Competitiveness Of Companies Research Articles

Impact of Digital Marketing And Intellectual Capital On Business Performance (Case Study Of SMEs In Depok City, West Java)

This study explores the impact of digital marketing and intellectual capital on the business performance of SMEs in Depok City. Using a quantitative approach, this research analyzes data obtained from 100 respondents through online questionnaires. The results of multiple linear regression analysis indicate that both digital marketing and intellectual capital have a significant influence on business performance. Digital marketing, measured through variables such as interactivity, site design, cost/transaction, and incentive programs, has been proven to increase customer engagement and online transaction volumes. On the other hand, intellectual capital, consisting of human capital, structural capital, and relational capital, plays a crucial role in enhancing the operational efficiency and profitability of companies. Business performance measurements in this study include profitability, operational efficiency, and customer satisfaction. The coefficient of determination (R²) value of 77.2% indicates that the digital marketing and intellectual capital variables together explain most of the variability in business performance. These findings are consistent with previous studies showing that the use of digital technology in marketing and the management of intellectual capital can enhance a company's competitiveness and overall performance. Thus, this research makes a significant contribution to the literature on digital marketing and intellectual capital management, offering practical insights for business practitioners to improve their marketing strategies and intangible asset management.

The influence of social entrepreneurship orientation and competitive advantage on the performance of rural social enterprises

The development gap between urban and rural areas is a concern in many countries, including Indonesia. Currently, the government has introduced rural businesses to overcome this problem. This study aims to analyze the effect of social entrepreneurship on the performance of rural social entrepreneurs and test competitive advantage as a mediator. The population includes village-owned enterprises in Riau Province, Indonesia; the sample was stratified randomly. Village-owned enterprises are distributed based on classification, namely basic, growing, developing, and advanced. Respondents are managers of village-owned enterprises. Each village received five questionnaires, and 399 company managers decided to join the survey. The study employed structural equation modeling partial least squares to prove that competitive advantage influences organizational performance with a p-value of 0.000 < 0.05. Social entrepreneurial orientation influences competitive advantage and company performance with a p-value of 0.000. Competitive advantage is proven to mediate the relationship between social entrepreneurial orientation and performance, with a p-value of 0.000. The research results stress the importance of social entrepreneurship in improving company performance in rural areas. For this reason, the government should provide high-quality social entrepreneurship training.

Modern models for predicting bankruptcy to detect early signals of business failure: Evidence from Montenegro.

This paper explores predicting early signals of business failure using modern models for bankruptcy prediction. It reviews how continuous operations enhance market value, strengthening competitiveness and reputation among stakeholders. The study involves medium and large companies in the Montenegrin market from 2015 to 2020, comprising 30 bankrupt and 70 financially stable firms. Logistic regression is also employed to create a logit model for early detection of bankruptcy signals in companies. This research establishes the empirical validity of modern models in predicting business failure in the Montenegrin market, particularly through logistic regression. Significant indicators, such as the Degree of Indebtedness (DI) and turnover ratio of business assets (TR), exhibit strong predictive power with a p-value less than 0.001 according to Likelihood ratio tests. The paper underscores the potential benefits of bankruptcy prediction for both internal and external stakeholders, especially investors, in enhancing the competitiveness of Montenegro's large and medium-sized companies. Notably, the research contributes by bridging the gap between theory and practice in Montenegro, as bankruptcy prediction models have not been extensively applied in the market. The authors suggest the possible applicability of the created logit model to neighboring countries with similar economic development levels. In that sense, the concept of predicting bankruptcy is positioned as integral to corporate strategy, impacting the overall reduction of bankruptcies. The paper concludes by highlighting its role as a foundation for future research, addressing the literature gap in the application of bankruptcy prediction models in Montenegro. The created logit model, tailored to the specific needs of Montenegrin companies, is presented as an original contribution, emphasizing its potential to strengthen the competitiveness of companies in the market.

