ABSTRACT The viability and competitiveness of tourism locations depends, in part, on climate. Netnographic research utilising TripAdvisor reviews can objectively evaluate tourists’ climatic sensitivity and the meteorological factors most important to them. Manually reading and coding hundreds of reviews is time-consuming. Web-scraping can automate this process and analyse hundreds of thousands of reviews nationwide to evaluate climatic influence more comprehensively. This paper compares the outputs of manually collected and web-scraped TripAdvisor reviews, evaluating the efficacy of a web-scraping approach. The total number of climatic mentions captured varied by a statistically insignificant 3.56%, demonstrating a reasonable efficacy of web-scraping. Out of 26,687 TripAdvisor reviews, 1,163 mentioned climate. This 4.4% mean sensitivity to climatic variables is statistically significantly different to the 7.9% yielded from manual data collection. The two methodologies had minor statistically insignificant differences in climatic references at 19 destinations, ranging from 0.42% to 8.26%. A webscraping approach is thus possible but should be used with caution.