Combination Of Media Research Articles

Research on the Characteristics and Communication Strategies of Brand Design in the New Media Era

With the rapid development of internet technology in China, various new media entities and visual communication forms are constantly emerging, and new communication channels have brought new opportunities and challenges to the dissemination and innovation of brand and product value. Brand design is facing enormous challenges of transformation and upgrading due to the impact of new media, and consumer demand is becoming increasingly diverse. In a fiercely competitive market, brands need to keep up with the times. This article aims to deeply explore the combination of new media and brand design, analyze the current situation of brand design in the new media environment, and summarize the characteristics of brand development in the new media era. This article finds that brand designers can transform their thinking patterns, explore innovative brand design methods, and propose specific practical strategies to promote the application of new media technology in brand design.

Efektivitas Media Promosi Kesehatan Tentang Perilaku Hidup Bersih Dan Sehat (PHBS)

Clean and Healthy Living Behavior (PHBS) are all health behaviors carried out out of personal awareness so that the family and all its members are able to help themselves in the health sector and have an active role in community activities. The main goal of the PHBS movement is to improve the quality of health through an awareness-raising process which is the beginning of the contribution of individuals in living a clean and healthy daily life. the average percentage of PHBS in Surabaya city households is 75.07%, this figure has reached the target of PHBS in East Java province households of 53%, however, there is still the lowest working area of ​​the health center, namely the Krembangan Selatan health center with a percentage of 48%. . This type of research is Literature Review or literature review. Literature review is what the author does by searching various sources related to a particular topic which can be obtained from various sources such as journals, archive books, articles, the internet, or other documents that are revered. the provision of knowledge through counseling and training with a combination of Leaflet media is very influential on changes in knowledge. there is a positive and significant effectiveness of animaker-based animated videos on clean and healthy living behavior. It can be seen and proven from the results of the Pearson correlation coefficient at a significance level of 5% or 0.05, namely: 0.538. One effort that can be done is to provide counseling through health promotion media that is used so that it is easy to understand and interesting to look at, and can relate to the level of target knowledge.

Lattice Boltzmann Simulations of Non-Homogeneous Li–O2 Battery Cathode: The Effect of Spatial and Temporal Porosity Variations

Abstract The porosity of the cathode in a lithium–oxygen battery is a crucial parameter that influences oxygen transport and active surface area availability. This study explores various cathode models with different initial porosity distributions and analyzes the porosity evolution during discharge. The objective is to maximize the active surface area utilization of the cathode and increase the battery’s discharge capacity. The simulations employ a recently developed lattice Boltzmann method (LBM) model proposed by Chen et al. (2017, “Simulation of Double Diffusive Convection in Fluid-Saturated Porous Media by Lattice Boltzmann Method,” Int. J. Heat Mass Transfer, 108, pp. 1501–1510), which is capable of handling spatial and temporal variations in diffusion coefficient values. The results demonstrate that a hierarchical porous cathode provides a better specific capacity than a uniform porous cathode with the same average initial porosity. The specific capacity increases as the magnitude of initial porosity variation in the domain increases. Furthermore, incorporating oxygen channels improves oxygen transport in the cathode and offers a better specific capacity than the hierarchical porous cathode. A combination of hierarchical porous media and oxygen channels delivers the best specific capacity among all the other cathode models, as it efficiently balances oxygen transport and active surface area.

Can logistics and supply chain resilience strategies minimize the impacts of disruptions: evidence from Japan

PurposeThis study investigates whether logistics and supply chain resilience strategies (SCREST) can help mitigate the negative impacts of disruptions on firm performance and logistics and supply chain (SC) activities of companies, using the COVID-19 pandemic as a case study.Design/methodology/approachThe authors collected primary data on the implementation of different types of SCRESTs and measured the impact of COVID-19 in terms of firm performance and logistics and SC metrics through a survey of Japanese manufacturing companies in four sectors. The authors used these data to illustrate whether the companies benefitted from SCRESTs in mitigating the negative impacts of COVID-19. A questionnaire comprising structured and open-ended questions was sent to 8,000 companies all over Japan that met the selection criteria, using a combination of mail and web-based media. The respondents were logistics and SC professionals. A combination of qualitative and quantitative analysis was performed for data analysis and interpretation.FindingsResearch conducted within the case of the Japanese context revealed that findings varied depending on the methodology applied. The use of a direct analysis approach and qualitative analysis suggested that the implementation of SCRESTs is beneficial in addressing the negative impacts of COVID-19 on firm performance and logistics and SC activities, whereas the application of indirect analysis approach yielded mixed results. The analysis also indicated a shift in the preferred SCRESTs during COVID-19.Originality/valueTo the best of the authors’ knowledge, this is the first study to examine the benefits of implementing SCRESTs using primary data from the manufacturing sector of Japan. Furthermore, empirical research on this topic is generally lacking.