Analysis of the Effect of Supply Chain Management on Competitive Advantage and Company Performance

This study wanted to know whether there was a basic effect of Creation network The board to high ground and company's show. Stock organization The leaders factors assessed by 3 pointers, to be explicit Fundamental Supplier Association, Client Relationship, and Information Sharing. Advantage factors assessed by 5 pointers, to be explicit expense, quality, transport consistency, thing advancement, and time to grandstand. While the association's show factors assessed by 2 pointers, explicitly money related execution and utilitarian execution. The data were assembled by spreading surveys. The unit of assessment of the investigation was associations in Surabaya. Respondents were 90 managers. The assessment procedure used in testing the hypothesis was Basic Condition Showing (SEM) by using Partial Least Square (PLS). This study had the choice to show the presence of a basic relationship of Creation network The leaders to high ground, Stock organization The board to association execution, and as well as Advantage to Association's Show.

Impacto de la tecnología en la productividad de emprendimientos rurales en el cantón la Troncal

Technological progress has revolutionized business management, impacting the productivity and competitiveness of companies. However, in rural sectors of Canton La Troncal, this progress is uneven due to challenges such as lack of access to resources and services. In this sense, the purpose of this work is to analyze the impact of technology as an element of business management on the productivity of enterprises in the rural sectors of Canton La Troncal. A quantitative study was developed with a non-experimental, exploratory and descriptive design; a structured survey was designed with a comparative Likert scale, validated under Cronbach's coefficient, which obtained a value of 0.88, which supports its applicability. The study reveals that technology is widely adopted in rural enterprises in La Troncal, improving business management and productivity. A positive relationship was found between the use of technology and productivity. Taking into consideration that training, strategic investment, continuous integration, collaboration and constant monitoring are important factors for its progress. This study contributes to fill the knowledge gap on the relationship between technology and productivity in rural enterprises and provides recommendations for improvement.

IMPACT OF ADVERTISING ON CONSUMER BUYING BEHAVIOR: A CASE OF COCA-COLA

The advertising industry is very important to business. Advertisements are used to introduce a firm, establish a brand, and position a business, a product, or a service in the buyer's mind in comparison to other well-known, competitive companies. Investigating how commercials impact consumers' purchase decisions is the study's aim. The study's sample, 100 individuals, was chosen. A thorough questionnaire was devised to evaluate the influence of the coca cola commercials on customer buying behavior. KEYWORDS Advertising industry, coca cola commercials, customer buying behavior.

ELABORATION OF SUCCESSFUL ESG POLICY: LEARNING FROM EUROPEAN COMPANIES

The ESG (Environmental, Social, Governance) approach serves as a strategic response to contemporary social and environmental challenges, embodying a company's awareness, vision, and measures towards achieving sustainable development goals. Simultaneously, ESG policy is a communication tool with stakeholders and a determinant of the company's competitiveness. This study aims to delineate the principal components of ESG policy and strategy – namely, vision, values, and goals – through an in-depth examination (textual analysis) of successful ESG companies' practices. To this end, ten leading European companies were selected based on their ESG ratings by Sustainalytics, and information regarding their sustainability vision, goals, and values was collected. Textual analysis was conducted using Voyant-tools.org v. 2.6.13. The findings show that the content and context of companies' ESG policies are shaped by terms such as sustainability, social and environmental issues, labour, development, business, responsibility, climate, stakeholders, people, impact and change. Sustainability is often associated with strategy, culture and design, while business is associated with responsibility, impact and value. The predominant issues identified in ESG policies relate to social and environmental aspects, governance, corporate management and partnerships. In particular, the emphasis on social and environmental issues – including policies, practices, responsibility and impact – is pervasive. Each company takes a different approach to developing the core principles of its ESG policy. In outlining this, the study underscores the diversity and multifaceted nature of ESG policies, with the consideration of industry specifics emerging as a critical feature to ensure effective implementation. The findings serve as a valuable resource for companies, providing guidance on the development of key components of ESG policies (vision, goals, values) and as an empirical basis for improving scientific and methodological approaches to assessing the effectiveness of ESG policies.

Ecological Initiatives and Their Influence on the Competitiveness and Sustainability of Companies: “Green” Strategies of SMEs

Ecological Initiatives and Their Influence on the Competitiveness and Sustainability of Companies: “Green” Strategies of SMEs

Reducing delivery insurance costs through risk score model for food delivery company

