consistently materialised into the normative outlook of luxury and micro-individual consumption practices.

Broadening the Concept of Luxury: Transformations and Contributions to Well-Being

Luxury has always been an intrinsic part of human societies. Prior research shows how luxury transforms from being-to-having and owning-to-searching for meaningfulness via shifting from having-to-being and from owning-to-experiencing. The study here is a critical commentary of foundational literature that includes examining the ongoing luxury transformation in the ongoing COVID-19 era in a world of climate change and disaster displacements, environmental degradation, and awareness of future pandemics. Building on prior advances in luxury transformations and the macromarketing literature on well-being, this commentary takes a fresh look at the prevailing role of luxury and its accompanying well-being in Western European societies amid the progressing tripartite storm. This critical commentary serves to clarify and broaden luxury's meaning and roles in making the shift from a micro individualistic focus to a macromarketing sustainable foundation. Entering the fourth year of COVID-19, the commentary implies that luxury goes beyond experiencing to catalyze cherishing self-care, nurturing, and the well-being of others.

‘LUXURY BEYOND MORALS’: THE RISE AND TRANSFORMATION OF THE CONCEPT IN EIGHTEENTH-CENTURY RUSSIA

Luxury has always been an intrinsic part of world history, but the words “luxe” or “luxury” in the conventional sense are quite new, entering the French and English languages only in the seventeenth century. It was only at the end of the seventeenth century that the core of this phenomenon came up for discussion in Europe against a backdrop of development of international trade and incipient economic growth. During these debates, the concept of luxury was gradually demoralized by economic liberalism. Translations played a seminal role in the defining of the concept of luxury. European thinkers coordinated their positions even if they disagreed with each other. How was the notion of luxury conceptualized outside the European Roman world? Russia is an interesting example that helps to understand it. The article answers when and why the concept of luxury entered Russian political thought and why luxury, although finding itself outside the bounds of morality, continued to be only condemned in the economic sphere.

Sustainable Interior Designing in the 21st Century – a Review

The concept of Sustainable interior designing has gained recognition in recent times. The study focuses on the history, growth and the future of sustainable interior designing. The main aim of the research was to review 102 select journal articles from various Sustainability, Interior designing and combined fields from 2001 all through to 2020, to provide an apprehension on the frequency, study methods, data collection and analysis procedures of the reviewed articles; Alongside providing the readers with an insight on the functionality, aesthetic appeal, client satisfaction and benefits to both environment and the clients. The study also sheds light on the important concepts of Biomimicry, Biophilia and Natural Luxury.

Through the Looking Glass of the Orient

Traditionally related to concepts of luxury, fancy, and uncontrolled sensuality, color has in Western culture long been considered an unsteady component. On the contrary, and as often noted by travelers, Eastern cultures frequently demonstrate a particular talent for the harmony of color and ornament. In the nineteenth century, a number of architects and artists tried to rationalize the properties and use of color, ornament, and the Islamic arts in various ways, relating them to contemporary experiments in optics. This article examines the relationship between color theory, Islamic arts, and architecture, taking as a starting point the invention of the kaleidoscope by David Brewster and its relationship to Nasrid ornament. It then considers how Islamic arts and color theory dialogued in the work of British architect and decorator Owen Jones and Tuscan amateur architect Ferdinando Panciatichi Ximenes d’Aragona.