ІНСТРУМЕНТИ ЦИФРОВОГО МАРКЕТИНГУ: СУЧАСНИЙ ЕТАП ЕВОЛЮЦІЇ

The article is devoted to the study of the modern stage of the evolution of digital marketing. Attention is focused on the concept of marketing 4.0 with a focus on the differences in the application of marketing tools in the previous concept, which made it possible to distinguish the focus of marketing orientation at the present time. The main characteristic of Marketing 4.0 is the combination of traditional media (such as physical points of sale, television advertising, radio, etc.) and digital (e-commerce, online advertising, social media, etc.). This forces to reconsider how the customer interacts with the brand, what are the touch points, what is the path to purchase. Some concepts used by marketers, such as segmentation, targeting, positioning, customer journey, have been further developed. Alan Perez in his own research clearly distinguishes the differences in marketing concepts, therefore, in this study, the modern focus of marketing orientation was distinguished. A critically important customer segment is generation Z, which is characterized by individual self-expression, dialogic and realistic perception, refers to many sources of information and integrates virtual and offline experiences. Young people played that social role by creating and interpreting trends. They deeply believe in the effectiveness of dialogue to resolve conflicts and improve the world, make decisions and treat institutions very analytically and pragmatically. The behavior of Generation Z can be characterized by uncertain identity, dialogicity and realism, and consumption by uniqueness, limitlessness and ethics. The main marketing tools are analyzed and attention is focused on digital ones. The integrated approach of using traditional and digital marketing tools with the adaptation of traditional to the needs of the 4.0 concept using a personalized approach is analyzed. The relationship between modern marketing and artificial intelligence tools is indicated. The relationship of modern marketing with AI tools is reflected in such tasks as data creation and analysis, personalization, chatbots, automation of various aspects of marketing.

Study on mechanical and degradation behavior of Zn–Mn-xMg alloys under coupling effects of stress and SBF

Zinc-based implants will be subjected to combination of physiological corrosive media and stress during service in vivo. In this study, the mechanical and degradation behavior of Zn–Mn-xMg alloys under coupling effects of stress and simulated body fluid (SBF) were investigated. As a result, the ultimate tensile strength of Zn–Mn-xMg alloys decreased and incline to brittle fracture under the condition of slow strain rate tensile test in SBF. In addition, at a slower strain rate (1 × 10−6 s−1), the stress corrosion cracking susceptibility value will increase with the rise of Mg content. The immersion test under different compressive stresses shows that the corrosion will be inhibited under high pressure stress (50 MPa) compared with the lower one (10 MPa). The residual compressive strength of Zn-0.8Mn-xMg alloys decreases after immersion. A dense oxide layer could be induced with the increase of compressive stress, and it would inhibit the corrosion of the Zn-0.8Mn-xMg matrixes. These results indicate that Zn-0.8Mn-xMg alloys are expected to be a promising biodegradable material for biomedical applications.

The Subtle Relationship between Community Music and Social Mobility

More and more countries around the world advocate for equal access to music, equal learning of music, and other forms of music education. This article introduces a popular discipline with a long history in European and American countries: community music. This art form provides important methodological guidance for the popularization and inheritance of ideas and concepts in music and art. This article explores how community artists can turn an idea into a bridge and timely means of music dissemination under such guidance. At the same time, this article also explores the impact of modern technology and media on music dissemination, as well as its limitations for specific regions and populations. New media is an inevitable material and trend that conforms to the development of the times. Unlike traditional media, this form of media allows for easy communication and exchange between characters in art worldwide. Community music, on its own way, has promoted the increase of social mobility, allowing more people to have the willingness and opportunity to learn music, and reflect the new situation of emerging new media. The combination of community music and new media is an inevitable trend and necessary choice in the context of the times. However, in this state of dissemination, community music still has a long way to go.