In this paper, we propose a novel pricing model for delivery insurance in a food delivery company in Latin America, with the aim of reducing the high costs associated with the premium paid to the insurer. To achieve this goal, a thorough analysis was conducted to estimate the probability of losses based on delivery routes, transportation modes, and delivery drivers’ profiles. A large amount of data was collected and used as a database, and various statistical models and machine learning techniques were employed to construct a comprehensive risk profile and perform risk classification. Based on the risk classification and the estimated probability associated with it, a new pricing model for delivery insurance was developed using advanced mathematical algorithms and machine learning techniques. This new pricing model took into account the pattern of loss occurrence and high and low-risk behaviors, resulting in a significant reduction of insurance costs for both the contracting company and the insurer. The proposed pricing model also allowed for greater flexibility in insurance contracting, making it more accessible and appealing to delivery drivers. The use of estimated loss probabilities and a risk score for the pricing of delivery insurance proved to be a highly effective and efficient alternative for reducing the high costs associated with insurance, while also improving the profitability and competitiveness of the food delivery company in Latin America.

Competitiveness of companies in the design, engineering and construction of nuclear power plants

Increasing electricity consumption in the modern world makes the unique nuclear power market. It provides growing secured demand, specific external development factors. However, only four companies involved in the design, engineering, and construction of nuclear power plants (NPPs). The competitiveness of those companies included into M. Porter’s theory framework, but has its own characteristics. The purpose of the study is to determine the specifics of companies competitiveness engaged in the design, engineering, and construction of nuclear power plants, and assess the factors and prospects for their development. Besides, we define the theoretical base of international competitiveness with regard to the specific features of this economic sector, characterise the companies operating on the market, and build a model of the competitiveness formation of four representatives under the domestic factors of development. In conclusion, we will present the prospects for ROSATOM development in an internationally competitive environment. The models of competitiveness formation show the positive impact of investments in human capital, ESG agenda implementation, and long-term prospects of R&D projects. The research provides information for developing the theory of competitiveness and improving the company’s activities in this economic sector.

Inventory Management System

Inventory management systems cater to the demands of businesses by providing efficient inventory operations via user-friendly interfaces for supplier administration, product categorization, inventory tracking, and transaction recording. This web application facilitates online stock and inventory management for a particular business or retailer. The project makes it simple for the management of the company to keep track of, record, and maintain its goods inventory. The system will have a modular architecture to enable future improvements and changes, with a focus on scalability, security, and user-friendliness. It will also include strong search and filtering capabilities, role-based access control, and support for many transaction types. It guarantees dependability and efficiency, includes extensive testing and documentation, and finally gives companies a strong instrument to streamline inventory procedures and enhance overall operations. The Inventory Management System will include cutting-edge capabilities such inventory Management Systems, with features like automated stock replenishment, real-time inventory synchronization across multiple locations or warehouses, and integration, represent a substantial investment in raising a company's competitiveness through cost savings, improved customer satisfaction, and optimized inventory processes

The role of big data and IoT in logistics supply chain management of e-commerce

With the rapid development of social mode virtualization and electronic component technology, the application of data science and Internet of Things (IoT) technology in the field of e-commerce is gradually increasing. This study aims to explore how these emerging technologies can enhance the advantage of Chinese e-commerce companies in international competition. By comprehensively analyzing the massive data generated by online social networking and the application of IoT sensor technology in logistics and enterprise management, this paper proposes a decision support model based on data analysis. Research methods include data collection, data analysis and case studies. The results of the study show that data analytics and IoT technologies can effectively improve the efficiency of e-commerce operations and customer experience. The conclusion is that these technologies not only contribute to the domestic development of e-commerce enterprises, but also play a non-negligible role in international competition. This research has important implications for understanding the practical applications and potential of new technologies in the field of e-commerce.

Problems and development prospects of “green” logistics of maritime transport in the Russian Federation

Shipping is one of the industries that lags far behind others in environmental sustainability, especially when it comes to reducing the harmful impact on the environment, which makes the problem relevant. The article presents the concept of “green” logistics and its principles used in business practices. Current key problems of maritime transport related to environmental logistics and new requirements of the International Maritime Organisation are described. The experience of applying “green” technologies by foreign companies in the maritime industry has been analysed. It shows that electrification and decarbonisation can be successfully introduced into business practice and lead to improved environmental performance. The state of seaport infrastructure and vessels in the Russian Federation was studied. Certain Russian projects following “green” logistics trends are presented with description of the implemented systems, technologies, and new equipment. Conclusions are made about the potential of “green” logistics in Russia in the future: reduction of negative environmental impact, increase of competitiveness of Russian companies and new opportunities for business development.

