Purpose: Digital marketing competence is the capacity of a business to organise, carry out, and oversee digital marketing in order to boost its perceived competitiveness by customers. Small and medium-sized businesses' (SMEs') performance may be significantly improved by digitalisation. The majority of researchers tackled the issue from several angles by looking at how company performance is affected by technological skills, digital skills, information systems capabilities, adoption of information and communication technologies (ICT), and digital transformation. In addition to examining the effects of technological orientation, relationships with customers, and digital marketing on SMEs' business performance in emerging markets (EMs), this study attempts to provide a comprehensive conceptualisation of how digital marketing and its adoption boost the productivity of SMEs. Method: Convenience sampling was used to gather data from SMEs in Türkiye’s Konya Region in order to evaluate the suggested model. Using the framework of structural equation modelling with partial least- squares estimation (PLS-SEM) method, 119 responses from SMEs that were gathered via online and in-person surveys were examined. 82% of those surveyed said they were partnerships or entrepreneurs. Eight respondents are white-collar workers, 13 are high-ranking managers, 14 are mid-level managers, and two said they have various roles. Findings: The findings demonstrate the beneficial effects of organisational agility and digital maturation on corporate achievement. However, it is shown that organisational agility, when considered as a moderator, lessens the impact of digital maturation on firm performance. Conclusion: While there are many advantages to digitalisation for businesses, it is still debatable whether it has a direct impact on performance results. The results of earlier research evaluating the effect of digital maturity on company performance were not entirely consistent. Therefore, several studies recommended investigating potential intervening factors. Thus, the impact of organisational agility and digital maturity on business performance is investigated in this research. Additionally, the moderating function of organisational agility in the relationship between business performance and digital maturity is also examined.
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