ЗАБЕЗПЕЧЕННЯ ЕФЕКТИВНОСТІ МАРКЕТИНГОВИХ ІНСТРУМЕНТІВ У ПІДТРИМЦІ ЛЮДЕЙ З ОСОБЛИВИМИ ПОТРЕБАМИ: МІЖНАРОДНИЙ АСПЕКТ

The article investigated the effectiveness of marketing tools in supporting people with special needs at the international level. Special attention was paid to the use of social media, advertising and PR campaigns as the main tools contributing to the social integration of vulnerable population groups. Social media platforms, including Facebook, Instagram, and Twitter, have proven highly effective due to their accessibility and ability to spread information quickly. It was appreciated that such platforms not only disseminate information, but also provide an opportunity to interact with the audience, engaging communities in active participation. It was concluded that advertising, especially visual, has a significant potential to influence people’s emotions and consciousness, contributing to the destruction of stereotypes and the formation of a tolerant attitude towards people with special needs. However, the effectiveness of advertising campaigns depends on the quality of execution and the authenticity of the submitted content. In this context, recommendations were developed for the creation of emotionally resonant content, which should raise issues of support and solidarity, and not cause pity or feelings of superiority. Examples of successful use of PR campaigns, which allow organizations to create long-term relations with the media and the public, which contribute to a sustainable increase in the level of awareness of the problems of people with special needs, were also considered. It has been estimated that a combination of social media, advertising and PR campaigns provides the best result in achieving social goals. As a result, strategic recommendations were developed to increase the effectiveness of marketing tools in supporting people with special needs. These include involving the target audience in the development of campaigns, ensuring the availability of content, using a multi-channel approach and integrating the latest technologies. Using these recommendations will help build a more inclusive and tolerant society. For the first time, key marketing strategies that are successfully implemented globally to support this vulnerable population have been systematized and evaluated.

A85: A Study on the Influence of Different Media Choices on People's Exercise Behavior Post COVID-19

Purpose: As modern technology advances swiftly, the significance of mobile media in people's lives is increasingly pronounced. Fitness software, rooted in mobile media, has permeated every facet of daily life, reshaping not only the traditional modes of exercise but also giving rise to a distinctive exercise culture. In the context of epidemic prevention and control, this study examined the impact of various media on individuals' exercise behavior, exploring how people's choice of media influences their post-epidemic exercise possibilities and self-efficacy. Methods: This study extensively reviewed literature to identify the questionnaire's origin and employs exercise behavior theories to construct a conceptual model illustrating its impact on individuals' exercise behavior. Data collection utilized the questionnaire method, and the gathered information was subsequently analyzed through mathematical and statistical software, including Excel and SPSS. Results: People were no longer satisfied with a single new media when choosing media, but more often chose a combination of media with group participation media represented by WeChat and Weibo and interactive operation media represented by VR and computer games. The factors that influence people's exercise behavior were: gender, age, time spent in contact with the media, and exercise habits. The correlation, regression analysis and structural equation modeling showed that there was a significant positive relationship between the likelihood of exercise and exercise behavior (β=1.232, p < 0.001). The correlation of exercise and self-efficacy on exercise behavior was negative and significant (β=-0.059, p < 0.01). Conclusions: The outbreak has increased people's exposure to the media and has also led to a greater interest in the exercise field through a diverse range of media. The choice of different media can promote people's exercise behavior. The role of the media in promoting people's exercise behavior still needs to be improved.

Response of different soil media combinations on shoot growth of dragon fruit cuttings

Response of different soil media combinations on shoot growth of dragon fruit cuttings

DİJİTAL WEB 3.0 ORTAMINDA GERİLLA PAZARLAMA

The Semantic Internet or Web 3.0 offers increasing access to - popularly called open source programs. At the same time, the digital environment has become an unavoidable area of marketing activity, in many segments more important than the traditional analog environment.
 At the time of Web 1.0 web programmers struggled with extremely complicated computer languages (Basic, Cobalt...), Web 2.0 made the work of computer scientists easier because advanced computer languages (CSS, HTML...) were used for programming and coding; while the current Web 3.0 with semantic technologies through “open source” tools, made it possible for wide use. This change allows the digital marketer to produce web media and designs their content independently. Our research, experimenting in the controlled conditions of the semantic internet, which refers to Poper's research method “trial and error” (Poper, 1997: 157), gave a positive answer to the question of whether the currently available open source tools can be used without a special IT prior knowledge in creating content for digital guerrilla marketing in a way to successfully produce written and design content as part of a digital marketing campaign.
 The research formulated a new terms: Designer of text and visual and Producer web media. They can “guerrilla free” (or very cheap) create media on the Internet and make design content independently, without special IT knowledge. The terms was imposed as a response to today's ubiquitous “interactive image” - the combination of traditional and digital media in the global IT sphere. We also introduced the new term - web station. It is a station on the Internet where the user in multitasking consumes a web site with several scripts and applications as well, for all available digital devices. The research is intended for communicators, economists and other digital marketer as a practical aspect of independent action in a specific marketing campaign.