ВЫБОР МОДЕЛИ РАЗВИТИЯ СЕЛЬСКОГО ТУРИЗМА В РЕГИОНЕ ДЛЯ УСТОЙЧИВОГО РАЗВИТИЯ СЕЛЬСКИХ ТЕРРИТОРИЙ

At the present stage of development of the services market, tourism is becoming one of the most developing areas of activity, which requires constant improvement of quality, diversity of tourism offer and modernization of tourism infrastructure. In the context of scientific and technological progress, tourism, as an area that affects many different industries, serves as an important factor in the economic and socio-cultural development of rural areas. Russia occupies a minor position in the global tourism market. Despite the great tourism potential, its competitive advantage lies in the unique objects of architecture, culture, history and natural heritage, as well as in the national flavor of the country. Rural tourism can become one of the most important areas of economic development, which will contribute to the social, spiritual and economic development of Russian regions and the country as a whole. There is a necessity and need to bring domestic tourism services in line with modern world trends, to increase the competitiveness of Russian travel companies in the tourism services market. The Russian Federation has significant territorial potential and enormous opportunities for the development of large-scale tourism activities. According to the Strategy for the Development of Tourism in the Country until 2035, the main goal is the comprehensive development of the key competitive advantages of tourism in the Russian Federation, due to the presence of many points of attraction for domestic and inbound tourist flows. Due to the presence of a larger number of monuments of cultural, historical and natural heritage in Russia, there are prospects for the development of almost any type of tourism. In this situation, agricultural tourism is of particular importance as one of the most important factors in the sustainable development of rural areas and the agricultural sector.

EVALUACIÓN DE LAS FASES DE DISEÑO E INGENIERÍA DE SISTEMAS PRODUCTO-SERVICIO: UN CASO DE ESTUDIO

Product-service systems correspond to a contemporary evolution of the post-industrial market, in which the competitiveness of companies does not focus on the physical characteristics of their products but on the additional services that accompany them. In this sense, it is particularly important that the design and engineering phases of products and services are developed efficiently and in collaboration with the rest of the entities involved in these processes. This paper presents an evaluation of the design and engineering phases of product-service systems by means of a questionnaire designed for a case study corresponding to Spanish industry, made up of 30 companies. For its elaboration, a technological maturity model has been taken as a basis and adapted to include the dimensions of resources, information systems, organisation and culture. The results obtained indicate that, in general, the level of performance of these dimensions is medium or low, making strategies and possible improvement actions necessary. Keywords: product-service systems, maturity levels, design, engineering, collaboration

THE EXTENT OF THE IMPACT OF TOTAL QUALITY MANAGEMENT ON ACHIEVING THE COMPETITIVE ADVANTAGE OF INFANT MILK COMPANIES IN BAGHDAD/DIYALA PROVINCE

Companies in the infant formula industry are currently facing multiple challenges and difficulties due to advancing technological trends, increased global competition, and changing consumer behaviors. However, these companies can achieve excellence and maximize their profits by adopting new methods and mechanisms, establishing internal rules within the company, and applying them professionally and distinctly. Among these crucial methods is the adoption of Total Quality Management (TQM) to achieve a competitive advantage for infant formula companies in local and global markets Total Quality Management is a fundamental element for improving a company's competitiveness and ensuring its continuity and success. TQM effectively contributes to enhancing organizational performance and achieving operational and production objectives by focusing on employee efficiency and achieving organizational unity in performance. The implementation of Total Quality Management requires companies to adhere to recognized quality standards and practices, continuously improve processes, and work towards achieving customer satisfaction. Total Quality Management is an ongoing process and not time-bound; it does not end when a company meets a quality standard. Therefore, quality management is built on performing tasks correctly from the beginning to prevent the repetition of mistakes. It serves as a proactive and strategic approach that replaces the need for rework. Achieving a competitive advantage in infant formula companies heavily depends on Total Quality Management to obtain superior and excellent outputs for competitive markets. These companies are interrelated and depend on each other, so linking quality management to achieving outstanding performance can build numerous sustainable competitive advantages for companies

INNOVATIVE TYPE OF USE OF INVESTMENTS

The innovative type of use of investments is a direction in which investments are directed to stimulate and support innovation. This includes funding scientific research, developing new products, technologies and processes, supporting start-ups and entrepreneurship, modernizing enterprise technology bases, education and training, and creating innovation infrastructure and ecosystems. Innovative investments play an important role in stimulating economic growth, improving the competitiveness of companies and creating new jobs, contributing to the development of new technologies and solving complex problems.