Effect of Different Growing Media on Growth Performance of Liberica Coffee Rootstock

Liberica coffee is a hardy perennial crop grown by smallholders as a monocrop or intercrop with coconut or other fruit trees. The current propagation method of Liberica coffee clones is based on grafting, which requires 7-8 months for rootstock to mature and another 7-8 months for planting. The current production manual suggests using a 1:1 ratio of soil to sand to produce matured Liberica coffee rootstock. Studies have shown that using a combination of planting media, such as rice husk charcoal and compost, can result in higher plant height, number of leaves, internodes, and leaf area. A combination of leaf manure, silt, straw, peat moss, and soil performed better than 100% soil due to better nutrients, water, and anchorage provision. Consequently, a study to assess the impacts of growing media on MKL 1 polyhybrid as rootstock was carried out. The experimental design used was Randomized Complete Block Design (RCBD) with 4 replications. Treatment consist of T1 = soil + sand (1:1), T2 = soil + cocopeat (1:1), T3 = soil + peat moss + sand + cocopeat (1:1:1:1), T4 = soil + peat moss + cocopeat (2:1:1), T5 = soil + peat moss (3:1), T6 = soil + chicken manure (3:1) and T7 = soil + CIRP (10:1). Parameters evaluated in this study include plant height, leaves number, stem girth, SPAD, fresh root weight and dried root weight. The findings indicate that the treatments had a significant impact on girth, SPAD, and root fresh weight and these three parameters share significant positive association with one another. Girth performed best under T4 although fresh root weight and SPAD performed noticeably better under T3. Current recommended protocol for media performed significantly lower compared to other media. This study offers a new outlook on how to improve current protocol on Liberica coffee rootstock preparations.

Efektivitas Kombinasi Slow Sand Filter Media Geotekstil dan Karbon Aktif untuk Menyisihkan Nilai Permanganat dan Total Coliform

The water of Kali Jagir, Surabaya, used as a raw water source, has been contaminated with high levels of BOD, COD, and permanganate. Therefore, this research seeks to address these issues by combining slow sand filtration with various media, including geotekstil and activated carbon. The study aims to optimize this combination in reducing parameters such as permanganate and total coliform in the raw water. The research methodology includes literature review, testing of raw water characteristics, preparation of slow sand filter reactors, preparation of filter media, and testing of media variations with an observation of organic and bacteriological pollutant removal efficiency. The results show that the combination of filter media involving sand, activated carbon, and geotekstil is effective in reducing organic pollutants. Geotekstil aids in the growth of the schmutzdecke layer and facilitates cleaning, while sand and activated carbon tend not to support such growth. Moreover, the optimum schmutzdecke growth time varies depending on the type of media used. These findings have significant implications for raw water treatment in industrial areas vulnerable to pollution, resulting in quality drinking water and addressing the frequent clogging issues in slow sand filters.

AulaGinecología.com: una nueva herramienta formativa en ginecología y obstetricia

AulaGinecologia.com is a free online educational tool aimed at providing education in the field of obstetrics and gynecology. The platform was created to address the challenges in training in this specialty, including the breadth of content, the reduced study time due to work overload and the lack of access to updated resources. AulaGinecologia.com offers training through videos, podcasts, PDF documents and self-assessment questions. The platform also has social media profiles to disseminate its content. To date, it has been well-received by professionals, with a high number of subscribers, opinions and material views. The free accessibility and combination of different media are considered key factors for the platform's success. Quantitative and qualitative results indicate a positive response from users, although potential improvements and expansions are being considered for the future. In conclusion, AulaGinecologia.com is presented as an entertaining, modern and accessible educational tool that provides updated and summarized scientific content, contributing to facilitate and improve training in obstetrics and gynecology.

The Numerical Investigation of Solid–Liquid Two-Phase Flow Characteristics Inside and Outside a Newly Designed 3D Sediment Trap

Sediment transport serves as a link for material exchange between land and sea. Using sediment traps, we can observe the capture and transport processes of sediments. Based on the sediment particle size distribution characteristics in Jiaozhou Bay, this paper analyzes the influence of a newly designed 3D sediment trap on the water–sand two-phase flow process inside and outside a trap device during its operation. Meanwhile, under a certain concentration condition, a numerical formula model is researched and proposed to evaluate the impact of the device’s structure, the environmental flow speed, and the particle size on particle capture efficiency. This model is based on the CFD-DPM coupling in Fluent 2021R1 software, and the particle filtration process is solved using a combination of porous media and UDF functions. Finally, by analyzing the distribution of sediment movement in the fluid domain, two concepts, namely the percentage of particles entering the tube and the effective capture rate, are proposed. Suggestions for optimizing the structure of the trap are put forward to achieve optimal capture effects.

Optimized combustor performance based on the combination of bluff body and porous media

Optimized combustor performance based on the combination of bluff body and porous media

DESIGN OF INFORMATION MEDIA REGISTRATION FLOW FOR NEW STUDENT ACCEPTANCE OF ICHSAN GORONTALO UNIVERSITY THROUGH INFOGRAPHICS

Ichsan Gorontalo University is one of the favorite private universities in Gorontalo province. Every year there are hundreds of registrants from various regions. The aim of the research is to provide information on registration procedures for prospective new students in a way that is interesting and easy to understand. The lack of social media for prospective new students regarding the steps that must be taken to be officially registered as students at Ichsan University Gorontalo often causes applicants to find it difficult to register. This research uses interview methods with New Student Admissions (PMB) employees, observations of prospective applicants and literature studies on books, journals and research-related literature as reference material. In making this infographic, you use a combination of various media, such as writing and images which are packaged using Adobe Illustrator software to produce a poster or banner. The results of this research are registration flow infographics in the form of posters and banners which can be disseminated online via the New Student Admissions (PMB) website and social media at Ichsan Gorontalo University and can be displayed on the Ichsan Gorontalo University campus.

Analysis of Influencing Factors of Public Crowdfunding Based on Social Media- -Take “Water Drop Fund” as An Example

With the popularity of mobile phone clients and the rapid development of Internet, social media has infiltrated into people’s daily lives. In this context, China’s public crowdfunding has developed and grown, forming a unique operating mode under the impact of the times. Many public crowdfunding platforms based on social media such as Weibo and WeChat have emerged. “Water Drop Fund” is a typical new public welfare under the combination of social media and public welfare. By studying the “Water Drop Fund” platform, we can discover the epitome of this new form of public welfare under the context of the new era. This article takes “Water Drop Fund” as an example, collects relevant information about applicants on the public welfare platform, and uses regression analysis to describe the different influencing factors in this crowdfunding project. It summarizes the relationship between various factors and the crowdfunding rate, and further discovers that the target amount, the number of confirmations, and the number of reposts are the key factors affecting this new type of public welfare crowdfunding. Suggestions for the future development of the public welfare crowdfunding system are made based on these key factors.

The Impact of Mass Media on Vote Structure and Party Politics in U.S. Elections in the Framework of Trumps Populism

The 2024 presidential election is just around the corner, and Trump, who has recently gained leading polling support and is himself a political leader with populist traits, represents the current change in the thinking of the American public. The main focus of this paper is on the impact of Trumps mass media propaganda strategy on the vote structure of the U.S. presidential election, as well as on the party system. In the past research, only for the vote structure and media propaganda research, did not put these contents in the populist research paradigm to analyze, but this paper will be a combination of mass media and populist theory and discuss the interests of the two parties in the United States of the change of demand and the change of the representative class.

Growth assessment of Salmonella enterica multi-serovar populations in poultry rinsates with commonly used enrichment and plating media

Isolation of Salmonella from enrichment cultures of food or environmental samples is a complicated process. Numerous factors including fitness in various selective enrichment media, relative starting concentrations in pre-enrichment, and competition among multi-serovar populations and associated natural microflora, come together to determine which serovars are identified from a given sample. A recently developed approach for assessing the relative abundance (RA) of multi-serovar Salmonella populations (CRISPR-SeroSeq or Deep Serotyping, DST) is providing new insight into how these factors impact the serovars observed, especially when different selective enrichment methods are used to identify Salmonella from a primary enrichment sample. To illustrate this, we examined Salmonella-positive poultry pre-enrichment samples through the selective enrichment process in Tetrathionate (TT) and Rappaport Vassiliadis (RVS) broths and assessed recovery of serovars with each medium. We observed the RA of serovars detected post selective enrichment varied depending on the medium used, initial concentration, and competitive fitness factors, all which could result in minority serovars in pre-enrichment becoming dominant serovars post selective enrichment. The data presented provide a greater understanding of culture biases and lays the groundwork for investigations into robust enrichment and plating media combinations for detecting Salmonella serovars of greater concern for human health.