The Impact of Total Quality Management (TQM), Supply Chain Management (SCM) and Knowledge Management (KM) on Corporate Performance through the Corporate Competitiveness (Case Study of PT Brantas Abipraya (Persero))

In many countries, competitiveness management and business performance are considered as a key factor in a company's success. In general, companies that achieve rapid progress are those that can implement various management strategies to improve company performance appropriately in order to produce great company performance. PT Brantas Abipraya (Persero) is pursuing various strategies to increase the company's competitiveness by implementing Total Quality Management (TQM), Supply Chain Management (SCM), and Knowledge Management (KM) to improve the company's performance. This research aims to analyze the impact of Total Quality Management (TQM), Supply Chain Management (SCM), and Knowledge Management (KM) on company performance through increasing company competitiveness. The type of research used by researchers is causative research, which is a type of characteristic research with problems in the form of a cause-and-effect relationship between two or more variables. The researcher used a survey research design on 180 respondents with a probability sampling technique, namely a sampling technique that provides an equal opportunity for each element (member) of the population to be selected as a member of the sample. The data were analyzed using the structural equation modeling (SEM) method using the LISREL 10.0 program. The research results show that the application of Total Quality Management (TQM), Supply Chain Management (SCM), and Knowledge Management (KM) has a positive and significant effect on the company's competitiveness. Competitiveness itself and the application of Total Quality Management (TQM), Supply Chain Management (SCM), and Knowledge Management (KM) also have a positive and significant effect on company performance, and the application of Total Quality Management (TQM), Supply Chain Management (SCM), and Knowledge Management (KM) through competitiveness has a positive and significant effect on the company performance of PT Brantas Abipraya (Persero).

MANAJEMEN SUMBER DAYA MANUSIA DI KANTOR KECAMATAN KANGAYAN

HR (Human Resources) development in sub-district offices refers to efforts to improve the quality, capacity and performance of employees working at the sub-district level. HR development is a strategic process that involves various activities and programs to strengthen the capabilities of individuals, teams and the organization as a whole. The aim is to improve efficiency, effectiveness and services provided to the community. Human resources are one of the most important assets for an organization/company. The role of human resources for organizations/companies is not only seen from the results of work productivity but also seen from the quality of work produced, even further, the superiority of an organization/company is also determined by the superiority of its human competitiveness, not determined by its natural resources. The stronger the knowledge of human resources, the stronger the company's competitiveness. Improving the quality of human resources, and therefore, this paper draws a conclusion, namely "Human Resource Management in the Kangayan District Office". Based on the introduction outlined above, the problem formulation that can be taken is how to manage and empower existing human resources in the Kangayan sub-district office so that it has benefits and functions even though the existing human resources are very limited, it can be achieved through the human resource development process, Human Resource Management (HRDM) is very closely related to HR in an organization or company. HRM itself has many benefits and functions and is useful in managing and empowering existing human resources who are planning to join an organization or company.

Compound of ties between companies that operate in a business network

Objective: This theoretical essay aims to present the compound of socioeconomic ties between companies that operate in a business network, whose finality is to increase the company's competitiveness. The compound was developed from the effort to combine and harmoniously integrate three theoretical foundations — business networks theory, transaction cost theory and relational view. Method: The methodology has characteristics of an exploratory study to develop a theoretical essay and adopts the deductive method from the three theories mentioned. The research question was: Which elements of the three theories have the potential to substantiate the compound of interorganizational socioeconomic ties existing in a business network? Main Results: Six components of the compound of socioeconomic ties were identified: interorganizational relational experience, interdependence, technological symmetry, relationship length, transactions frequency, and finality. Relevance / Originality: There are indications that the compound is original, as no other equal was found in the literature. Thus, it expands knowledge of the administration science and managerial practice. Theoretical / Methodological Contributions: For academic researchers, the compound makes it possible to understand the six components that characterize the essence of a socioeconomic tie, an essence that guides and facilitates research development on business networks, whether from a competitive or a cooperative viewpoint. For organizational managers, the compound enables them to understand the essential points of the relationship and instrumentalizes them to establish objective and effective interorganizational relationships with any company type, whether a competitor or a partner with which the company cooperates.